19 Best SEO Tools for 2023 (+ How to Use Them Like a Pro)

Last updated: Jul 1, 2023

The video discusses 19 of the best SEO tools to use and how to use them like a pro, including Google Analytics, Google Search Console, and Nightwatch.

This video by Nathan Gotch was published on Feb 23, 2022.
Video length: 45:18.

The video titled '19 Best SEO Tools for 2023 (+ How to Use Them Like a Pro)' discusses the top 19 SEO tools that are worth investing time and effort in.

The video provides a detailed explanation of each tool and how to use them like an SEO pro. The video starts with the best SEO tools for tracking performance, including Google Analytics and Google Search Console, which are essential for tracking organic search traffic growth and conversions. The video also covers other tools such as Nightwatch, SEMrush, Ahrefs, and more.

The video emphasizes the importance of using these tools to improve SEO performance and ultimately get more organic search traffic, leads, and sales.

  • There are countless SEO tools available.
  • 19 of the best SEO tools will be discussed in this video.
  • The video will show how to use each tool like an SEO pro.
  • SEO tool number 12 is the personal favorite of the speaker.
  • Viewers are encouraged to like the video and watch until the end.
  • Google Analytics is critical for tracking organic search traffic growth and conversions.
  • Google Search Console is essential for tracking performance and technical SEO.
  • Nightwatch is a favorite rank tracking tool.
  • Ahrefs, SEMrush, Yoast SEO, Answer the Public, and Google Trends are other useful SEO tools.
  • Ask.com, Surfer SEO, and Alsoast.com are tools for building topical relevance and optimizing content.
  • Long-tail keyword optimization and Screaming Frog SEO Spider are also discussed.
  • Google Analytics and Google Search Console are important tools for tracking website traffic and performance.

19 Best SEO Tools for 2023 (+ How to Use Them Like a Pro) - YouTube

19 Best SEO Tools for 2023 (+ How to Use Them Like a Pro) 001

Introduction

  • There are countless SEO tools available.
  • 19 of the best SEO tools will be discussed in this video.
  • The video will show how to use each tool like an SEO pro.
  • SEO tool number 12 is the personal favorite of the speaker.
  • Viewers are encouraged to like the video and watch until the end.
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Best SEO Tools for Tracking Performance

  • Google Analytics is critical for tracking organic search traffic growth and conversions.
  • Google Search Console is essential for tracking performance and technical SEO.
  • Organic search growth should be monitored in Google Analytics.
  • Google Search Console can be used to measure performance and analyze data.
  • CTR and position data can be used to improve SEO performance.
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Nightwatch: A Favorite Keyword Tracking Tool

  • Nightwatch is a favorite rank tracking tool.
  • Keywords can be tracked on a national or local level.
  • Nightwatch allows for separate rank tracking from other SEO tools.
  • Rankings can be tracked for specific keywords.
  • Nightwatch provides detailed reports on keyword performance.
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19 Best SEO Tools for 2023 (+ How to Use Them Like a Pro) - YouTube

Other Useful SEO Tools

  • Ahrefs is a comprehensive SEO tool for keyword research, backlink analysis, and more.
  • SEMrush is another comprehensive SEO tool for keyword research, competitor analysis, and more.
  • Yoast SEO is a WordPress plugin that helps optimize content for search engines.
  • Answer the Public is a tool for finding popular questions related to a keyword.
  • Google Trends can be used to track the popularity of a keyword over time.
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Rank Tracking with Nightwatch

  • Nightwatch is a rank tracking tool that allows you to track your website's ranking in specific locations.
  • You can track your website's ranking in a specific city or region.
  • Nightwatch updates its data every 24 hours.
  • You can use Nightwatch to track your website's ranking against your competitors.
  • Nightwatch is the personal favorite of the speaker.
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Keyword Research with SEMrush

  • SEMrush is a keyword research tool that allows you to analyze your website's existing keywords.
  • You can use SEMrush to identify low-hanging fruit keywords that you can target to improve your website's ranking.
  • You can sort keywords by KD (Keyword Difficulty) to identify the easiest keywords to target first.
  • You can prioritize keywords based on intent to focus on the most valuable keywords.
  • You can use SEMrush's Keyword Overview and Keyword Magic Tool to conduct keyword research from scratch.
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Building Topical Relevance with Ask.com

  • Ask.com's "People Also Ask" section is a great way to build topical relevance around your primary topic.
  • You can use Ask.com to identify related topics and questions that you can address in your content.
  • You can use Ask.com to identify long-tail keywords that you can target to improve your website's ranking.
  • Ask.com is a great tool for building a content strategy that addresses your audience's questions and concerns.
  • You can use Ask.com to identify gaps in your content and address them to improve your website's ranking.
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On-Page Optimization with Surfer SEO

  • Surfer SEO is an on-page optimization tool that analyzes your website's content and provides recommendations for improvement.
  • You can use Surfer SEO to analyze your website's content against your competitors to identify areas for improvement.
  • Surfer SEO provides recommendations for improving your website's content structure, keyword usage, and more.
  • You can use Surfer SEO to optimize your website's content for featured snippets and other rich snippets.
  • Surfer SEO provides a content editor that allows you to optimize your content in real-time.
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Keyword Research Tools

  • Use Alsoast.com to find keyword suggestions directly pulled from Google.
  • Most people doing SEO will never find these keywords because they won't have any search volume when using traditional tools.
  • Build topical relevance and authority by targeting these keywords that Google is telling you people are searching for.
  • Validation and qualification that these are real topics being searched in Google.
  • Use Answer the Public to enter a keyword and see all the different topics that could potentially cover to build topical relevance around that core topic.
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Long-Tail Keyword Optimization

  • Attack keywords with low search volume to rank easily because most people won't be optimized specifically for them.
  • Be granular with satisfying the intent of the keyword down to the exact optimization.
  • Building topical relevance is not always about driving the most traffic possible.
  • Tools are not super accurate in showing search volume data for low volume keywords.
  • Building topical relevance will allow you to perform better for your primary keywords.
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Best SEO Tools for Technical SEO

  • Screaming Frog SEO Spider is a tool used to crawl sites and do various things.
  • Designed to be able to crawl websites and identify technical SEO issues.
  • Can analyze page titles, meta descriptions, and header tags.
  • Can identify broken links, duplicate content, and missing alt tags.
  • Can export data to Excel for further analysis.
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Google Analytics and Google Search Console

  • Google Analytics is a tool used to track website traffic and user behavior.
  • Can track where traffic is coming from, what pages are being visited, and how long users are staying on the site.
  • Google Search Console is a tool used to monitor website performance in Google search results.
  • Can see which keywords are driving traffic to your site and identify technical issues that may be affecting your rankings.
  • Can submit sitemaps and individual URLs for crawling by Google.
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SEO Tools for Data-Driven Decisions

  • Integrate Google Analytics, Google Search Console, Page Speed Insights API, and a link tool to use data for educated decisions.
  • Find pages with poor SEO performance by checking for no traffic, impressions, clicks, or backlinks.
  • Sort pages by HTML and word count to identify low-quality pages.
  • Ensure crawl depth is no more than three clicks deep.
  • Use Screaming Frog to analyze data and make decisions on what to do with poor-performing pages.
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Detailed Browser Extension

  • Use the Detailed Chrome Extension to quickly see title, meta description, URL structure, and indexation issues.
  • Check heading structure to ensure proper format with one primary H1.
  • View headings to see how the page is laid out.
  • Use the extension on a daily basis for SEO and training purposes.
  • Quickly see important variables in an SEO campaign.
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Google Page Speed Insights

  • Use Google Page Speed Insights to benchmark current core web vital score.
  • Check score on both mobile and desktop.
  • Aim for orange or green range for maximum website loading speed and user experience.
  • Use the tool to identify issues and make improvements to website speed.
  • Regularly check and improve website speed for better SEO performance.
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Nightwatch

  • Use Nightwatch for rank tracking and competitor analysis.
  • Track keyword rankings and monitor changes over time.
  • Compare rankings with competitors to identify areas for improvement.
  • Use the tool to optimize content and improve website performance.
  • Regularly monitor and adjust SEO strategy based on Nightwatch data.
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SEO Tools for Core Web Vitals

  • Google PageSpeed Insights is a tool to benchmark and optimize for core web vitals.
  • It measures loading speed and provides a score out of 100.
  • A score of 90 to 100 is ideal for maximizing loading speed.
  • Use this tool to continually test and improve your website's loading speed.
  • Optimization and various changes are necessary to score highly on this tool.
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SEO Tools for Content Creation

  • The AM Institute Headline Tester is a tool for headline analysis.
  • It helps find the best headlines for various types of content.
  • The headline is the most important part of any content or page.
  • 80% of people don't read past the headline, so it needs to be good.
  • Enter any headline and the tool will give a score out of 100.
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Hemingway Editor

  • Hemingway Editor is a tool for improving writing efficiency and readability.
  • It helps make content more readable and easier to understand.
  • Every piece of content should go through this tool.
  • It provides a readability score and suggests improvements.
  • Try to keep the readability score below grade eight.
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Google Analytics and Google Search Console

  • Google Analytics is a tool for tracking website traffic and user behavior.
  • It provides insights into how users interact with your website.
  • Google Search Console is a tool for monitoring website performance in search results.
  • It helps identify and fix issues that may affect search rankings.
  • Use both tools together to get a complete picture of your website's performance.
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Hemingway

  • Hemingway helps refine content and make it more efficient.
  • It highlights sentences that are hard to read.
  • It suggests eliminating unnecessary adverbs.
  • It helps make content easier to read for users.
  • It is a free tool to use.
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Grammarly

  • Grammarly helps improve the quality of writing.
  • It suggests improvements for grammar, spelling, and punctuation.
  • It helps improve content for SEO performance.
  • It is recommended to set goals and aim for a perfect score.
  • It is a must-have tool for content creation.
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Surfer

  • Surfer is a critical on-page SEO tool.
  • It helps with final optimization of content.
  • It analyzes primary keywords and compares them to competitors.
  • It suggests missing common backlinks and word count improvements.
  • It helps improve load speed and overall performance.
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Conclusion

  • Using Hemingway, Grammarly, and Surfer can greatly improve content for SEO performance.
  • It is recommended to use these tools in conjunction with each other.
  • It is important to set goals and aim for a perfect score in Grammarly.
  • Improving load speed and word count can greatly improve performance.
  • These tools are free to use and can make an average writer into an above-average writer.
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Keyword Optimization

  • Focus on one specific keyword phrase to dominate.
  • Use tools like Surfer to analyze competitors and find opportunities to add related topics to your page.
  • Anchor text is an important topic to cover in your content.
  • Emulate competitors' topics, but find unique angles to make your page stand out.
  • Use SEO tools to fuel and improve your content's relevance for search engines.
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Link Building

  • Use Data Miner browser extension to streamline link prospecting by scraping pages for data.
  • Check My Links plugin helps find broken links on any page for user experience improvement and link building leverage.
  • Ahrefs is a critical tool for link building, allowing you to see all backlinks for your website and competitors.
  • Use Ahrefs to find link opportunities and analyze competitors' backlinks.
  • Other useful link building tools include SEMrush and Screaming Frog.
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Technical SEO

  • Google Analytics and Google Search Console are essential tools for monitoring website performance and identifying technical issues.
  • Use Nightwatch to track keyword rankings and monitor website performance over time.
  • Use GTmetrix to analyze website speed and identify areas for improvement.
  • Use SEMrush to analyze website traffic and identify opportunities for improvement.
  • Use Moz Pro to analyze website performance and identify technical issues.
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Content Creation

  • Use BuzzSumo to find popular content in your industry and identify opportunities for creating similar content.
  • Use Grammarly to improve the quality of your writing and avoid errors.
  • Use Hemingway Editor to simplify your writing and improve readability.
  • Use Yoast SEO to optimize your content for search engines and improve readability.
  • Use Canva to create visually appealing graphics and images for your content.
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Using Ahrefs for Competitor Analysis and Link Building

  • Ahrefs is a powerful tool for analyzing your competitors' backlinks and building your own link prospecting database.
  • You can use the Link Intersect section to see who is linking to your competitor but not to you.
  • The Best Buy Links section helps you find internal linking opportunities on pages that already have existing backlinks.
  • By narrowing the gaps in your link profile, you can improve your SEO performance and attract more organic search traffic.
  • Sendinblue is a great outreach tool for scaling your link building efforts and staying organized.
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Using Process Street to Systemize Your SEO Process

  • Process Street is not an SEO tool, but it can help you build out systems and processes to make your SEO campaigns more efficient and effective.
  • Having a standardized process for each stage of your SEO campaign allows you to refine and improve your strategy over time.
  • The process should include stages such as campaign overview, keyword research, SEO content audit, technical SEO optimization, and link acquisition.
  • Standardizing your process does not mean that every SEO campaign is the same, but it does ensure that you have a logical and consistent approach to each stage.
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Using Google Analytics and Google Search Console for SEO Analysis

  • Google Analytics provides valuable insights into your website's traffic, user behavior, and conversion rates.
  • You can use Google Analytics to track your SEO performance, identify top-performing pages, and optimize your content strategy.
  • Google Search Console helps you monitor your website's presence in Google search results and identify technical issues that may be affecting your SEO performance.
  • You can use Google Search Console to track your search rankings, monitor your backlinks, and submit sitemaps for indexing.
  • Both tools are free to use and provide essential data for optimizing your SEO strategy.
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Using Nightwatch for Keyword Research and Rank Tracking

  • Nightwatch is a comprehensive SEO tool that includes features for keyword research, rank tracking, and backlink analysis.
  • You can use Nightwatch to identify high-value keywords, track your search rankings, and monitor your competitors' performance.
  • The tool provides detailed reports and visualizations to help you understand your SEO performance and make data-driven decisions.
  • Nightwatch also includes features for on-page optimization, site auditing, and local SEO.
  • Overall, Nightwatch is a powerful tool for optimizing your SEO strategy and staying ahead of the competition.
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Building Effective SEO Processes

  • SEO is an ongoing process that needs to be repeated over many months.
  • Effective SEO requires processes and trained team members.
  • Building out systems and training team members is the best way to scale an SEO business.
  • A system can be broken down into three parts: SEO, processes, and procedures.
  • Processes are step-by-step checklists that are repeated every time.
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Using Process Street for SEO Processes

  • Process Street is a tool for building out systems, processes, and procedures.
  • It provides a step-by-step checklist for each process.
  • It includes screenshots and video demonstrations for each step.
  • It allows team members to structure their day appropriately.
  • It can be used to refine and optimize processes over time.
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Using SEOTesting.com for SEO Tests

  • SEOTesting.com is a tool for running SEO tests.
  • It documents the start and end date of each test.
  • It tracks the increase in clicks per day and impressions.
  • It allows you to see if your SEO actions are producing results.
  • It streamlines the process of collecting data from Google Analytics and Search Console.
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Conclusion

  • Effective SEO requires ongoing processes and trained team members.
  • Process Street is a tool for building out and optimizing processes.
  • SEOTesting.com is a tool for running SEO tests and tracking results.
  • Using these tools can help you deliver consistent SEO results for your clients or website.
  • It's important to be scientific about your SEO and test your actions to see if they are producing results.

Watch the video on YouTube:
19 Best SEO Tools for 2023 (+ How to Use Them Like a Pro) - YouTube

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