Bard and Bing(GPT) Just Killed SEO (This is goodbye)

Last updated: Jun 27, 2023

This video discusses the impact of Google's Bard and Bing's GPT integration on SEO, highlighting the potential decrease in website traffic due to zero-click searches and the need to reconsider targeting informational keywords.

This video by Jaume Ros was published on Feb 13, 2023.
Video length: 07:06.

This video discusses the impact of recent developments in AI technology on SEO.

The speaker highlights two major announcements: Google's introduction of Bard, a language model powered by Lambda, and Bing's integration of GPT into their search engine. These advancements have the potential to change the way search results are generated and may lead to an increase in zero-click searches. The video also suggests that website owners may need to reconsider their targeting of informational keywords in their content.

However, it is emphasized that these changes are still in the experimental phase and will take time to fully roll out.

  • AI is driving SEO changes in 2023.
  • Google announced Bard, powered by Lambda, which provides fresh, high-quality responses by drawing on information from the web.
  • Bing launched GPT integration into their search, aiming to create a chatbot-like experience.
  • Bard's impact on SEO is uncertain, as it is still in an experimental phase.
  • Website owners may experience a decrease in traffic due to zero-click searches.

Bard and Bing(GPT) Just Killed SEO (This is goodbye) - YouTube

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Introduction

  • AI is driving SEO changes in 2023.
  • Google announced Bard, powered by Lambda, which provides fresh, high-quality responses by drawing on information from the web.
  • Google plans to add AI features to search.
  • Bing launched GPT integration into their search, aiming to create a chatbot-like experience.
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Google's Bard

  • Bard is powered by Lambda and is the direct competition of chat GPT.
  • Bard tackles the limitation of chat GPT by being connected to the internet.
  • Google wants to add AI features to search, potentially changing the game.
  • Keyword search results may include AI-generated results that resemble featured snippets.
  • Bard's impact on SEO is uncertain, as it is still in an experimental phase.
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Bing's GPT Integration

  • Bing is using GPT technology, potentially GPT4, to create a chatbot-like experience.
  • Bing's GPT integration is still in the early stages, with a waitlist of over 1 million people.
  • AI-generated results may appear alongside normal search results.
  • Website owners may experience a decrease in traffic due to zero-click searches.
  • Targeting informational keywords may need to be reconsidered.
Bard and Bing(GPT) Just Killed SEO (This is goodbye) 005

Bard and Bing(GPT) Just Killed SEO (This is goodbye) - YouTube

Impact on SEO

  • There may be a decrease in website traffic due to zero-click searches.
  • Website owners may need to rethink their ranking efforts for informational keywords.
  • Keywords that chat GPT can easily answer may indicate a need to adjust content strategy.
  • Bard and Bing's GPT integration are still in experimental phases, so the full impact on SEO is uncertain.
  • Website owners are advised not to panic and to join Bing's GPT waitlist for early access.
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Impact of Bing's GPT Integration on SEO

  • AI from Bing or Google will take over informational keywords, such as "how to ride a bike," which are already being dominated by search features like featured snippets or videos.
  • It remains to be seen how AI will handle subjective and competitive keywords that require more subjective answers.
  • In the preview of Bing's AI search, references were added to indicate where the data was sourced from, but Google's AI search preview did not include any references or citations.
  • If Google's AI search pulls data directly from websites, it raises the question of how credit will be given to the content owner.
  • There is a possibility that website owners will need to compete for space in AI-generated search results instead of traditional features like featured snippets.
  • The importance of on-page SEO and properly structured content may increase, but the issue of referencing the author and giving credit for content in AI-generated results remains uncertain.

Watch the video on YouTube:
Bard and Bing(GPT) Just Killed SEO (This is goodbye) - YouTube

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