Google AI UPDATE: Will SEO Survive? (Big CHANGES Coming!)

Last updated: Jun 21, 2023

The video discusses the recent changes in Google's generative search experience and how it affects SEO strategies, but ultimately concludes that the fundamentals of SEO remain the same and consistency in creating quality content and building backlinks is key to success.

The video discusses the recent announcement by Google about a big change in their generative search experience (GSE) using AI. The video explains that this is essentially an upgraded version of featured snippets and that SEO strategies need to adapt to target topics where people need to click into a website and do a deep dive. However, the video also emphasizes that the fundamentals of SEO remain the same and that the opportunity lies in consistently creating quality content and building backlinks, regardless of changes in search technology. The video concludes that the future of Google and SEO looks good if the right strategy is in place.

  • Google announced a big change in SEO generative search experience using AI.
  • Generative search uses AI to provide better featured snippets.
  • SEO marketers are wondering if their strategies will survive.
  • Google needs to adapt to stay competitive.
  • The fundamentals of SEO remain the same.
  • Access to more tools and information, including AI, can help improve content quality and efficiency.
  • The future of SEO is looking good if businesses focus on building relevance and authority with quality content and backlinks.

Google AI UPDATE: Will SEO Survive? (Big CHANGES Coming!)⏳ - YouTube

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Introduction

  • Google announced a big change in SEO generative search experience.
  • Generative search uses AI to pull in information and provide better featured snippets.
  • SEO marketers are wondering if their strategies will survive.
  • The fundamentals of SEO remain the same.
  • Consistency in creating quality content and building backlinks is key to success.
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Generative Search

  • Generative search uses AI to provide better featured snippets.
  • People ask questions and get answers fed in from other websites.
  • Google has upgraded the product like featured snippets on steroids.
  • SEO marketers need to target topics where people need to click into their site and do a deep dive.
  • Optimize for the top three, not the top ten.
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Google's Adaptation

  • Google needs to adapt to stay competitive.
  • Users get faster, better results, which means Google becomes a better product.
  • Google's share price has gone up since they announced the change.
  • The future of Google looks good, and therefore the future of SEO looks good.
  • SEO fundamentally remains the same.
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Google AI UPDATE: Will SEO Survive? (Big CHANGES Coming!)⏳ - YouTube

The Opportunity for SEO Marketers

  • The fundamentals, strategy, and philosophy of SEO don't really change.
  • Consistency in creating quality content and building backlinks is key to success.
  • Google's algorithm is just going to get smarter, which means if you're an expert on your topic or publishing great content and building links to it, you'll get good results.
  • AI is just upgrading their algorithm.
  • The goal is to create helpful, reliable content.
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SEO Fundamentals Remain the Same

  • Creating people-first content and building backlinks is key to higher rankings.
  • Low-quality content will be penalized by AI-generated search results.
  • Consistency in creating quality content and building backlinks is key to success.
  • Case studies and experiments are for fun and entertainment, not a long-term SEO strategy.
  • The first principles philosophy of more content and backlinks equals higher rankings remains the same.
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SEO May Become Easier with AI and Access to Tools

  • Access to more tools and information, including AI, can help improve content quality and efficiency.
  • SEO strategy remains the same, but access to resources is becoming cheaper and easier.
  • Google's original plan for Bard was scarier for SEOs, but the current search experience still rewards relevant and high-quality content.
  • SEO may become easier than ever before with access to tools and AI.
  • SEO strategy of more content and backlinks equals higher rankings remains the same.
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The Future of SEO is Looking Good

  • Change inevitably brings fear, but the future of SEO is looking good.
  • Building relevance and authority is the right SEO strategy.
  • Building an email list is important to protect from disruptions in marketing channels.
  • Optimizing and marketing towards an email list is a high leverage strategy.
  • Efficiently squeezing traffic into money with CR is important.
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How to Future Proof Your Business

  • Always build your email list and capture leads for yourself.
  • Optimize and market towards your email list for high leverage.
  • Efficiently squeeze traffic into money with CR.
  • Stay adaptable and improve your business over time.
  • Focus on building relevance and authority with quality content and backlinks.
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SEO Fundamentals Remain the Same

  • Despite recent changes in Google's generative search experience, the fundamentals of SEO remain the same.
  • Consistency in creating quality content and building backlinks is key to success.
  • Even if SEO traffic takes a hit, improving conversion rates can balance out the odds and ensure the same amount of profit.
  • Monetizing a website better comes down to the email list and offering the right products to the audience.
  • Improving a site's conversion rates through easy wins like better pop-ups, opt-in offers, and sales copy is crucial.
  • For more tips on SEO and building backlinks, check out Julian Goldie's free book at juliangoldy.com.

Watch the video on YouTube:
Google AI UPDATE: Will SEO Survive? (Big CHANGES Coming!)⏳ - YouTube

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