Higher Google My Business Profile Rankings in 28 Minutes (6 Actionable Tips)

Last updated: Jun 29, 2023

This video is about providing six actionable tips that small business owners can implement in just 30 minutes to boost their Google My Business profile rankings and attract more customers.

This video by Ranking Academy was published on Nov 8, 2022.
Video length: 12:07.

This video from the Ranking Academy YouTube channel provides six actionable tips that small business owners can implement in just 30 minutes to boost their Google My Business profile rankings and improve online visibility.

The tips include choosing the right primary business category, optimizing the landing page with relevant keywords, adding secondary categories to the listing, and more.

The video emphasizes the importance of these strategies in attracting more customers and achieving higher rankings on Google Maps and search results.

  • The primary business category you choose for your Google listing is the most influential ranking factor.
  • Optimize your landing page with keywords to improve your Google My Business profile ranking.
  • Add secondary categories to your Google My Business profile to increase your chances of being found for additional keywords.
  • Optimize your business description by including relevant keywords and highlighting your unique selling points.
  • Use the GMB Everywhere Chrome extension to find and add relevant secondary categories to your listing.
  • Adding keywords to your business name can still boost your rankings, but only include applicable keywords.
  • Consider changing your primary category based on the demand for specific services during different seasons and update your landing page accordingly.

Higher Google My Business Profile Rankings in 28 Minutes (6 Actionable Tips) - YouTube

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Tip 1: Choose the Right Primary Business Category

  • The primary business category you choose for your Google listing is the most influential ranking factor.
  • Choose the category you want your listing to rank for.
  • Use plepper.com to find closely related categories and pick the most relevant one.
  • Log into your Google account, search for your business, click on "view profile," then "edit profile," and finally "edit category" to update your primary category.
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Tip 2: Optimize Your Landing Page with Keywords

  • The content of your landing page affects your Google My Business profile ranking.
  • Include the keywords you want to rank for in the page title and header.
  • If your page title and header don't include the targeted keywords, update them in your website's content management system.
  • Make sure the page title doesn't exceed 60 characters.
  • Publish your changes once you're done.
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Tip 3: Add Secondary Categories

  • Secondary categories can also influence your Google My Business profile ranking.
  • They are not visible to the public but help your listing be found for additional keywords.
  • Use plepper.com to find closely matched secondary categories.
  • Add secondary categories that align with the services or products you offer.
  • Log into your Google account, search for your business, click on "view profile," then "edit profile," and finally "edit category" to add secondary categories.
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Higher Google My Business Profile Rankings in 28 Minutes (6 Actionable Tips) - YouTube

Tip 4: Optimize Your Business Description

  • Your business description is an important element for ranking.
  • Include relevant keywords in your business description.
  • Write a unique and compelling description that accurately represents your business.
  • Keep the description concise and easy to read.
  • Highlight your unique selling points and what sets your business apart.
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Adding Secondary Categories

  • Go to Google Maps and search for a keyword you want to rank for.
  • Use the GMB Everywhere Chrome extension to see the categories associated with each business.
  • Make note of the secondary categories and add them to your listing if relevant.
  • You can add up to nine secondary categories.
  • Adding secondary categories is done the same way as modifying your primary category.
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Using Keywords in Business Name

  • Keywords in your business name used to be a significant ranking factor.
  • Google updated its algorithm to diminish the influence of keywords in business names.
  • However, adding keywords to your business name can still boost your rankings.
  • Only add keywords that are applicable to your business.
  • Include keywords that reflect how you represent yourself in the real world.
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Changing Primary Category

  • Consider changing your primary category if you offer seasonal activities.
  • Use Google Trends to determine the popularity of relevant keywords during different times of the year.
  • Set your primary category based on the demand for specific services during different seasons.
  • Switch the landing page your listing links to when changing categories to align with your primary category.
  • Ensure the content of the landing page is relevant to the primary category.
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Summary

  • Linking the Google My Business listing to the relevant page on the website can improve rankings and enhance the customer experience.
  • Updating the website link can be done by clicking on the edit profile icon and selecting the contact menu link.
  • Attributes are additional features that businesses provide, such as free Wi-Fi or take-away food.
  • Google uses attributes to display the most relevant businesses in search results based on specific keywords.
  • Adding attributes to the Google My Business listing can optimize visibility and rank for more keywords.
  • To add attributes, click on the edit profile option, select more from the navigational bar, and choose the applicable categories.

Watch the video on YouTube:
Higher Google My Business Profile Rankings in 28 Minutes (6 Actionable Tips) - YouTube

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