Content Strategy for Affiliate Marketing Sites [3.3]

Last updated: Jun 25, 2023

The video is about creating a content strategy for affiliate marketing sites by organizing topics from keyword research into logical structures to build topical authority and improve SEO traffic.

This video by Ahrefs was published on Mar 28, 2023.
Video length: 10:15.

The video is about creating a content strategy for affiliate marketing sites, specifically organizing topics from keyword research into logical structures to improve SEO traffic and build topical authority.

The speaker emphasizes the importance of extensive topical coverage and focusing on a sub-niche to become an expert in that area. They also discuss creating product clusters, a content structure that connects a general comparison post with multiple product review posts, using the example of a car seat site.

The goal is to provide visitors with a plethora of resources and improve the potential to rank for topically related keywords.

  • Creating a content strategy for affiliate marketing sites
  • Organizing topics from keyword research into logical structures
  • Building topical authority and improving SEO traffic
  • Topical authority is when a website becomes an authoritative source on a given topic
  • Mapping related topics together to build a web of related content
  • Efficient product clusters are created by internal linking and help build topical authority
  • TNA keywords are informational topics that help build trust and authority
  • Creating a better user experience and facilitating the flow of pagerank are important for building a site

Content Strategy for Affiliate Marketing Sites [3.3] - YouTube

Content Strategy for Affiliate Marketing Sites [3.3] 001

Introduction

  • Creating a content strategy for affiliate marketing sites
  • Organizing topics from keyword research into logical structures
  • Building topical authority and improving SEO traffic
Content Strategy for Affiliate Marketing Sites [3.3] 002

Topical Authority

  • Topical authority is when a website becomes an authoritative source on a given topic
  • Two parts of topical authority are topical coverage and backlinks
  • Topical coverage means covering all important topics in a niche
  • Focusing on a sub-niche is a better approach to building topical authority
  • Building topical authority is a win-win for visitors and website owners
Content Strategy for Affiliate Marketing Sites [3.3] 003

Mapping Related Topics

  • Mapping related topics together to build a web of related content
  • Using keyword research to map related topics
  • Creating product clusters is an efficient way to map affiliate topics
  • Product clusters connect a general comparison post with multiple product review posts
  • Choosing a general comparison topic and adding branches for product reviews
Content Strategy for Affiliate Marketing Sites [3.3] 005

Content Strategy for Affiliate Marketing Sites [3.3] - YouTube

Example: Car Seat Site

  • Choosing a general comparison topic: best car seat for three-year-olds
  • Adding branches for product reviews, such as Diono Radian 3 RXT review
  • Using real-life experiences to choose products for comparison
  • Convertible car seats are the focus
  • Building a web of related content around car seats
Content Strategy for Affiliate Marketing Sites [3.3] 006

Creating a Product Cluster

  • Organize topics from keyword research into logical structures to build topical authority and improve SEO traffic.
  • Create a post on the best car seats for three-year-olds.
  • Write six different product reviews for each model in our general comparison post.
  • Connect these pages by using an internal link from our general comparison post to our product reviews.
  • Link from our product reviews to our general comparison post.
Content Strategy for Affiliate Marketing Sites [3.3] 007

Efficient Product Clusters

  • Product clusters are efficient because as the library of product reviews gets bigger, creating content for general comparisons gets faster and easier.
  • Writing a branded comparison post would be super easy.
  • Internal linking on these pages will mostly come down to do it if and when it makes sense.
  • Creating these structures in mapping content isn't so much about strict adherence as it is about creating a strong foundation for your content SEO.
  • By having a solid internal linking plan, you're going to do yourself a couple of favors that should ultimately help you rank higher in Google and get more free traffic to your pages.
Content Strategy for Affiliate Marketing Sites [3.3] 008

TNA Keywords

  • TNA keywords stand for trust and authority and these are mostly informational topics.
  • They can help you earn more backlinks, reach larger audiences, and build trust and authority.
  • Informational posts on affiliate sites typically have less of a pyramid type structure to them.
  • Internal linking on these pages will mostly come down to do it if and when it makes sense.
  • Creating a strong foundation for your content SEO is important.
Content Strategy for Affiliate Marketing Sites [3.3] 010

Building Your Site

  • Your homepage's content and your website's navigation menu are super important related to site creation.
  • Creating a WordPress blog or suggesting specific themes is entirely up to your preferences.
  • Creating a better user experience for your visitors by providing them with relevant resources that may be helpful to them.
  • Facilitating the flow of pagerank which will help your pages rank higher in Google.
  • When one of your pages gets backlinks, the pages that it links to will also benefit from that backlink.

Watch the video on YouTube:
Content Strategy for Affiliate Marketing Sites [3.3] - YouTube

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