Complete Google Trends Tutorial 2023 - Improve SEO, Keyword Research, and Content Marketing

Last updated: May 18, 2023

The video is a tutorial by Surfside PPC on how to use Google Trends for marketing, including finding trending topics and keywords, improving SEO, and content marketing.

The video is a complete guide on how to use Google Trends for marketing.

The tutorial covers different strategies and ideas on how to use Google Trends to come up with new topic ideas, keyword ideas, and find trending topics and news ideas.

The video is divided into chapters, and the first part is a tutorial on how to use Google Trends, including entering search terms or topics, looking at interest over time, related topics and queries, and related search terms.

The video aims to help improve SEO, keyword research, and content marketing using the free tool, Google Trends.

  • Google Trends is a helpful tool for marketing strategy.
  • The video covers different ideas and strategies for using Google Trends.
  • The video is divided into chapters for easy navigation.
  • The video will be helpful for SEO strategy, keyword research, and content marketing.
  • Google Trends shows different results depending on the search term entered.
  • Related topics and queries are useful for finding trending topics and keywords.
  • Google Trends can be used to compare search terms.
  • Google Trends can help find trending topics and keywords for content marketing.
  • Google Trends provides latest stories and insights for major topics in the news.
  • Adjust search by web search, image search, news search, Google shopping, and YouTube search.

Complete Google Trends Tutorial 2023 - Improve SEO, Keyword Research, and Content Marketing - YouTube

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Introduction

  • Google Trends is a helpful tool for marketing strategy.
  • The video will cover different ideas and strategies for using Google Trends.
  • The video is divided into chapters for easy navigation.
  • The video will be helpful for SEO strategy, keyword research, and content marketing.
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Using Google Trends

  • The main function of Google Trends is to enter a search term or topic.
  • Google Trends will show different results depending on the search term entered.
  • Some search terms will have a topic and a search term, and it's better to use the topic.
  • Google Trends looks at all search engines and shows the total interest by sub-region.
  • Google Trends also shows trend lines, related topics, and related queries.
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Related Topics and Queries

  • Related topics and queries are useful for finding trending topics and keywords.
  • Entering a topic or search term will show related topics and queries.
  • Related topics and queries can be used to find new topic and keyword ideas.
  • Related topics and queries can also be used to improve SEO by using popular keywords.
  • Related topics and queries can be filtered by time period and location.
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Complete Google Trends Tutorial 2023 - Improve SEO, Keyword Research, and Content Marketing - YouTube

Comparing Search Terms

  • Google Trends can be used to compare search terms.
  • Comparing search terms can show which term is more popular.
  • Comparing search terms can also show how interest in a topic has changed over time.
  • Comparing search terms can be filtered by time period and location.
  • Comparing search terms can be useful for SEO and content marketing.
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Using Google Trends for Keyword Research

  • Google Trends can help find trending topics and keywords.
  • It shows when the peak of people looking up certain keywords has taken place.
  • There are major drastic swings for some keywords.
  • Google Trends provides 25 different rising topics for a keyword.
  • It shows the SUVs that people are searching for the most.
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Using Google Trends for Content Marketing

  • Google Trends can help find related topics and queries for a keyword.
  • It shows the overall top topics related to a keyword.
  • It provides rising search terms that can be used to guide marketing strategy.
  • Google Trends can be used to build a keyword list and come up with content ideas.
  • Related topics and queries can help find exact things people are searching for.
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Latest Stories and Insights on Google Trends

  • Google Trends provides latest stories and insights for major topics in the news.
  • It shows the top trending searches for different categories.
  • It can be useful for finding the top search trends and what people are searching for across different categories.
  • Google Trends does not provide this type of page for every single topic.
  • Top trending searches can be used to guide content creation and marketing strategy.
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Finding Trending Topics and Keywords

  • Google Trends homepage provides latest stories and insights on trending topics.
  • Useful for marketers to take advantage of trending topics.
  • Search interest in a topic by country to guide geographic marketing strategy.
  • Explore how people are searching for teams in group stages of a tournament.
  • Black Friday and Cyber Monday shopping insights can be useful for marketers.
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Shopping Trends

  • Explore what people are searching for across categories, such as video games.
  • See the interest by sub-region and top related topics and search queries.
  • Find the most popular and trending game.
  • Useful for video game developers or sellers.
  • Provides insights on shopping trends for marketers.
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Recently Trending and Trending Searches

  • Recently trending section on Google Trends homepage provides latest trending searches.
  • Daily search trends show top 20 search trends on any given day.
  • Useful for news coverage and keeping up with current events.
  • Real-time search trends show the most trending searches over the past 24 hours.
  • Can be categorized by topic or country.
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Adjusting by Search Engine

  • Adjust search by web search, image search, news search, Google shopping, and YouTube search.
  • Useful for finding trending topics and keywords across different search engines.
  • Provides insights on how people are searching for a topic or keyword.
  • Helpful for marketers to improve SEO and content marketing.
  • Can be accessed through the Google Trends homepage or Explorer.
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Using Google Trends for Marketing

  • Google Trends can be used for finding trending topics and keywords, improving SEO, and content marketing.
  • When searching for a topic, you can filter by time frame and location.
  • Related topics and queries can give insight into what people are actively researching.
  • Results can vary depending on the search engine used (web, image, shopping, news, YouTube).
  • Interest over time and interest by sub-region can show seasonality and location-based trends.
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Web Search Results

  • Related topics and queries can give insight into what people are actively researching.
  • Rising topics can show current trends.
  • Results can vary depending on the search engine used (web, image, shopping, news, YouTube).
  • Interest over time and interest by sub-region can show seasonality and location-based trends.
  • Google Shopping results can show what products people are actively searching for.
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YouTube Search Results

  • Results can vary from web search results.
  • Related topics and queries can give insight into what people are actively researching.
  • Results are often geared towards kids.
  • Interest over time and interest by sub-region can show seasonality and location-based trends.
  • YouTube search results can be useful for video content marketing.
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Interest Over Time and Interest by Sub-Region

  • Interest over time can show seasonality and trends.
  • Interest by sub-region can show location-based trends.
  • Results can be filtered by time frame and location.
  • Can be useful for planning content and marketing strategies.
  • Can be used for any topic or keyword, not just related to holidays.
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Interest Over Time

  • Google Trends shows interest in a topic over time.
  • Seasonality can affect interest in certain topics.
  • Interest can vary by sub-region.
  • Advanced search and filters can help analyze interest by location and category.
  • Interest can be compared between different search terms or topics.
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Advanced Search and Filters

  • Advanced search and filters can be used to categorize searches and analyze interest by location.
  • Interest can be broken down by sub-region to see where there is the most interest.
  • Related topics can be found using advanced search and filters.
  • Interest can be compared between different locations and time periods.
  • Filters can be adjusted for category and type of search engine.
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Compare Two Search Terms or Topics

  • Google Trends can be used to compare interest in two different search terms or topics.
  • Interest over time can be analyzed to see which topic is more popular or trending.
  • Interest can be broken down by sub-region to see where there is more interest in one topic over the other.
  • Related search queries can be found for each topic.
  • Interest can be compared over different time periods.
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Conclusion

  • Google Trends is a useful tool for analyzing interest in different topics and search terms.
  • Interest can vary by location, seasonality, and category.
  • Advanced search and filters can help analyze interest by location and category.
  • Interest can be compared between different search terms or topics.
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Comparing Topics and Search Terms

  • Enter multiple search terms to compare their popularity over time.
  • View interest by sub-region, state, metro, or city.
  • Explore related search terms for each topic.
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Year in Search

  • View what was trending on Google by year.
  • Explore annual events, athletes, locations, and more.
  • Adjust by country to see what was trending in different regions.
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Subscriptions

  • Sign up for subscriptions to receive emails about trending topics related to a specific topic.
  • Choose the frequency of emails and the location to receive information from.
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Recently Trending Searches

  • View the top searches that are currently trending.
  • Explore related topics and queries for each search term.
  • Adjust by location and time period to see what's trending in different regions.
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Keyword Research

  • Use Google Trends to find popular keywords related to your topic.
  • Explore related queries and topics to expand your keyword list.
  • Adjust by location and time period to see what's popular in different regions.
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Content Marketing

  • Use Google Trends to find popular topics and keywords to create content around.
  • Explore related queries and topics to expand your content ideas.
  • Adjust by location and time period to see what's popular in different regions.
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Trending Searches

  • Find 10 most trending topics on the home page
  • Find 20 different trending searches every day
  • Click on a specific topic to see why it's trending
  • Real-time search trends have categories to filter by
  • Useful for finding popular trends in different categories
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Topic and Search Term Research

  • Explore section allows you to compare different topics and search terms
  • See interest over time and geographic breakdown
  • Adjust time periods and categories
  • Break down by different types of search (e.g. YouTube search)
  • See related topics and search queries
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Improving SEO

  • Use Google Trends to find popular keywords and topics
  • Use related topics and search queries to expand content
  • Adjust content based on geographic breakdown
  • Adjust content based on time periods (e.g. seasonal trends)
  • Useful for optimizing website for search engines
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Content Marketing

  • Use Google Trends to find popular topics and trends to write about
  • Use related topics and search queries to expand content
  • Adjust content based on geographic breakdown
  • Adjust content based on time periods (e.g. seasonal trends)
  • Useful for creating content that resonates with target audience
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Using Location and Seasonality for Marketing Campaigns

  • Google Trends can help with marketing and advertising campaigns.
  • Location trends can be useful for focusing marketing budgets.
  • Seasonality trends can help determine when to run campaigns.
  • Coastal towns have the most interest in beach decor.
  • May through August is the most popular time for beach decor.
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Using Related Topics and Search Queries for Keyword Research

  • Related topics can give ideas for blog content.
  • Top search queries can be used to create subcategories on a website.
  • Beach landform and floor and decor are popular search queries for beach decor.
  • Related search queries can help find rising topics and keywords.
  • Weddle and Wordle are related search queries that can be used for keyword research.
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Using Google Trends for NFL Coverage

  • Google Trends can help find rising topics for NFL coverage.
  • Location trends can show where the NFL is most popular.
  • Top search queries can be used to create subcategories on an NFL website.
  • Kenny Pickett and Malik Willis are rising search queries for NFL coverage.
  • Schedule, scores, games, and drafts are popular search queries for the NFL.
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Conclusion

  • Google Trends is a useful tool for marketing, keyword research, and content creation.
  • Location and seasonality trends can help with marketing campaigns.
  • Related topics and search queries can be used for keyword research.
  • Google Trends can be used for NFL coverage to find rising topics and subcategories.
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Using Google Trends for Marketing

  • Related topics and queries can be useful for finding subcategories.
  • Rising topics and queries can be helpful for certain topics and keywords.
  • Location and seasonality are important factors in planning advertising and marketing campaigns.
  • Topic and search term research is useful for understanding what people are searching for.
  • Subscriptions can be used to receive updates on specific topics or keywords.
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Keyword Research with Google Trends

  • Enter your main keyword as a search term.
  • Use related topics and queries at the bottom to find ideas.
  • Look at the top and rising searches to see what's popular.
  • Compare search terms to see which is more popular.
  • Use the "related queries" section to find long-tail keywords.
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Improving SEO with Google Trends

  • Use Google Trends to find popular topics and keywords to include in your content.
  • Look at the seasonality of your keywords to plan content accordingly.
  • Use Google Trends to find related topics and keywords to include in your content.
  • Compare the popularity of different keywords to choose the best ones for your content.
  • Use Google Trends to monitor the popularity of your keywords over time.
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Content Marketing with Google Trends

  • Use Google Trends to find popular topics to write about.
  • Look at the seasonality of your topics to plan content accordingly.
  • Use Google Trends to find related topics to include in your content.
  • Compare the popularity of different topics to choose the best ones for your content.
  • Use Google Trends to monitor the popularity of your topics over time.
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Finding Trending Topics and Keywords

  • Start with rising related topics.
  • Do a quick Google search for some of the different topics and keywords.
  • Keep going over until you find different ideas.
  • Find specific locations and keep track of them.
  • Add topics that are relevant to your business as part of your keywords.
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Understanding Search Intent

  • Go through top topics and try to find ideas that could be keywords for your business.
  • Create separate articles about specific locations and the decorations there.
  • Enter your main keyword and go through topics.
  • Use popular keywords to categorize your content.
  • Do keyword research to know the top ways to categorize your content.
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Improving SEO

  • Create pages on your website that satisfy search intent for different keywords.
  • Do a quick search for some of these keywords and see what comes up.
  • See what's ranking and use those keywords in your content.
  • Use specific keywords to rank higher in search results.
  • Create a specific page for a topic or keyword to satisfy search intent.
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Content Marketing

  • Use Google Trends to find popular keywords and topics for your content.
  • Create content around those keywords and topics.
  • Use specific keywords to rank higher in search results.
  • Create a specific page for a topic or keyword to satisfy search intent.
  • Use popular keywords to categorize your content.
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Using Related Topics and Queries

  • Look at related topics to come up with new keyword topics and content ideas.
  • Go through the related search queries, starting with Rising or Top.
  • Related search queries will show subcategories of your main search terms.
  • Create a list of long-tail keywords based on related search queries.
  • Use Google Trends to find the most popular keywords related to your main search terms.
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Breaking Down Keywords Further

  • Use related topics and queries to subcategorize your keywords.
  • Continue to subcategorize keywords to find even more ideas.
  • Use Google Trends to create a long list of long-tail keywords.
  • Search those long-tail keywords again to break them down even further.
  • Use the resulting list of keywords to come up with new content ideas.
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Using Long-Tail Keywords for Content Ideas

  • Use your long-tail keyword list to come up with new content ideas.
  • Understand what is ranking in Google already for those keywords.
  • Create content that is better than your competitors or satisfies their search intent.
  • Create product pages for all the keywords.
  • Create blog posts with lists of DIY ideas related to your keywords.
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Driving Traffic to Your Website

  • Create really good pages on your website that satisfy each of your keywords.
  • Improve existing pages to rank higher and drive more traffic to your website.
  • Use Google Trends to find the most popular keywords related to your business.
  • Create a list of long-tail keywords based on related search queries.
  • Use those long-tail keywords to come up with new content ideas.
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Using Google Trends for Content Marketing

  • Link out to other people's DIY ideas for your keyword list.
  • Create an ultimate guide for a specific topic using your keywords.
  • Use Google Trends to come up with different content ideas.
  • Refresh old content for keywords you've already created content for.
  • Create a keyword map in Microsoft Excel to organize your content.
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Enhancing SEO Strategy with Google Trends

  • Understand seasonality for your search term or topic.
  • Use Google Trends to find related keywords to your search term.
  • Use Google Trends to find long-tail keywords.
  • Use Google Trends to find geographic trends for your search term.
  • Use Google Trends to find related topics to your search term.
  • Use Google Trends to find rising trends for your search term.
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Using Google Trends for Keyword Research

  • Use Google Trends to find related keywords to your search term.
  • Use Google Trends to find long-tail keywords.
  • Use Google Trends to find geographic trends for your search term.
  • Use Google Trends to find related topics to your search term.
  • Use Google Trends to find rising trends for your search term.
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Using Google Trends for Competitor Analysis

  • Use Google Trends to compare search terms between competitors.
  • Use Google Trends to compare geographic trends between competitors.
  • Use Google Trends to compare related topics between competitors.
  • Use Google Trends to compare rising trends between competitors.
  • Use Google Trends to find gaps in your competitor's content.
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Using Seasonality and Demand for SEO Strategy

  • During slow times, focus on SEO to take advantage of major rises in people searching for a product.
  • Use seasonality and demand to drive your SEO strategy.
  • Rank high in search engines no matter what people are searching for.
  • Use Google Trends to find out when a product is peaking in popularity.
  • Focus on SEO during slow times to take advantage of major rises in people searching for a product.
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Looking at What People are Searching

  • Use Google Trends to find trending topics and keywords.
  • Look at web search, image search, news search, and YouTube search to come up with different trending ideas.
  • Find related queries and rising search terms.
  • Create content specific for those search engines.
  • Adjust the search engine depending on what type of content you're creating.
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Overall Trend and Interest Over Time

  • Use Google Trends to see how a topic has trended over time.
  • Find out when a topic peaked in popularity.
  • Use this information to create content for your YouTube channel or website.
  • Compare different search terms to see which one is dominating.
  • Use this information to create content around the dominating search term.
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Conclusion

  • Google Trends is a powerful tool for marketing.
  • Use it to find trending topics and keywords, improve SEO, and create content for your website or YouTube channel.
  • Take advantage of seasonality and demand to drive your SEO strategy.
  • Look at different search engines to come up with different trending ideas.
  • Use Google Trends to see how a topic has trended over time and create content around the dominating search term.
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Finding Trending Topics and Keywords

  • Use Google Trends to compare multiple search terms and see which ones are growing in popularity.
  • Look for major growth in search volume for certain topics or keywords.
  • Understand which platforms or topics are more popular than others.
  • Use Google Trends to guide your decision on what content to create.
  • Compare multiple interests to see which one would be better to use.
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Improving SEO

  • Use Google Trends to see which keywords are currently popular and relevant to your content.
  • Use related search queries to find new keywords to target.
  • Understand what types of products or topics people are searching for in relation to your content.
  • Use related topics to come up with new ideas for content and keywords.
  • Ensure that your content is optimized for the keywords and topics that are currently popular.
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Content Marketing

  • Use Google Trends to find trending topics and keywords to create content around.
  • Understand which platforms or topics are more popular than others to guide your content creation.
  • Use related topics and search queries to come up with new ideas for content.
  • Ensure that your content is optimized for the keywords and topics that are currently popular.
  • Use Google Trends to track the interest in your content over time.
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Understanding Trends Over Time

  • Use Google Trends to see how interest in certain topics or keywords has changed over time.
  • Look for major spikes in search volume and understand what caused them.
  • Compare multiple search terms to see which ones have consistently been more popular over time.
  • Use this information to guide your decision on what content to create and what keywords to target.
  • Understand how trends have changed over time to stay ahead of the curve in your industry.
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Finding Trending Topics and Keywords

  • Use Google Trends to find popular topics and keywords for your niche.
  • Look up related topics and subcategories to get more ideas for content.
  • Explore related queries to find long-tail keywords for specific pages or products.
  • Use the "top" filter to see the most popular related queries for a keyword.
  • Click on a related query to see its own related topics and queries.
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Improving SEO

  • Use Google Trends to find popular keywords to target in your SEO strategy.
  • Look up related queries to find long-tail keywords to target for specific pages or products.
  • Create specific content for long-tail keywords to rank higher in search results.
  • Find subcategories for your main keywords to target more specific searches.
  • Research competitors' rankings for your target keywords to improve your own strategy.
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Content Marketing

  • Use Google Trends to find popular topics and keywords to create content around.
  • Look up related topics and subcategories to get more ideas for content.
  • Explore related queries to find long-tail keywords for specific pages or products.
  • Create specific content for long-tail keywords to attract more targeted traffic.
  • Use popular keywords and topics in your content to improve its visibility and reach.
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Using Related Queries

  • Explore related queries to find long-tail keywords for specific pages or products.
  • Use the "top" filter to see the most popular related queries for a keyword.
  • Click on a related query to see its own related topics and queries.
  • Create specific content for long-tail keywords to attract more targeted traffic.
  • Find subcategories for your main keywords to target more specific searches.
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Using Google Trends for SEO

  • Find trending topics and keywords for SEO.
  • Look at related queries to understand search intent.
  • Use related topics and queries to enhance SEO.
  • Compare multiple trends to see what is more popular.
  • Understand seasonality to know when to activate content strategy.
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Using Google Trends for YouTube Video Ideas

  • Use the explore section to find topics or search terms.
  • Use YouTube search to get specific data for YouTube.
  • Look at related queries to come up with video ideas.
  • Use the interest by region to target specific audiences.
  • Use seasonality to know when to create content.
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Understanding Search Intent

  • Related queries can help understand search intent.
  • People searching for products want a list of items for sale.
  • People searching for inspiration want ideas and pictures.
  • Understanding search intent can help with content creation.
  • Adjust content based on different search engines.
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Comparing Trends Over Time

  • Compare multiple trends to see what is more popular.
  • Understand seasonality to know when to create content.
  • Look for increases in trends to target popular topics.
  • Keep content fresh, relevant, and high quality.
  • Rank as high as possible in Google search engine.
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Using Google Trends for Trending Topics

  • Google Trends shows rising trends and related queries for search topics.
  • Breakout topics have a 3000% increase in searches.
  • Use trending topics to create content recaps for games or events.
  • Creating content around trending topics can increase views on YouTube.
  • Pre-video previews and post-video recaps can be created for games or events.
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Using Google Trends for Keyword Research

  • Google Trends can be used to find related search queries for a topic.
  • Top and rising topics can be viewed for a specific time period and category.
  • Related queries for a topic can be used to create new content ideas.
  • Keywords can be added to a notepad for future content creation.
  • YouTube search provides better keyword ideas than web search.
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Using Google Trends for SEO

  • Google Trends can be used to find popular search queries for a topic.
  • Using popular search queries in content can improve SEO.
  • Using Google Trends to find related queries can help create content that satisfies user intent.
  • Using Google Trends to find related queries can help create content that answers common questions.
  • Using Google Trends to find related queries can help create content that addresses current trends.
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Using Google Trends for Content Marketing

  • Google Trends can be used to find popular search queries for a topic.
  • Using popular search queries in content can increase views and engagement.
  • Creating content around popular search queries can establish authority in a niche.
  • Creating content around popular search queries can attract new audiences.
  • Creating content around popular search queries can lead to increased conversions.
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Finding Trending Topics and Keywords

  • Use Google Trends to find related search queries for a topic.
  • Look for rising related search queries to find new and trending topics.
  • Use related topics to find additional ideas.
  • Use the search term of a topic to find related queries and topics.
  • Explore different categories and filters to find the best ideas.
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Improving SEO

  • Use Google Trends to find popular search terms and keywords.
  • Use related queries and topics to find additional keywords.
  • Use rising related search queries to find new and trending keywords.
  • Use Google Trends to compare the popularity of different keywords.
  • Use Google Trends to track the popularity of keywords over time.
Complete Google Trends Tutorial 2023 - Improve SEO, Keyword Research, and Content Marketing 088

Content Marketing

  • Use Google Trends to find popular topics for content.
  • Use related queries and topics to find additional content ideas.
  • Use rising related search queries to find new and trending content ideas.
  • Create content around popular search terms and keywords.
  • Use Google Trends to track the popularity of content over time.
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Using Google Trends for YouTube

  • Use Google Trends to find popular topics for YouTube videos.
  • Use related queries and topics to find additional video ideas.
  • Use rising related search queries to find new and trending video ideas.
  • Create videos around popular search terms and keywords.
  • Use Google Trends to track the popularity of videos over time.

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Complete Google Trends Tutorial 2023 - Improve SEO, Keyword Research, and Content Marketing - YouTube

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