Exposing How Our DR 90+ Links Were Built!

Last updated: Jun 21, 2023

The video is about two veteran link builders sharing their expertise on how to build high-quality links, specifically DR 70, 80, and 90+ links, and they break down step-by-step how they built these links for the Authority Hacker website.

The video is about how to build high-quality links, specifically DR 70, 80, and 90+ links on relevant and high-quality sites. The hosts, Eric Carrell and Sebastian Schaefer from dofollow.io, share their expertise and experience in building these types of links through relationship building and networking. They also provide a step-by-step breakdown of how they built eight links for the host's website, including a DR 93 link on HubSpot, by leveraging their relationships and offering incentives to the SEO team. The video aims to teach viewers how to replicate their approach and build similar high-quality links for their own businesses.

  • Building high-quality links is difficult.
  • DR 70, 80, and 90+ links are the most difficult to build.
  • Eric Carrell and Sebastian Schaefer are veteran link builders.
  • They specialize in building high-quality links.
  • They have built links for the Authority Hacker website.
  • Building relationships is key to building links on HubSpot, Salesforce, and Ahrefs.
  • LinkedIn is a useful tool for finding and reaching out to prospects.
  • Personalization and emotional triggers are important for conversions.
  • Utilizing a diverse team and approaching different prospects is important for success.

Exposing How Our DR 90+ Links Were Built! - YouTube

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Introduction

  • Building high-quality links is difficult
  • DR 70, 80, and 90+ links are the most difficult to build
  • Eric Carrell and Sebastian Schaefer are veteran link builders
  • They specialize in building high-quality links
  • They have built links for the Authority Hacker website
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Building DR 93 Link on HubSpot

  • Focus on relationship building
  • Shift from Skyscraper Focus Outreach to building relationships
  • Utilize LinkedIn to find the person on the SEO team
  • Incentivize the person by offering to build a link for HubSpot in exchange for linking to the Authority Hacker website
  • Build relationships to continuously build links for them
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Building DR 91 Link on Salesforce

  • Find the person responsible for the blog
  • Offer to write a guest post for their blog in exchange for a link to the Authority Hacker website
  • Write a high-quality guest post that provides value to their audience
  • Build a relationship to continuously build links for them
  • Offer to promote their content on social media
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Exposing How Our DR 90+ Links Were Built! - YouTube

Building DR 71 Link on Ahrefs

  • Find the person responsible for the blog
  • Offer to write a guest post for their blog in exchange for a link to the Authority Hacker website
  • Write a high-quality guest post that provides value to their audience
  • Build a relationship to continuously build links for them
  • Offer to promote their content on social media
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Reaching out to people on LinkedIn

  • Search through the roster of people who list LinkedIn as the company they work for.
  • Gather multiple people from the SEO team, content strategists, and writers.
  • Utilize LinkedIn to reach out to these people with unique angles and keywords.
  • Find a way to take their guard down and resonate with them.
  • Reach out with a specific proposition that will incentivize them.
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Follow-ups and conversions on LinkedIn

  • Follow up on LinkedIn after the initial message.
  • High conversions, as high as 20%, for reaching out to these types of people.
  • Personalization is important, but emotional triggers are more important.
  • Depends on who you're reaching out to and what will incentivize them.
  • Money is a common emotional trigger.
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Deciding when to offer another link or money

  • Understand what will incentivize the particular person.
  • For the Envato link, they rounded up contributors and writers who were probably freelance writers making freelance writing wages.
  • Offer regular links to incentivize them to have regular links coming in for their projects.
  • Offer money when it's appropriate and will incentivize them.
  • It's all about finding the right incentive for the right person.
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Utilizing a diverse team for outreach

  • The team is diverse, with everyone on the team being at least bilingual if not multilingual.
  • They utilize this diversity to reach out to people in their language.
  • They find a unique angle to reach out to people that will take their guard down.
  • They reference mutual connections or something that will resonate with the person.
  • They utilize keywords that give away their position and focus on B2B and B2B SAS.
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Approaching Different Prospects

  • Offering a link exchange is not effective for writers or contributors who prioritize financial stability over links.
  • For these prospects, offering a fee for including a link is a better approach.
  • Every person is approached with the prospect of building a long-term relationship.
  • Long-term partnerships add stability for the freelancer and the company.
  • Specialization in B2B, web tech, and SAS allows for continuous utilization of relationships.
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Trading Up Links

  • Building better relationships allows for leveraging those relationships to get better links.
  • Reaching out to the best possible sites to get links on, such as in the tech industry.
  • Approaching people with a specific offer, such as offering a link that is at least the same DR as their site.
  • Building the best relationships and getting the best opportunities in a particular niche.
  • Success rate response rate is around 20%.
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Outreach Campaigns

  • Ongoing campaigns are always in place to reach out to websites in the B2B and SAS space.
  • Fresh outreach is done for every project, building an outreach list specifically for the project.
  • Prospecting is done for every project, reaching out to those people on the outreach list.
  • Success rate response rate is around 20%.
  • Team is scrappy and efficient in approaching outreach on two different levels.
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Building Links for Authority Hacker

  • Optimizing for DR 70, 80, and 90+ links.
  • Building links through guest posting, broken link building, and resource page link building.
  • Using a combination of manual outreach and automation tools.
  • Building relationships with prospects for long-term partnerships.
  • Success rate response rate is around 20%.
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Communication and Outreach

  • The account manager found an opportunity and reached out to the person on LinkedIn who she thought was the best contact for it.
  • She reached out to them in Hungarian and said that they have an opportunity for them.
  • The person directed her to the right contact who really wanted to show their boss that they earned a DR-80+ link.
  • The team segmented people by niche, so the team is familiar with what types of content earn links easier in that space.
  • It allows them to get familiar with the opportunities in that particular space.
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Specialization and Relationship Building

  • The team is very specialized and all the outreach they do is built around building relationships in this particular space.
  • If they were a generalist link building agency, all the campaigns they are doing have to be very reactive.
  • All of their efforts are focused on building the best relationships in this particular space, and that's why they have so much success with it.
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Paying Contributors for Links

  • The quality of the websites themselves speaks for themselves.
  • All the websites have very strong editorial standards, so the links they build are passing through these editorial standards.
  • The links they build are natural and with natural, relevant anchor text.
  • They find knowledge gaps in their content and fill them with their clients' really good content.
  • They are not asking people to do anything shady.
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Conclusion

  • The team specializes in building high-quality links, specifically DR 70, 80, and 90+ links.
  • They build relationships in a particular space and focus on building the best relationships in that space.
  • The links they build are natural and with natural, relevant anchor text.
  • They find knowledge gaps in their content and fill them with their clients' really good content.
  • They are not asking people to do anything shady.
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Building Links with Flexibility

  • Links from irrelevant sites like casino or CBD sites stand out and are easily identified as paid links.
  • Authority Hacker allows clients to keep an open mind on what they allow and what they want to build links to.
  • Flexibility is necessary when building links from solid websites.
  • Links built by Authority Hacker add value to the readership and boost the process.
  • Outreach is done to people who have editorial access themselves to keep the process simple.
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Managing Relationships with Airtable

  • Airtable is used to manage all of Authority Hacker's relationship databases.
  • The team plans out all their links every month in Airtable.
  • Sebastian has built an incredible automation system with an internal Blacklist system in Airtable.
  • Relationships are tracked on both a project basis and a company-wide basis.
  • Airtable offers flexibility to tailor the process to the most optimal version and keep iterating until it works for the team.
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Advantages of Using Airtable

  • Airtable is a smart spreadsheet and underlying database that can be tailored to what is needed.
  • Integrations to ahrefs and other automation tools can be built using Zapier or Make.
  • Airtable offers a lot of flexibility to tailor the process to the most optimal version.
  • The system is constantly iterated to see what works and where things can be automated.
  • Relationships can be tracked and updated in Airtable.
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Reaching Decision Makers

  • Authority Hacker tries to reach out to decision makers who have editorial access themselves.
  • Writers have access to their own content, which is usually how the process works on bigger websites.
  • Outreach is done to a lot of different contributors for these websites to have a lot of different angles with it.
  • Reaching decision makers allows for a simpler process and less friction.
  • Flexibility is necessary when building links from solid websites.
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Tools and Techniques Used for Outreach

  • The status of the relationship is updated manually.
  • The sending of messages happens in tools like Mailshake.
  • LinkedIn and email are used for outreach.
  • Mailshake is used for company-wide outreach.
  • LinkedIn is used for more individual project outreach.
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Thoughts on Hunter and Synovio

  • Synovio is used more than Hunter these days.
  • Both tools are good and do their job well.
  • A combination of tools is used to find emails.
  • The big wins are usually not in the tool itself.
  • Synovio is used as the first port of call for sniper type outreach.
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Starting Out with Link Building

  • Website owners have a major benefit over agencies because they are already focused on a niche.
  • Building relationships in a well-defined space will build synergy.
  • Starting with SOPS and templates for everything can work well in the early days.
  • Using templates from Authority Hacker Pro is a great starting point.
  • To build a more sustainable long-term business, a focus on link building is necessary.
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Building a High-Quality Link

  • It's better to have someone who is an expert in investing time in that person that can train everybody else.
  • Hiring one good person that has the basic skills you need is recommended.
  • Teaching them everything you know will require some time, but the initial investment is worth it and will pay off in the long run.
  • Templates are great, but if you have the time, it's better to hire an expert.
  • Look for someone who is structured, detail-oriented, can self-manage, and is interested in learning.
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Challenges of Running an Agency

  • Outreaching as themselves is better than using the client's email infrastructure.
  • They approach this with more long-term partnership in mind.
  • They see themselves more as a networking agency.
  • Building relationships gets easier with great quality.
  • They focus on being in the top 10 percent of what's out there.
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Spotting Guest Post Farms

  • It's still pretty easy to spot guest post farms.
  • People who are doing stuff like that don't have the same editorial integrity as a website that cares about the content they're producing.
  • The first thing they look at is the spell test.
  • If the website has a tool or product they're selling, it's a good sign.
  • If the website has a policy of selling links, they won't touch it.
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Identifying a Good Website for Link Building

  • Look for a website that has editorial integrity and cares about the content they're producing.
  • Check if the website has a tool or product they're selling.
  • Make sure the website doesn't have a policy of selling links.
  • Connect with contributors, editors, and authors for these websites.
  • Make sure the website has a good design and an actual business model behind it.
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Criteria for choosing websites to build links for

  • Looking for websites with a business model and meaningful traffic
  • Checking if the website is ranking for relevant keywords and getting traffic to those keywords
  • Ensuring that the content is well thought out
  • Checking if the website has a real product with real reviews and a team built around it
  • Conducting due diligence on the website
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Hiring link builders

  • Experimenting with different job boards to find potential candidates
  • Not necessarily looking for past experience in link building
  • Looking for certain experiences that indicate the candidate will do a good job
  • Training process involves shadowing an experienced person for a month and learning company values, high-level strategies, tools, and processes
  • Training structure has changed from three months to one month before new hires start building links for clients
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Training link builders

  • Training process involves shadowing an experienced person for a month and learning company values, high-level strategies, tools, and processes
  • After a month, new hires will actively start building links but will be monitored and shadowed by someone else on the team
  • Knowledge sharing is built in to learn different skills from everyone else
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Acquiring new clients

  • Testing different channels for acquiring clients
  • Sponsoring and building relationships with influencers and others in the space who have an audience that values high-quality link building
  • Emphasizing the importance of building relationships
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Approach to Link Building

  • Cold outreach worked okay but wasn't that great.
  • Focus more on demand generation by going into communities where they know people will value what they have to offer.
  • People self-select based on how they communicate.
  • They state what they believe in and how they think about link building.
  • People can make their own decision.
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Building Relationships

  • They build relationships where they can send one email and build a really big relationship.
  • They send high impact emails instead of trying to get the one client type approach.
  • They built a relationship with a VC firm that only invests in B2B SAS companies and they are like their approved vendor.
  • They don't have contracts and don't lock anyone in.
  • They want to build a relationship where people can make their own decision.
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Use of AI in Business

  • They are not using AI in their business.
  • AI is overrated and helps them because they have the opposite of scarcity in the content generation space.
  • Link building is hyper manual and it's actually good not to automate all of this.
  • They believe that right now the quality will be better than just automating stuff.
  • They are on the other side of AI and do things manually.
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Human Connection in Link Building

  • They believe in the human connection and give the whole team so much ownership on how they approach link building.
  • They can reach out in their own language and find unique approaches.
  • A machine could replicate that maybe to some extent but that human angle still not there.
  • They are a networking business and people want to know that they're actually a human being on the other side.
  • They want to talk to a human being and build a relationship.
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Expert Link Builders Share How to Build High-Quality Links

  • The video features two veteran link builders sharing their expertise on how to build high-quality links.
  • They specifically focus on DR 70, 80, and 90+ links.
  • The link builders break down step-by-step how they built these links for the Authority Hacker website.
  • They mention that their specialty is B2B SAS, HR Tech, job boards, education, and online course sites.
  • Listeners can learn more about the types of links they build by visiting dofollow.io.
  • The show notes on authorityhacker.com will also include links to the specific links they built for the Authority Hacker website.

Watch the video on YouTube:
Exposing How Our DR 90+ Links Were Built! - YouTube

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