Agency Assassin Review with Eean Ovens (Craig Campbell's Digital Marketing Podcast)

Last updated: Jun 21, 2023

The video is a review of the Agency Assassin product with its founder, Ian Ovens, discussing its features and benefits for managing and automating CTR on Google Maps listings.

The video is a review of the agency assassin product with founder Ian Ovens. The product is a SAS that automates and manages all of the CTR for Google Maps listings. The video discusses the benefits of the product and how it can be used to manage multiple locations without having to check or report on them. The review also mentions positive feedback from users, including Michael Merlino, who presented examples of using the product to crush it in places like New York. The video also addresses some early struggles with product performance but notes that those issues have been resolved.

  • Ian Ovens is the founder of Agency Assassin, which automates and manages CTR on Google Maps listings.
  • Agency Assassin is a SAS product that manages proxies, scheduling, and offers different types of interactions on listings.
  • Agency Assassin is a fully managed product, meaning clients can be completely hands-off.
  • Michael Merlino spoke highly of Agency Assassin at a conference.
  • Ian Ovens has an auditing tool in the works for large market audits and competitive analysis for Google Maps.
  • The software provides grid reports that show before and after data for each search term.
  • The conversion slider allows you to select how aggressive you want to be on the campaign.
  • You can select how to convert the CTR events, and the driving directions request is a new module added in the last couple of months.
  • The software manages and automates CTR on Google Maps listings, and you can get keywords from a list of likely keywords for a business in a specific location.

Agency Assassin Review with Eean Ovens (Craig Campbell's Digital Marketing Podcast) - YouTube

Agency Assassin Review with Eean Ovens (Craig Campbell

Introduction to Ian Ovens

  • Ian Ovens is the founder of Agency Assassin, a product that automates and manages CTR on Google Maps listings.
  • He has been in the SEO space since 2008 and started focusing on Google Maps in 2016.
  • He previously ran an agency but handed it off to focus on Agency Assassin.
  • He also has an auditing tool in the works for large market audits and competitive analysis for Google Maps.
  • Agency Assassin is a SAS product that manages proxies, scheduling, and offers different types of interactions on listings.
Agency Assassin Review with Eean Ovens (Craig Campbell

Features of Agency Assassin

  • Agency Assassin is a fully managed product, meaning clients can be completely hands-off.
  • The software works well for clients with multiple Google Maps locations who don't want to check reporting.
  • It takes about five minutes to set up a campaign and then it runs automatically.
  • Agency Assassin manages all proxies and identities.
  • The software offers different types of interactions on listings.
Agency Assassin Review with Eean Ovens (Craig Campbell

Positive Feedback for Agency Assassin

  • Michael Merlino, a well-known figure in the GMB space, spoke highly of Agency Assassin at a conference.
  • Some early users had issues with the product performance, but overall feedback has been positive.
  • After a launch, a lot of people tried the software and had positive feedback.
  • Two years ago, when the product performance was struggling the most, many people's first experience with the software was positive.
  • Overall, people who love the product really love it.
Agency Assassin Review with Eean Ovens (Craig Campbell

Agency Assassin Review with Eean Ovens (Craig Campbell's Digital Marketing Podcast) - YouTube

Future Plans for Agency Assassin

  • Ian Ovens has an auditing tool in the works for large market audits and competitive analysis for Google Maps.
  • Agency Assassin will continue to focus on managing and automating CTR on Google Maps listings.
  • The software will continue to be fully managed, allowing clients to be hands-off.
  • Agency Assassin will continue to offer different types of interactions on listings.
  • The company will continue to improve product performance and address any issues that arise.
Agency Assassin Review with Eean Ovens (Craig Campbell

Overview of Agency Assassin

  • The software has undergone a lot of improvements and its performance is now more consistent.
  • It is designed to manage and automate CTR on Google Maps listings.
  • It is easy to set up and can be left to run on its own.
  • The software provides grid reports that show before and after data for each search term.
  • It also shows competitor data and allows users to focus on branded keywords.
Agency Assassin Review with Eean Ovens (Craig Campbell

How the Software Works

  • The software interface allows users to input their business name and location.
  • It pulls up the Google location and map for the physical address.
  • Users can select a search radius to set the difficulty level.
  • It is recommended to be in the top 20 results for CTR.
  • Users can focus on branded keywords to improve rankings and CTR.
  • Once the campaign is enabled, the software can be left to run on its own.
Agency Assassin Review with Eean Ovens (Craig Campbell

Campaign Success

  • The software provides grid reports that show before and after data for each search term.
  • Users can see competitor data and adjust their strategy accordingly.
  • It is recommended to focus on branded keywords to improve rankings and CTR.
  • The software can be left to run on its own, providing consistent performance over time.
  • Users can set the search radius to adjust the difficulty level and improve CTR.
Agency Assassin Review with Eean Ovens (Craig Campbell

Conclusion

  • The Agency Assassin software is a useful tool for managing and automating CTR on Google Maps listings.
  • It is easy to set up and provides consistent performance over time.
  • Users can focus on branded keywords and adjust their strategy based on competitor data.
  • The software provides grid reports that show before and after data for each search term.
  • Overall, it is a valuable tool for digital marketers looking to improve their CTR on Google Maps listings.
Agency Assassin Review with Eean Ovens (Craig Campbell

Conversion Slider and Conversion Events

  • The conversion slider allows you to select how aggressive you want to be on the campaign.
  • You can select how many times you want to click through to the Google Maps.
  • The target is 100 events a day, but it depends on how many pages you have to do.
  • You'd be looking at about 10 conversion events a day.
  • The more you go up, the more CTR you get.
Agency Assassin Review with Eean Ovens (Craig Campbell

Conversion Selection

  • You can select how to convert the CTR events.
  • You can choose between clicking the website, calling, or requesting driving directions.
  • The driving directions request is a new module added in the last couple of months.
  • You can get keywords from a list of likely keywords for a business in a specific location.
  • You can add the brand verbatim and a couple of alerts to establish that the brand is legitimate.
Agency Assassin Review with Eean Ovens (Craig Campbell

CID and Driving Directions

  • You need the CID to do the driving directions, and it validates the CID when doing driving directions.
  • You can grab the CID URL or the place URL.
  • For driver directions, it's looking for landmarks, and you can select a larger search radius.
  • The software will scrape about 200 different landmarks in the area around the business to create driving directions from.
  • Once the campaign is configured, it will start running.
Agency Assassin Review with Eean Ovens (Craig Campbell

Software Functionality

  • The software manages and automates CTR on Google Maps listings.
  • You can select how aggressive you want to be on the campaign and how to convert the CTR events.
  • You can get keywords from a list of likely keywords for a business in a specific location.
  • The software will scrape about 200 different landmarks in the area around the business to create driving directions from.
  • Once the campaign is configured, it will start running.
Agency Assassin Review with Eean Ovens (Craig Campbell

CTR Campaign Results

  • A campaign for a Google Maps location that had been suspended was started with only CTR.
  • After three months, the location's ranking had improved significantly.
  • After five months, the location was receiving around 50 leads per month.
  • Targeting Knowledge Graph with content clusters and on-site content works well with CTR.
  • On-page article spam works well for Knowledge Graph, but doing too many can result in a penalty.
Agency Assassin Review with Eean Ovens (Craig Campbell

Marketing Services Business Results

  • A marketing services business used a strategy of on-page content and CTR with Agency Assassin.
  • After two months, the business ranked very well for major keywords.
  • High-quality articles were used, but they were low authority pages.
  • Orphan pages were linked internally to pillar pages to target search terms using Knowledge Graph and CTR.
  • The strategy is still working well on Google Maps, despite poor search engine result placements.
Agency Assassin Review with Eean Ovens (Craig Campbell

Future Strategy and Questions

  • After achieving a high ranking, it is unclear whether to continue with the same strategy or change it.
  • It is unclear how to achieve the number one position on Google Maps.
  • Targeting Knowledge Graph with content clusters and on-site content works well with CTR.
  • On-page article spam works well for Knowledge Graph, but doing too many can result in a penalty.
  • There may be a lag of a month or two between search engine result placements and Google Maps when using Knowledge Graph signals.
Agency Assassin Review with Eean Ovens (Craig Campbell

Conclusion

  • CTR campaigns can significantly improve a Google Maps location's ranking.
  • Targeting Knowledge Graph with content clusters and on-site content works well with CTR.
  • On-page article spam works well for Knowledge Graph, but doing too many can result in a penalty.
  • Continuing the same strategy or changing it after achieving a high ranking is unclear.
  • A lag of a month or two may occur between search engine result placements and Google Maps when using Knowledge Graph signals.
Agency Assassin Review with Eean Ovens (Craig Campbell

Top Ranking Factors on Google Maps

  • Knowledge Graph, entity signaling, engagement CTR, and reviews are the top ranking factors on Google Maps.
  • Manual driving directions requests can help bump up the engagement factor.
  • Good authority using knowledge graph, CTR, and reviews can help get a top spot in a major metro.
Agency Assassin Review with Eean Ovens (Craig Campbell

Hands-Off Service

  • Agency Assassin is a completely hands-off service.
  • Once set up, it runs automatically and requires no maintenance.
  • It is a huge load off for agencies and users of the software.
  • Clients have reported that this is the only thing they run to keep their rankings up on Google Maps.
  • White hat SEO clients who do all the fundamentals really well and add engagement perform the best.
Agency Assassin Review with Eean Ovens (Craig Campbell

Additional Features

  • There are no additional features currently in the works.
  • GMBS are getting harder and more competitive, but Agency Assassin is a competitive enough service for most niches in a major metro.
  • There are a lot of people doing hooky tactics, but using good authority and engagement can help get a top spot.
Agency Assassin Review with Eean Ovens (Craig Campbell

Product Development

  • The speaker has a product that he is working on but it requires a lot of work.
  • The product will scrape all the different data elements for an entire market for a search term and build a competitive profile.
  • The software is like Ahrefs for Google Maps.
  • The software is not scheduled for release yet.
  • The focus for the last two years has been on getting the performance of Agency Assassin to be really good.
Agency Assassin Review with Eean Ovens (Craig Campbell

Additional Functionality

  • There are different conversion methods and ways of targeting different areas.
  • Proxies in every state will probably be necessary in the future.
  • Google may throw out signal more and more to prevent people from manipulating.
  • Long-term changes will have to be made.
  • Google doesn't always know the location on cellular data.
Agency Assassin Review with Eean Ovens (Craig Campbell

Black Friday Deal

  • The speaker and Craig Campbell have been talking about doing a Black Friday deal.
  • The deal is a substantial lifetime discount if you schedule on the speaker's calendly link by the 25th of January.
  • Mention that you saw the speaker on Craig's broadcast to get the deal.
  • The speaker will meet with you one on one to review your strategies and the software.
  • The speaker will give you Craig's code for a Black Friday deal that was never released.
Agency Assassin Review with Eean Ovens (Craig Campbell

Contact Information

  • You can email the speaker with anything.
  • Use the calendly link to set up a meeting.
  • The speaker is happy to talk to you about whatever it is that you're dealing with.
  • The speaker is happy to share what's working.
Agency Assassin Review with Eean Ovens (Craig Campbell

Clarification on Top Three Rankings

  • Listings in Agency Assassin can have multiple top three rankings.
  • Reports in Agency Assassin are in aggregate, showing an average for every term.
  • One GMB generates about 40 leads a month with 12 out of 35 target keywords in the top three.
  • Another GMB has 23 out of 45 research terms ranking in the top three, generating high-value leads.
  • The grid in the report is an average of all terms, taking into account the number of terms ranked.
  • Clients would be thrilled with 23 out of 45 search terms showing up in the top three.

Watch the video on YouTube:
Agency Assassin Review with Eean Ovens (Craig Campbell's Digital Marketing Podcast) - YouTube

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