How AI is [Already] Changing SEO

Last updated: Jun 29, 2023

This video discusses how AI is already changing the SEO industry, specifically in terms of content writing and the use of AI tools to automate tasks, and predicts that Google's market share will shrink as AI technology becomes integrated into hardware like mobile phones.

This video by Ryan Stewart was published on Mar 14, 2023.
Video length: 11:55.

In this video, Ryan Stewart discusses how AI is already changing the SEO industry.

He predicts that content writing will be done entirely by AI in the near future, saving time for businesses and allowing for revenue sharing with the team. He also mentions that tools will evolve to do the work for us, providing completely done-for-you solutions. Additionally, he believes that AI integration into hardware, such as mobile phones, will lead to a decrease in Google's market share and the rise of alternative search engines.

He emphasizes the importance for marketers to adapt to these changes and focus on selling to people rather than being tied to specific platforms.

  • AI will be used for content writing in the SEO industry.
  • AI tools like Chat GPT can be used for keyword research and writing page titles.
  • Implementing AI into processes saves time for business owners and their teams.
  • Thought leadership content may still come from humans, but AI will prompt and assist in the writing process.
  • Writing long blog posts for hours will become obsolete with the use of AI.
  • AI tools will automate tasks in the SEO industry.
  • Tools that do not adapt to AI technology will become extinct.
  • AI will be able to build websites, create page titles, and optimize SEO based on Google's guidance.
  • Automation will lead to completely done-for-you solutions, changing the industry.
  • Integration of AI into hardware like mobile phones will revolutionize the way tasks are automated.
  • AI technology will cause Google's market share to shrink.
  • Google's search results are no longer helpful or efficient.
  • SEO industry is changing rapidly, and Google's monopoly is being challenged.
  • Integration of AI into mobile phones will lead to a decline in Google's usage.
  • Google will have its own solution to AI, but it may not be enough to compete with other platforms.
  • AI technology opens up opportunities for marketers to think beyond Google.
  • Marketers need to understand that Google is just a medium, and their job is to sell to people.
  • Marketers who adapt to AI technology will be more effective and efficient in their strategies.
  • Remaining romantic and resistant to change in the SEO industry can lead to financial loss.
  • Being open to new technologies and adapting to market changes is crucial for success in the industry.
  • Platforms in the SEO industry come and go quickly, so marketers need to adapt.
  • Marketers should focus on selling products and making money, rather than obsessing over Google rankings.
  • AI technology will change how people find products, shifting away from Google.
  • SEOs need to adapt and learn how to leverage AI technology to stay relevant.
  • There will be a new process for getting products and services in front of people through AI technology.
  • Some people in the SEO industry are resistant to change out of fear.
  • Content-driven companies that don't adapt to AI technology may lose their jobs.
  • SEOs should focus on leveraging AI technology to profit and increase efficiency.
  • Businesses that adapt and understand how to use AI technology will be the ones to succeed.
  • SEOs need to look for opportunities in AI technology rather than feeling threatened by it.
  • SEOs need to understand how to leverage AI technology to make their lives easier and get better results for clients.
  • SEOs don't need to develop AI tools themselves, but they need to know how to use them effectively.
  • Not adapting to AI technology is like being a farmer who refuses to use a tractor.
  • SEOs should be looking for opportunities in AI technology rather than ignoring or resisting it.
  • SEOs should be open to learning and shifting their focus to adapt to AI technology.
  • The speaker first learned about AI technology six weeks ago and realized its potential impact.
  • He has taken the time to understand and play with the technology, and has built a toolkit for agencies using AI.
  • AI technology, such as chat GPT's API, can automate tasks like writing page titles.
  • AI technology is already being used and has utility in everyday life.
  • SEOs should be proactive in exploring and leveraging AI technology to stay ahead.

How AI is [Already] Changing SEO - YouTube

How AI is [Already] Changing SEO 001

Content Writing

  • AI will be used for content writing in the SEO industry.
  • AI tools like Chat GPT can be used for keyword research and writing page titles.
  • Implementing AI into processes saves time for business owners and their teams.
  • Thought leadership content may still come from humans, but AI will prompt and assist in the writing process.
  • Writing long blog posts for hours will become obsolete with the use of AI.
How AI is [Already] Changing SEO 002

Automation of Tasks

  • AI tools will automate tasks in the SEO industry.
  • Tools that do not adapt to AI technology will become extinct.
  • AI will be able to build websites, create page titles, and optimize SEO based on Google's guidance.
  • Automation will lead to completely done-for-you solutions, changing the industry.
  • Integration of AI into hardware like mobile phones will revolutionize the way tasks are automated.
How AI is [Already] Changing SEO 003

Impact on Google's Market Share

  • AI technology will cause Google's market share to shrink.
  • Google's search results are no longer helpful or efficient.
  • SEO industry is changing rapidly, and Google's monopoly is being challenged.
  • Integration of AI into mobile phones will lead to a decline in Google's usage.
  • Google will have its own solution to AI, but it may not be enough to compete with other platforms.
How AI is [Already] Changing SEO 004

How AI is [Already] Changing SEO - YouTube

Opportunities for Marketers

  • AI technology opens up opportunities for marketers to think beyond Google.
  • Marketers need to understand that Google is just a medium, and their job is to sell to people.
  • Marketers who adapt to AI technology will be more effective and efficient in their strategies.
  • Remaining romantic and resistant to change in the SEO industry can lead to financial loss.
  • Being open to new technologies and adapting to market changes is crucial for success in the industry.
How AI is [Already] Changing SEO 006

AI's impact on the SEO industry

  • Platforms in the SEO industry come and go quickly, so marketers need to adapt.
  • Marketers should focus on selling products and making money, rather than obsessing over Google rankings.
  • AI technology will change how people find products, shifting away from Google.
  • SEOs need to adapt and learn how to leverage AI technology to stay relevant.
  • There will be a new process for getting products and services in front of people through AI technology.
How AI is [Already] Changing SEO 007

Resistance to change in the SEO industry

  • Some people in the SEO industry are resistant to change out of fear.
  • Content-driven companies that don't adapt to AI technology may lose their jobs.
  • SEOs should focus on leveraging AI technology to profit and increase efficiency.
  • Businesses that adapt and understand how to use AI technology will be the ones to succeed.
  • SEOs need to look for opportunities in AI technology rather than feeling threatened by it.
How AI is [Already] Changing SEO 008

The need to understand and leverage AI technology

  • SEOs need to understand how to leverage AI technology to make their lives easier and get better results for clients.
  • SEOs don't need to develop AI tools themselves, but they need to know how to use them effectively.
  • Not adapting to AI technology is like being a farmer who refuses to use a tractor.
  • SEOs should be looking for opportunities in AI technology rather than ignoring or resisting it.
  • SEOs should be open to learning and shifting their focus to adapt to AI technology.
How AI is [Already] Changing SEO 009

Personal experience with AI technology

  • The speaker first learned about AI technology six weeks ago and realized its potential impact.
  • He has taken the time to understand and play with the technology, and has built a toolkit for agencies using AI.
  • AI technology, such as chat GPT's API, can automate tasks like writing page titles.
  • AI technology is already being used and has utility in everyday life.
  • SEOs should be proactive in exploring and leveraging AI technology to stay ahead.
How AI is [Already] Changing SEO 011

How AI is Already Changing SEO

  • AI technology is already changing the SEO industry, particularly in terms of content writing and the use of AI tools to automate tasks.
  • AI can make decisions for us based on a set of logic that we give it, such as writing metas and restructuring URL slugs.
  • There is a huge opportunity in the next eight months before the next version of AI technology comes out to make money off this.
  • The window of opportunities for humans in business is shrinking, and AI technology like GPT4 could potentially devastate many businesses.
  • Instead of being fearful, entrepreneurs should have an open mind and be aggressive in taking advantage of AI technology to increase productivity.
  • Embracing AI technology is important because it is already happening and will continue to shape the SEO industry.

Watch the video on YouTube:
How AI is [Already] Changing SEO - YouTube

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