9 Ways to Build FREE Backlinks (That Actually get Results!)

Last updated: Jan 1, 1970

The video discusses nine different ways to build free backlinks that can increase Google rankings, with techniques that cost zero dollars to put into practice and are effective, and includes outreach scripts to help put these techniques into practice.

The video titled '9 Ways to Build FREE Backlinks (That Actually get Results!) - YouTube' is about different techniques to build backlinks for free to increase Google rankings. The video explains that backlinks are important ranking factors in Google's algorithm and that paying for backlinks is not necessary. The video goes on to explain nine different techniques, including the 'fixer upper' technique, using HARO (Help a Reporter Out), and broken link building. The video also provides outreach scripts to help put these techniques into practice. The video emphasizes that the best links on the planet are the ones you can't pay for and encourages viewers to stick around until the end for the best technique.

  • The video discusses nine different ways to build backlinks for free.
  • Backlinks are important ranking factors in Google's algorithm.
  • Link building takes time and requires a new skill set.
  • The best links on the planet are the ones you can't pay for.
  • Techniques include The Fixer Upper, Help a Reporter Out (HARO), The Skyscraper Technique, Guest Posting, Article Roundup Posts, Broken Link Building, Link Exchanges, and Linkable Assets.
  • Each technique is explained in detail with step-by-step instructions.
  • Effective link building requires creativity, persistence, and a willingness to put in the work.

9 Ways to Build FREE Backlinks (That Actually get Results!) - YouTube

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Introduction

  • The video discusses nine different ways to build backlinks for free.
  • The techniques are effective and cost zero dollars to put into practice.
  • Backlinks are important ranking factors in Google's algorithm.
  • Link building takes time and requires a new skill set.
  • The best links on the planet are the ones you can't pay for.
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Technique 1: The Fixer Upper

  • Look for articles in your niche that have a lot of backlinks.
  • Figure out who is linking to the article using a tool like Ahrefs or Ubersuggest.
  • Send an email pitch asking them to link to your up-to-date article instead.
  • Use a contact page to snag the press email.
  • Repeat the process for all sites linking to the outdated article.
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Technique 2: Help a Reporter Out (HARO)

  • HARO is a platform that allows journalists to request quotes from experts to use in their articles.
  • Answer questions as if you know you're going to get that backlink.
  • Speed is key, as journalists have deadlines.
  • Answer as many questions as you can, even if they are not directly related to your niche.
  • Visualize the end goal and focus on hitting a home run every time.
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9 Ways to Build FREE Backlinks (That Actually get Results!) - YouTube

Technique 3: The Skyscraper Technique

  • Find a piece of content in your niche that has a lot of backlinks.
  • Create a better version of the content and reach out to the sites linking to the original content.
  • Use a tool like Ahrefs to find the sites linking to the original content.
  • Send an email pitch asking them to link to your better version of the content instead.
  • Offer to write a custom introduction for their site to make it easier for them to link to your content.
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Technique 4: Guest Posting

  • Find sites in your niche that accept guest posts.
  • Write a high-quality article and include a link back to your site in the author bio.
  • Make sure the site has a high domain authority and is relevant to your niche.
  • Use a tool like Ahrefs to find sites that accept guest posts.
  • Follow the site's guidelines for guest posting.
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Article Roundup Posts

  • Article Roundup posts are where people recap the best content in a particular industry.
  • Scouring the internet for the month's best articles in the SEO space is a bit of a time sink.
  • To get your content placed in these articles, you need to get ahead of them.
  • Make a huge list of the roundups in your niche using search terms.
  • Get the email addresses for these publications using a tool like Hunter.io or just using their contact form.
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Broken Link Building

  • Broken link building is when you identify when a site links out to another URL but the URL they're linking to is dead.
  • Email a website with a broken link and offer an updated current year version of that article.
  • Find a big site in your niche that has a lot of links going to it.
  • Plop them into Ahrefs site Explorer and search Best Buy links then set the HTTP filter to 404 not found.
  • Send the same template and watch your conversion rate double.
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Link Exchanges

  • Link exchanges are where you trade someone for a backlink.
  • Excessive link exchanges are listed under what they call link schemes.
  • As long as you don't do this too much and make it your primary link building technique, you'll be fine.
  • Offering more value like through a guest post is much more effective than simply asking for a link swap.
  • Respond to the people with the websites that you'd want to link from and ask for a link exchange.
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Linkable Assets

  • Linkable assets are content pieces that attract links like a magnet.
  • Research studies and statistic pieces do really well as linkable assets.
  • Make sure your content is unique and valuable.
  • Use infographics, videos, and interactive content to make your content more linkable.
  • Promote your content through social media and email outreach.
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Creating Linkable Assets

  • SEO statistics pages and free tools are effective linkable assets.
  • Definitive guides can also attract massive links.
  • Know your audience and create assets that appeal to them.
  • Reverse engineer your competition to figure out what's already working.
  • Collect data from multiple sources to increase credibility and linkability.
  • Make your asset visually appealing and share it on various platforms.
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Free Guest Posting and Other Techniques

  • Guest posting can still be done for free by offering valuable content.
  • Rankable content guest post pitch involves offering content that a website can rank for.
  • The favor technique involves doing someone a small favor in exchange for a link.
  • Unlinked brand mentions can be turned into link opportunities.
  • Digital PR involves creating newsworthy stories and getting them in front of journalists.
  • Include hard data in your content and target journalists interested in the subject.

Watch the video on YouTube:
9 Ways to Build FREE Backlinks (That Actually get Results!) - YouTube

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