ChatGPT is Hurting Your Business

Last updated: Jun 22, 2023

The video discusses the use of AI content generation for SEO, specifically using ChatGPT, and highlights the importance of human input in creating high-quality, optimized content that meets Google's guidelines for expertise, authority, and trustworthiness.

The video discusses the use of AI content generation for SEO and its limitations. The speaker uses ChatGPT as an example and explains how it can help generate content ideas and outlines to keep content creation consistent. However, the quality of the content generated by AI may not be the best and may not be well optimized for search engines. The video emphasizes the importance of human input in turning AI-generated ideas into high-quality, engaging content that meets Google's guidelines for expertise, authoritativeness, and trustworthiness. The video concludes that while AI can help with content creation, it is still up to humans to ensure that the content meets these guidelines.

  • The video discusses the use of AI content generation for SEO.
  • ChatGPT can help generate content ideas and outlines to keep the content creation process consistent.
  • Human input is necessary to turn ChatGPT-generated ideas into engaging high-quality content that meets Google's EAT guidelines.
  • Pages that scored higher in EAT metrics had higher positions in Google search results.
  • Creating high-quality, optimized content is essential for ranking in search engines and driving traffic to your website.

ChatGPT is Hurting Your Business - YouTube

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Introduction

  • The video discusses the use of AI content generation for SEO.
  • The speaker shares a post on Facebook about using ChatGPT to generate content for a blog post.
  • The quality of the content generated by AI is not the best and won't be well-optimized for ranking in search engines.
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Using ChatGPT for Content Creation

  • Hubspot's case study shows that businesses that publish 16 or more blog posts per month get almost four times more traffic than those that publish between zero to four monthly posts.
  • ChatGPT can help generate content ideas and outlines to keep the content creation process consistent.
  • It is important to remember that while ChatGPT can help generate content ideas, it is still up to the human to turn these ideas into high-quality engaging content that provides value to readers.
  • John Mueller from Google said that there's no magic behind creating great content; it's just hard work and a lot of trial and error.
  • Gary Illyes from Google has mentioned that quality is more important than quantity when it comes to content.
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The Importance of Human Input

  • While it's important to be consistent in posting, it is even more important to ensure that the content created is of high quality.
  • Human input is necessary to turn ChatGPT-generated ideas into engaging high-quality content that meets Google's EAT guidelines.
  • According to a study by SEM Rush, pages that scored higher in EAT metrics had higher positions in Google search results.
  • It's not just about creating quality content that has a high score in Surfer or any other software; it's about meeting Google's guidelines for expertise, authority, and trustworthiness.
  • ChatGPT can help generate content ideas, but it's up to the human writer to ensure that it meets these guidelines.
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ChatGPT is Hurting Your Business - YouTube

Conclusion

  • Content generated by ChatGPT may not be EAT-worthy yet.
  • Human input is necessary to ensure that the content meets Google's guidelines for expertise, authority, and trustworthiness.
  • Creating high-quality, optimized content is essential for ranking in search engines and driving traffic to your website.
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The Use of ChatGPT for SEO

  • ChatGPT is helpful for generating content ideas and outlines, and even full-on blog posts.
  • However, a human is necessary to tweak and optimize the AI output into high-quality content that meets Google's EAT guidelines.
  • The average business owner may use ChatGPT to generate content, but it is not optimized for EAT or proper SEO score optimization.
  • Even if the content is properly optimized, there is always a necessary human interaction to ensure high-quality content.
  • 90% of writers use ChatGPT, but they also humanly optimize it and make tweaks to get the content ready to rank.
  • Investing in human-written content is necessary because AI content alone cannot guarantee high-quality content that meets Google's guidelines.
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The Importance of Human Input in Content Creation

  • AI content generation is helpful, but it is dangerous to rely solely on it to populate a blog.
  • Even if the AI content is of quality, a human hand is necessary to optimize the content for EAT and get it ready to rank.
  • There are actual human writers who can get high scores and optimize the content for EAT, such as Bart and Jamie.
  • Relying solely on ChatGPT for content creation will not go far in terms of ranking.
  • Investing in human-written content is necessary to ensure the best possible content for SEO.
  • Don't rely solely on ChatGPT for content creation, but use it for a brief outline and then hire a human to get the content up and running.

Watch the video on YouTube:
ChatGPT is Hurting Your Business - YouTube

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