Building SEO Topical Authority: Increase Your Organic Traffic From Search Engines

Last updated: Jun 28, 2023

This video is about building SEO topical authority to increase organic traffic from search engines, specifically focusing on LinkedIn advertising keywords, and the video outlines a nine-step strategy to achieve this.

This video by Surfside PPC was published on Jun 7, 2023.
Video length: 19:52.

This video is about building SEO topical authority to increase organic traffic from search engines.

The speaker discusses their plan to grow clicks and impressions to their website for LinkedIn ads related keywords over the next 100 days. They explain the concept of topical authority and how it can improve a website's visibility in search engine results. The speaker also shares their nine-step strategy for building topical authority, which involves creating high-quality and relevant content about a specific topic over time.

They will track their progress using clicks and impressions in Google Search Console.

  • The video is about building SEO topical authority to increase organic traffic from search engines.
  • The focus is on LinkedIn advertising keywords.
  • The goal is to increase clicks and impressions for LinkedIn-related keywords.
  • The current performance of the website in terms of clicks and impressions is analyzed.
  • The need for more detailed and updated content on LinkedIn advertising is identified.
  • Topical authority refers to a website's expertise and credibility on a specific topic.
  • Credibility is determined by the quality, relevance, and freshness of content created about the topic.
  • Websites with topical authority are the ones that come to mind when thinking about a specific topic.
  • Search engines rank sites higher that demonstrate comprehensive knowledge on a particular topic.

Building SEO Topical Authority: Increase Your Organic Traffic From Search Engines - YouTube

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Section 1: Introduction

  • The video is about building SEO topical authority to increase organic traffic from search engines.
  • The focus is on LinkedIn advertising keywords.
  • The goal is to increase clicks and impressions for LinkedIn-related keywords.
  • The current performance of the website in terms of clicks and impressions is analyzed.
  • The need for more detailed and updated content on LinkedIn advertising is identified.
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Section 2: Understanding Topical Authority

  • Topical authority refers to a website's expertise and credibility on a specific topic.
  • Credibility is determined by the quality, relevance, and freshness of content created about the topic.
  • Websites with topical authority are the ones that come to mind when thinking about a specific topic.
  • Search engines rank sites higher that demonstrate comprehensive knowledge on a particular topic.
  • Creating high-quality, topic-focused content over a long period of time helps build topical authority.
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Section 3: Importance of Topical Authority

  • Topical authority improves a website's visibility in search engine results.
  • Google and other search engines prioritize sites with comprehensive knowledge on a topic.
  • Websites that have covered a topic for years are more likely to rank higher for competitive keywords.
  • An example of a website with topical authority is runnersworld.com, which covers various running topics.
  • New websites will take years to compete with established websites in terms of topical authority.
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Building SEO Topical Authority: Increase Your Organic Traffic From Search Engines - YouTube

Section 4: Nine-Step Strategy for Building Topical Authority

  • The video outlines a nine-step strategy to build topical authority.
  • The strategy involves creating more content related to LinkedIn advertising.
  • The key performance indicators (KPIs) to track progress are clicks and impressions in Google Search Console.
  • The goal is to consistently create high-quality content focused on the topic.
  • Examples of websites with topical authority, like runnersworld.com, are used as inspiration.
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Picking a Topic and Benchmarking KPIs

  • Choose a short tail keyword to focus on, such as "LinkedIn ads".
  • Use Google Analytics or Google Search Console to track your website's traffic and organic search traffic.
  • Export keywords from Google Search Console to identify search queries related to your topic.
  • Look at impressions, clicks, and average position to understand your current performance.
  • Set goals to increase clicks and impressions for your chosen keyword.
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Using Google Search Console and Keyword Planner

  • Export search query data from Google Search Console to identify keywords that are driving traffic to your website.
  • Analyze impressions, clicks, and average position for each keyword.
  • Use the Google Keyword Planner to find additional relevant keywords to target.
  • Take note of the search volume and bid range for your chosen keywords.
  • Export the data from the Keyword Planner and use it to generate content ideas.
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Creating High-Quality Content

  • Based on the keyword research, create a list of content ideas.
  • Focus on creating in-depth articles and videos around your chosen topic.
  • Embed YouTube videos within your articles to increase views and engagement.
  • Optimize your content with relevant keywords and meta tags.
  • Regularly update and add new content to your website to maintain topical authority.
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Promoting Your Content

  • Share your content on social media platforms, such as LinkedIn, Facebook, and Pinterest.
  • Engage with your audience and encourage them to share your content.
  • Reach out to influencers and industry experts to promote your content.
  • Consider running paid advertising campaigns to drive traffic to your content.
  • Monitor the performance of your content and make adjustments as needed.
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Creating a Content Strategy

  • Identify subtopics within the larger topic of LinkedIn advertising.
  • Choose keywords that represent these subtopics.
  • Create a topic cluster around LinkedIn advertising.
  • Cover unique topics within the larger topic.
  • Include keywords like LinkedIn ads tutorial, LinkedIn ads costs, campaign management, lead generation, and conversion tracking.
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Targeting and Advertisement Types

  • Explore different targeting types in LinkedIn ads.
  • Cover various advertisement types in LinkedIn ads.
  • Include campaign types and advertising features in LinkedIn ads.
  • Focus on long-tail keywords related to LinkedIn ads.
  • Include topics like cost per impression, targeting, and ad types.
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Supporting Content Creation

  • Create supporting content for the main topic of LinkedIn advertising.
  • Write blog posts on LinkedIn ads costs, ad specs and sizes, optimizing targeting, and advertising for B2B software as a service products.
  • Include tips and best practices for LinkedIn advertising.
  • Create videos that cover different LinkedIn ads targeting types.
  • Ensure the content is high-quality and informative.
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Building Topical Authority

  • Focus on creating quality blog and video content.
  • Internal link the blog content together to provide a comprehensive resource.
  • Optimize the content for search engines.
  • Market the content using social media and email lists.
  • Generate backlinks, especially for the main pillar page.
  • Create topic clusters with pillar pages as the main pages for each subtopic.
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Building SEO Topical Authority

  • Creating detailed blog posts that provide specific information about the main topic.
  • Linking the main page to different pages that cover various aspects of the topic.
  • Using cluster pages to target long-tail keyword variations of the main topic.
  • Understanding and covering every aspect of the topic to avoid any gaps in content.
  • Linking cluster pages back to the main pillar page and vice versa.
  • Embedding videos into different pages to enhance the content.
  • Building backlinks to the main pillar page through statistics and helpful tutorials.
  • Promoting the content through social media, email, and short-form video content.
  • Monitoring the performance of the topical authority strategy through clicks, impressions, and average position.
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Improving Organic Traffic

  • Using Google Search Console to track impressions and rankings of different pages.
  • Continuously improving the content on each individual page to increase rankings.
  • Generating opportunities by creating more content related to the topic.
  • Monitoring clicks and impressions to gauge the effectiveness of the strategy.
  • Working towards improving the average position to increase visibility.
  • Aiming to increase traffic to the website through the 100-day content marketing blitz.

Watch the video on YouTube:
Building SEO Topical Authority: Increase Your Organic Traffic From Search Engines - YouTube

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