EXPERT Tips for Picking the Perfect Niche in 2023

Last updated: Jun 21, 2023

The video is about expert tips for picking the perfect niche in 2023, with a focus on changes in the SEO industry and the importance of incorporating ads and affiliate content in info-based niches.

The video is a podcast discussing how to pick a niche in 2023 for those interested in starting new websites. The hosts discuss changes in the SEO industry and emphasize the importance of mixing ads and affiliate content to achieve topical relevancy. They also recommend focusing on info content rather than commercial content and choosing a recession-proof niche due to potential economic slowdowns in 2023. The hosts also mention a discount on their training program for starting new sites.

  • The podcast episode discusses picking a niche in 2023.
  • Ads and affiliate content are important for monetizing info-based niches.
  • Recession-proof niches may include health, finance, and education.
  • Focus on growing site authority before going for bigger niches.
  • Use Maslow's hierarchy of needs to identify basic needs that people prioritize during a recession.
  • Niches related to safety needs include home security and job careers.
  • Niches related to love and belonging include relationships and pet-related niches.
  • Avoid competing with big publishers in competitive spaces.
  • Keyword research and assessing competition are important for choosing a niche.

EXPERT Tips for Picking the Perfect Niche in 2023 - YouTube

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Introduction

  • Podcast episode about picking a niche in 2023
  • Changes in the SEO industry
  • Importance of incorporating ads and affiliate content in info-based niches
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Emphasis on Ads and Affiliate Content

  • 2022 saw fast growth of networks like Mediavine and AdThrive
  • More emphasis on mixing ads and affiliate content to achieve topical relevancy
  • Info content can be well-monetized with ads and affiliate content
  • Previously, commercial content was overweighted to make money
  • Good ad networks include Azoic, Mediavine, and AdThrive
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Recession-Proof Niches

  • Economics may slow down in 2023
  • People spend money differently during a recession
  • Recession-proof niches may include health, finance, and education
  • People still spend money on necessities during a recession
  • Recession-proof niches may be more stable in the long run
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EXPERT Tips for Picking the Perfect Niche in 2023 - YouTube

Long-Term Growth Strategy

  • Focus on growing site authority before going for bigger niches
  • Competition in affiliate reviews has increased
  • Info content is still competitive but not as much as affiliate reviews
  • Grow site to 2030 before going for bigger niches
  • Results may come faster with a long-term growth strategy
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Framework for Brainstorming Niches

  • Use Maslow's hierarchy of needs to identify basic needs that people prioritize during a recession.
  • Focus on niches that cover basic needs first before moving on to higher needs.
  • Examples of niches that cover basic needs include Home Improvement, Energy Efficiency, and Sleep.
  • Informational keywords related to reducing bills and saving money are likely to do well.
  • Start with a small sub-niche and expand later to find an audience.
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Niches Related to Safety Needs

  • Home security, including online cameras, smart locks, and alarm systems.
  • Anything related to job careers, such as helping people become freelancers.
  • Consider niches related to extra sources of income for people who need more money.
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Niches Related to Love and Belonging

  • Relationships, including getting your ex back, dating tips, and divorce.
  • Pet-related niches, as people tend to prioritize spending on their pets regardless of economic circumstances.
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Considerations for Picking a Niche

  • People will spend money differently during a recession, so consider niches that cover basic needs first.
  • Focus on informational keywords related to reducing bills and saving money.
  • Start with a small sub-niche and expand later to find an audience.
  • Consider niches related to extra sources of income for people who need more money.
  • Pet-related niches tend to be recession-proof.
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Framework for Picking a Recession-Proof Niche

  • Consider the three recession-proof niches: health, wealth, and relationships.
  • Look for sub-niches within these categories that tend to do well during a recession.
  • Assess whether the niche you're considering fits into one of these categories.
  • Choose a niche that is less likely to experience wide swings in earnings due to changes in consumer spending habits.
  • Remember that there is no guarantee of a recession, but it's important to consider the potential impact on your niche.
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Avoiding Competition with Big Publishers

  • Avoid competing with big publishers like traditional newspapers or large websites in competitive spaces.
  • These sites often have high domain authority and can be difficult to compete with.
  • Look for smaller sites with good rankings and decent traffic, typically between 20 and 50 on page one of search results.
  • Assess whether these sites are built by independent publishers or have a significant amount of development and marketing behind them.
  • Choose a niche where you can realistically compete with existing sites within one to two years.
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The Importance of Keyword Research

  • Do a fair amount of keyword research before choosing a niche.
  • Look for promising niches with good search volume and low competition.
  • Balance the potential for profitability with the level of competition in the niche.
  • Remember that following the money can lead to a promising niche, but it's important to assess the competition as well.
  • Look for smaller niches where you can realistically compete with existing sites.
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Assessing the Competition

  • Look for sites with rankings between 20 and 50 on page one of search results.
  • Assess whether these sites are built by independent publishers or have significant development and marketing behind them.
  • Choose a niche where you can realistically compete with existing sites within one to two years.
  • Remember that some niches may require significant investment in content and marketing to compete.
  • Look for niches where you can differentiate yourself from existing sites and offer unique value to your audience.
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Reasonable Competition and Incorporating Ads and Affiliate Content

  • Looking for a reasonable amount of competition in a niche.
  • Highlighting the importance of incorporating ads and affiliate content in info-based niches.
  • Investing in a niche with limited money is a terrible investment.
  • Reasonable competition is good for a niche.
  • Ads and affiliate content are important for monetizing a niche.
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EEAT and Expertise

  • EEAT is the new definition of expertise, authority, and trust.
  • The extra "E" in EEAT stands for experience.
  • EEAT makes it more accessible for people to be qualified in a niche.
  • Authenticity is important in content creation.
  • AI-generated content mixed with authentic content creates the best experience for users.
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Authenticity in Content Creation

  • Authenticity is important in content creation.
  • Authentic content tends to do better and be more stable in updates.
  • Being a generic content farm is not a long-term plan.
  • Bringing authenticity to content is more realistic with the broadened definition of EEAT.
  • Balance between AI-generated content and authentic content creates the best experience for users.
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Expertise in a Niche

  • Under the new definition of EEAT, someone who works out and has gotten themselves in good shape can be considered an expert in the fitness niche.
  • For topics like balancing hormone levels, a doctor may be more qualified.
  • For topics like how much to walk to lose weight, someone who has done it may be more qualified than a doctor who is overweight.
  • There may be tiers of expertise in a niche.
  • Authenticity is still important in content creation, even if someone is not a traditional expert in a niche.
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Implementing Authenticity in Niche Selection

  • Knowing your boundaries based on personal experience when selecting a niche.
  • Curiosity about how granular the application of fauna in real life will be.
  • Less worry about going for certain topics if authenticity can be implemented.
  • Starting to live the lifestyle of the niche as a beginner.
  • Opportunities to incorporate authenticity in niche selection.
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Expanding Beyond Site Building

  • Big opportunities on social media platforms beyond site building.
  • Creating more content than just what is on the site.
  • Not just focusing on rankings, but on growth opportunities on other platforms.
  • Aiming to sell products and build an email list through social media.
  • Becoming a content creator with an edge on SEO.
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Considering Ongoing Ripple Effects

  • Industries that shut down during the pandemic are bouncing back.
  • Not yet at an equilibrium level where everything is back to normal.
  • Recession economics and ongoing ripple effects to consider.
  • Examples of how pandemic affected parenting and spending habits.
  • Being careful when basing niche selection on trends.
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Changes in Site Building and Research

  • Changes in the way sites are built and how research is conducted.
  • Importance of incorporating ads and affiliate content in info-based niches.
  • Shift towards more Evergreen niches.
  • Importance of understanding the user intent behind search queries.
  • Importance of creating content that satisfies user intent.
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Using AI for Content Research and Planning

  • AI can be used to generate talking points for podcasts or articles based on quick notes about an idea.
  • It can also be used to mimic the writing style of competitors by feeding it intros from sites you like.
  • AI can summarize articles in research by providing a template point summary of the main takeaways.
  • However, the creator still needs to take a human layer and discard irrelevant points and choose the right ones.
  • AI can be used to speed up work and save time, but the final content is fully edited or written by the creator.
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Higher Focus on UX

  • People want information fast and don't want to read the whole blog post to get the answer to a question.
  • Creating a better experience for people to get their information quicker on the pages can be done by using tables, tldr sections, and summarizing information.
  • WordPress and blog posts are not always the best way to do this by default.
  • Re-working headers, not putting massive featured images, and giving practical stuff at the top can give a better experience.
  • Google is going to look deeper into what experience people get to get their information.
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Importance of Incorporating Ads and Affiliate Content in Info-Based Niches

  • Info-based niches are those that provide information to people, such as recipes, health, and fitness.
  • Ads and affiliate content can be incorporated into these niches to monetize the content.
  • It's important to balance the content and not make it too salesy.
  • It's also important to disclose affiliate links and follow FTC guidelines.
  • Creating valuable content that helps people is the key to success in these niches.
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Changes in the SEO Industry

  • Google is focusing more on user experience and providing quick answers to questions.
  • Voice search is becoming more popular, and content needs to be optimized for it.
  • Local SEO is becoming more important, and businesses need to optimize their Google My Business listings.
  • Video content is becoming more popular, and it's important to optimize it for SEO.
  • Artificial intelligence is changing the way content is created and optimized for SEO.
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Focus on Authenticity and Practicality

  • Hands-on reviews are important for authenticity and experience.
  • Practicality is important because not all products can be bought and experienced.
  • Hoopsy is an example of a site that summarizes YouTube videos with hands-on reviews.
  • All articles should be inspired by hands-on reviews, some direct and some indirect.
  • Authenticity is important because it's harder to fake and builds trust.
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Horse Riding Niche Example

  • Horse riding is a good niche because it's not covered by big publishers.
  • There are many info keywords with search volume that can be monetized with ads and affiliate programs.
  • Expensive items like western saddles can be promoted as an affiliate or sold in a store.
  • HorseRidingSense.com is an example of a site with reviews and ads in the horse riding niche.
  • The niche has dual monetization opportunities and can eventually become a seven-figure business.
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Parenting Niche Example

  • The parenting niche is growing due to older parents with disposable income and less energy.
  • Experience as a parent is valuable and can build trust and authority.
  • Info keywords around parenting are less competitive and have a lot of search volume.
  • ParentingForBrain.com is an example of a site with smart owners and good content in the parenting niche.
  • Teaching techniques, discipline, and behavior are popular topics in the parenting niche.
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Importance of Incorporating Ads and Affiliate Content

  • Ads and affiliate content are important for monetization.
  • Info-based niches have many opportunities for ads and affiliate programs.
  • Ads should be relevant and not intrusive to the user experience.
  • Affiliate content should be authentic and based on hands-on reviews.
  • There are many affiliate programs available for different niches.
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Example 1: Parenting Niche

  • The niche is focused on parenting, specifically for new parents and parents of teenagers.
  • The site has been around for 4-5 years and has 300K traffic.
  • The site is not well-optimized for SEO, but has strong potential for ads and info products.
  • There is potential for creating video courses for new parents or parents of teenagers.
  • The niche has strong potential for growth and profitability.
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Example 2: No Code and AI Productivity Niche

  • The niche is focused on the no code movement and AI productivity.
  • The site is not well-optimized for SEO, but has potential for selling templates and productivity frameworks.
  • Keywords for the niche include how to change fonts in Notion and how to embed Google Calendar in Notion.
  • There is potential for applying affiliate programs and recurring commissions for tools in the niche.
  • The niche has potential for growth and profitability, especially with the trend towards no code and AI productivity.
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Example 3: Gut Feeling Niche

  • The niche is focused on a gut feeling about upcoming trends in the industry.
  • The niche is not well-established, but has potential for growth and profitability.
  • The niche is focused on the no code movement and AI productivity.
  • There is potential for creating templates and productivity frameworks for tools in the niche.
  • The niche has potential for growth and profitability, especially with the trend towards no code and AI productivity.
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Competing Against Product Websites

  • When writing about specific products, be careful not to compete with the product website itself to rank for keywords.
  • Select keywords that the product website did not rank for.
  • Apply affiliate programs and recurring commissions for tools in the niche.
  • Consider building a list and selling templates or other products related to the niche.
  • Recognize trends early and invest in trending niches, especially if there is something unique to add.
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Expert Tips for Picking the Perfect Niche in 2023

  • Changes in the SEO industry should be considered when picking a niche.
  • It is important to incorporate ads and affiliate content in info-based niches.
  • Third-party reviews can be beneficial for users looking for impartial information.
  • Authenticity is important in up-and-coming niches, and users are looking for real users.
  • Passion and a willingness to get hands dirty are important factors in choosing a niche.
  • The auto attack system is currently on sale for the next few days to celebrate the New Year.

Watch the video on YouTube:
EXPERT Tips for Picking the Perfect Niche in 2023 - YouTube

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