From 3k/mo to 14k/mo | Real Estate SEO Strategy

Last updated: Jun 22, 2023

The video discusses an SEO strategy for a real estate client that resulted in an increase in visitors from 3,000 to 14,000 per month, covering various aspects of SEO such as on-page, technical, and backlinks.

The video discusses an SEO strategy for a real estate client that increased their monthly visitors from 3,000 to 14,000. The video covers various aspects of SEO, including on-page, technical, and backlinks. The client is a real estate agency in Asia, and the video goes over the results of the SEO work, including an increase in total keywords and organic search rankings. The video also discusses the importance of targeting high buyer intent keywords and optimizing technical SEO issues. The client now generates seven-figure revenues per month, and the video emphasizes the importance of technical SEO in achieving these results.

  • A real estate client increased visitors from 3,000 to 14,000 per month through SEO strategy.
  • All-round SEO work done, including on-page, technical, and backlinks.
  • Total keywords increased from 3,254 to 5,300.
  • Ranked number one for powerful keyword "real estate in location".
  • Backlinks analyzed and improved through outreach and guest posting.
  • Using Surf Ratio to optimize new articles for SEO.
  • SEO is important for increasing website traffic and conversions.

From 3k/mo to 14k/mo | Real Estate SEO Strategy - YouTube

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Introduction

  • Real estate client increased visitors from 3,000 to 14,000 per month through SEO strategy.
  • All-round SEO work done, including on-page, technical, and backlinks.
  • Results shown through graphs and metrics.
  • Client is a real estate website in Asia.
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Results

  • Total keywords increased from 3,254 to 5,300.
  • Organic search engine rankings increased.
  • Ranked number one for powerful keyword "real estate in location".
  • High buyer intent or purchasing 10 keywords targeted.
  • Average monthly traffic increased from 3,000 to 15,000.
  • Business generates seven-figure revenues per month.
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SEO Work Done

  • Tech and glacio issues fixed every week.
  • Focus on indexing and redirecting pages.
  • Adding meta tags and descriptions.
  • Proper content strategy implemented.
  • Optimizing thin pages and old content.
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From 3k/mo to 14k/mo | Real Estate SEO Strategy - YouTube

Backlinks and Competition

  • Backlinks analyzed and improved through outreach and guest posting.
  • Competitor analysis done to identify opportunities and gaps.
  • Focus on quality over quantity of backlinks.
  • Anchor text diversity and relevance considered.
  • Backlink profile monitored and adjusted regularly.
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Optimizing Content

  • Using Surf Ratio to optimize new articles for SEO.
  • Reviving old content by optimizing it for present SEO standards.
  • Interlinking pages to pass link juice and improve user experience.
  • Proper linking can increase conversions.
  • Preparing for migration to a new CMS can be a pain, but necessary.
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Building the Customer Journey

  • Ranking for keywords that indirectly lead to purchasing decisions.
  • Targeting keywords related to cost of living and country information.
  • Developing a proper keyword research strategy can help target these keywords.
  • Articles about why a country is a good place to live can indirectly lead to purchasing decisions.
  • Looking at the customer journey is important, not just optimizing for purchasing keywords.
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Competition Analysis

  • Using a tool to analyze competition and keyword rankings.
  • Understanding the competition can help improve SEO strategy.
  • Graphs and data can be obtained from the tool for affordable price.
  • Using coupon code can save money on the tool.
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Importance of SEO

  • SEO is important for increasing website traffic and conversions.
  • Proper SEO strategy can lead to significant increases in website visitors.
  • Optimizing old content and interlinking pages can improve SEO.
  • Targeting keywords related to the customer journey can indirectly lead to purchasing decisions.
  • Competition analysis can help improve SEO strategy.
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Competitor Analysis

  • Using a free tool to gather data on competitors' website traffic.
  • Noting that the industry as a whole experienced a dip in traffic around October/November.
  • Observing that the client's website came out on top despite the dip in traffic.
  • Examining the backlinks of competitors and noting a powerful backlink from the New York Times to one of them.
  • Using a free plugin to analyze the client's website's meta title and description, which were optimized with targeted keywords.
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Technical SEO

  • Using a free plugin to analyze the client's website's technical SEO, including meta titles, headings, and keywords.
  • Noting that the client's website only had one H1 tag, which is good practice.
  • Examining the meta title and description of the client's website, which were optimized with targeted keywords.
  • Noting that some technical SEO elements, such as keyword stuffing in H1 tags, were hidden to protect the client's location and identity.
  • Encouraging viewers to use the free plugin to analyze their own website's technical SEO.

Watch the video on YouTube:
From 3k/mo to 14k/mo | Real Estate SEO Strategy - YouTube

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