Follow This SEO Process and Rank Faster Than Ever

Last updated: Jul 1, 2023

The video is about an SEO process that can help websites rank faster by analyzing keyword difficulty, domain strength, and content issues.

This video by Nathan Gotch was published on Apr 18, 2023.
Video length: 28:31.

The video is about an SEO process that can help websites rank faster.

The speaker uses the example of a keyword search for "is a film degree worth it" to demonstrate how to analyze the competition and determine the strength of a website's domain. The speaker emphasizes the importance of understanding the intent behind a keyword search and manually analyzing the search results to identify weaknesses and opportunities for improvement.

The video also discusses the importance of link building and content optimization in improving a website's ranking.

  • Keyword intent and difficulty can be determined using tools like Semrush.
  • Domain strength is important for ranking, not just page-level optimization.
  • Export keyword analysis to a Google sheet to analyze competitors and their weaknesses.
  • Real-time analysis of Google search results is important to see what is going on.
  • Capturing the featured snippet can improve rankings.
  • Optimizing site speed and basic on-page SEO can improve rankings.
  • Creating high-quality, structured content is important for ranking.
  • On-page elements should be optimized with the target keyword.
  • Building domain strength through backlinks and valuable content is important for ranking.

Follow This SEO Process and Rank Faster Than Ever - YouTube

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Keyword Intent and Difficulty

  • The keyword being analyzed is "is a film degree worth it".
  • Semrush can help determine the intent of the keyword.
  • Keyword difficulty is a good way to filter through keywords.
  • Semrush and Ahrefs both show keyword difficulty, but Ahrefs is better for analyzing domain strength.
  • Domain strength is important for ranking, not just page-level optimization.
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Analyzing Competitors and Weaknesses

  • Export the keyword analysis to a Google sheet to analyze competitors.
  • Look for competitors that can be beaten based on their weaknesses.
  • Weaknesses can include outdated content, weak website domain rating, and poor optimization for the keyword.
  • Link building is the biggest ranking factor, so analyze competitors from a link building perspective.
  • The website being analyzed has a high domain rating of 76, indicating it is ready to rank.
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Content Issues and Featured Snippets

  • The reason the website is not ranking is due to content issues, not a link issue.
  • Real-time analysis of the Google search results is important to see what is going on.
  • There are no ads on the keyword, indicating high organic traffic potential.
  • The keyword has a featured snippet, so it should be part of the strategy to capture it.
  • Analyze the page with the featured snippet to see where Google is pulling the information from.
  • Create a heading and a two-sentence summary to capture the featured snippet.
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Follow This SEO Process and Rank Faster Than Ever - YouTube

Conclusion

  • Analyzing keyword intent, difficulty, competitors, and weaknesses is important for ranking.
  • Domain strength is important for ranking, not just page-level optimization.
  • Real-time analysis of the Google search results is important to see what is going on.
  • Capturing the featured snippet can improve rankings.
  • Content issues can prevent ranking, even with a high domain rating.
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Keyword Difficulty and Domain Strength Analysis

  • Use tools like Ahrefs or SEMrush to analyze keyword difficulty and search volume
  • Look at the domain strength of competitors ranking for the keyword
  • Identify opportunities to target long-tail keywords with lower competition
  • Consider the relevance and search intent of the keyword
  • Look for opportunities to create supporting assets around the keyword
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Creating Content to Capture Featured Snippets and People Also Ask

  • Use tools like Chat GBT to create content similar to what is already ranking
  • Focus on demonstrating first-hand experience to appeal to Google's EAT algorithm
  • Look at websites like Reddit and Quora for inspiration and ideas
  • Create content that is unique, interesting, and structured
  • Optimize content for featured snippets and People Also Ask sections
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Optimizing Site Speed and Basic On-Page SEO

  • Use tools like Google PageSpeed Insights to analyze site speed
  • Optimize images and reduce file sizes to improve loading times
  • Ensure the keyword is in the title, URL, and first sentence of the content
  • Write a meta description that includes the primary keyword
  • Keep URL structure simple and focused on the primary keyword
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Creating High-Quality, Structured Content

  • Focus on creating in-depth, high-quality content that is better than what is already ranking
  • Structure content with headings, subheadings, and bullet points
  • Include multimedia elements like images, videos, and infographics
  • Use internal linking to connect related content on your website
  • Ensure content is easy to read and understand for both users and search engines
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Optimizing On-Page Elements

  • Include target keyword in URL, title tag, and meta description.
  • Use target keyword in H1 and at least one H2.
  • Avoid using unnecessary headings, such as H4 for non-important content.
  • Include target keyword in the first sentence and last sentence of the content.
  • Use variations of the target keyword throughout the content.
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Improving Content Quality

  • Ensure the content satisfies EAT guidelines (expertise, authoritativeness, trustworthiness).
  • Make the content more readable by increasing font size.
  • Verify the author's expertise and qualifications.
  • Update outdated content to improve relevance and accuracy.
  • Avoid using transcripts or summaries as the main content.
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Building Domain Strength

  • Improve website speed and performance.
  • Build high-quality backlinks from authoritative websites.
  • Create valuable and shareable content to attract natural backlinks.
  • Use social media and other channels to promote the content and website.
  • Monitor and analyze website traffic and engagement to identify areas for improvement.
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Analyzing Keyword Difficulty

  • Use keyword research tools to identify relevant and high-traffic keywords.
  • Analyze the competition for each keyword to determine difficulty level.
  • Focus on long-tail keywords with lower competition for quicker results.
  • Consider user intent and search trends when selecting keywords.
  • Regularly review and adjust keyword strategy based on performance and changes in the industry.
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Content Analysis

  • The article is not unique content and needs to be completely unique to rank in Google.
  • Adding more external links to high-quality sources can improve the content.
  • Running the keyword through Surfer can help determine the appropriate word count and relevant keywords.
  • The existing content can be improved by running it through Hemingway, Grammarly, and originally.ai.
  • Rebuilding the content from scratch is often the best option for outdated content.
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Topical Authority

  • The site has link authority with a domain strength of 76.
  • Checking for other articles about the broad topic can indicate if the site has topical authority.
  • Going deeper into the primary keyword can help determine if the site has topical authority for that specific topic.
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Keyword Difficulty

  • Using a tool like Ahrefs can help determine the keyword difficulty.
  • Looking at the top competitors and eliminating anomalies can help determine the appropriate word count.
  • Targeting a word count of around 1500 words is appropriate for this page.
  • Adding relevant keywords to the content can improve its relevance.
  • Exporting keywords to a Google sheet and using them in a chat GPT prompt can help generate ideas for the content.
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Domain Strength

  • Building links to the page can improve its link authority.
  • Improving the site's overall domain strength can help it rank for specific topics.
  • Using a tool like Ahrefs can help determine the site's domain strength.
  • Building links from high-quality sources like .edu sites can improve the site's domain strength.
  • Improving the site's topical authority can also improve its domain strength.
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Identifying Keyword Cannibalization

  • Identify areas where more depth can be added to increase topical authority.
  • Identify keyword cannibalization by analyzing multiple pages built around the same idea.
  • Consolidate multiple pages into one to improve performance.
  • Create a separate asset only when it has a different intent and set of results.
  • Use 301 redirects to redirect any other asset that's competing with the primary keyword phrase.
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Adding More Content

  • Use "People Also Ask" questions to add more content.
  • Use Ahrefs to find more relevant keywords to attack.
  • Create a definitive guide about getting a film degree.
  • Include salary data in a separate blog post.
  • Start with matching terms first and then move into related terms to build more topical authority.
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Rebuilding Content

  • Manually rebuild content if you're an expert in the field.
  • Use AI to quickly rebuild content by modifying prompts and putting them into chat GPT.
  • Use other people's experience or your own experience to rebuild content.
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Improving Domain Strength

  • Improve domain strength by building backlinks from high authority websites.
  • Use Ahrefs to find high authority websites to build backlinks from.
  • Use guest posting to build backlinks from high authority websites.
  • Use broken link building to build backlinks from high authority websites.
  • Use social media to promote content and build backlinks.
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Creating Content with AI

  • Use NLP keywords to feed the AI and create relevant content.
  • Collect opinions from Reddit and Cora to create content from a first-person perspective.
  • Set a target word count and include real experience in the content.
  • Edit and optimize the content with Hemingway, Grammarly, and Surfer.
  • Add visuals and unique content to break up the text.
  • Update the publish date and optimize the title tag and meta description.
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Improving Page Ranking

  • Use keyword difficulty, domain strength, and content analysis to improve page ranking.
  • Optimize the title tag and meta description with long-tail keywords.
  • Improve the page's content with visuals, unique content, and real experience.
  • Edit and optimize the content with Hemingway, Grammarly, and Surfer.
  • Update the publish date to the current day.
  • Subscribe to the channel for more in-depth analysis on how to rank in Google.

Watch the video on YouTube:
Follow This SEO Process and Rank Faster Than Ever - YouTube

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