Complete Blogging Course to Grow Your Business

Last updated: Jun 5, 2023

This video by Ahrefs is a blogging course that teaches how to grow traffic to a blog and turn it into a customer acquisition channel for a business, based on the true story of how the creators took their own blog from obscurity to one of the most popular and reputable blogs in their industry.

The video is a blogging course that teaches how to grow traffic to a blog and turn it into a customer acquisition channel for a business.

The course is based on the true story of how the company took their own blog from being unknown to one of the most popular and reputable blogs in their industry.

The course includes 10 video lessons packed with actionable content, marketing, and SEO strategies. The primary goal of blogging for business is to acquire new customers and grow the business, not just generate traffic.

The course teaches how to create a blog that will drive customers to the business and includes tactics and strategies that have been successful for the company.

The video also discusses the three main customer acquisition channels and the importance of focusing on the primary KPI of number of orders or sales per month.

  • The course teaches how to grow traffic to a blog and turn it into a customer acquisition channel for a business.
  • The course is based on the true story of how the creators took their own blog from obscurity to one of the most popular and reputable blogs in their industry.
  • The course is packed with actionable content, marketing, and SEO strategies.
  • The course includes three bonus interviews with Noah Kagan, Brian Harris, and Ramsey Teppling.
  • The primary goal of blogging for business is to acquire new customers and grow the business.
  • Raw traffic numbers are a vanity metric.
  • The focus should be on bringing highly targeted visitors who will convert into customers and bring money to the business.
  • There are three main customer acquisition channels: recommendations from friends, word of mouth generated by great products on social networks, and search when facing a problem or have a question.
  • Regularly creating high-quality content that solves readers' problems and promotes the product/service is the key to a successful blog.

Complete Blogging Course to Grow Your Business - YouTube

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Introduction

  • The course teaches how to grow traffic to a blog and turn it into a customer acquisition channel for a business.
  • The course is based on the true story of how the creators took their own blog from obscurity to one of the most popular and reputable blogs in their industry.
  • The course is packed with actionable content, marketing, and SEO strategies.
  • The course includes three bonus interviews with Noah Kagan, Brian Harris, and Ramsey Teppling.
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The Primary Goal of Blogging for Business

  • The primary goal of blogging for business is to acquire new customers and grow the business.
  • Raw traffic numbers are a vanity metric.
  • The focus should be on bringing highly targeted visitors who will convert into customers and bring money to the business.
  • The primary KPI should be the number of orders or sales per month.
  • The blog should be treated as a customer acquisition channel, not a traffic acquisition channel.
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Three Main Customer Acquisition Channels

  • Recommendations from friends or someone you respect.
  • Word of mouth generated by great products on social networks.
  • Search when facing a problem or have a question.
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Complete Blogging Course to Grow Your Business - YouTube

The Compound Effect of Content Marketing

  • The lesson sets the stage for the entire course.
  • The lesson explains why certain tactics and angles are advocated over everything else.
  • The lesson breaks down three main customer acquisition channels and explains how blogging expands them.
  • The lesson showcases one very simple but immensely important realization that keeps people away from rapid blog growth.
  • The primary goal of blogging for business is to acquire new customers and grow the business.
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Three Main Customer Acquisition Channels

  • Google search is the first place people go to when they have a question or need a product/service to solve their problem.
  • Word of mouth is generated when customers have a positive experience with a product/service and recommend it to their friends.
  • Advertising is a proven way to get a product in front of prospective customers, but it can dilute ROI.
  • A blog is not necessary to tap into these channels, but it can expand reach on all three channels.
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Example of Successful Customer Acquisition Channels

  • Lacesout.net, an e-commerce store that sells shoelaces, successfully leverages all three main customer acquisition channels.
  • They rank well in organic search results for relevant keywords related to their products.
  • They do not run any ads, but they can pour money into advertising anytime they want.
  • Their blog teaches different lacing styles and ranks in Google for over 600 related search queries.
  • Content marketing can drive customers to a business from Google and generate buzz with the content.
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Reasons Why Most Blogs Fail

  • Most companies have no clue how to run a successful blog.
  • Regularly updating a blog with new articles does not guarantee readership or new customers.
  • Copying what other successful bloggers are doing may not work for every business.
  • Publishing more often, writing list posts, and posting to niche communities are not the only keys to success.
  • Regularly creating high-quality content that solves readers' problems and promotes the product/service is the key to a successful blog.
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How to Create a Successful Blog

  • Define the target audience and their pain points.
  • Create a content strategy that aligns with the business goals and solves readers' problems.
  • Regularly create high-quality content that promotes the product/service and solves readers' problems.
  • Promote the content through social media, email marketing, and other channels.
  • Engage with readers through comments, social media, and email to build a community and establish trust.
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The Problem with Traditional Blogging Tactics

  • Submitting content to social media and other networks
  • Individual tactics working, but not translating into overall traction
  • Plateauing traffic and lack of sales
  • Purchasing expensive blogging courses that didn't help
  • Executing different content marketing tactics, but not understanding how they fit together
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The Spike of Hope and Flatline of Nope

  • After publishing an article, there is a spike of hope due to promotion efforts
  • Traffic quickly fades to nothing once promotion stops
  • Graph of total traffic to blog shows growth only when efforts add up over time
  • Compound effect of content marketing is overlooked by many bloggers
  • Goal is to drive passive, consistent traffic to every article on the blog
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The Importance of Making Every Article Bring Consistent Traffic

  • Growth happens when traffic to articles doesn't fade over time
  • Example of article from href's blog that continues to bring consistent traffic
  • Main strategy behind growing href's blog is making every article perform like this
  • Passive, consistent traffic from blog leads to thousands of customers for the business
  • Relaunching articles is a tactic that will be covered later in the course
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The Compound Effect of Content Marketing

  • Overlooking the simple principle of the compound effect can hinder growth
  • Goal is to make every effort add up over time for passive, consistent traffic
  • Driving consistent traffic to every article on the blog leads to overall growth
  • Example of href's blog shows steady growth with fewer articles published per month
  • Customer acquisition with content will be covered later in the course
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The Anatomy of the Spike of Hope

  • Most bloggers are obsessed with the spike of hope, which is the immediate traffic increase after publishing a new post.
  • The spike of hope is made up of three parts: existing audience, relevant communities, and word of mouth.
  • The first part of the spike of hope is the existing audience, which includes email subscribers and social media followers.
  • The second part is sharing the post with relevant communities, such as subreddits, Facebook groups, and niche forums.
  • The third part is word of mouth, which is when people share the post with their friends and followers.
  • The spike of hope is mostly made up of people who have visited the blog before, which doesn't help the blog grow.
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Two Major Strategies of Growing a Blog

  • There are two major strategies for growing a blog: the shotgun approach and the sniper approach.
  • The shotgun approach involves publishing a lot of content and hoping some of it sticks.
  • The sniper approach involves publishing high-quality, targeted content that attracts a specific audience.
  • The shotgun approach can lead to burnout and low-quality content, while the sniper approach can lead to slow growth but high-quality traffic.
  • Publishing more often does not necessarily lead to more traffic, and can actually hurt the quality of the content.
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The Importance of Converting Visitors into Regular Readers

  • Converting random visitors into regular readers is important for building a loyal audience.
  • Regular readers are more likely to share content and become customers.
  • Ways to convert visitors into regular readers include offering a free email course, creating a content upgrade, and having a clear call-to-action.
  • It's important to provide value and build trust with readers in order to convert them into regulars.
  • Regular readers can also provide feedback and ideas for future content.
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The Importance of Consistent, Targeted Traffic

  • Consistent, targeted traffic is key for turning a blog into a customer acquisition channel.
  • Traffic from Google is important for consistent, targeted traffic.
  • SEO is important for ranking in Google and attracting organic traffic.
  • Investing in SEO takes time, but can lead to long-term, sustainable growth.
  • Creating high-quality, targeted content is important for attracting the right audience and building a loyal following.
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Two Major Strategies of Growing a Blog

  • Viral traffic comes from generating buzz on relevant communities and reaching out to influencers for support.
  • SEO traffic comes from making your content rank high in Google.
  • Both strategies are necessary and complementary.
  • Viral traffic requires creating content that resonates with your target audience and getting support from influential people.
  • SEO traffic requires creating useful content and building backlinks to your content.
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Challenges of Growing a Blog with Viral Traffic

  • Creating content that resonates with your target audience.
  • Getting support from influential people in your industry.
  • Consistently producing sticky viral content and getting support from industry influencers.
  • Reliance on viral spikes of traffic can lead to traffic fading if you stop publishing.
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Challenges of Growing a Blog with SEO Traffic

  • Creating useful content that attracts backlinks.
  • Building backlinks to your content.
  • Competitors can outrank you if they put in more work.
  • Traffic from Google doesn't fade over time.
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Viral Traffic vs. SEO Traffic Dilemma

  • Viral traffic doesn't work the way most people think it does.
  • Content only goes viral if exposed to a super huge audience.
  • Creating super sticky content and pitching the biggest influencers are incredibly hard to do.
  • Viral content spreads in a decay, not a snowball effect.
  • SEO traffic is more reliable and sustainable.
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SEO Traffic

  • SEO traffic can bring in a lot of traffic without publishing a lot of content.
  • Creating content around specific keywords related to the business can bring in new customers.
  • Building an entire business around a single article is possible.
  • Estimating search traffic potential can be done with the help of Ahrefs.
  • SEO traffic is predictable and can give a competitive advantage over rivals.
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Converting Visitors into Subscribers

  • Growing an email list is important to retain people who land on the website.
  • Not converting a first-time visitor into an email subscriber means they may never return.
  • Building an audience is one of the biggest assets for a business.
  • There are technical and psychological tricks to grow an audience.
  • An interview with someone who is good at converting visitors into email subscribers is available in the bonus materials.
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Estimating Search Traffic Potential

  • Ahrefs can estimate the search traffic potential of any article.
  • Putting the topic into Google and analyzing the top ranking articles can help make data-driven decisions.
  • Estimates can help prioritize budget and resources.
  • SEO traffic is predictable and can give a competitive advantage over rivals.
  • Building an entire business around a single article is possible.
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Viral Traffic vs. SEO Traffic

  • Viral traffic is a gamble and unpredictable.
  • SEO traffic is predictable and can give a competitive advantage over rivals.
  • Creating a few keystone articles can bring in a passive stream of prospective customers.
  • Building an entire business around a single article is possible.
  • Estimating search traffic potential can be done with the help of Ahrefs.
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The Big Picture of Growing a Blog

  • Making your content rank well in Google is the best way to beat the flatline of no traffic.
  • Consistent targeted traffic every month is the goal.
  • Specific and actionable strategies will be taught in upcoming lessons.
  • Lesson three will focus on upgrading keyword research skills.
  • Unique insights based on experience training writers for their own blog will be shared.
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How to Test Your Article Ideas for Search Demand

  • The biggest mistake newbie bloggers make is writing about things no one is searching for in Google.
  • Professional bloggers can also fall into this trap.
  • Testing article ideas for search demand is essential.
  • Choosing the best keyword to target is important.
  • Analyzing chances to rank in Google and keyword difficulty is crucial.
  • Keyword research is essential for any blogger to master.
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Analyzing Full Traffic Potential and Ranking Difficulty of a Keyword

  • Testing article ideas for search demand is essential.
  • Choosing the best keyword to target is important.
  • Analyzing chances to rank in Google and keyword difficulty is crucial.
  • Keyword research is essential for any blogger to master.
  • Writing about things no one is searching for guarantees blog failure.
  • Writing about things people are searching for in Google is essential for success.
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Determining Keyword Traffic Potential

  • Search volume is the number of times people search for a keyword in Google per month.
  • Keyword tools estimate search volume, but they are not very precise.
  • Calculating traffic potential involves estimating how much search traffic you can get if you rank on the front page of Google for a keyword.
  • The number one ranking result in Google gets approximately 30% of all clicks, while position number two gets around 15% and position number three gets around 10%.
  • Using the search volume for a keyword, you can estimate how many clicks you will get if you rank in the top three positions.
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Using SERP to Estimate Traffic Potential

  • The SERP button in HREF's Keywords Explorer pulls the top 10 ranking pages for a keyword and shows useful data for each of them.
  • The traffic column in the SERP shows how much traffic a page is getting from search every month.
  • Pages that rank for a keyword also rank for many related searches, which can be seen in the keywords column.
  • Using the positions filter, you can see the keywords where a page ranks in the top three positions.
  • The number one ranking page will rank for about a thousand related keywords.
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Search Volume vs. Total Search Traffic Potential

  • Search volume of a single keyword is a bad indicator of the total search traffic potential of an article on that topic.
  • The search volume of a keyword may be low, but the article can still generate a significant amount of traffic if it ranks for many related searches.
  • The actual search traffic to a page can be up to five times higher than what is estimated by keyword tools.
  • A hundred highly targeted new visitors every month is a solid number for most newbie bloggers.
  • Estimating traffic potential involves looking beyond search volume and considering related searches and the number of keywords a page can rank for.
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Using HREF's Data for Accurate Traffic Estimations

  • HREF's keyword research tool pairs data from Google Keyword Planner with an additional data source, clickstream, to get slightly more accurate search volumes.
  • HREF's SERP button and positions filter provide useful data for estimating traffic potential.
  • Using HREF's data can help you make more accurate traffic estimations and target keywords that have high total search traffic potential.
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Section 1: Don't base content marketing decisions on search volume

  • Look at the total search traffic of the top ranking pages for a keyword.
  • The page that ranks number two can get three times more traffic than the page that ranks number one.
  • A better, deeper coverage of a topic can lead to ranking in Google for more related keywords and getting more search traffic in total.
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Section 2: How to find the best keyword to target

  • Look at the search results for each search query and see how much traffic the top ranking pages get in total.
  • Don't care about the search volume of the queries.
  • Target the search query with the biggest search volume and title the article accordingly.
  • Find the most commonly used search query for whatever topic you want to write about.
  • Put yourself in the shoes of your potential customers and think about the things they might be searching for in Google.
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Section 3: How to determine your chances to rank in Google

  • Analyze the search traffic potential of your article idea.
  • Determine your chances to outrank the top ranking articles and get all the traffic to yourself.
  • It is a much bigger challenge than analyzing the search traffic potential of your article idea.
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Section 4: Exercise to find content ideas

  • Put yourself in the shoes of your potential customers and think about the things they might be searching for in Google.
  • Work these search queries in any way that makes sense to you and put them into hrefs keywords explorer tool.
  • Explore the search results for each of your search queries and see how much search traffic they get in total.
  • Look at the top keyword that brings the most search traffic to each of these pages.
  • Note down the articles with the highest search traffic along with their top keyword.
  • Create a list of content ideas with the top keyword and the URLs of top ranking articles that get the most search traffic for the topic.
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How Google Ranks Pages

  • Google uses hundreds of different ranking factors to determine page ranking in search results.
  • No magic tool exists to give specific recommendations or do the work for you.
  • Clues can be taken from pages that already rank at the top of Google.
  • Two sources of information for analysis are the page itself and links to that page from other websites.
  • Links from other websites are what get a page to the front page of Google.
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Backlink Factors and Google Ranking

  • Backlink factors have the strongest correlation with Google ranking.
  • Links are important for SEO and outranking pages with hundreds of links is unlikely without getting the same number of links to your own page.
  • Outlier pages with tons of backlinks can rank higher than perfectly relevant pages with just a few backlinks.
  • Backlinks tell Google that out of all pages on the same topic, they like your page best.
  • The more websites linked to your page, the higher it will rank in Google.
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On-Page Factors and Google Ranking

  • On-page factors include relevance to the search query, fast loading, mobile optimization, great user experience, and visual appeal.
  • All top 10 ranking pages for a desired keyword are assumed to be equally awesome.
  • Assuming your own page is no exception, it is still hard to tell if it is better or worse than others.
  • Google may use a ton of different factors to identify which page deserves to rank higher.
  • Google tracks how users behave after clicking on a certain search result.
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Google Ranking Factors and Correlation

  • Google uses hundreds of different factors in their ranking algorithms.
  • The raw number of linking websites is just one of many factors.
  • Correlation is not causation, but links are uber important for SEO.
  • Outranking pages with hundreds of links is unlikely without getting the same number of links to your own page.
  • Backlink factors had the strongest correlation with Google ranking out of all ranking factors studied.
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Section 1: Analyzing Keyword Difficulty

  • Pages with too many links are perfectly relevant and rank high in search results.
  • The number of links to a page and its total search traffic are well connected.
  • Look at the total number of linking websites to the pages that you want to replicate on your own blog.
  • Cherry pick the content ideas that get the most searched traffic with the least backlinks.
  • Review the content ideas that you have shortlisted and note down the number of referring domains in your document.
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Section 2: Understanding Keyword Difficulty Metric in Hrefs

  • Keyword difficulty is a proxy to an average number of linking websites among the top 10 search results for your keyword.
  • Links will help you to get into the top 10, and once you're there, a lot of additional ranking factors will kick in.
  • Keyword difficulty is insanely useful when you need to narrow down a huge list of keyword ideas to those where you don't need a lot of backlinks to rank.
  • Reviewing the top 10 search results for a few thousand keywords will take you ages.
  • Our keyword difficulty score is not linear, and we define four ranges to make it easier for customers to understand.
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Section 3: Deciding on Keyword Difficulty Score

  • KD below 10 is considered easy, from 10 to 30 is medium difficulty, above 30 is hard, and above 70 is super hard.
  • Our best articles have from 100 to 350 referring domains, which means we can target keywords with keyword difficulty up to 80.
  • Plug your own blog into a traffic site explorer to see how many backlinks your best articles have.
  • Our bots crawl the entire internet to collect this information, and as of today, we crawl 4.1 million pages every minute.
  • According to a third-party study, Hrefs' bot is the second most active after Google.
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Section 4: Using Keyword Difficulty Metric in Hrefs

  • Keyword difficulty metric is not a magic tool that will solve all your ranking problems.
  • It is simply a proxy to an average number of linking websites among the top 10 search results for your keyword.
  • Use keyword difficulty metric to narrow down a huge list of keyword ideas to those where you don't need a lot of backlinks to rank.
  • Review the top ranking pages to make a final decision on a keyword.
  • Our keyword difficulty score is not linear, and we define four ranges to make it easier for customers to understand.
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Sources of Content Ideas

  • Four sources of great content ideas to fill your content calendar for a full year ahead.
  • Studying your niche to discover great content ideas.
  • Online communities where your ideal customers are hanging out.
  • Groups on Facebook, LinkedIn, Reddit, or Slack.
  • Sites where people leave their reviews about relevant products or services.
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Discovering Content Ideas by Studying Your Niche

  • Regardless of the niche that your business falls into, a ton of people are talking about it online.
  • Forums or different online communities where your ideal customers are hanging out.
  • Groups on Facebook, LinkedIn, Reddit, or Slack.
  • Sites where people leave their reviews about relevant products or services.
  • Amazing content ideas can come from almost any source that is somehow related to your business.
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Example of Discovering Content Ideas

  • Browsing Reddit for content ideas related to your business.
  • Make sure that people are actually searching for these topics in Google.
  • Estimate the total search traffic potential.
  • See if there's a parent topic that we could target.
  • Look at the number of linking websites among the top ranking pages.
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Getting in the Heads of Your Potential Customers

  • Starting your niche and getting in the heads of your potential customers helps you to create highly relevant content on your blog.
  • Get targeted traffic from Google.
  • Search on Reddit and Facebook for relevant communities where your target audience is hanging out.
  • Read magazines or books that your target audience is reading to understand them better.
  • Use Hrefs Keyword Explorer tool to find content ideas related to your business.
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Researching Your Niche

  • Spend at least 10 minutes browsing communities where your audience is hanging out.
  • Look for things that bother people the most and the language they use to describe them.
  • Test content ideas for search traffic potential and difficulty.
  • Find at least three cool article ideas before moving on to the next strategy.
  • Check out the Ahrefs blog for more guidance in researching your niche and getting into the heads of your potential customers.
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Generating Keyword Ideas Using Keyword Research Tools

  • Answer the Public is a free tool that returns a list of relevant questions that people put into Google.
  • Ubersuggest is another similar tool that is based on Google autosuggest feature.
  • Google Keyword Planner is a great tool for advertisers that want to pay for traffic from Google.
  • Keyword Explorer in Ahrefs runs on a monstrous database of 4.6 billion search queries.
  • Use keyword difficulty to narrow down a huge list of keyword ideas to those where you don't need any backlinks to rank.
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Creating Content That Ranks

  • Use the skyscraper technique to create content that is better than what is already ranking.
  • Make sure your content is optimized for search engines.
  • Use internal linking to help search engines understand the structure of your website.
  • Use external linking to show search engines that your content is trustworthy and authoritative.
  • Use social media to promote your content and get more backlinks.
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Turning Your Blog into a Customer Acquisition Channel

  • Use lead magnets to capture email addresses and build your email list.
  • Use email marketing to nurture your leads and turn them into customers.
  • Use retargeting ads to bring back people who visited your website but didn't convert.
  • Use affiliate marketing to promote products and services that are relevant to your audience.
  • Use sponsored content to monetize your blog and make money from your traffic.
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Section 1: Finding Keywords

  • Use keyword research tools to find words and phrases related to your niche.
  • Examine the output and look at the total search traffic potential of the top ranking pages.
  • Take note of how many backlinks they have.
  • Play with the tools to find awesome article ideas.
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Section 2: Finding Competitor Keywords

  • Study your competitors and pinpoint their best performing content.
  • Put the keywords found in the previous exercise into Google to see who ranks there.
  • Use a tool like Hrefs to put the competitor's website into a site explorer.
  • Look at the organic keywords report to see all the search queries that the target website or article ranks for.
  • Use the top pages report to see which articles bring the most search traffic to the blog.
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Section 3: Finding Low Hanging Content Ideas

  • Use the Content Explorer tool to research the entire niche at once.
  • Enter any word into the search bar to find all pieces of content that mention this word in their content title or both.
  • Use filters to narrow down the search results to pages that generate over a thousand monthly visits from Google.
  • Use the referring domains filter to find pages that generate their search traffic with no backlinks pointing at them.
  • Sort the results by the amount of search traffic to see the best ones on top.
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Section 4: Conclusion

  • Use these tools to find keywords, competitor keywords, and low hanging content ideas.
  • Pinpoint the best performing content of your competitors and beat them at it.
  • Research the entire niche at once to find golden nuggets that you can easily replicate on your own blog.
  • Take action and spend time digging into websites of your competitors and noting their best pages into your spreadsheet.
  • Use these strategies to grow traffic to your blog and turn it into a customer acquisition channel for your business.
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Using Content Explorer Tool

  • Content Explorer tool allows filtering through almost the entire internet of content and finding what brings the most searched traffic with the least amount of backlinks.
  • It helps in finding great content ideas for the blog.
  • It allows filtering through keywords and backlinks to find the best content opportunities.
  • It helps in finding articles with zero backlinks and over 1,000 visitors from search.
  • It is a unique and valuable tool for finding content ideas.
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Domain Rating and Backlinks

  • Domain rating represents the strength of the overall backlink profile of a website.
  • It can be challenging to track websites that have high domain rating.
  • Articles published on stronger websites have a higher chance of ranking on Google.
  • Building quality backlinks to an article can help in outranking even high DR domains.
  • The numbers in Content Explorer are cached, and there may be a small discrepancy in backlink and traffic numbers for the same article.
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Prioritizing Content Ideas

  • Adding a business value column to the spreadsheet helps in prioritizing content ideas.
  • Assigning a score from 0 to 3 to content ideas based on their potential to become a customer acquisition channel.
  • Ignoring topics with huge traffic potential in favor of topics with huge business potential.
  • Hubspot's best performing article is a tutorial on making a gif image, which brings them almost 80,000 visitors per month in the US alone.
  • Business potential should be the focus while prioritizing content ideas.
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Conclusion

  • Content Explorer tool helps in finding the best content opportunities.
  • Domain rating and backlinks play a crucial role in ranking on Google.
  • Prioritizing content ideas based on their business potential is essential for turning a blog into a customer acquisition channel.
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Lesson Four: How to Vet Content Ideas for Business Value

  • Search volume doesn't equal business opportunity.
  • Marketers are obsessed with keywords that have the word "buy" or its synonyms in them.
  • Don't ignore generic versions with much higher search volume just because the search traffic coming from them would be harder to convert into customers.
  • Stay reasonable with your business values course and don't fall for writing guides on how to create a gif image unless you sell some kind of software for creating gifs.
  • Articles that bring the most search traffic to HR's blog are keyword research, top Google searches, website traffic, SEO tips, and SEO audit.
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Lesson Five: How to Optimize Your Article for a Target Keyword

  • Part one: What is searcher intent and how to match it.
  • The biggest mistake that keeps bloggers away from getting searched traffic is writing articles about things that no one is searching for.
  • Targeting the wrong keyword is a big mistake.
  • Don't make the mistake of targeting a keyword that is too broad or too narrow.
  • Make sure your article is perfectly relevant in the eyes of Google.
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Lesson Five: How to Optimize Your Article for a Target Keyword (Continued)

  • Part two: How to squeeze maximum search traffic out of your article.
  • Part three: How to audit your existing content and get the most out of it.
  • Don't forget to use the target keyword in the title, URL, meta description, and throughout the article.
  • Use related keywords and synonyms to make your article more comprehensive and relevant.
  • Make sure your article is easy to read and understand.
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Lesson Five: How to Optimize Your Article for a Target Keyword (Continued)

  • Part four: How to generate maximum search traffic with your article.
  • Use internal linking to boost the authority of your article and improve its chances of ranking higher in search results.
  • Use external linking to authoritative sources to provide additional value to your readers and improve your article's credibility.
  • Make sure your article is mobile-friendly and loads quickly.
  • Use social media to promote your article and attract more traffic to your blog.
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Lesson Five: How to Optimize Your Article for a Target Keyword (Continued)

  • Part five: How to audit your existing content and get the most out of it.
  • Identify the articles that are not performing well and update them with new information and better optimization.
  • Repurpose your existing content into different formats to reach a wider audience.
  • Use analytics to track the performance of your articles and make data-driven decisions.
  • Conclusion: Optimizing your article for a target keyword is crucial for getting maximum search traffic and turning your blog into a customer acquisition channel for your business.
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Targeting the Right Searcher Intent

  • Google can easily figure out if an article does not meet the searcher intent.
  • Targeting the keyword with the highest search volume is not always the best decision.
  • Pick the most relevant search query even if the search volume seems low.
  • Send the draft of your article to friends or co-workers to confirm you're targeting the right keyword.
  • Put yourself in the shoes of people who would search for that keyword in Google.
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Optimizing Your Article for a Given Keyword

  • 80% of optimization work is making sure your article matches the searcher intent.
  • Squeezing your target keyword into your article more frequently than your competitors is not effective anymore.
  • Examining the search results for your keyword can help you understand why your article is not ranking higher.
  • Google has enough technology and ranking signals to be able to understand the relevance of an article without excessive keyword usage.
  • Focus on creating high-quality content that satisfies the searcher intent.
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Creating High-Quality Content

  • High-quality content is the key to success in blogging.
  • Make sure your article is well-researched and provides value to the reader.
  • Use visuals, videos, and infographics to make your content more engaging.
  • Break up your content into smaller sections with subheadings to make it easier to read.
  • Include internal and external links to provide additional information and resources to the reader.
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Promoting Your Content

  • Promoting your content is essential to getting traffic to your blog.
  • Use social media platforms to share your content with your audience.
  • Engage with your audience and respond to their comments and questions.
  • Collaborate with other bloggers and influencers in your industry to reach a wider audience.
  • Use email marketing to promote your content to your subscribers.
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Optimizing Your Content for Search Engines

  • Google ranks pages based on searcher intent, not just keyword usage.
  • 75% of top 10 ranking pages don't have the exact search query on their page.
  • Matching searcher intent with your content does 80% of the optimization work.
  • Using target keywords in the URL, title, headline, and content is still important.
  • Google allows flexibility in keyword targeting, including synonyms and related words.
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Advanced On-Page SEO Tactics

  • Advanced tactics like TF-IDF, semantic distance, and entity salience exist.
  • Google's algorithms are complex, but content is still the foundation of success in search.
  • Being an authority and expert on your topic is crucial for ranking well.
  • If your article is objectively better than what ranks in the top 10, you should be there soon.
  • Don't get too carried away with technical on-page SEO tactics unless you're a professional.
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Squeezing Maximum Search Traffic Out of Your Article

  • Pages rarely rank for a single keyword only.
  • Google tends to rank the same pages for all relevant search queries.
  • Your page may rank poorly for the main keyword but still get traffic from variations.
  • Ranking for over 600 other relevant keywords can bring significant traffic.
  • Using keywords in the URL, title, and content is still important for ranking for multiple keywords.
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Conclusion

  • Optimizing your content for search engines involves matching searcher intent and using target keywords in strategic places.
  • Advanced on-page SEO tactics exist, but content is still the foundation of success in search.
  • Ranking for multiple relevant keywords can bring significant traffic even if you don't rank well for the main keyword.
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Optimizing Your Article for Maximum Search Traffic

  • Study the keywords that you already rank for and mention them in your article.
  • Think of a natural way to rewrite your article mentioning these keywords.
  • Look for keywords that could be turned into a few additional paragraphs in your article.
  • Study the keywords that competing pages rank for but your page doesn't.
  • Use the content gap tool to find keywords that two pages above you rank for.
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Studying Other Popular Searches Relevant to Your Main Search Query

  • Study other popular searches relevant to your main search query.
  • Use reports in keywords explorer under the keyword idea section.
  • Use Google keyword planner tool to suggest interesting keywords to consider.
  • Create an outline for your article based on these searches.
  • Write your articles based on what people are searching for.
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Performing an SEO Audit of Your Published Content

  • Audit the content that you already have on your blog.
  • Your published articles may already have some backlinks which signals to Google that they are cool and deserve to rank.
  • Your competitors most likely don't bother updating their content.
  • Figure out the right search or intent and re-optimizing your article for the right keyword can do wonders to your search traffic.
  • Go through every published article that you have on your blog and assign it to one of the three following groups: update, merge, or delete.
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Improving Your Existing Content

  • Update your articles that already bring you some nice traffic from search.
  • Merge multiple articles on the same topic into one great in-depth article.
  • Delete outdated articles that don't bring any search traffic at all.
  • Improving your existing content can lead to a nice traffic boost in the next few weeks.
  • Use all the tactics and strategies that you've learned so far in this course to write new amazing articles.
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Why Your Content Has to Be Great

  • Great content is essential for the success of your blog.
  • Poor quality content will not be successful even with promotion and link building.
  • Top-notch content requires less promotion as word of mouth will do the job for you.
  • Examples of great content that promoted itself include Hrev's blog on Reddit and Growth Hackers.
  • Zero promotion was done to make these examples happen.
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How to Create Content That People Will Care to Read and Share

  • Start by answering the question: "Would anyone email this article to a friend?"
  • Focus on creating content that is objectively awesome.
  • Put all your time into making your content as awesome as possible.
  • Make your content so awesome that anyone reading it would want to share it with someone else.
  • Bloggers often think their content flops because they don't promote it enough, but it's usually because it's awful.
  • Before promoting your content, make sure it deserves to be promoted in the first place.
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Creating Unique Content That Stands Out

  • Unique content is essential for standing out in a crowded market.
  • Start by researching your competition and finding gaps in their content.
  • Use your unique perspective and experience to create content that fills those gaps.
  • Don't be afraid to take risks and try new things with your content.
  • Use data and analytics to track the success of your unique content and adjust as needed.
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Conclusion

  • Creating great content is essential for the success of your blog.
  • Focus on creating objectively awesome content that people will want to share.
  • Unique content is essential for standing out in a crowded market.
  • Use data and analytics to track the success of your content and adjust as needed.
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Quality

  • Learn to write well.
  • Improve how your content looks.
  • Make your content visually appealing with design, quality images, short paragraphs, subheadings, quotes, lists, and formatting tricks.
  • Craft an eye-catching headline.
  • Brainstorm at least five different headlines for every article you write.
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Uniqueness

  • Don't create a clone of existing content.
  • Research everything that has already been published on the topic.
  • Create something that would be different from what's already there.
  • Find a new angle which would be somewhat different from the conventional opinion on the topic.
  • Turn 180 degrees and challenge the status quo.
  • Explain the topic better.
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Authority

  • Be at the very forefront of your industry.
  • Be a thought leader.
  • Invest enough time into finding better arguments, better proof, and better examples.
  • Outperform the original piece on that subject.
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Conclusion

  • Creating great content means having quality, uniqueness, and authority.
  • Quality means learning to write well, improving how your content looks, and crafting an eye-catching headline.
  • Uniqueness means creating something that would be different from what's already there, finding a new angle, turning 180 degrees and challenging the status quo, or explaining the topic better.
  • Authority means being at the very forefront of your industry, being a thought leader, investing enough time into finding better arguments, better proof, and better examples, and outperforming the original piece on that subject.
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Hacking Authority

  • Authority and credibility have a huge impact on the content you create.
  • If you're not the best person to talk about a certain subject, find that best person and interview them.
  • Journalists find credible sources and use them in their writing.
  • Feature high-profile people in your article to show readers that there are smart people behind what they're about to read.
  • Reach out to experts in your industry to create a great resource on a topic.
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Creating Unique Content

  • Create 100% unique content instead of rewriting what has already been published.
  • Authentic information that your company has access to is the currency of truly valuable content marketing.
  • Craft unique content from the data that your company produces, insights you have because of your industry experience, and stories of the people you have access to.
  • Collect unique data about your industry, come up with unique insights, and connect with industry experts to get help from them.
  • Challenge what all existing guides are saying about a topic to stand out.
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Creating Engaging Content

  • Engaging content is content that people want to read and share.
  • Use storytelling to make your content more engaging.
  • Use visuals to make your content more engaging.
  • Use humor to make your content more engaging.
  • Use emotion to make your content more engaging.
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Promoting Your Content

  • Promote your content on social media.
  • Promote your content through email marketing.
  • Promote your content through guest blogging.
  • Promote your content through influencer outreach.
  • Promote your content through paid advertising.
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Creating Awesome Content

  • Unique content is key to success in blogging.
  • Creating something new and different will help you stand out from the competition.
  • Lazy people won't put in the effort to create unique content, giving you an advantage.
  • The more unique your content, the less competition you'll face.
  • Creating awesome content is essential to growing your blog and business.
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Do You Always Need Backlinks to Rank?

  • Backlinks are one of Google's top three ranking signals.
  • Most SEO professionals agree that it's not possible to rank in Google without any backlinks.
  • Research studies show a correlation between the number of backlinks and a page's position in search results.
  • Backlink factors correlate with Google position better than any other factor.
  • However, the answer to whether you need backlinks to rank is "it depends."
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Creating Link-Worthy Content

  • Creating content that attracts backlinks is essential to growing your blog and business.
  • There are three things in place that allow pages to get search traffic without backlinks: lack of competition, top ranking pages without backlinks, and long-tail keywords.
  • Creating long-form content that is comprehensive and informative is key to attracting backlinks.
  • Creating visual content, such as infographics and videos, is also effective in attracting backlinks.
  • Creating original research and data-driven content is another way to attract backlinks.
  • The "secret" to acquiring backlinks is to reach out to other bloggers and website owners and ask them to link to your content.
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Guest Blogging

  • Guest blogging is a great way to get exposure for your blog and business.
  • Guest blogging on high-authority websites can help you build your brand and establish yourself as an expert in your field.
  • When guest blogging, it's important to create high-quality content that is relevant to the website's audience.
  • Include a link back to your website in your author bio to drive traffic back to your site.
  • Guest blogging can also help you build relationships with other bloggers and website owners in your industry.
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Requirements for Ranking Without Backlinks

  • A lack of pages on the topic in Google.
  • The top 10 ranking pages for that keyword should have zero backlinks pointing at them.
  • The domain rating of your website should be higher or at least comparable to the domain rating of the top ranking websites.
  • It is unlikely that a popular search query with good business potential would meet all three of these requirements.
  • In the absolute majority of cases, you will need backlinks pointing directly at your page in order for it to rank high in Google.
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How to Create Content That Attracts Backlinks

  • Great content tends to attract a lot of backlinks.
  • Linking is just a form of sharing, and just because a piece of content is great, this doesn't necessarily mean you will share it with others.
  • In order to link to a piece of content, you have to own some kind of web property where you can link from, which the vast majority of people don't have.
  • If you want your article to attract backlinks, you need to make your readers want to share it with others.
  • The things that people enjoy sharing will fall into one of the four categories: emotion, utility, numbers, and stories.
  • Content that sparks an emotion, provides utility, includes numbers, or tells a story is more likely to be shared and attract backlinks.
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How to Grow Your Domain Rating or Authority

  • Create content that will attract a lot of backlinks so that you could then funnel the link juice from these pages to the pages that you struggle to get links to via internal links.
  • In SEO, this kind of content is called linkable content, link bait, link-worthy pages, or linkable assets.
  • Linkable content needs to be great and fall into one of the four categories: emotion, utility, numbers, and stories.
  • Linkable content should also be unique, comprehensive, and visually appealing.
  • Linkable content should be promoted through outreach, social media, and paid promotion.
  • Internal linking can also help to transfer link juice from high-authority pages to low-authority pages.
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Conclusion

  • Backlinks are important for ranking in Google, but it is possible to rank without them if certain requirements are met.
  • Creating linkable content that falls into one of the four categories: emotion, utility, numbers, and stories, can help to attract backlinks and grow your domain rating or authority.
  • Linkable content should be great, unique, comprehensive, visually appealing, and promoted through outreach, social media, and paid promotion.
  • Internal linking can also help to transfer link juice from high-authority pages to low-authority pages.
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Four Types of Content That Attract Backlinks

  • People like to share content that falls into one of four general types: emotions, utility, numbers, and stories.
  • Emotions are powerful motivators for sharing content because they help people connect with others.
  • Utility is about providing value to society by helping them solve their problems.
  • Numbers help make a point and add credibility to what is being said.
  • Stories are easy to relate to and provide first-hand experience.
  • These four types of content should be enough to get you thinking in the right direction.
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Analyzing Competitors' Content to Find Link-Worthy Ideas

  • Use a tool like Ahrefs' Site Explorer to analyze your competitors' content.
  • Look for patterns in the Best Buy Links report to see what types of content tend to attract backlinks in your industry.
  • For example, in the SEO industry, research studies and detailed guides tend to attract the most backlinks.
  • By studying your competitors, you can get a ton of ideas for link-worthy content in less than 5 minutes.
  • Check out Ahrefs' blog article "Deconstructing Link Bait" for additional insights on creating link-worthy content.
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The Importance of Promoting Your Content to Generate Backlinks

  • Even link-worthy articles require a ton of promotion in order to generate backlinks.
  • Get some eyeballs on your content first because people cannot link to things that they don't know exist.
  • Use content promotion strategies to get your content in front of your target audience.
  • Some effective strategies include email outreach, social media promotion, and influencer outreach.
  • Don't forget to optimize your content for search engines to increase its visibility.
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The Rarely Mentioned Secret to Acquiring Backlinks

  • Over 30% of responders in a poll said that the majority of their backlinks come naturally.
  • A backlink can be called natural if you didn't make any effort to connect with the linking website or any person associated with it.
  • Manually built backlinks are those that are acquired through targeted efforts, such as personal outreach emails.
  • Marketing experts rarely talk about the fact that even natural backlinks require some level of effort to acquire.
  • Don't rely solely on natural backlinks; make targeted efforts to acquire backlinks from high-quality websites.
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Acquiring Backlinks through Broadcasting and Advertising

  • Broadcasting content to a large audience of friends can acquire natural backlinks.
  • 80% of backlinks at the chefs come naturally as a result of broadcasting content.
  • Email lists, software notifications, and social media channels allow for reaching a substantial number of people without spending money.
  • Paid reach through advertising budgets can also reach relevant people on different platforms.
  • Articles that are link-worthy can end up in Google top 10 without manual link building.
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Building an Audience for Passive Consistent Traffic

  • Content promotion should focus on building passive consistent traffic.
  • Short-term traffic is not a good goal to pursue for growing a blog and business.
  • Passive consistent traffic is achieved by pushing articles to the top of Google search results.
  • Only 5.7% of newly published pages reach the front page of Google within a year.
  • The primary goal of content promotion should be to build quality backlinks to content.
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Four Common Content Promotion Mistakes

  • Focusing on short-term traffic over passive consistent traffic.
  • Not building quality backlinks to content.
  • Not targeting the right audience for the content.
  • Not promoting content through multiple channels.
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Best Content Promotion Strategies

  • Build relationships with other bloggers and influencers in the industry.
  • Guest post on other blogs to build backlinks and reach a new audience.
  • Use social media to promote content and engage with followers.
  • Use email marketing to promote content to subscribers.
  • Use paid advertising to reach relevant people on different platforms.
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Why Focusing on Traffic for Backlinks is a Mistake

  • Generating traffic does not necessarily mean acquiring backlinks for new and small blogs.
  • Acquiring one natural backlink for every thousand visitors is a good result.
  • People tend to link to websites they know and trust, making it difficult for new blogs to acquire natural links.
  • Most people do not have a website to link from, making natural link acquisition nearly impossible.
  • Manually building backlinks is necessary for new and small blogs.
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Mistake: Giving Up Content Promotion Too Early

  • Many bloggers have a content promotion checklist that they follow for each new article.
  • Completing the checklist should not be the end of content promotion.
  • Content promotion should continue until the goal of ranking high in Google and getting passive search traffic is achieved.
  • The 110-110 rule suggests putting extra effort into both creating outstanding content and promoting it.
  • Research and add more tactics to your content promotion checklist.
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Mistake: Abandoning Old Content

  • Old content that has already acquired backlinks and ranked well should not be abandoned.
  • Updating old content can improve its ranking and bring in more traffic.
  • Repurposing old content into different formats can attract new audiences.
  • Linking to old content in new articles can also improve its ranking.
  • Regularly reviewing and updating old content is important for maintaining its ranking and traffic.
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Link Building Strategies

  • Guest posting and outreach are effective ways to acquire quality backlinks.
  • Submitting articles to relevant groups on social media and mentioning them in relevant conversations can also attract backlinks.
  • Repurposing content into different formats and syndicating it to proper websites can attract new audiences and backlinks.
  • Reaching out to everyone who has linked to articles on the same topic and publishing a guest post that references the article can also attract backlinks.
  • Scaling guest posting and outreach can lead to even more backlinks and improved ranking.
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Mistakes in Content Promotion

  • Abandoning old content is a mistake.
  • Updating old content is a loophole to re-promote it.
  • Updating old content sends a positive signal to Google and leads to better rankings.
  • Updating old content often results in a spike of traffic.
  • Not spending money on content promotion is a limiting belief.
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Justifying Spending Money on Content Promotion

  • Free content promotion methods are not actually free.
  • Calculating the cost of free content promotion methods can justify spending money on Facebook ads.
  • Content should sell the product, and paid content promotion is a litmus test for business potential.
  • Spending money on content promotion can bring new customers to the business.
  • At Ahrefs, they pour money into content promotion because they know their content converts.
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Quick Refresher on Content Promotion Mistakes

  • Mistake 1: Focusing on short-term traffic over backlinks.
  • Mistake 2: Giving up on content promotion too early.
  • Mistake 3: Abandoning old content.
  • Mistake 4: Not spending money on content promotion.
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Part Two: Best Content Promotion Strategies

  • The Skyscraper Technique
  • Guest Blogging
  • Broken Link Building
  • Content Repurposing
  • Collaboration with Influencers
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Content Promotion Strategies

  • There is no tactical strategy that will make an awful piece of content popular.
  • The quality of your content always comes first.
  • If your content is objectively awesome, it will promote itself.
  • Review a short list of the most popular content promotion strategies and explain what they are good for.
  • Most content promotion strategies can be organized in just six categories.
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Reaching Your Existing Audience

  • Send an email newsletter to your blog subscribers.
  • Post a link to your newly published article on social media.
  • Invest time and effort into building your email list and social following.
  • Your email list and social following will later become your most effective content promotion methods.
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Reaching Relevant Communities

  • Submit your article to relevant groups on Facebook, LinkedIn, etc.
  • Submit your article to a proper subreddit or any relevant forums.
  • Join five or ten of the very best communities and become an active member there.
  • Provide value to the community consistently.
  • Make enough friends within each community, and they will start plugging your articles into conversations without you having to do that yourself.
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Content Repurposing and Syndication

  • Repurpose your content into different formats (audio, video, slides, images, etc.) and submit it to appropriate platforms.
  • Repurposing your content can generate a bunch of nice backlinks to your article.
  • Consider repurposing the best articles from your blog into a podcast.
  • Try a few of these formats and see what works best for you.
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Guest Blogging

  • Guest blogging is one of the best ways to get high-quality backlinks and sometimes even a bit of nice referral traffic to your blog.
  • Answer relevant questions on Quora or any other Q&A sites that exist in your niche.
  • Leave comments on other blogs referencing your own articles.
  • Try to get cited by journalists.
  • Pitch yourself to podcasts and interviews.
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Section 1: Outreach and Paid Promotion

  • Outreach is a must-have strategy for content promotion.
  • Send personal heads up to everyone who was mentioned or referenced in your article.
  • Reach out to everyone who has linked to similar content or mentioned similar topics in their own articles.
  • Don't ask for links or tweets, let your content be the motivator.
  • Paid promotion is necessary if you consider your blog a business tool.
  • Major social networks have their own ad platforms, and Google has its own advertising options.
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Section 2: Competing with Established Websites in Google Search Results

  • Big established websites have a strong brand, credibility, resources, and a big loyal audience.
  • They already rank at the top of Google for popular keywords, which means they get highly relevant traffic and new backlinks on autopilot.
  • The only way to outrank them is to create vastly better content and reach a comparable amount of people with it.
  • Don't go after big keywords until you grow a big enough audience and accumulate enough resources to effectively compete.
  • Target untapped opportunities to easily grow your search traffic.
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Section 3: Building Backlinks to Your Blog Content

  • The best link building strategies for blogs include guest blogging, broken link building, and resource page link building.
  • Get backlink ideas from your competitors by analyzing their backlink profiles and finding opportunities to replicate their links.
  • Build links via guest blogging by finding relevant blogs, pitching your ideas, and including a link to your blog in your author bio.
  • Use guest blogging hacks for better results in less time, such as targeting high-traffic blogs, repurposing your existing content, and leveraging your social media presence.
  • Building backlinks requires effort, but it's necessary to get to the top of Google and bring you search traffic.
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Building Links to Your Blog

  • Outranking top 10 ranking pages requires good backlinks.
  • Popular blogs get natural backlinks by broadcasting content to a large audience.
  • Vicious cycle of SEO: pages that rank high in Google tend to get natural backlinks on autopilot.
  • Manually build links with these four strategies: leaving comments, replicating competitors' backlinks, guest blogging, and outreach.
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Leaving Comments

  • Leaving comments is a great strategy to kick start link building efforts and spread the word about content.
  • Comments can be left on niche forums, online communities, Q&A sites, and even YouTube videos.
  • Find popular communities in your niche and start actively engaging in them.
  • Leaving comments on relevant blogs only works if you add actual value to the conversation.
  • Comments may not have follow links, but they have side benefits such as referral traffic and potential for natural links.
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Replicating Competitors' Backlinks

  • Identify competitors' backlinks using tools like Ahrefs or SEMrush.
  • Reach out to the websites linking to competitors and ask for a link to your content.
  • Make sure the content you're linking to is relevant and valuable to the website owner.
  • Use email templates and personalize outreach messages to increase response rates.
  • Track progress and follow up with non-responders.
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Guest Blogging and Outreach

  • Guest blogging involves writing content for other websites in exchange for a link back to your own website.
  • Outreach involves reaching out to websites and offering to write content for them in exchange for a link back to your own website.
  • Find websites that accept guest posts or are open to outreach using Google search or tools like Guestpost.com.
  • Make sure the content you're offering is relevant and valuable to the website owner.
  • Follow guidelines and personalize outreach messages to increase response rates.
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Link Building Strategies

  • Leaving comments on relevant blogs and communities is the best way to kick start your link building efforts.
  • Replicating your competitor's backlinks can lead to a goldmine of link building opportunities.
  • Gathering backlink ideas from your competitors can be done by finding their super fans.
  • Using the Best Buy Links report and setting the HTTP code filter to 200 can give you a list of the pages on your competitor's website that have generated the most backlinks.
  • Copy-pasting up to 10 of these pages into a trashlink intersect tool can give you a list of websites that have linked to all 5 articles of your competitor.
  • Changing the setting from "all" to "any" can expand your results by including websites that link to any four, three, two, or even one of these articles.
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Analyzing Competitor's Backlink Profiles

  • Manually reviewing all of your competitor's backlinks can take too long.
  • Filtering by the follow links only and sorting the results by the number of follow links from a domain can help you find super fans.
  • Using the Best Buy Links report and setting the HTTP code filter to 200 can give you a list of the pages on your competitor's website that have generated the most backlinks.
  • Copy-pasting up to 10 of these pages into a trashlink intersect tool can give you a list of websites that have linked to all 5 articles of your competitor.
  • Changing the setting from "all" to "any" can expand your results by including websites that link to any four, three, two, or even one of these articles.
  • Looking at the domain names alone can help you identify many legit websites.
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Finding Super Fans

  • Super fans are people who consistently link to your competitor's content.
  • Referring domains report can help you find super fans by filtering by the follow links only and sorting the results by the number of follow links from a domain.
  • Using the Best Buy Links report and setting the HTTP code filter to 200 can give you a list of the pages on your competitor's website that have generated the most backlinks.
  • Copy-pasting up to 10 of these pages into a trashlink intersect tool can give you a list of websites that have linked to all 5 articles of your competitor.
  • Changing the setting from "all" to "any" can expand your results by including websites that link to any four, three, two, or even one of these articles.
  • Looking at the domain names alone can help you identify many legit websites.
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Excluding Sites That Already Linked to You

  • Using the Link Intersect tool, enter your own website to exclude all sites that already linked to you.
  • Changing the setting from "all" to "any" can expand your results by including websites that link to any four, three, two, or even one of these articles.
  • Looking at the domain names alone can help you identify many legit websites.
  • Using the intersect column can help you quickly identify websites that link to two or more articles by your competitor but have never linked to you.
  • Scanning the intersect column can help you quickly identify websites that are worth your immediate attention.
  • Looking at the domain names alone can help you identify many legit websites.
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Strategy One: Competitor Research

  • Use the Link Intersect tool in Hrefs to find websites that link to your competitors but not to your own blog.
  • Identify super fans who consistently link to articles of your competitor.
  • Find websites that link to a few blogs that you're competing with but have never linked to your own blog.
  • Send a personal outreach email to all site owners and introduce them to your blog.
  • Repeat the process with five other blogs that you compete with or expand the list of results.
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Strategy Two: Analyze Latest Backlinks

  • Pay attention to the date when each of the linking websites was last updated.
  • Look at the most recently acquired links of your competitors in the Hrefs New Backlinks report.
  • Skim through a list of backlinks and look for domain names that look good.
  • Verify that they have never linked to your website.
  • Reach out to them and pitch them some of your own content.
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Strategy Three: Build Links via Guest Blogging

  • The quality of your content always comes first.
  • Use advanced Google search operators to find blogs to guest post for.
  • Scrape Google search results for all these search queries, save them into a spreadsheet, and run the duplication.
  • Use the Hrefs Content Explorer to find popular articles in your niche.
  • Use the Hrefs Batch Analysis tool to analyze the backlink profiles of the top-ranking pages for your target keyword.
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Strategy Four: Use Social Media to Build Links

  • Use social media to promote your content and build relationships with influencers in your niche.
  • Use the Hrefs Content Explorer to find popular articles in your niche.
  • Use the Hrefs Batch Analysis tool to analyze the backlink profiles of the top-ranking pages for your target keyword.
  • Use the Hrefs Link Intersect tool to find websites that link to your competitors but not to your own blog.
  • Send a personal outreach email to all site owners and introduce them to your blog.
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Finding Guest Blogging Prospects

  • Use Content Explorer to search for keywords related to your industry.
  • Check the "One article per domain" setting to filter out duplicate results.
  • Use the language filter to only see results in English.
  • Use the domain rating filter to find blogs with a lower rating for a higher chance of acceptance.
  • Experiment with different seed keywords to find an almost never-ending supply of blogs to guest post for.
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Getting Accepted for Guest Blogging

  • Even if a blog doesn't advertise guest posting, it doesn't hurt to email and ask about it.
  • Quality content and a compelling idea can get you accepted even by blogs that don't normally allow guest posts.
  • Leaving smart and insightful comments on a blog can get the attention of the owner and increase your chances of acceptance.
  • Don't shy away from guest writing for a blog just because their domain rating is low.
  • Ask yourself if the blog will still be around in three years before submitting a guest post.
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Creating Quality Guest Articles

  • Brainstorm at least 20 unique article ideas to have a variety of topics to write about.
  • Use the splintering technique to break down a larger topic into smaller, more specific articles.
  • Use the content expansion technique to take an existing article and expand on it with new information and insights.
  • Use templates and frameworks to streamline the writing process and ensure consistency in your articles.
  • Outsource some of the writing to a freelancer or virtual assistant to save time and increase productivity.
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Promoting Your Guest Articles

  • Share your guest articles on social media and with your email list to increase visibility and drive traffic back to your website.
  • Engage with readers in the comments section to build relationships and establish yourself as an authority in your industry.
  • Use backlinks in your guest articles to drive traffic back to your website and improve your search engine rankings.
  • Collaborate with other bloggers and influencers in your industry to cross-promote each other's content and expand your reach.
  • Track your results and adjust your strategy as needed to continually improve your guest blogging efforts.
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Techniques for Generating Guest Blogging Ideas

  • Break a big article into smaller chapters to create unique guest article ideas.
  • Create a single resource that targets a general topic and then break it into smaller splinters to submit as guest articles on different blogs.
  • Use the perspective technique to slightly change the topic and create variations for each unique guest article idea.
  • Apply the splintering and perspective techniques to a single guide to link building to come up with nearly 20 unique guest article ideas in less than 20 minutes.
  • Google around to find more techniques for brainstorming guest article ideas.
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Simple Guest Blogging Hacks for Better Results in Less Time

  • Pitch more blogs than you can handle to create a queue of bloggers waiting for your guest articles.
  • Link to multiple articles from your guest post, but don't make it self-promotional or fill it with irrelevant links.
  • Link to other guest posts of yours to increase the power of the link and potentially gain a quality backlink in the future.
  • Send more guest post pitches than you can handle and stagger them to account for slow responses from blog owners.
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Guest Blogging

  • Write guest articles for blogs that have never linked to you before.
  • The number of unique domains that link to a page correlates well with the ranking position of the page in Google.
  • Use Hrefs Content Explorer to highlight unlinked domains and export them.
  • Only write a second or third guest article if it's a really good blog or if you don't have any better guest post opportunities at the moment.
  • Every subsequent link from the same website will have less value.
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Outreach for Content Promotion

  • Outreach is a tool that you use to execute digital marketing strategies.
  • Outreach is in fact content promotion.
  • By sending emails, you're putting yourself on the radar of awesome hand-picked people from your industry.
  • As long as your emails get opened, your links get clicked, and people reply to you, your outreach has not failed.
  • There's a fine line between outreach and spam.
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Finding Prospects for Outreach

  • Use Google search operators to find prospects.
  • Use social media to find prospects.
  • Use tools like BuzzSumo and Ahrefs to find prospects.
  • Use competitor analysis to find prospects.
  • Use email scraping to find prospects.
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Writing Effective Outreach Emails

  • Personalize your emails.
  • Keep your emails short and to the point.
  • Offer value to the recipient.
  • Make it easy for the recipient to take action.
  • Follow up with a second email if you don't get a response.
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Outreach Spectrum

  • Outreach and spam are two ends of a spectrum.
  • The spectrum represents the amount of effort put into each email.
  • An auto-generated list of people with a generic outreach template is spam.
  • A small list of people with personalized outreach is ideal.
  • The right approach is somewhere in the middle.
  • Experiment with the amount of effort before deciding where on the spectrum to settle.
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Perfect Outreach Doesn't Guarantee Results

  • Perfect outreach doesn't guarantee any results.
  • Life can get in the way of a perfect outreach email.
  • Open rates and reply rates can be low.
  • Experiment with email subject lines and vetting outreach prospects.
  • Ask for feedback and avoid asking for favors.
  • These tips are based on common sense and might seem obvious.
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How to Find Thousands of High-Quality Outreach Prospects

  • The primary goal of outreach is to build links.
  • Reach out to people who have already linked to existing articles on the same topic.
  • Reach out to people who have already published articles mentioning the topic.
  • These groups of people are the perfect outreach targets.
  • Use tools like Ahrefs and BuzzSumo to find these people.
  • Use email finder tools to get their contact information.
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How to Craft the Perfect Outreach Email

  • Personalize the email and make it unique.
  • Start with a friendly greeting and mention something specific about their website or work.
  • Explain why your content is relevant to them and their audience.
  • Include a call to action and make it easy for them to link to your content.
  • Follow up if they don't reply after a week or two.
  • Keep track of your outreach efforts and adjust your strategy accordingly.
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Finding Relevant Articles with Backlinks

  • Start by doing a few Google searches for the topic you want to rank for with your article.
  • See who ranks at the top and then look up who's linking to them.
  • Use a tool like Ahrefs Explorer to find websites linking to similar content.
  • Turn on the follow filter and reorder the list to see sites with the list of follow links at the top.
  • Look for domain names that make sense and review all websites that link to similar articles with do-follow links.
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Using Content Explorer Tool

  • Use the Content Explorer tool to find articles on the same topic as yours that have a lot of backlinks to piggyback from.
  • Find all articles that have the words SEO audit in their title and filter by the number of linking websites.
  • Order the list by the number of linking websites and discover unique outreach opportunities.
  • Set up alerts for a bunch of articles that get consistent traffic from Google and get an email notification whenever they get new backlinks.
  • Search for articles mentioning your topic and filter by language to focus on English articles only.
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Group One: People Who Linked to Similar Content

  • Find people who have linked to similar content by doing a few Google searches for the topic you want to rank for with your article.
  • Use a tool like Ahrefs Explorer to find websites linking to similar content.
  • Look for domain names that make sense and review all websites that link to similar articles with do-follow links.
  • Brainstorm a few other relevant search queries to discover more outreach opportunities.
  • The entire next lesson of this course is devoted to answering how to persuade all these people to link to your article when they're already linking to your competitors.
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Group Two: People Who Mentioned Your Topic

  • Use the Content Explorer tool to search for articles mentioning your topic.
  • Filter by the number of unique websites and language to focus on English articles only.
  • Discover articles that belong to different websites and review them to find outreach opportunities.
  • There are likely a ton of people who have mentioned your topic in their articles but didn't bother to link anywhere at all.
  • Brainstorm a few other relevant search queries to discover more outreach opportunities.
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Using Content Explorer to Find Outreach Opportunities

  • Content Explorer can help find people who have previously mentioned your topic in their articles.
  • Use filters to narrow down results by domain rating or search traffic.
  • Highlight and link domains feature can differentiate between websites who have already linked to your website and those who have never linked to you.
  • People who have linked to your website before should be approached differently than those who have never linked to you.
  • Use all sorts of alerts in your marketing and act on new outreach opportunities as soon as they land in your inbox.
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Using Alerts to Keep Track of Newly Published Articles

  • Use alerts to keep an eye on newly published articles that mention your topic.
  • Create alerts with the help of href's alerts.
  • Select where you want to look for the keyword in the title of the article and content or both.
  • Exclude domains that you don't want to get results from.
  • Pick the frequency of updates and set it to daily.
  • Use all sorts of alerts in your marketing and act on new outreach opportunities as soon as they land in your inbox.
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Using Twitter to Find Outreach Opportunities

  • Use Content Explorer to find articles that have been tweeted.
  • Click on the number of tweets to redirect to a Twitter search for the article URL.
  • Get a list of people who have tweeted the article straight from href's own database.
  • Reaching out to people who have tweeted content that is similar to yours is not a strong outreach strategy.
  • Monitor Twitter for fresh mentions of your topics or when people tweet articles that are similar to yours.
  • Tweet people back instead of sending an outreach email.
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Writing Effective Outreach Emails

  • Find a compelling reason to send an email.
  • Outdated resources can be a compelling reason to send an email.
  • Update your own content before pitching it as a better replacement to an outdated article.
  • Use a personalized approach in your outreach email.
  • Make sure your email is concise and to the point.
  • Include a clear call to action in your email.
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Effective Outreach Emails

  • Use a compelling reason to reach out to a person.
  • Focus on the recipient, not on yourself.
  • Make your outreach email about them.
  • Use common outreach excuses: fresh angle, unique proof, and ego bait.
  • Don't shoehorn people in your article for the sole goal of exobating them.
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Persuading People to Link to Your Article

  • There's no magic outreach excuse or selection of words that would persuade people to link to your article.
  • Use a nearly bulletproof outreach excuse.
  • Don't be pushy with the link request.
  • Impress them with your content, and they will gladly link to it from one of their future articles.
  • Follow-ups do more harm than good.
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Additional Outreach Tips

  • Don't ruin your reputation in the industry.
  • Read the two articles on the topic of outreach.
  • Put all those tips, tricks, and strategies into action.
  • Grow the traffic of your blog and the revenue of your business.
  • Hope to hear from you soon.
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Conclusion

  • The video is a blogging course that teaches how to grow traffic to a blog and turn it into a customer acquisition channel for a business.
  • Effective outreach emails should have a compelling reason to reach out to a person, focus on the recipient, and make the outreach email about them.
  • Persuading people to link to your article requires a nearly bulletproof outreach excuse, not being pushy with the link request, and impressing them with your content.
  • Follow-ups do more harm than good, and it's important not to ruin your reputation in the industry.
  • Put all those tips, tricks, and strategies into action to grow the traffic of your blog and the revenue of your business.

Watch the video on YouTube:
Complete Blogging Course to Grow Your Business - YouTube

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