Are You Picking the Wrong Google Business Primary Category?

Last updated: Jun 21, 2023

The video discusses the importance of choosing the correct primary category for a Google Business listing and provides tips on how to choose and edit categories, including using a free Chrome extension to spy on competitors and considering seasonal changes in primary category.

The video discusses the importance of choosing the right primary category for a Google Business listing, as it is now the most influential factor that impacts the rankings of the listing. The video provides tips on how to choose the right category, such as selecting the category that matches the service or product that brings the most revenue to the business, and spying on competitors' listings to see what categories they have chosen. The video also suggests switching the primary category according to season for businesses that are seasonal, and linking the listing to the relevant page for the primary category.

  • The primary business category has the biggest impact on your listing's rankings.
  • Choosing the right category can be difficult, but it should match the most profitable service or product.
  • If your business is seasonal, switch your primary category to match the demand for different services during different seasons.

Are You Picking the Wrong Google Business Primary Category? - YouTube

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Importance of Choosing the Correct Primary Category

  • Your primary business category is the most influential factor that impacts the rankings of your listing.
  • Choosing the right category might be trickier than you think.
  • Choose the category that matches the service or product that brings the most revenue to your business.
  • You can spy on your competitors' listings to see what categories they have chosen using a free Chrome extension called GMB Everywhere.
  • You can edit your business category by heading over to Google and signing in to the Google account you use to sign up for a Google Business profile.
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Seasonal Changes in Primary Category

  • If your business is seasonal, switch your primary category according to the season.
  • Consider the demand for different services during different seasons.
  • Use Google Trends to see how popular certain keywords are during different seasons.
  • Set your primary category as the service that is in demand during that season.
  • Consider switching the page you link your listing to so it's in line with your primary category.

Watch the video on YouTube:
Are You Picking the Wrong Google Business Primary Category? - YouTube

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