E-commerce SEO Case Study (Amazon FBA)

Last updated: Jun 28, 2023

This video is a case study on an e-commerce business that buys Amazon FBA brands and improves their sites for profit, discussing the SEO strategies they implemented and the resulting business impact.

This video by Vasco's SEO Tips was published on Apr 1, 2023.
Video length: 03:05.

In this video, Vasco shares a case study on an e-commerce business that buys Amazon FBA brands and improves them for profit.

He discusses the SEO strategies they implemented, including keyword research, content planning, blog writing, and link building. The business saw significant results, including front page placements for 20+ brands, a 5 million track sales increase from zero online presence, a 15x increase in branded search volumes, and the identification of content gaps.

Vasco emphasizes the value of SEO when done correctly and highlights the impact it can have on any business.

  • Keyword research was conducted to identify relevant topics and target keywords for their products.
  • Content planning was based on the keyword research, with a goal of creating a high volume of blog posts.
  • Link building was a crucial aspect of their SEO campaign, focusing on high-quality and relevant links to build a strong online presence.

E-commerce SEO Case Study (Amazon FBA) - YouTube

E-commerce SEO Case Study (Amazon FBA) 001

Keyword Research and Content Planning

  • They conducted keyword research to identify topics related to their product offerings.
  • They targeted related keywords that could lead people to their products.
  • They used this research to plan and create content for their blogs.
  • They aimed to build out their blogs at scale, with 75+ posts per month.
  • The budget for this strategy was high.
E-commerce SEO Case Study (Amazon FBA) 003

Link Building

  • They focused on building high-quality and relevant links.
  • They placed links on the best quality and most relevant publications.
  • They believed that the best link is one that is powerful and relevant.
  • Link building was an essential part of their SEO campaign.
  • They aimed to build a strong online presence through link building.

Watch the video on YouTube:
E-commerce SEO Case Study (Amazon FBA) - YouTube

Related summaries of videos: