ChatGPT has Changed SEO (Bye Bye Google...)

Last updated: Jul 1, 2023

The video discusses the launch of OpenAI's ChatGPT and how it could impact SEO, showing examples of how it compares to Google and why it could be a real competitor and opportunity for Google to replicate or risk being put out of business.

This video by Nathan Gotch was published on Dec 6, 2022.
Video length: 27:45.

The video discusses the launch of OpenAI's ChatGPT, a language model for dialogue that can answer questions and provide responses.

The video shows examples of how ChatGPT compares to Google and how it could impact SEO. The video suggests that ChatGPT could be a real competitor for Google and could potentially put them out of business.

The video also highlights the importance of creating nuanced and valuable content to remain relevant in the face of AI technology.

  • OpenAI launched ChatGPT, a language model for dialogue that can answer any question.
  • ChatGPT crawled the internet to create a large database of information to answer questions.
  • ChatGPT is a real competitor to Google and could put Google out of business if they don't replicate it.
  • ChatGPT allows users to ask a question and follow up on that question, while Google provides a list of results.
  • ChatGPT is more accurate than Google in answering informational queries.
  • ChatGPT can be a valuable tool for SEO and content creation.
  • SEO and content creators need to adapt to ChatGPT's capabilities to remain relevant.
  • ChatGPT could change the way SEO is done.
  • Google may need to replicate ChatGPT's capabilities to stay in business.

ChatGPT has Changed SEO (Bye Bye Google...) - YouTube

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Introduction to ChatGPT and its impact on SEO

  • OpenAI has launched ChatGPT, a language model for dialogue that can answer any question.
  • ChatGPT has crawled the internet to create a large database of information to answer questions.
  • ChatGPT is free to use and can be a game-changer for SEO.
  • ChatGPT is a real competitor to Google and could put Google out of business if they don't replicate it.
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Comparison between ChatGPT and Google

  • ChatGPT allows users to ask a question and follow up on that question, while Google provides a list of results.
  • ChatGPT gives direct answers to questions, while Google provides scraped information from web pages.
  • ChatGPT is more accurate than Google in answering informational queries.
  • Google has accuracy issues, and both tools have accuracy issues.
  • ChatGPT is better for answering generic topics, while Google requires nuanced and deep value content to be relevant.
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Examples of ChatGPT's capabilities

  • ChatGPT can answer simple questions like "What is inflation?"
  • ChatGPT can provide layman's terms explanations for complex topics.
  • ChatGPT can provide specific answers to questions that Google cannot.
  • ChatGPT can provide more accurate and concise answers than Google.
  • ChatGPT can be a valuable tool for SEO and content creation.
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ChatGPT has Changed SEO (Bye Bye Google...) - YouTube

Implications for SEO and content creation

  • ChatGPT could change the game for SEO and content creation by requiring more nuanced and deep value content.
  • ChatGPT could make it more difficult to rank for generic topics.
  • ChatGPT could make it easier to provide accurate and concise answers to complex questions.
  • SEO and content creators need to adapt to ChatGPT's capabilities to remain relevant.
  • Google needs to replicate ChatGPT's capabilities to remain competitive.
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ChatGPT's Capabilities

  • ChatGPT can provide real examples of a prompt in layman's terms.
  • Google can only show results where someone has optimized it for specific keywords.
  • ChatGPT is dialogue-based and can answer queries accurately.
  • Google can only scrape the internet and provide links to go to.
  • Google may need to create a tool similar to ChatGPT to compete.
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Examples of ChatGPT vs. Google

  • ChatGPT provides accurate steps on how to screenshot on Mac.
  • Google provides links to websites that may or may not have accurate information.
  • ChatGPT explains where the command function is on the keyboard.
  • Google provides inaccurate information and is not specific to Apple keyboards.
  • ChatGPT provides solid advice on how to get rid of fruit flies.
  • Google displays results that talk about getting rid of fruit flies.
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Limitations of ChatGPT

  • ChatGPT does not do well with current events.
  • ChatGPT's training only goes up to 2021.
  • ChatGPT cannot comment on current events.
  • ChatGPT may not replace Google in all areas.
  • ChatGPT has weaknesses and is not perfect.
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Potential Impact on SEO

  • ChatGPT could be a real competitor to Google.
  • Google may need to replicate ChatGPT's capabilities to stay in business.
  • ChatGPT could replace Google in small areas and pockets.
  • ChatGPT could change the way SEO is done.
  • Google may need to adapt to keep up with ChatGPT.
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OpenAI's ChatGPT vs Google

  • OpenAI's ChatGPT provides quick and succinct answers to queries.
  • Google's algorithm can be manipulated by publishers to juice their content.
  • Google relies on tons of content to understand pages better.
  • Google prioritizes content that is deeper in some ways.
  • AI can provide short answers to questions, while publishers go overboard with content.
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Informational Queries

  • AI provides quick answers to informational queries.
  • Google relies on tons of content to understand pages better.
  • Google prioritizes content that is deeper in some ways.
  • SEO industry creates content to make Google's algorithms happy, not because it's the right thing to do.
  • Google would never rank a page that is just one sentence for anything that has relatively decent competition.
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Question Queries

  • OpenAI's ChatGPT provides a whole list of questions for kids.
  • Google requires searching across multiple URLs to find answers to questions.
  • AI can provide as many answers as needed, while Google requires searching for them.
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Comparison Queries

  • OpenAI's ChatGPT provides a good explanation of the difference between qled and OLED TVs.
  • Google does a nice job of scraping another page and putting the answer up.
  • ChatGPT can understand follow-up queries without modifiers.
  • Google may struggle to compete with ChatGPT in comparison queries.
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ChatGPT's Conversational Nature

  • ChatGPT understands the context of the conversation and can continue to expand on it without going back to the original topic.
  • It uses natural language to provide answers.
  • It is different from Google and much better.
  • SEO is not just optimizing for Google, but for algorithms in general.
  • ChatGPT could cause problems for Google and change the way SEO is done.
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ChatGPT vs. Google: Which is Better?

  • Google can still make relevant suggestions with AI, but it cannot string together queries like ChatGPT can.
  • ChatGPT can understand the next logical progression in a conversation without needing additional information.
  • Google cannot do this in the same way as ChatGPT.
  • ChatGPT is better at handling conversational queries than Google.
  • Google is still the dominant force, but ChatGPT could cause problems for it.
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Limitations of ChatGPT

  • ChatGPT does not do well with transactional queries.
  • Reviews are subjective, making it difficult for ChatGPT to handle queries about specific products.
  • ChatGPT cannot give specific product recommendations.
  • ChatGPT is not as good as Google at handling investigative intent queries.
  • ChatGPT is not as good as Google at providing specific information.
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ChatGPT's Potential for SEO

  • ChatGPT's conversational nature could change the way SEO is done.
  • ChatGPT could be a real competitor to Google.
  • Google could replicate ChatGPT or risk being put out of business.
  • ChatGPT could be used to optimize for algorithms in general, not just Google.
  • ChatGPT's ability to understand context and provide natural language answers could be a game-changer for SEO.
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Comparison with Google

  • ChatGPT can produce real value for action queries, while Google cannot.
  • Google is a search engine, while ChatGPT is a different animal altogether.
  • ChatGPT can provide HTML, CSS, and additional guidance for coding queries.
  • ChatGPT can give exact formulas for coding queries, while Google cannot.
  • ChatGPT can generate direct response copy for selling a course in a specific style.
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Action Queries

  • Action queries are queries that produce something of real value for the user.
  • ChatGPT can provide HTML, CSS, and additional guidance for action queries.
  • Action queries can be used to create a dancing Santa Claus or controversial tweets.
  • Action queries can be refined and tweaked to form them into what the user is looking for.
  • Action queries can be used to answer Haro queries for home buyers.
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Coding Queries

  • ChatGPT can provide HTML, CSS, and additional guidance for coding queries.
  • ChatGPT can give exact formulas for coding queries.
  • Coding queries can be used to create a dancing Santa Claus or direct response copy for selling a course.
  • Coding queries can be used to generate ideas for controversial tweets.
  • Coding queries can be refined and tweaked to form them into what the user is looking for.
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AI and Content Creation

  • AI can pick a personality, writing style, or dialect to create content in that manner.
  • ChatGPT can generate direct response copy for selling a course in a specific style.
  • ChatGPT can be used to answer Haro queries for home buyers.
  • ChatGPT can be continually refined and used to form content into what the user is looking for.
  • AI and ChatGPT have the potential to revolutionize content creation.
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Impact of ChatGPT on SEO

  • ChatGPT is a game changer in the world of AI and technology.
  • It can answer complex questions and provide solutions in seconds, saving time and effort.
  • Google cannot compete with ChatGPT's capabilities.
  • ChatGPT can make businesses more efficient and effective.
  • It is important to embrace this technology and stay ahead of the curve.
  • ChatGPT 4 is coming soon and will be even more powerful than its predecessor.

Watch the video on YouTube:
ChatGPT has Changed SEO (Bye Bye Google...) - YouTube

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