AI VS SEO: Google's Generative Search & How to Adapt your SEO Strategy!

Last updated: Jun 27, 2023

This video discusses Google's new AI feature called Generative Search Experience (GSE) and how it will impact SEO strategies, including the need for smarter keyword strategies and the potential for lower click-through rates on websites.

This video by Julian Goldie SEO was published on May 13, 2023.
Video length: 13:21.

This video discusses Google's new AI feature called Generative Search Experience (GSE) and its impact on SEO strategies.

The AI feature uses Google's large language model to generate information and provide users with a summary of search results. It allows users to ask follow-up questions and generates new content based on search intent. While this feature may keep users on the search page for longer, it may also result in lower click-through rates for websites as users can find the information they need without clicking through to the website.

The video emphasizes the need for a smarter keyword strategy to adapt to these changes.

  • Google has introduced a new AI feature called Generative Search Experience (GSE) that uses AI to generate information and provide users with search result summaries.
  • GSE allows users to ask follow-up questions and access more information directly from the search results page.
  • GSE is powered by Google's large language model, which gathers information from the open web.
  • SEO strategies need to adapt to GSE as it will make searches more in-depth and potentially decrease click-through rates for websites.
  • Websites should focus on providing value beyond AI-written content and update keyword strategies to align with GSE's ability to generate follow-up questions.
  • GSE may create a feedback loop with AI-generated content, so adding unique value is crucial.
  • GSE has the potential to impact AI-generated content by pulling it from other websites, emphasizing the importance of adding unique value.

AI VS SEO: Google's Generative Search & How to Adapt your SEO Strategy! - YouTube

AI VS SEO: Google

Google's Generative Search Experience (GSE)

  • Google has announced a new AI feature called Generative Search Experience (GSE).
  • GSE uses AI to generate information and provide users with a summary of search results.
  • With GSE, users can ask follow-up questions and click for more information.
  • GSE is powered by Google's large language model, which sources information from the open web.
  • GSE adds another layer of input and output to guide users to new questions on the page.
AI VS SEO: Google

Impact on SEO Strategies

  • GSE will make searches more in-depth, keeping users on the page for longer.
  • There may be lower click-through rates for websites as users get answers directly from the search results.
  • Smarter keyword strategies are needed to adapt to GSE.
  • Many searches don't get clicks, and GSE will provide more comprehensive answers.
  • Google's AI feature improves the user experience and may lead to more traffic to websites.
AI VS SEO: Google

Adapting to GSE

  • Websites should focus on providing more value than just AI-written content.
  • Keyword strategies should be updated to align with GSE's ability to generate follow-up questions.
  • Website owners should be aware of the potential for lower click-through rates and adjust their SEO strategies accordingly.
  • It is important to stay ahead of the curve and keep websites ranking and future-proofed.
  • GSE may create a feedback loop with AI-generated content, so adding unique value is crucial.
AI VS SEO: Google

AI VS SEO: Google's Generative Search & How to Adapt your SEO Strategy! - YouTube

Potential Impact on AI-Generated Content

  • GSE may pull in AI-generated content from other websites, creating an echo chamber effect.
  • Website owners should ensure they are adding more value than just AI-written content.
  • AI tools like chat GPT are generating content that gets published on websites and may be used in GSE results.
  • Adding unique value and avoiding reliance solely on AI-written content is important.
AI VS SEO: Google

Google's Generative Search Experience (GSE)

  • GSE provides users with more information and context to their searches.
  • Users can understand their problem or keyword faster.
  • GSE may change the way people shop.
  • Google's share price increased after the announcement of GSE.
  • There is more optimism about Google's future compared to before.
AI VS SEO: Google

Impact on SEO Strategies

  • Keyword research should focus on subjective answers or topics that people want to delve deep into.
  • Positioning yourself as an authority takes time but increases click-through rates and search visibility.
  • Backlinks are still important for building credibility and authority.
  • Improving the featured image in your content can lead to higher click-through rates on generative search.
  • Differentiating your content and being creative is crucial in adapting to GSE.
AI VS SEO: Google

Adapting to AI and SEO Changes

  • Stay updated on the latest trends, research, and tools in AI and SEO.
  • Continuous learning and adaptability are key to SEO success.
  • Investing time and resources into learning about AI and SEO is crucial to avoid being left behind.
  • Sign up for Google's Early Access to Generative AI capabilities through Search Labs.
  • Understand the potential implications and opportunities of GSE.
AI VS SEO: Google

Implications of AI for SEO

  • Adapting to AI technology is crucial for website owners and SEOs to stay relevant.
  • Search engines are using generative AI to provide more context and detailed responses to user queries.
  • SEOs should familiarize themselves with generative AI to understand how it could affect their SEO strategies.
  • Diversifying content types, such as videos and blogs, can help drive more traffic to a website.
  • Generative AI can pull information from various sources, including images, text, and videos, so optimizing all digital assets is important for maximizing traffic.
AI VS SEO: Google

Understanding User Intent

  • AI is better at figuring out user intent than previous search engines.
  • Using tools like Harper AI can help determine the user intent for specific keywords.
  • Search intent is becoming increasingly important as AI can easily identify it.
  • Creating content that aligns with user intent is crucial for attracting organic traffic and engaging the audience.
  • Constant adaptation and learning are necessary to stay ahead in the game of SEO.

Watch the video on YouTube:
AI VS SEO: Google's Generative Search & How to Adapt your SEO Strategy! - YouTube

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