70% Traffic Loss: Avoid Fatal Error! 🚫

Last updated: Jun 28, 2023

This video is about the speaker's experience of losing 70% of traffic on their website due to core vitals issues, and how they were able to recover and improve their website's performance using WP Rocket plugin and other optimizations.

This video by WordsAtScale was published on Apr 1, 2023.
Video length: 06:07.

This video is about the experience of the creator's website, strictly.ai, losing 70% of its traffic and then recovering it.

The reason for the traffic loss was due to the core vitals of the website, specifically its speed and mobile usability. The creator shares their approach to content creation and formatting, as well as the steps they took to improve their website's performance, such as using the WP Rocket plugin and optimizing caching, minifying CSS and JavaScript files, and enabling lazy loading.

They emphasize the importance of core vitals as a ranking factor for Google and the impact it can have on website rankings.

  • The speaker's website, strictly.ai, experienced steady growth until a point where traffic dropped by 70%.
  • The growth of the website is largely attributed to the speaker's approach to content, which includes a helpful content blueprint.
  • The speaker's website experienced a drop in rankings and traffic due to core vitals issues.
  • To address the core vitals issues, the speaker purchased the WP Rocket plugin and enabled caching, minifying CSS and JavaScript files, and lazy loading images.
  • After implementing the optimizations with WP Rocket, the speaker's website achieved high scores close to optimal in core vitals.

70% Traffic Loss: Avoid Fatal Error! 🚫 - YouTube

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Website Growth and Content Approach

  • The speaker's website, strictly.ai, experienced steady growth until a point where traffic dropped by 70%.
  • The growth of the website is largely attributed to the speaker's approach to content, which includes a helpful content blueprint.
  • The content blueprint includes formatting articles with a title, H2 that answers the query, quick takeaway table, paragraph, lists and tables, and a conclusion.
  • The website also includes quizzes, mini apps, RSS feeds, and useful guides.
  • The speaker believes that AI cannot easily replicate their approach to content.
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Core Vitals and Traffic Loss

  • The speaker's website experienced a drop in rankings and traffic due to core vitals issues.
  • Using the GT Matrix tool, the speaker found that the mobile version of the site had poor scores in core vitals.
  • Core vitals is an important ranking factor for Google, and a slow and poorly formatted mobile site can cause a significant loss in rankings.
  • To address the core vitals issues, the speaker purchased the WP Rocket plugin and enabled caching, minifying CSS and JavaScript files, and lazy loading images.
  • The speaker plans to connect the website to a CDN to further improve speed.
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Recovering and Improving Website Performance

  • After implementing the optimizations with WP Rocket, the speaker's website achieved high scores close to optimal in core vitals.
  • The speaker's website uses the Popcorn theme, which is known for its fast loading speed.
  • The speaker relied on their instincts and ranking tracker data to identify the drop in positions and address the core vitals issues.
  • Search Console provided delayed data, but the speaker saw a warning about core vitals issues.
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70% Traffic Loss: Avoid Fatal Error! 🚫 - YouTube

Lessons learned from losing 70% of website traffic

  • Despite efforts to improve metrics, traffic continued to drop for a few days before eventually increasing.
  • Having a relatively small number of articles on the website did not prevent the traffic loss.
  • Creating helpful and unique content using various formats such as apps, quizzes, tables, and lists can be effective in attracting and retaining readers.
  • It is crucial to closely monitor and optimize core vitals, as a low score can lead to potential penalties from Google.
  • Using tools like gdmetrics to analyze desktop and mobile performance can help identify areas for improvement.
  • Taking immediate action to improve core vitals is necessary to prevent potential traffic loss in the future.

Watch the video on YouTube:
70% Traffic Loss: Avoid Fatal Error! 🚫 - YouTube

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