Double Your Leads With THIS Tactic

Last updated: Jun 29, 2023

This video is about the importance of focusing on your message and targeting a specific audience in order to generate more leads and increase conversions.

This video by Ryan Stewart was published on Mar 21, 2023.
Video length: 08:57.

In this video, Ryan Stewart discusses the importance of focusing on your message rather than the platform when it comes to generating leads.

He emphasizes that competing on services, such as SEO, can cause your message to get lost in a sea of similar content. Instead, he suggests hyper-specializing and focusing your message on a specific industry or niche to make it more impactful. He also advises considering factors like purchasing power and the ability to directly attribute to top-line revenue when choosing your target audience.

Overall, the video highlights the importance of honing in on a specific message and audience to effectively double your leads.

  • The platforms and communication channels are not as important as your message.
  • Focus on what your clients care about: growing their business, their customers, and their problems.
  • Hyper-specialize and focus your message to a specific audience.
  • Marketing should focus on a specific type of avatar or target audience.
  • Measure success by whether a keyword search leads to a conversion.

Double Your Leads With THIS Tactic - YouTube

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Importance of Message and Targeting

  • The platforms and communication channels (LinkedIn, paid ads, outbound) are not as important as your message.
  • Competing on services can cause your message to get lost.
  • Focus on what your clients care about: growing their business, their customers, and their problems.
  • Hyper-specialize and focus your message to a specific audience.
  • Drill down into a specific industry vertical or niche.
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Marketing vs Sales

  • Marketing should focus on a specific type of avatar or target audience.
  • Identify the most profitable and least effort clients in your book of business.
  • Consider the purchasing power of your target audience.
  • Focus on making your clients more money, not just providing SEO services.
  • Stand out as a problem solver, not just a service provider.
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Conversion and Revenue Focus

  • Measure success by whether a keyword search leads to a conversion.
  • Don't rely on indirect sources like aggregated websites.
  • Directly attribute to top-line revenue for your clients.
  • Specialize and become a specialist in a specific problem or niche.
  • Attach your flag to a service that is directly tied to revenue.
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Double Your Leads With THIS Tactic - YouTube

Hyper-Focus and Specialization

  • Hyper-focus on a specific problem or niche.
  • Survive by being directly tied to top-line revenue.
  • Don't be a jack of all trades, be a specialist.
  • Focus on the people who will have a direct impact on your business.
  • Automate and personalize your outreach to your target audience.
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Importance of Specialization and Targeting

  • Specializing in a specific industry or niche allows you to create a unique offer and stand out from the competition.
  • By focusing on a specific audience, you can better understand their pain points and tailor your message to address their specific needs.
  • Specialization allows you to develop expertise in a particular area, making you a trusted authority in your field.
  • Having a specialized focus makes it easier to qualify leads and target the right clients for your business.
  • Specialization also allows you to create more effective outbound marketing strategies, as you know exactly who you should be targeting.
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The Power of Knowing Your Audience

  • Understanding your audience's problems and pain points is crucial for creating meaningful marketing messages.
  • Knowing your audience allows you to develop specific solutions to their problems, making your offer more valuable.
  • Specialization opens up opportunities to explore different marketing platforms and strategies, as you are focused on solving specific problems rather than being tied to a specific medium.
  • Being adaptable and open to new strategies and platforms allows you to stay ahead of the competition and continue to generate leads and conversions.
  • Ultimately, the goal is to help your clients make more money, and being flexible and willing to explore new strategies is key to achieving that.

Watch the video on YouTube:
Double Your Leads With THIS Tactic - YouTube

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