Adam Enfroy: ChatGPT vs. Google Bard: Is SEO Dead Forever?!

Last updated: May 14, 2023

Learn about the differences between ChatGPT vs. Google Bard, their accuracy and creativity in responding to human prompts.

Adam Enfroy discusses in the video the competition between ChatGPT and Google Bard in the field of AI search and its impact on the future of SEO.

Both ChatGPT and Google Bard are language models based on AI and machine learning that provide accurate information based on human prompts.

However, there are differences between the two, with Google Bard being newer and having more detailed information based on real-time data.

The video compares the accuracy and creativity of both models in responding to various prompts and discusses how their integration into search engines is changing the way we look at content and search for information online.

The video also highlights the rapid changes in this landscape and the potential impact on the dominance of Google in the search market.

  • Chat GPT and Google Bard are competing for the future of AI search and the internet.
  • Both are language models based on AI and machine learning that get smarter based on human prompts.
  • Google may continue its search dominance and add Bard into the search results.
  • Chat GPT4 is being integrated into Bing search, while Google Bard is being integrated into Google search.
  • Chat GPT4's growth is scaring Google, as it only took two months to reach 100 million users.
  • Google Bard is faster than Chat GPT, but GPT4 is more accurate.
  • Chat GPT4 has plugins that could turn it into the web's switchboard, reducing the need to use Google.
  • SEO is not dead, but it is changing due to AI and voice search.
  • SEO needs to be approached with a long-term strategy that optimizes content for both humans and AI language models.

ChatGPT vs. Google Bard: Is SEO Dead Forever?! - YouTube

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Introduction

  • Chat GPT and Google Bard are competing for the future of AI search and the internet.
  • What does this mean for the future of SEO?
  • Google may continue its search dominance and add Bard into the search results.
  • Chat GPT4 and Google Bard are language models based on AI and machine learning.
  • They get smarter based on human prompts and are trained to respond with accurate information.
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Chat GPT vs. Google Bard

  • Chat GPT and Google Bard are both AI language models that can teach us stuff and give us information.
  • They access similar data sets that were written by humans.
  • GPT is limited to data from 2021, while Bard is newer and has more detailed information because it uses real-time data.
  • GPT4 is being integrated into Bing search, while Google Bard is being integrated into Google search.
  • Chat GPT4's growth is scaring Google, as it only took two months to reach 100 million users.
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Testing Chat GPT and Google Bard

  • Google Bard is faster than Chat GPT, but GPT4 is more accurate.
  • Google Bard has newer information based on the web, while Chat GPT is limited to data from 2021.
  • Google Bard wins on recent news accuracy.
  • Chat GPT4 has plugins that could turn it into the web's switchboard, reducing the need to use Google.
  • Google Bard's titles for an article about Chat GPT4 vs. Google Bard are optimized for SEO but boring, while Chat GPT4 has more interesting titles.
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ChatGPT vs. Google Bard: Is SEO Dead Forever?! - YouTube

Conclusion

  • Chat GPT and Google Bard are changing the way we use the internet and search for information.
  • Google is worried about Chat GPT4 taking over search market share.
  • Things are changing quickly in this landscape.
  • Chat GPT4 and Google Bard are both valuable tools for SEO and content creation.
  • The future of SEO is uncertain, but it will likely involve AI language models like Chat GPT4 and Google Bard.
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Comparison of ChatGPT and Google Bard

  • ChatGPT is more creative in its responses compared to Google Bard.
  • ChatGPT wins in the rap battle between the two AI tools.
  • ChatGPT is more advanced in its response to a prompt to write a poem with words that only have the letter "o" in them.
  • Both ChatGPT and Google Bard are unable to provide information on illegal activities.
  • Policy needs to be made to ensure that AI tools are not used for harmful purposes.
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Rap Battle between ChatGPT and Google Bard

  • ChatGPT wins in the rap battle between the two AI tools.
  • ChatGPT's response is more creative and has better rhyming.
  • Google Bard's response is not as strong and does not rhyme as well.
  • ChatGPT's response is more advanced and talks about being in the present.
  • Google Bard's response is weaker and does not make as much sense.
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Responses to Complex Prompts

  • Both ChatGPT and Google Bard are unable to provide information on the probability of finding intelligent alien life in the Milky Way and how likely it is for them to visit us within the next 100 years.
  • Google Bard and ChatGPT both mention the Drake equation in their responses.
  • Google Bard and ChatGPT both provide different responses to a prompt about running from downtown Washington DC to downtown Phoenix Arizona.
  • Google Bard's response is more accurate and takes into account breaks, sleep, and bathroom use.
  • ChatGPT's response is less accurate and only takes into account the direct distance between the two cities.
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Limitations of AI Tools

  • Both ChatGPT and Google Bard are unable to provide information on illegal activities.
  • Policy needs to be made to ensure that AI tools are not used for harmful purposes.
  • AI tools can provide too much power to individuals and need to be regulated.
  • AI tools need to be developed responsibly to ensure that they are not harmful to society.
  • AI tools need to be monitored to ensure that they are not being used for harmful purposes.
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Understanding ChatGPT and Google Bard

  • ChatGPT and Google Bard are AI language models that can generate human-like text.
  • ChatGPT is developed by Microsoft, while Google Bard is developed by Google.
  • Both models can provide helpful information and block illegal activity.
  • ChatGPT has a smaller market share compared to Google Bard.
  • Google Bard is not yet integrated into the main Google search, but it will be.
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SEO is Not Dead, but it is Changing

  • SEO has been declared dead multiple times since 2005.
  • AI and voice search are changing the SEO landscape.
  • Google is at the forefront of AI innovation.
  • SEO needs to be approached with nuance and necessity.
  • Human beings can still provide valuable content with the help of AI tools.
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The Impact of ChatGPT and Google Bard on SEO

  • 60% of Google's revenue comes from search.
  • Businesses rely on Google for visibility and discovery.
  • Market share is up for grabs in the AI landscape.
  • SEO changes have been happening for years.
  • SEO needs to be future-proofed for the world of AI.
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Ranking Content in the World of AI

  • SEO needs to be approached with a long-term strategy.
  • Content needs to be optimized for both humans and AI language models.
  • Keyword research and on-page optimization are still important.
  • Backlinks and social signals are still relevant for ranking.
  • Content needs to be high-quality, informative, and engaging.
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Keyword Phrases and Chatbots

  • Short keyword phrases are difficult to rank for and not good traffic sources.
  • Questions that can be answered with a quick, easy answer are not good for SEO.
  • Good SEO is about providing real solutions, not just a simple answer.
  • Instead of short questions, write articles with more information and affiliate links.
  • Content should be nuanced and provide human expertise and personal stories.
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Search Intent and AI

  • Good SEO still revolves around search intent and psychology.
  • AI is getting smarter and can answer questions, but human beings can provide more detailed information.
  • AI can't provide human expertise, personal stories, and real hands-on experience.
  • Websites need to be trusted sources of information to continue ranking on Google.
  • Good SEO is based on providing specific, detailed, and human-oriented content.
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Affiliate Marketing and AI

  • AI may be able to recommend things in the future, but it still needs to pull information from the web.
  • Human beings can provide deep-researched articles that beat AI for the foreseeable future.
  • Good content should be specific, detailed, and human-oriented.
  • Examples of good content include articles with images, links, ratings, and personal opinions.
  • AI can't provide personal experience-based recommendations like human beings can.
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Examples of Good Content

  • The Spruce Pets' article on the 10 best dog harnesses of 2023 with images, Amazon links, and personal opinions.
  • Ratings.com's article on the five best car vacuums with filterable results and detailed information.
  • Female Foodie's article on the best pizza in Salt Lake City with personal opinions and experiences.
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Monetization Strategy for Content

  • Find keywords with low competition and good search volume based on new emerging product categories.
  • Create in-depth human experience reviews with images, pictures, and content.
  • Improve content over time to improve rankings and become an authority on that topic.
  • Build topical authority with informational and transactional content.
  • Monetize with affiliate links, ads, and eventually become a consultant or sell your own products.
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Using AI for SEO

  • Tools like ChatGPT and Content at Scale can help with ideation and writing articles.
  • Use AI to come up with keyword and topic ideas for subtopics and sub-niches.
  • AI can help create a topical map to understand a niche and become an expert in that area.
  • Improve content formatting with correct meta descriptions and headings.
  • AI can help with writing articles in a much better way than Google Bard.
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Creating a Content-Driven Business

  • Future-proof content by creating really good human-based experience reviews that people want to read.
  • Build a brand around yourself online by starting a blog and YouTube channel.
  • Use SEO to improve rankings and become an authority on a topic.
  • Monetize with affiliate links, ads, and eventually become a consultant or sell your own products.
  • Join programs and use ad links to make money online.
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Examples of Using ChatGPT for SEO

  • Use ChatGPT to come up with keyword and topic ideas for a financial education site around personal finance, retirement planning, frugal living, and side hustles.
  • Use ChatGPT to create a topical map for the keyword "credit score improvement guide" to become an expert in the credit repair niche.
  • ChatGPT is better than Google Bard for creating content and coming up with ideas for articles.
  • ChatGPT can help with formatting content correctly with headings and meta descriptions.
  • AI can help with writing articles in a much better way than Google Bard.
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The Future of SEO and Content Creation

  • SEO and blogging are not dead, but they are evolving.
  • AI tools like ChatGPT and Surfer SEO can be used to create content at scale.
  • Human experience is still valued, so long-form content and video content are still important.
  • Google Bard will be integrated into Google search, and more people will use ChatGPT and ChatGBT plugins.
  • Writing informational and transactional posts is still effective for SEO.
  • Personal brands are growing and exploding through blogs, YouTube, and social media.

Watch the video on YouTube:
ChatGPT vs. Google Bard: Is SEO Dead Forever?! - YouTube

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