How £1M+ Businesses use ChatGPT

Last updated: Jun 21, 2023

The video discusses advanced ChatGPT prompting techniques used by professional marketers to earn and convert more traffic, as well as the limitations and potential pitfalls of using ChatGPT for content creation.

The video discusses advanced ChatGPT prompting techniques that professional marketers use to earn and convert more traffic. The video also highlights the limitations of ChatGPT and prompts that could potentially harm a business. The key to getting decent output is by using great prompting, expert human intervention, and finessing and editing to make sure that the content stands out. The video provides a formula for writing marketing prompts, which includes being clear about the task, goal, target audience, format, language, tone, and constraints. The video also provides some advanced ChatGPT prompts that marketers can use to produce better output.

  • Professional marketers use advanced ChatGPT prompting techniques to earn and convert more traffic.
  • Limitations of ChatGPT and potential pitfalls of using it for content creation.
  • Great prompting, expert human intervention, and finessing and editing are key to getting decent output.
  • Use the five W's and the H formula for each prompt.
  • ChatGPT produces much better outputs if it has more context.
  • ChatGPT can recommend some publications in your industry that would be a great way to reach your business's target audience.
  • ChatGPT can generate basic product and category page descriptions.
  • ChatGPT can be a useful tool for SEO, digital PR, and content creation, but it's important to be aware of its limitations and potential pitfalls.
  • ChatGPT's answers may not be specific to your business.

How £1M+ Businesses use ChatGPT - YouTube

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Introduction

  • Professional marketers use advanced ChatGPT prompting techniques to earn and convert more traffic.
  • Limitations of ChatGPT and potential pitfalls of using it for content creation.
  • Expert Plus AI equals ninja Moz and Spark Toro found that Rand Fishkin recently said that if your content isn't better than what AI can produce, it's not worth making.
  • Basic prompts and basic content can damage your business or brand.
  • Great prompting, expert human intervention, and finessing and editing are key to getting decent output.
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Formula for Writing Marketing Prompts

  • Start by explaining the task and be clear.
  • Explain the goal for the task.
  • Provide the task with the goal to get much better output.
  • Use the five W's and the H formula for each prompt.
  • Be clear about what the task is, where the content is going to be used, how it should be formatted, who the target audience is, why you want to use it, and when it's going to be used.
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Example of a Strong Prompt

  • Establishing the who, what, where, why, when, and how of your prompt will help you make something that's fitter for purpose and suit your business.
  • Use a formula called the five W's and the H for each prompt.
  • Provide the task with the goal to get much better output.
  • Be clear about what the task is, where the content is going to be used, how it should be formatted, who the target audience is, why you want to use it, and when it's going to be used.
  • Use a document of information about your business to help ChatGPT understand your business, your target audience, and your tone of voice.
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How £1M+ Businesses use ChatGPT - YouTube

Advanced ChatGPT Prompts

  • ChatGPT produces much better outputs if it has more context.
  • Asking it some setup questions and using a few prompts to give more context and set the scene can help it produce much better output.
  • ChatGPT doesn't remember details about your business as you move to new chats, so it's helpful to have a document of information about your business.
  • ChatGPT can analyze your tone of voice, so you can paste in a few words that describe your business's tone of voice or give it a prompt to analyze the following text for style and tone of voice.
  • Copy and paste all the prompts from the blog post linked in the description.
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Using ChatGPT for SEO and Digital PR

  • One of the keys to SEO is getting backlinks to your website.
  • ChatGPT can recommend some publications in your industry that would be a great way to reach your business's target audience.
  • You can use ChatGPT to brainstorm ideas for digital PR campaigns targeting a segment of your audience to promote specific products that you want to sell.
  • ChatGPT can analyze a press release and identify five key points that will appeal to whoever your target audience is.
  • ChatGPT can generate basic product and category page descriptions.
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Limitations and Potential Pitfalls of Using ChatGPT

  • ChatGPT is far from perfect and might miss out on some key information from press releases.
  • ChatGPT tends to generate generic content that needs to be edited and adapted to match your brand's tone of voice.
  • It's crucial to check ChatGPT's work before adding it to your website.
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Using ChatGPT for Content Creation

  • ChatGPT can be used to generate more useful search focus product and category descriptions.
  • Providing more information about the business can improve the detail that ChatGPT gives in these product descriptions.
  • ChatGPT tends to focus on inclusivity first, so you might need to switch around paragraphs to match your brand's priorities.
  • It's not recommended to publish ChatGPT's content straight out on your website without editing and adapting it to match your brand's tone of voice.
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Conclusion

  • ChatGPT can be a useful tool for SEO, digital PR, and content creation, but it's important to be aware of its limitations and potential pitfalls.
  • Always check ChatGPT's work and edit and adapt it to match your brand's tone of voice before publishing it on your website.
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Using ChatGPT for Content Creation

  • Continuity of tone of voice is important when using ChatGPT for content creation.
  • ChatGPT can be used to create FAQ sections for your website.
  • Advanced prompt will help you build an FAQ section which has the search engine results pages and Rich results guidelines in mind.
  • ChatGPT can generate content ideas to fill any gaps in your existing content.
  • ChatGPT can help create a curiosity gap in your audience's mind.
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Multi-Part AI Prompt

  • The goal of this prompt is to suggest content that will fill a gap in your industry.
  • ChatGPT can arrange blog titles in a tabular form by intent.
  • ChatGPT can generate content ideas to fill any gaps in your existing content.
  • ChatGPT can suggest blog titles with a curiosity gap to get some curiosity clicks.
  • Adding the prompt about curiosity gap can change the output for the better.
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Creating an ADA for Your Product or Service

  • AIDA is a type of marketing funnel and it stands for when business interest desire and action.
  • ChatGPT can split the ADA into its relevant sections and give a paragraph of copy for each stage of this funnel.
  • ChatGPT can suggest specific content ideas for each type of marketing content for each stage of the funnel.
  • ChatGPT's answers in situations like this can be potentially dangerous for your business.
  • ChatGPT is doing so without the specific understanding of your business, your customers, and where your product fits in.
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Limitations and Potential Pitfalls of Using ChatGPT for Content Creation

  • ChatGPT's answers may not be specific to your business.
  • Answers may lack specific details and could do with expert intervention to get them written up much more specific to your business.
  • ChatGPT's answers may not be related to your business.
  • ChatGPT's answers may not be optimized for the intent you want to target.
  • ChatGPT's answers may not have the specific understanding of your business, your customers, and where your product fits in.
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Using ChatGPT to Convert Traffic

  • ChatGPT can be used to produce the first draft of a lead magnet in the form of a checklist or ebook.
  • AI-generated lead magnets can save time and help marketers think of new ideas and angles to take.
  • CTAs are a crucial part of the conversion stage in any marketing campaign, and AI prompts can help create advanced calls to action.
  • AI can be used to flesh out buyer personas, but the information provided should be fact-checked and supplemented with real-world knowledge.
  • Marketing decisions and choices based on AI-generated buyer personas could be deadly wrong.
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The Limitations of ChatGPT for Marketing

  • ChatGPT's output is fairly generic and cannot compete with the tailored output of an experienced marketer.
  • AI-generated buyer personas can be inaccurate and should be fact-checked and supplemented with real-world knowledge.
  • Marketing decisions and choices based on AI-generated content could be based on incorrect information.
  • ChatGPT's output should always be fact-checked and not blindly trusted.
  • ChatGPT is only as good as the information provided to it and the person using it.
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Advanced Prompting Techniques for ChatGPT

  • ChatGPT can be prompted to create advanced calls to action that are eye-catching, short, and friendly.
  • ChatGPT can be prompted to flesh out buyer personas, but the information provided should be fact-checked and supplemented with real-world knowledge.
  • ChatGPT can be prompted to create individual content pieces around topics covered in AI-generated content.
  • ChatGPT's output is only as good as the information provided to it and the person using it.
  • Advanced prompting techniques require a combination of great marketing knowledge and knowledge about how to use ChatGPT.
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The Importance of Real-World Knowledge in Marketing

  • Marketing decisions and choices should be based on real-world knowledge and insight from real people.
  • AI-generated content should be fact-checked and supplemented with real-world knowledge.
  • Marketing decisions and choices based on AI-generated content could be based on incorrect information.
  • AI-generated content should not be blindly trusted just because it looks detailed.
  • Real-world knowledge and expertise are necessary to produce content that stands out and is not generic.

Watch the video on YouTube:
How £1M+ Businesses use ChatGPT - YouTube

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