+$700k with SEO | An eCommerce SEO Strategy

Last updated: Jun 28, 2023

This video is about a case study of an eCommerce store that had poor technical SEO, user experience, and conversion optimization issues, but after implementing an organic SEO strategy, they saw a 33% increase in Google attributed sales and a 25% increase in sessions.

This video by Vasco's SEO Tips was published on Apr 24, 2023.
Video length: 06:50.

In this video, Vasco shares a case study of an eCommerce store that came to him with several issues, including poor technical SEO, duplicate content, and a poor user experience.

He explains the importance of optimizing for conversions and user experience, as well as the significance of internal linking and conversion optimization. After implementing an SEO strategy and fixing these issues, the business saw a 33% increase in Google attributed sales, a 25% increase in sessions, and generated over 100 backlinks.

The video highlights the impact of SEO on the business's revenue growth, showing how implementing an organic SEO strategy can lead to a significant increase in sales.

  • The client's website had poor technical SEO, including a slow website and duplicate content.
  • The website also had poor user experience, with unclear call-to-actions and a lack of conversion optimization.
  • The website had inefficient internal linking, not fully utilizing its overall strength.
  • The SEO strategy resulted in a 33% increase in Google attributed sales, resulting in a $700k increase in sales.
  • Optimizing for conversions and user experience is as important as external link building.

+$700k with SEO | An eCommerce SEO Strategy - YouTube

+$700k with SEO | An eCommerce SEO Strategy 001

Issues with the client's website

  • Poor technical SEO, including a slow website and duplicate content.
  • Poor user experience, with unclear call-to-actions and a lack of conversion optimization.
  • Inefficient internal linking, not fully utilizing the website's overall strength.
  • Conversion optimization issues on both desktop and mobile.
  • No cart abandonment campaigns or email signups.
+$700k with SEO | An eCommerce SEO Strategy 002

Business impact of the SEO strategy

  • A 33% increase in Google attributed sales, resulting in a $700k increase in sales.
  • A 25% increase in sessions, from 260k to 330k.
  • Over 100 backlinks generated, contributing to the increase in organic rankings.
  • Revenue growth of 33% in under six months.
  • An increase in new users and transactions.
+$700k with SEO | An eCommerce SEO Strategy 003

Importance of optimizing for conversions and user experience

  • Ranking number one is pointless if the user experience is poor and there are no clear call-to-actions.
  • Conversion optimization and user experience are crucial for converting website visitors into customers.
  • Optimizing for conversions and user experience is as important as external link building.
  • Conversion optimization issues can lead to below industry and unprofitable conversion rates.
  • SEO alone is not enough for running a profitable business; other factors like email marketing and conversion optimization are necessary.
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+$700k with SEO | An eCommerce SEO Strategy - YouTube

How to implement an organic SEO strategy

  • Fix technical issues, such as website speed and duplicate content.
  • Optimize for conversions and user experience, including clear call-to-actions and cart abandonment campaigns.
  • Utilize efficient internal linking to maximize the website's overall strength.
  • Generate backlinks to improve organic rankings.
  • Consider hiring a professional SEO to create a custom-tailored strategy for your business.
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SEO Tips from Vasco's YouTube Channel

  • Vasco recommends using a tool called Ahrefs for SEO data, including rankings, backlinks, and competitor analysis.
  • He offers a coupon code for 50% off Ahrefs in the video description.
  • Vasco emphasizes the importance of building a tool that people will use 100% of the time, rather than just a small portion.
  • He mentions a tool that uses AI to generate SEO-optimized articles based on current events and news.
  • Vasco encourages viewers to try the tool for free by providing their URL, description, niche, and email.
  • He thanks viewers for watching and expresses his appreciation for their support.

Watch the video on YouTube:
+$700k with SEO | An eCommerce SEO Strategy - YouTube

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