Use These Blog Post Templates to Write Better SEO Content

Last updated: Jun 25, 2023

The video provides four blog post templates for writing better SEO content, including list posts, step-by-step guides, definition posts, and beginner's guides.

This video by Ahrefs was published on Sep 7, 2022.
Video length: 12:42.

The video provides four blog post templates to help writers create better SEO content and increase their chances of ranking higher in Google.

The templates include list posts, step-by-step guides, definition posts, and beginner's guides. The video goes through the different parts of each template, including the title, intro, main content, and conclusion, and provides examples and tips for each section.

The video emphasizes the importance of creating skimmable and easy-to-navigate content for readers.

  • List posts contain non-chronological lists such as tips, product recommendations, tools, techniques, myths, mistakes, or whatever.
  • Step-by-step guides are your typical how-to post where you run through a series of chronological steps to teach how to accomplish something.
  • Definition posts explain a concept or term in detail.
  • Beginner's guides are designed to help people who are new to a topic or industry.
  • Step-by-step guides are effective because they provide a solution to a problem.
  • Expanded definition posts give a high-level overview of a topic.
  • List posts are a great way to provide information in a concise and easy-to-read format.

Use These Blog Post Templates to Write Better SEO Content - YouTube

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List Posts

  • List posts contain non-chronological lists such as tips, product recommendations, tools, techniques, myths, mistakes, or whatever.
  • The title should be plain and simple, and you can use any of the templates provided.
  • The intro should build trust and excitement in as few words as possible.
  • The main content will have a series of h2s or heading tags and content that complements the headings.
  • Creating your own mini template can help you avoid tangents and create a predictable reading experience for your visitors.
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Step-by-Step Guides

  • Step-by-step guides are your typical how-to post where you run through a series of chronological steps to teach how to accomplish something.
  • The title can use one of the provided formats to get started.
  • The intro should be short and use the PSP method, which stands for problem, solution, and proof.
  • The main content should have a series of chronological steps that are easy to follow.
  • Include images or videos to help illustrate the steps.
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Definition Posts

  • Definition posts explain a concept or term in detail.
  • The title should be the term or concept you're defining.
  • The intro should explain why the concept or term is important and what readers can expect to learn.
  • The main content should define the term or concept in detail, using examples and analogies to help readers understand.
  • Include a conclusion that summarizes the key points and provides additional resources for readers to learn more.
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Use These Blog Post Templates to Write Better SEO Content - YouTube

Beginner's Guides

  • Beginner's guides are designed to help people who are new to a topic or industry.
  • The title should be clear and indicate that it's a beginner's guide.
  • The intro should explain why the topic is important and what readers can expect to learn.
  • The main content should be broken down into easy-to-digest sections that cover the basics of the topic.
  • Include images, videos, or infographics to help illustrate the concepts.
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Step-by-Step Guide Posts

  • Step-by-step guides are effective because they provide a solution to a problem.
  • The main content of a step-by-step guide should be a logical sequence of instructions.
  • Use H2s as the main steps in your guide.
  • Keep the conclusion short and sweet.
  • Add internal links to other relevant posts.
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Expanded Definition Posts

  • Expanded definition posts give a high-level overview of a topic.
  • Titles should start with "What is" or "What are" and include additional details.
  • The introduction should define the concept or acronym and provide jump links to each section.
  • The main content should include only the most important points that a person searching for the topic would want to know.
  • The conclusion should summarize the key learnings and include internal links to other relevant articles.
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Beginner's Guide Posts

  • A beginner's guide is a comprehensive 101 to a topic.
  • The title should appeal to absolute beginners.
  • The introduction should use simple language and avoid industry or technical jargon.
  • The main content should be detailed and written in a logical sequence for beginners.
  • Include helpful tips and resources throughout the post.
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List Posts

  • List posts are a great way to provide information in a concise and easy-to-read format.
  • Titles should start with a number and include a promise of what the reader will learn.
  • The introduction should provide context for the list and explain why it's important.
  • The main content should be a list of items that deliver on the promise made in the title.
  • Include images and examples to make the post more engaging.
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Beginner's Guide Template

  • Write an intro that motivates beginners to learn and feel like they can understand and do it.
  • Create a repeatable process with clear steps that beginners can follow.
  • Add a table of contents with jump links to different sections in the content.
  • Research the topic using people also asked questions, similarities among top ranking pages, and ahrefs keywords explorer to create main subtopics.
  • Create a hierarchy of subtopics with h2s, h3s, and h4s for more detailed information.
  • End with final encouragement and internal links to further reading.

Watch the video on YouTube:
Use These Blog Post Templates to Write Better SEO Content - YouTube

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