Google's New AI Search (This isn't good..)

Last updated: Jun 27, 2023

This video discusses Google's new AI search experience called SGE, which aims to provide users with more comprehensive and synthesized search results, potentially leading to fewer clicks for website owners, especially for informational topics, and a shift towards Google becoming the aggregator of aggregators.

This video by Jaume Ros was published on May 23, 2023.
Video length: 06:26.

In this video, Jaume Ros discusses Google's new AI search experience called Search Generative Experience (SGE).

He explains that SGE uses AI to generate answers and identify the best results based on specific search terms. Ros believes that this new search experience creates a better user experience by providing synthesized AI results, summaries, and recommended resources all in one search. However, he also mentions that this could lead to fewer clicks for website owners, especially for informational topics, as Google becomes the aggregator of aggregators. Ros also speculates that affiliate sites and aggregator websites like travel websites or local business aggregators may see a decrease in clicks as SGE presents e-commerce links directly in the search results.

He concludes by stating that it is still early in the process and that the search characteristics may be tweaked in the future.

  • Google has announced a new search experience called SGE (Search Generative Experience).
  • SGE aims to provide users with more comprehensive and synthesized search results.
  • Users can continue exploring with recommended results or ask follow-up questions in a chat-style conversation.
  • SGE may lead to fewer clicks for website owners, especially for informational topics.
  • SGE makes Google the aggregator of aggregators, potentially impacting affiliate sites, travel websites, and local business aggregators.

Google's New AI Search (This isn't good..) - YouTube

Google

Google's New AI Search (This isn't good..)

  • Google has announced a new search experience called SGE (Search Generative Experience).
  • SGE is powered by llms and is fine-tuned for search to generate answers and identify the best results based on specific search terms.
  • SGE aims to provide users with more comprehensive and synthesized search results.
  • This new search experience creates a better search experience for users by providing a well-synthesized AI result that compares and gives a great answer.
  • Users can continue exploring with recommended results or ask follow-up questions in a chat-style conversation.
Google

Implications for Website Owners

  • SGE may lead to fewer clicks for website owners, especially for informational topics.
  • Featured snippets have already led to zero-click searches, and SGE takes this to the next level.
  • SGE provides extremely complete results with paragraph summaries, recommended results, and the ability to ask follow-up questions.
  • This could result in more zero-click searches, reducing the need for users to click into individual websites.
  • Affiliate sites may see a decrease in clicks as SGE presents e-commerce links directly in the answer.
Google

Aggregator of Aggregators

  • SGE makes Google the aggregator of aggregators, potentially impacting affiliate sites, travel websites, and local business aggregators.
  • SGE selects specific businesses and skips over third-party opinions, putting the original providers of data front and center.
  • Local businesses will be selected by SGE directly in search, reducing the reliance on third-party platforms.
  • This shift may affect SEO as a traffic source, but it is still early in the process and the search characteristics may be tweaked in the future.
  • Google still wants websites to get traffic, as seen with the Bard update where Google started linking to websites in the results.
Google

Google's New AI Search (This isn't good..) - YouTube

Google's New AI Search

  • Google's new AI search experience, called SGE, aims to provide users with more comprehensive and synthesized search results.
  • This could potentially lead to fewer clicks for website owners, especially for informational topics.
  • SGE includes an AI snapshot that takes up a significant portion of the search results, but Google still includes the top results, providing a solid amount of visibility for website owners.
  • Google likely wants website owners to continue creating content and getting traffic, as the AI relies on this to generate results.
  • The actual search experience cannot always be summarized or synthesized into a few paragraphs or results.
  • While the AI brings up relevant results, users may still prefer to read real reviews and compare different options, which may not always fit the AI snapshot.

Watch the video on YouTube:
Google's New AI Search (This isn't good..) - YouTube

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