Competitor Keyword Research 2023 Using Moz, ChatGPT, SpyFu & Google Keyword Planner

Last updated: Jun 28, 2023

This video is about conducting competitor keyword research using free tools or the free versions of paid tools, such as Moz, ChatGPT, SpyFu, and Google Keyword Planner, to find competitors and the keywords they are ranking for.

This video by Surfside PPC was published on Mar 1, 2023.
Video length: 20:48.

The video is about competitor keyword research using free tools or the free versions of paid tools.

The speaker explains that while paid tools like Moz, SEMrush, Ahrefs, and SpyFu can provide comprehensive information about competitors' keywords and rankings, they will focus on using free tools in this video. They demonstrate how to use Moz's true competitor tool to find competitors and their rankings, as well as how to use ChatGPT to find relevant websites in the same niche.

The goal is to create a list of about 10 competitors that are similar to one's own website and use their keywords and content as inspiration for optimization.

  • The video focuses on conducting competitor keyword research using free tools or the free versions of paid tools.
  • The tools mentioned are Moz, ChatGPT, SpyFu, and Google Keyword Planner.
  • Paid tools like Moz Pro, SEMrush, and Ahrefs are also mentioned but not used in the video.
  • The video emphasizes using free tools to find competitors and the keywords they are ranking for.
  • Moz is used to find competitors based on domain authority overlap and rivalry.
  • ChatGPT is used to generate a list of relevant websites in your niche.
  • Competitor URLs from Moz and ChatGPT are exported and added to an Excel spreadsheet to create a competitor list.
  • Tools like Moz, SpyFu, and Google Keyword Planner are used to find the top keywords of competitors.
  • The Hoth.com offers free tools powered by SEMrush, including a search competition tool.

Competitor Keyword Research 2023 Using Moz, ChatGPT, SpyFu & Google Keyword Planner - YouTube

Competitor Keyword Research 2023 Using Moz, ChatGPT, SpyFu & Google Keyword Planner 001

Introduction

  • The video is about conducting competitor keyword research using free tools or the free versions of paid tools.
  • The tools mentioned are Moz, ChatGPT, SpyFu, and Google Keyword Planner.
  • Paid tools like Moz Pro, SEMrush, and Ahrefs are also mentioned but not used in the video.
  • The focus is on using free tools to find competitors and the keywords they are ranking for.
Competitor Keyword Research 2023 Using Moz, ChatGPT, SpyFu & Google Keyword Planner 002

Using Moz for Competitor Research

  • Create a free Moz account to access the true competitor tool.
  • Enter your URL and select the market to find competitors.
  • Moz provides a list of top 25 competitors based on domain authority overlap and rivalry.
  • Identify relevant competitors in your niche, such as Farmhouse Decor Shop and Antique Farmhouse.
  • Explore their websites and the keywords they are ranking for.
Competitor Keyword Research 2023 Using Moz, ChatGPT, SpyFu & Google Keyword Planner 003

Using ChatGPT to Find Relevant Websites

  • Use ChatGPT with a prompt like "30 different websites that focus on [your niche] excluding my website."
  • ChatGPT generates a list of websites related to your niche, such as Farmhouse Decor, Home Goods, and Furniture.
  • Identify relevant websites and add them to your competitor list.
  • Focus on finding websites that sell similar products or cover the same topics as yours.
  • These websites can provide ideas for content and keywords.
Competitor Keyword Research 2023 Using Moz, ChatGPT, SpyFu & Google Keyword Planner 005

Competitor Keyword Research 2023 Using Moz, ChatGPT, SpyFu & Google Keyword Planner - YouTube

Building a Competitor List and Finding Top Keywords

  • Export the competitor URLs from Moz and ChatGPT and add them to an Excel spreadsheet.
  • Remove irrelevant competitors like Amazon and Wayfair.
  • Compile a list of about 10 competitors that are similar to your website.
  • Use tools like Moz, SpyFu, and Google Keyword Planner to find the top keywords of your competitors.
  • By analyzing their keywords, you can optimize your own website and content.
Competitor Keyword Research 2023 Using Moz, ChatGPT, SpyFu & Google Keyword Planner 006

Using ChatGPT, SpyFu, and Google Keyword Planner

  • ChatGPT is a free tool that can help you find relevant websites in your niche.
  • SpyFu's free version allows you to enter your domain and find your top organic competitors.
  • You can use SpyFu to compare the number of SEO keywords your competitors have.
  • The Hoth.com offers free tools powered by SEMrush, including a search competition tool.
  • The Hoth.com's competition reports can help you identify competitors with similar search traffic.
Competitor Keyword Research 2023 Using Moz, ChatGPT, SpyFu & Google Keyword Planner 007

Using Moz and The Hoth.com

  • Moz.com and The Hoth.com are free tools that can help you find your competitors in search results.
  • By entering competitor URLs into these tools, you can identify your competitors.
  • You should have a list of at least 10 to 15 competitors to analyze.
  • The Hoth.com's SEO analysis tool provides rankings and top traffic-driving keywords for competitors.
  • You can use this tool to find keywords your competitors are ranking well for.
Competitor Keyword Research 2023 Using Moz, ChatGPT, SpyFu & Google Keyword Planner 008

Using The Hoth.com's Rankings Checker

  • The Hoth.com's Rankings Checker tool allows you to find your competitor's top keywords.
  • You can use this tool to optimize your website for high-ranking keywords.
  • The tool provides 100 total keywords that you can download to a CSV file.
  • You can view more results to see additional keywords driving traffic to your competitor's website.
  • By analyzing your competitor's keywords, you can optimize your website for similar keywords.
Competitor Keyword Research 2023 Using Moz, ChatGPT, SpyFu & Google Keyword Planner 010

Using The Hoth.com's Keyword Analysis Tool

  • The Hoth.com's Keyword Analysis tool helps you analyze your competitor's keywords.
  • You can enter your domain and a competitor's domain to compare rankings.
  • This tool shows keywords that your competitor is ranking well for, but your website is not.
  • Focus on the relevant keywords and optimize your website accordingly.
  • Look for keywords that are related to your niche and can drive traffic to your website.
Competitor Keyword Research 2023 Using Moz, ChatGPT, SpyFu & Google Keyword Planner 011

Using Moz for Competitor Keyword Research

  • Moz provides unique keywords that are not commonly found.
  • You can export the keywords to a CSV file for further analysis.
  • By optimizing your website for these keywords, you can potentially outrank your competitors.
  • Identify high search volume keywords that your competitors are ranking for.
  • Find product categories and specific products to add to your website based on competitor rankings.
Competitor Keyword Research 2023 Using Moz, ChatGPT, SpyFu & Google Keyword Planner 012

Using RankingGap.com for Competitor Keyword Research

  • RankingGap.com is a free tool that provides information on common keywords between your website and your competitors.
  • It shows the ranking positions for these keywords, allowing you to identify areas for improvement.
  • Explore page two and beyond to discover additional keywords.
  • Find keywords where your competitors are ranking high and you are not, indicating areas for optimization.
  • Consider using Moz's similar tool for finding keyword ranking gaps.
Competitor Keyword Research 2023 Using Moz, ChatGPT, SpyFu & Google Keyword Planner 013

Using Moz's Keyword Gap Tool for Competitor Keyword Research

  • Moz's Keyword Gap tool allows you to compare your website with competitors and identify keywords where you need improvement.
  • It provides information on page authority, domain authority, and the number of keywords in different search result positions.
  • Discover keywords that require optimization to improve your rankings.
  • Identify popular keywords with potential traffic lift if you can optimize your website for them.
  • Explore the top competing content and ranking keywords of your competitors to understand their strategies.
Competitor Keyword Research 2023 Using Moz, ChatGPT, SpyFu & Google Keyword Planner 015

Using SpyFu for Competitor Keyword Research

  • SpyFu is another tool that allows you to enter your competitor's URL and find keywords they are ranking for.
  • By analyzing your competitor's rankings, you can gain insights into their keyword strategy.
  • Identify keywords that your competitors are targeting for their Farmhouse Decor shop.
Competitor Keyword Research 2023 Using Moz, ChatGPT, SpyFu & Google Keyword Planner 016

Using SpyFu for Competitor Keyword Research

  • Enter a competitor's URL into SpyFu to see their most valuable keywords.
  • Identify keywords that your competitor is ranking well for.
  • Optimize your website for those keywords to potentially outrank your competitor.
  • Explore the newly ranked keywords and biggest rank gains sections for additional keyword ideas.
  • Use the free version of SpyFu to find areas where you're not ranking as well as your competitors.
Competitor Keyword Research 2023 Using Moz, ChatGPT, SpyFu & Google Keyword Planner 017

Using Google Keyword Planner for Competitor Keyword Research

  • Access the Google Keyword Planner through your Google Ads account.
  • Enter your competitor's URL to discover new keywords.
  • Export the keyword ideas to a CSV file.
  • Apply filters to focus on keywords with a certain level of average monthly searches.
  • Look at the top keywords by relevance to find keywords that are driving traffic to your competitor's website.
Competitor Keyword Research 2023 Using Moz, ChatGPT, SpyFu & Google Keyword Planner 018

Using Keywords Everywhere for Competitor Keyword Research

  • Install the Keywords Everywhere Chrome extension.
  • Enter the competitor's website to see all the keywords they are ranking for.
  • Export the keywords to a CSV file.
  • Review the keywords and optimize your website for relevant ones.
  • Use Keywords Everywhere to get additional keyword ideas.
Competitor Keyword Research 2023 Using Moz, ChatGPT, SpyFu & Google Keyword Planner 020

Using WordStream Free Keyword Tool for Competitor Keyword Research

  • Enter a competitor's URL to get a list of relevant keywords.
  • Download all the keyword ideas by providing your email address.
  • Review the keywords and optimize your website accordingly.
  • Look for keyword gaps between you and your competitors.
  • Focus on long-tail keywords that you haven't optimized for yet.

Watch the video on YouTube:
Competitor Keyword Research 2023 Using Moz, ChatGPT, SpyFu & Google Keyword Planner - YouTube

Related summaries of videos: