Accountant Quits Jobs: Launches $1.3 Million Pest Control Blog, Here's How...

Last updated: Jun 30, 2023

This video is about Shane's journey from being an accountant to launching a successful pest control blog that generated $1.3 million in revenue, and he shares his strategies and experiences in the niche.

This video by Niche Pursuits was published on Jun 5, 2023.
Video length: 12:25.

This video is about Shane Duck, who quit his accounting job and started a pest control blog that eventually made him $1.3 million.

He shares his journey from starting an e-commerce business selling bow ties to entering the pest control niche and growing his blog to generate significant income.

He also discusses the importance of unique perspectives and domain authority in achieving success in the online business world.

  • Shane started his own business after realizing he needed to create real wealth.
  • He transitioned from selling bow ties to writing articles about pest control.
  • His pest control blog grew from making $500 a month to $50,000 a month.
  • Selling his pet strategies blog for over a million dollars was his biggest success.
  • Building links is important for long-term success in the online business world.
  • Providing value and a unique perspective are crucial for standing out in competitive niches.
  • Using revenue per visitor (RPV) to optimize content is a key strategy.

Accountant Quits Jobs: Launches $1.3 Million Pest Control Blog, Here's How... - YouTube

Accountant Quits Jobs: Launches $1.3 Million Pest Control Blog, Here

Shane's Background and Transition to Digital

  • Shane started his career as an accountant but realized he needed to start his own business to create real wealth.
  • In 2016, he started an e-commerce business selling bow ties.
  • He learned about content marketing and SEO, which helped him generate income from his bow tie business.
  • He then transitioned to the pest control niche, writing articles and becoming an expert in bed bug removal.
  • His pest control blog started making $500 a month and eventually grew to $50,000 a month.
Accountant Quits Jobs: Launches $1.3 Million Pest Control Blog, Here

Success in the Google Environment

  • Shane considers selling his pet strategies blog for over a million dollars as his biggest success in the Google environment.
  • He believes that having a decent domain authority and a unique perspective are key to succeeding in the online space.
  • He emphasizes the importance of providing value and a unique perspective to stand out in a competitive niche.
  • Shane's passion for his projects and bringing something unique to the market is what sets him apart.
  • He believes that feeling good about the work you do and providing value are crucial for success.
Accountant Quits Jobs: Launches $1.3 Million Pest Control Blog, Here

Building Links and Long-Term Success

  • Shane emphasizes the importance of building links for long-term success in the online business world.
  • He believes that building links is necessary to establish authority and improve search engine rankings.
  • Shane's success in the pest control niche led him to start other websites, such as a jewelry site.
  • He sold his pet strategies blog for over a million dollars on Flippa.
  • Currently, Shane is working with a company called Three Ships, generating over $100-200 million in revenue through affiliates.
Accountant Quits Jobs: Launches $1.3 Million Pest Control Blog, Here

Accountant Quits Jobs: Launches $1.3 Million Pest Control Blog, Here's How... - YouTube

Key Takeaways

  • Transitioning from a traditional career to digital entrepreneurship can lead to significant financial success.
  • Providing value and a unique perspective are crucial for standing out in competitive niches.
  • Building links is essential for long-term success in the online business world.
  • Passion and feeling good about the work you do are important factors in achieving success.
Accountant Quits Jobs: Launches $1.3 Million Pest Control Blog, Here

Strategies for Successful Niche Websites

  • Pest strategies was successful because the competitors were weak and the niche was relatively under the radar.
  • Keyword research and link building were important factors in the success of the pest control blog.
  • The content on the blog was formulaic and followed the strategies of Brian Dean.
  • The jewelry niche was successful because it targeted keywords related to specific companies, which resulted in better quality clicks and conversions.
  • Untapped content and keyword research tools were used to identify keywords that were underserved in the market.
Accountant Quits Jobs: Launches $1.3 Million Pest Control Blog, Here

Setting Up Attribution and Tracking

  • The affiliate platform used was called Post Affiliate Pro, which allowed for tracking of sub IDs on each page.
  • Sub IDs were used to track which pages were driving revenue and to conduct A/B testing.
Accountant Quits Jobs: Launches $1.3 Million Pest Control Blog, Here

Using Revenue Per Visitor (RPV) to Optimize Content

  • A spreadsheet was used to track RPV for different pages on the website.
  • Targeting keywords that people would typically turn to Amazon for made it easier to rank in search results.
  • Starting with Amazon affiliate content and then branching out to other offers is a good strategy for beginners.
  • Lead generation and affiliate offers can be combined by intermingling the offers within articles.
  • Testing different strategies is key to finding what works best for your website.
Accountant Quits Jobs: Launches $1.3 Million Pest Control Blog, Here

Current Strategies for Big Websites

  • Updating and optimizing existing content is important for maintaining freshness and recency signals for Google.
  • Link building should be done cautiously, as buying a large number of links can result in penalties.
  • If a website has been penalized for poor link building practices, it is important to take steps to recover and improve.
Accountant Quits Jobs: Launches $1.3 Million Pest Control Blog, Here

Summary

  • Using tools like Rank Math and Clearscope to optimize website content and stay on topic.
  • Utilizing architecture hub pages to organize and structure the website.
  • Implementing digital PR to build high-quality backlinks.
  • Explaining the difference between 404 and 410 status codes for removing pages from search index.
  • Encouraging persistence and matching article intent with keywords for better results.
  • Emphasizing the importance of link building for long-term success and creating a unique selling proposition.

Watch the video on YouTube:
Accountant Quits Jobs: Launches $1.3 Million Pest Control Blog, Here's How... - YouTube

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