Google Business Profile Set Up: 2023 Step-by-Step Tutorial for Best Results

Last updated: Jun 21, 2023

The video is a step-by-step tutorial on how to set up a Google business profile for best results in 2023, including creating a Google account, specifying business type and category, adding physical address and phone number, and verifying the business profile.

The video is a step-by-step tutorial on how to set up a Google business profile for best results in 2023. The tutorial is organized into chapters, and the video provides timestamps for easy navigation. The first step is to create a Google account, and then the video guides the viewer through the process of setting up a Google business profile, including specifying the business type, choosing a business category, adding the physical address and phone number, and verifying the business profile. The video covers two common business types: those with a physical location that customers can visit and those that visit customers at their homes. The video also provides tips and guidelines for adding service areas and complying with Google's guidelines.

  • Learn how to set up a Google business profile to attract customers on Google Search and Maps in 2023.
  • The tutorial is organized into chapters for easy navigation.
  • Create a dedicated Google account for your business.
  • Specify your business type and category, add physical address and phone number, and verify the business profile.
  • Add phone number and website address to the profile, agree to terms and conditions, and choose a verification method.
  • Display accurate business hours and enable messaging feature to allow customers to contact the business directly.
  • Write a brief summary of the business, including what it offers and what makes it different from competitors, and add photos to the listing to make it more appealing to customers.

Google Business Profile Set Up: 2023 Step-by-Step Tutorial for Best Results - YouTube

Google Business Profile Set Up: 2023 Step-by-Step Tutorial for Best Results 001

Introduction

  • Learn how to set up a Google business profile to attract customers on Google Search and Maps in 2023.
  • The tutorial is organized into chapters for easy navigation.
  • Create a dedicated Google account for your business.
  • Head over to Google.com/business and sign in with your Google account.
  • Specify your business type and category, add physical address and phone number, and verify the business profile.
Google Business Profile Set Up: 2023 Step-by-Step Tutorial for Best Results 002

Create a Google Account

  • Create a new Google account for your business.
  • Head over to accounts.google.com and click on the create an account link.
  • Add your first and last name and create a memorable email address for your account.
  • Set up a password and follow the few extra steps until you get to the page confirming you've now created your Google account.
  • Head over to Google.com/business and sign in with the Google account you created.
Google Business Profile Set Up: 2023 Step-by-Step Tutorial for Best Results 003

Specify Business Type and Category

  • Choose between three options: local store, business with a physical location that also does online retail, or service business that only visits customers at their home.
  • If you operate from a physical location, select the local store option.
  • Choose a business category by typing what you think your business category should be.
  • Add the physical address of your location and the phone number customers should use to get in touch with your business.
  • If you visit customers at their homes, select the service business option and add the areas where your business operates.
Google Business Profile Set Up: 2023 Step-by-Step Tutorial for Best Results 004

Google Business Profile Set Up: 2023 Step-by-Step Tutorial for Best Results - YouTube

Verify the Business Profile

  • Confirm your business operates at the address you specified.
  • Google will highlight the boundaries on Google Maps of the areas where your business operates.
  • Add up to 20 service areas by specifying cities and postcodes.
  • Don't add areas that are further than about two hours of driving time from where your business is based.
  • Verify your business profile to complete the setup process.
Google Business Profile Set Up: 2023 Step-by-Step Tutorial for Best Results 006

Adding Contact Information and Verifying Business Profile

  • Add phone number and website address to the profile.
  • Agree to terms and conditions on the interstitial page.
  • Choose a verification method, such as phone, video, postcard, mail, live video calls, or instant verification via search console.
  • Refer to Google support documentation for help with verification.
  • Select common services or add custom services to the profile.
Google Business Profile Set Up: 2023 Step-by-Step Tutorial for Best Results 007

Adding Opening Hours and Enabling Messaging Feature

  • Display accurate business hours and keep them up to date.
  • Enable messaging feature to allow customers to contact the business directly.
  • Answer messages in a timely manner to prevent negative customer experience.
  • Toggle off messaging feature if unable to commit to answering text messages.
Google Business Profile Set Up: 2023 Step-by-Step Tutorial for Best Results 008

Adding Description and Photos to the Profile

  • Write a brief summary of the business, including what it offers and what makes it different from competitors.
  • Include a little bit about the business's history and other useful information for prospective customers.
  • Avoid stuffing the description with keywords.
  • Add photos to the listing to make it more appealing to customers.
Google Business Profile Set Up: 2023 Step-by-Step Tutorial for Best Results 009

Conclusion

  • Setting up a Google business profile involves adding contact information, verifying the profile, adding services, opening hours, enabling messaging feature, adding description, and photos.
  • Accurate and up-to-date information is crucial for a successful profile.
  • Refer to Google support documentation for help with verification and other issues.
Google Business Profile Set Up: 2023 Step-by-Step Tutorial for Best Results 011

Creating a Google Business Profile

  • Adding photos is a great way to visually represent your business and attract more clicks.
  • Use original photos that truly represent your business, not free stock photos.
  • Add photos regularly to your profile, not just as a one-off exercise.
  • After adding images, click on "next" and skip the free advertising credits offered by Google.
  • Once your profile is created, click on "get verified" to complete the verification process.
  • Build up your profile further to maximize visibility and attract more customers.

Watch the video on YouTube:
Google Business Profile Set Up: 2023 Step-by-Step Tutorial for Best Results - YouTube

Related summaries of videos: