Free SEO Blueprint (Watch Over My Shoulder)

Last updated: Jul 1, 2023

The video is a tutorial on how to rank number one in Google for a specific keyword phrase, using a real-life example and walking through the process step-by-step.

This video by Nathan Gotch was published on Nov 29, 2022.
Video length: 39:57.

The video is a tutorial on how to rank number one on Google for a specific keyword phrase, using the example of "how to sprint faster." The speaker walks through the process of using a keyword explorer tool to determine the potential of the keyword, analyzing the search results on Google and YouTube, and developing a strategy for creating both a web page and a video asset to target the keyword.

  • The video is a tutorial on how to rank number one in Google for a specific keyword phrase.
  • The keyword phrase used in the video is "how to sprint faster".
  • The process is demonstrated using a real-life example.
  • The video walks through the process step-by-step.
  • The video is a free SEO blueprint.
  • The keyword difficulty for "how to sprint faster" is four.
  • The keyword has informational intent.
  • The overall opportunity for "how to sprint faster" looks good.
  • There's a good opportunity to beat websites with only a part of the keyword in the URL.
  • Most of the top results have less than 10 referring domains, making it a good opportunity for link building.

Free SEO Blueprint (Watch Over My Shoulder) - YouTube

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Introduction

  • The video is a tutorial on how to rank number one in Google for a specific keyword phrase.
  • The keyword phrase used in the video is "how to sprint faster".
  • The process is demonstrated using a real-life example.
  • The video walks through the process step-by-step.
  • The video is a free SEO blueprint.
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Keyword Difficulty and Intent

  • The keyword difficulty for "how to sprint faster" is four.
  • The keyword has informational intent.
  • Keyword difficulty alone is not enough to determine if a keyword is good to target.
  • Other factors need to be considered to determine if a keyword is good to target.
  • Looking at keyword difficulty is a preliminary measure to determine potential.
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Opportunity and Search Results

  • The overall opportunity for "how to sprint faster" looks good.
  • The search results do not give a clear picture of what you are really working with.
  • It is important to go into Google and see what Google is actually showing for the keyword.
  • The number one result is a featured snippet, indicating an opportunity to steal it from the competitor.
  • The video pack is important to take advantage of to capture more SERP real estate.
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Free SEO Blueprint (Watch Over My Shoulder) - YouTube

Adapting to Video Intent

  • The keyword "how to sprint faster" has video intent.
  • It is important to adapt to video intent and create an awesome video around the topic.
  • Building a strategy for an informational asset and a video asset is necessary.
  • Ranking number three still results in a low click-through rate.
  • CTR for the number one result is between 25 to 30 percent.
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Analysis of Search Results

  • CTR decreases as you go down the search results
  • Featured snippet and video pack are present in this search result
  • Google provides additional search results for topical relevance
  • Related searches provide ideas for building out assets
  • Building multiple assets to support main asset is important
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Quantitative Analysis

  • Exact keyword in title is important, but not a point of leverage
  • Four competitors are ranking without exact keyword in title
  • Placing exact keyword in URL is important
  • Number of referring domains is important for ranking
  • Content length is important, but not a point of leverage
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Qualitative Analysis

  • Look for weaknesses in competitors to take advantage of
  • Find unique angle to create asset that is different and better than competitors
  • Look for gaps in competitors' content
  • Consider moving on to another keyword if competitors are too strong
  • Use qualitative analysis to beat competitors in a competition
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Building Assets

  • Build assets for related searches and topical relevance
  • Assets should support main asset
  • Building topical authority is important
  • Google search results provide valuable information for building assets
  • Look at competitors' weaknesses to create better assets
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Optimizing URL and Referring Domains

  • Keyword in the URL is important for optimization.
  • Masterclass has optimized their URL perfectly with the keyword in the title and URL.
  • Other websites like wikiHow have only a part of the keyword in the URL.
  • Referring domains are important for ranking.
  • Most of the top results have less than 10 referring domains, making it a good opportunity for link building.
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Importance of Domain Rating

  • Having five linking root domains is not enough to rank if the website doesn't have overall strength.
  • Athlete's Forge has 12 referring domains but a domain rating of four and is ranking number seven.
  • Weak websites that are ranking can be beaten with a decently strong website or in the same range.
  • Quantitative analysis shows that it's possible to sneak into the number four spot.
  • Number three spot is the YouTube video pack, making the number four spot the target.
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Ranking Opportunities

  • There's a good opportunity to beat websites with only a part of the keyword in the URL.
  • Most of the top results have less than 10 referring domains, making it a good opportunity for link building.
  • Athlete's Forge has a relatively average domain rating and can be beaten.
  • Ranking number seven and number ten spots are easy targets.
  • There's no excuse to not beat the number ten spot as they have a low domain rating and are not optimized for the target keyword.
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Quantitative Analysis

  • Looking at the numbers to find opportunity without even looking at the content.
  • Using a tool like Surfer to analyze how pages are optimized before opening them.
  • Exporting data from the SERP analyzer in Surfer to see if competitors have the keyword in the title and meta description.
  • Checking off basic on-page SEO elements like having the keyword in the title, description, URL, H1, and H2.
  • Identifying opportunities where competitors are not optimized in these areas.
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Opportunities for Optimization

  • Checking if competitors have the keyword in the meta description and adding it if they don't.
  • Checking the number of times competitors mention the exact keyword phrase in the body of the content.
  • Looking at the word count of competitors' pages and identifying those with less than 1000 words.
  • Checking the total referring domains of competitors.
  • Identifying opportunities where competitors have not bolded or used the strong tag for the keyword in the body of the content.
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Margin of Error

  • Having less margin of error when all competitors are perfectly optimized.
  • Identifying opportunities where competitors are not perfectly optimized.
  • Jumping in where competitors have only 400 words ranking.
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Keyword Mentioning

  • Checking how many times the keyword is mentioned in the paragraphs in paragraph tags.
  • Identifying opportunities where competitors are not mentioning the core keyword.
  • Checking if the primary keyword is in the H1 tag.
  • Identifying opportunities where competitors are not using the primary keyword in the H1 tag.
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Opportunities for Optimization

  • Primary keyword should be mentioned above the fold.
  • Most competitors do not have the primary keyword above the fold.
  • Keyword should be mentioned in the H2 tag.
  • Structured data is important but not super influential in rankings.
  • Quantity of images on the page correlates with better user experience and more links.
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Auditing Competitors

  • Objective analysis of strengths and weaknesses of ranking competitors.
  • Looking for opportunities to win by modeling successful strategies and improving on weaknesses.
  • First result has good content placement above the fold but call to action is too high up.
  • Content is blocky and not easy to read, presenting a huge opportunity for improvement.
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Qualitative Analysis

  • Looking at competitors' content from an objective point of view.
  • Identifying trends and successful strategies to model.
  • Looking for weaknesses to improve upon and opportunities to win.
  • First result has good content placement but call to action is too high up.
  • Content is blocky and not easy to read, presenting a huge opportunity for improvement.
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Conclusion

  • There are clear opportunities for optimization in terms of keyword placement, structured data, and image quantity.
  • Auditing competitors and conducting qualitative analysis can reveal successful strategies and areas for improvement.
  • Improving content placement and readability can provide a significant advantage in ranking.
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Creating an Asset

  • Using the concept of a list post to create an asset.
  • The current content is not well-formatted and difficult to read.
  • The content lacks visuals and media.
  • Ranking number one is exciting because the content is easy to beat by making it more visually rich.
  • The second ranking result is much better and more visually rich, showing real-life examples and videos.
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Ranking Results

  • The second ranking result is much better and more visually rich, showing real-life examples and videos.
  • The third ranking result has a huge image that is bad for user experience.
  • The call to action is too early and takes away from delivering what the searcher came for.
  • The content lacks depth and visuals.
  • The content quality decreases as a website gets stronger and more authoritative.
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Opportunities for Improvement

  • The third ranking result needs to be restructured to move the content above the fold.
  • The call to action should be placed after delivering what the searcher came for.
  • The content lacks depth and visuals.
  • The content quality decreases as a website gets stronger and more authoritative.
  • The content is not well-developed and lacks depth.
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Legitimate Content

  • Athletes Forge has legitimate content with real expertise.
  • The design is not great, but the content has depth.
  • The Livestrong content lacks depth and visuals, but ranks high due to website authority.
  • The content quality decreases as a website gets stronger and more authoritative.
  • The content lacks visuals and media.
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Competitor Analysis

  • The page needs an upgrade in design and user experience.
  • Three out of four competitors have shallow content.
  • WikiHow has the best page with good content, visuals, and videos.
  • Athlete's Forge has great content but needs refinement.
  • There are only two competitors doing things well.
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Keyword Targeting

  • The keyword "how to sprint faster" is a good keyword to target.
  • There is no competitor that is blowing minds with their content.
  • There is room for us to jump in and rank.
  • Competitors need to be analyzed to develop a content strategy.
  • A unique angle that satisfies the intent needs to be developed.
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Creating a Unique Angle

  • Adding a twist to a how-to article can make it unique.
  • Being a purple cow among the top ten is important.
  • No one has brought highly qualified people to explain how to sprint faster.
  • People like scientists, pro athletes, Olympians, and Usain Bolt can be leveraged.
  • Usain Bolt's sprinting technique can be analyzed to explain his secrets.
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Driving More Clicks and Visibility

  • Namejacking can be used to drive more clicks and visibility.
  • Some content can be boring, so it needs to be made more interesting.
  • Unique angles and leveraging other people's names can make content more interesting.
  • Driving more clicks and visibility can ultimately lead to more organic traffic.
  • Being a purple cow can make a page stand out and rank higher in Google.
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Section 1: Developing an SEO Content Strategy

  • Make the page different than what's currently ranking to build a moat around the content.
  • Build content that is difficult to beat by competitors.
  • Think about how to make the page more interesting to drive more interest.
  • Develop an SEO content strategy for both informational and transactional pages.
  • Rank for the long term, not just for the short term.
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Section 2: Building Topical Authority

  • Find additional ideas to support the primary topic using tools like Ahrefs, Answer the Public, or Ask.com.
  • Create separate assets for different topics that have different intents and show different results in Google.
  • Internally link the primary and secondary assets to build a strong cluster of authority around the core topic.
  • Create at least five to ten supporting assets for each primary asset.
  • Maximize every content opportunity that exists to be the authority and dominant force for the topic.

Watch the video on YouTube:
Free SEO Blueprint (Watch Over My Shoulder) - YouTube

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