$100M with Organic | SEO Case Study

Last updated: Jun 28, 2023

This video is about a case study of a Canadian brand called Vessi, which started with zero technical SEO, duplicate content, and no keyword research, but through implementing SEO strategies such as ranking number one for waterproof shoes and generating backlinks and blog posts, they were able to achieve over $100 million in online sales.

This video by Vasco's SEO Tips was published on Apr 24, 2023.
Video length: 07:17.

In this video, Vasco shares a case study of a Canadian brand called Vessi, which sells shoes.

He discusses the SEO strategies they implemented and the impact it had on their business. Vessi started with zero technical SEO, duplicate content, and no keyword research. They also had no link building or content strategy. However, through SEO efforts, they were able to rank number one for the keyword "waterproof shoes" for over three years, resulting in 10 million+ in revenue from organic traffic. They also generated 500+ backlinks and wrote 100+ blog posts, which contributed to earning traffic and improving their organic rankings.

Vasco emphasizes the importance of incorporating organic SEO strategies alongside paid advertising.

  • Vessi started with zero technical SEO, duplicate content, and no keyword research.
  • Vessi ranked number one on Google for the keyword "waterproof shoes" for over three years, resulting in over $10 million in tracked revenue from organic traffic.
  • Keyword research is crucial for building a strategy around targeted keywords and driving organic traffic.
  • Organic SEO can have a significant impact on a business's success, generating long-term, sustainable traffic and sales.
  • A mixed strategy of ads and organic SEO is recommended for optimal results.

$100M with Organic | SEO Case Study - YouTube

$100M with Organic | SEO Case Study 001

Client Background and Issues

  • Vessi is a Canadian brand that sells shoes.
  • They started with zero technical SEO, duplicate content, and no keyword research.
  • Duplicate content is a big SEO mistake.
  • Keyword research is important for targeting the right keywords.
  • No link building strategy was implemented.
  • No content strategy was in place.
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Business Impact

  • Vessi ranked number one on Google for the keyword "waterproof shoes" for over three years.
  • This resulted in over $10 million in tracked revenue from organic traffic.
  • 500+ backlinks were generated, leading to organic traffic growth.
  • Over 100 blog posts were written, generating over 100K in earning traffic.
  • Vessi became an authority in the industry and saw significant growth in online sales.
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Importance of Keyword Research

  • Keyword research is crucial for building a strategy around targeted keywords.
  • Writing blog posts without targeting specific keywords is a waste of resources.
  • Understanding the keywords you're targeting helps in driving organic traffic.
  • Keyword research should be done before starting a content writing journey.
  • Targeting the right keywords can lead to higher rankings and increased sales.
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$100M with Organic | SEO Case Study - YouTube

The Power of Organic SEO

  • Organic SEO can have a significant impact on a business's success.
  • A mixed strategy of ads and organic SEO is recommended.
  • Organic SEO can generate long-term, sustainable traffic and sales.
  • Ranking organically for high-value keywords can lead to substantial revenue.
  • Organic SEO builds authority and credibility in the industry.
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Summary

  • SEO is a long-term strategy that can generate sales even after turning off ads.
  • Case studies like this one demonstrate the power of SEO.
  • Jackie, who is mentioned in the video, offers link-building services.
  • A tool developed by Vasco's team provides essential SEO data at a lower cost.
  • Another tool called Journalist helps generate SEO-optimized content based on relevant news.
  • Vasco thanks viewers for watching and mentions that he will continue making similar videos.

Watch the video on YouTube:
$100M with Organic | SEO Case Study - YouTube

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