Stupidly Easy SEO Process (That Works)

Last updated: Jul 1, 2023

The video is about an easy SEO process that focuses on analyzing existing keywords, prioritizing branded keywords, refining filters, conducting a keyword gap analysis, and improving performance for targeted keywords.

This video by Nathan Gotch was published on Feb 28, 2023.
Video length: 24:08.

The video is about an SEO process that is easy to follow and effective.

The speaker suggests starting by looking at existing keywords using tools like Ahrefs or SEMrush and focusing on branded searches first. They then refine the filters to look at non-branded keywords and add modifiers to make them more relevant. The speaker also recommends doing a keyword gap analysis to find opportunities to rank for keywords that competitors are ranking for.

They provide examples of keywords that Gordon Ramsay could target to improve his website's performance in search results.

  • Analyze existing keywords using Ahrefs or SEMrush.
  • Conduct a keyword gap analysis by looking at competing domains.
  • Identify branded and non-branded keywords that need improvement in performance.
  • Create dedicated pages for keywords to capture rankings.
  • Optimize pages for keywords to improve performance.
  • Use internal linking to boost the authority of pages.
  • Check for intent mismatch and relevance to create dedicated pages for better ranking.
  • Improve user experience and word count of pages.
  • Conduct link gap analysis and competitor analysis to find opportunities for improvement.

Stupidly Easy SEO Process (That Works) - YouTube

Stupidly Easy SEO Process (That Works) 001

Existing Keywords Analysis

  • Start by analyzing existing keywords using Ahrefs or SEMrush.
  • Focus on branded searches first as they are easier to rank for.
  • Sort by position and prioritize keywords that can drive leads or customers.
  • Refine filters to look at non-branded keywords with high volume and low difficulty.
  • Add modifiers to make keywords more relevant and improve intent.
Stupidly Easy SEO Process (That Works) 002

Keyword Gap Analysis

  • Conduct a keyword gap analysis by looking at competing domains.
  • Find relevant sites and run them through Ahrefs' content gap tool.
  • Identify keywords that competitors are ranking for but Gordon Ramsay is not.
  • Create dedicated pages for these keywords to capture rankings.
  • Steal high-quality keywords for the brand.
Stupidly Easy SEO Process (That Works) 004

Improving Performance for Branded Keywords

  • Identify branded keywords that need improvement in performance.
  • Focus on dominating the search results for these keywords.
  • Create dedicated pages for these keywords to capture rankings.
  • Optimize pages for these keywords to improve performance.
  • Use internal linking to boost the authority of these pages.
Stupidly Easy SEO Process (That Works) 005

Stupidly Easy SEO Process (That Works) - YouTube

Improving Performance for Non-Branded Keywords

  • Identify non-branded keywords with high volume and low difficulty.
  • Create dedicated pages for these keywords to capture rankings.
  • Add modifiers to make keywords more relevant and improve intent.
  • Optimize pages for these keywords to improve performance.
  • Use internal linking to boost the authority of these pages.
Stupidly Easy SEO Process (That Works) 006

Keyword Analysis and Branded Keywords

  • Create a dedicated page for a specific recipe to rank higher than other sites.
  • Take note of "people also ask" section for opportunities to increase topical authority.
  • Create a dedicated page for branded keywords to rank higher.
  • Check for intent mismatch and create a dedicated page for better ranking.
  • Check for relevance and create a dedicated page for better ranking.
Stupidly Easy SEO Process (That Works) 008

On-Page Optimization

  • Use the detailed Chrome extension to check for keyword placement in title and meta description.
  • Include the exact keyword phrase in the meta description.
  • Include an H1 tag with the exact keyword phrase.
  • Include the primary keyword in the first sentence.
  • Sprinkle the keyword a few times in the copy and include it in an H2 tag.
Stupidly Easy SEO Process (That Works) 009

Keyword Gap Analysis

  • Use Surfer to analyze the page and see where improvements can be made.
  • Check the word count to see if the page is content-rich enough to rank.
  • Check for keyword density and make sure it is not over-optimized.
  • Check for related keywords and include them in the content.
  • Check for backlinks and try to get high-quality backlinks to the page.
Stupidly Easy SEO Process (That Works) 010

Improving Performance for Targeted Keywords

  • Use Google Search Console to see which keywords the page is ranking for.
  • Check the click-through rate and try to improve it with better meta descriptions.
  • Check the bounce rate and try to improve it with better content.
  • Check the average position and try to improve it with better optimization and backlinks.
  • Check the conversion rate and try to improve it with better calls to action and user experience.
Stupidly Easy SEO Process (That Works) 012

Word Count and User Experience

  • Word count needs to be at least 1300 words to perform decently for a keyword.
  • Focus on getting a strong word count before optimizing for NLP.
  • Check the overall user experience of the page.
  • Make sure the page loads quickly.
  • Improving user experience can improve performance quickly.
Stupidly Easy SEO Process (That Works) 013

Basic On-Page Optimization

  • Check the title and refine it if necessary.
  • Write a meta description.
  • Create an H1 tag and include the primary keyword.
  • Optimize for relevant keywords to attract more long tail traffic.
  • Eliminate geeky language and focus on making the page more relevant.
Stupidly Easy SEO Process (That Works) 014

Link Gaps and Competitor Analysis

  • Look at the overall link gaps between you and your competitors.
  • Check the individual keyword basis.
  • Use Keyword Explorer to determine the competitiveness of a keyword.
  • Check the overall DR of your site and your competitors.
  • Check the link gap on the page level.
Stupidly Easy SEO Process (That Works) 016

Keyword Gap Analysis and Performance Improvement

  • Conduct a keyword gap analysis to find opportunities for improvement.
  • Use Surfer to optimize your content.
  • Improve word count and loading speed of the page.
  • Optimize for NLP and relevant keywords.
  • Make small tweaks to improve SEO performance.
Stupidly Easy SEO Process (That Works) 017

Keyword Analysis

  • Low numbers in keyword ranking are good signs.
  • High numbers of referring domains make it difficult to push a page out of the number one result.
  • Consistent link growth is important for a page's value.
  • Decrease in total referring domains going to a page is not a good sign.
  • Pages with severe link gaps can be improved by narrowing the gaps.
Stupidly Easy SEO Process (That Works) 018

Building Topical Authority

  • Creating more content to support keywords can build topical authority.
  • Using "People Also Ask" feature in Google can generate ideas for building topical authority.
  • SEO Minion can be used to audit and copy examples for "People Also Ask" ideas.
Stupidly Easy SEO Process (That Works) 020

Technical SEO Issues

  • Paginated pages need a canonical tag or a no index tag.
  • URL structure should be split up to avoid ambiguity.
  • Using a year in a category can make it outdated.
  • Meta descriptions should be unique and relevant to the page's content.
  • Images should have descriptive file names and alt tags.
Stupidly Easy SEO Process (That Works) 021

Improving Performance for Targeted Keywords

  • Refining filters can help identify pages with low performance.
  • Conducting a keyword gap analysis can help identify opportunities for improvement.
  • Improving on-page SEO can help improve performance for targeted keywords.
  • Narrowing link gaps on important pages can help improve performance for targeted keywords.
  • Consistent link growth is important for maintaining a page's value.
Stupidly Easy SEO Process (That Works) 022

Improving Title Tags

  • Current title tags are not sufficient for ranking.
  • Structure needs to be improved to include relevant keywords.
  • Adding variations and title modifiers can improve clickability and increase long tail traffic.
  • Using language like "fast" and "easy" can generate more clicks.
  • Using a year in the title tag adds credibility and makes it more current.
  • Simple changes to title tags can have a huge impact on page performance.
Stupidly Easy SEO Process (That Works) 024

Improving Crawl Depth and Internal Link Coverage

  • Crawl depth refers to how many clicks it takes to get to a page on the website.
  • Unique in links refers to the amount of internal links going to a page.
  • Improving crawl depth and internal link coverage is important for showing Google that pages are important.
  • Adding a block of links to other relevant recipes on recipe pages can improve internal link coverage.
  • Food Network is a good example of a site with good internal linking.
  • Improving crawl depth and internal link coverage can improve the authority of existing pages and make the site more crawlable and indexable.

Watch the video on YouTube:
Stupidly Easy SEO Process (That Works) - YouTube

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