How AI will KILL SEO (and what you should do instead)

Last updated: Jan 1, 1970

The video discusses how AI is being used for content generation and how it will affect SEO professionals, and provides tips on how to stand out from other AI users and how to create a topical map to improve SEO.

The video discusses how AI is being used for content generation and how it will affect SEO professionals. The speaker explains that AI is cheaper and faster than hiring writers, and it's being used more and more. The video also covers how to stand out from other AI users and how to create a topical map to improve SEO. The speaker emphasizes the importance of backlinks and how they will continue to be a key factor in SEO. The video ends with the speaker promoting his free SEO training masterclass and relaunching his topical map service.

  • Major media brands have already adopted AI for content generation.
  • 68% of respondents in a YouTube poll are already using AI for their websites.
  • SEO professionals need to figure out how to stand out from the competition.
  • Creating a topical map is essential to stand out from the competition.
  • Backlinks have always been the deciding factor in SEO.

How AI will KILL SEO (and what you should do instead) - YouTube

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Introduction

  • Major media brands have already adopted AI for content generation.
  • 68% of respondents in a YouTube poll are already using AI for their websites.
  • AI is cheaper than hiring writers and is already being used in mass.
  • AI development is moving fast and it's only going to get better.
  • SEO professionals need to figure out how to stand out from the competition.
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Current Major Complaints About AI Content

  • AI occasionally gets facts wrong.
  • AI is not as engaging as humans.
  • AI content isn't optimized for search engines.
  • Surfer AI is about to release a tool that will create ready-to-publish SEO optimized content with the press of a button.
  • AI development is moving fast and it's only going to get better.
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Creating a Topical Map

  • Creating a topical map is essential to stand out from the competition.
  • Answerthepublic.com and Google's "people also asked" feature are great tools to get started.
  • SEO Minion can be used to download hundreds of topics in a single shot.
  • Competitors' sites can be analyzed to see what kind of topical coverage got them to the top of Google.
  • A keyword clustering tool like Keyword Cupid can be used to organize what topics need to be written in the same articles.
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How AI will KILL SEO (and what you should do instead) - YouTube

Backlinks as a Key Differentiating Factor

  • Backlinks have always been the deciding factor in SEO.
  • Links are largely based on experience, expertise, authority, and trust (E-A-T).
  • 40% of links should come from guest posts, 30% from link insertions, and 15% from resource page links.
  • Authority Builders is a great vendor to use for link building.
  • Links are a huge staple in Google's quality rater guidelines.
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How AI will affect SEO

  • AI is being used for content generation.
  • Google is going to have to step up the game when it comes to EAT detection.
  • Google is going to start reading into the content itself for signs of EAT.
  • User experience and website design will be important.
  • Google is popping up surveys on mobile devices after you go to a website and hit back on your browser.
  • Easy means fast, and people want their answers right away.
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What to do instead

  • Adding a human touch to your content is the most important thing.
  • Human authors have the potential to create unique and innovative content that showcases their individuality and imagination.
  • Entertainment is something that AI cannot do as well as humans.
  • Creating a sense of belonging on your website can connect humans to humans in a way that AI simply couldn't.
  • You need to continuously pivot and prepare for new shifts in the algorithm as Google reacts to AI deployment.
  • Stay up to date on changes in SEO by subscribing to videos and other resources.

Watch the video on YouTube:
How AI will KILL SEO (and what you should do instead) - YouTube

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