How DIGITAL MARKETING works in 2023

Last updated: Jun 21, 2023

The video discusses how digital marketing is becoming more competitive and provides five questions to answer in order to increase leads and sales, including understanding your target audience, improving website quality, and collecting customer data.

The video discusses how digital marketing is becoming more competitive and provides five questions to answer in order to increase leads and sales in 2023. The first question is about identifying the target audience and why they should buy from the company. The second question is about the quality of the website and whether it delivers on growth goals. The third question is about the importance of owning customer data for remarketing and retargeting. The fourth question is about the use of video content in marketing, and the fifth question is about the profitability of affiliate marketing. The video emphasizes the importance of outthinking competitors rather than outspending them.

  • Competing with competitors by outspending or outthinking them
  • Nailing positioning and differentiation is important
  • Website is crucial for digital marketing success
  • Data collection is crucial for successful digital marketing
  • Retargeting is one of the most profitable digital marketing activities
  • Focus on one to three different marketing channels to prioritize your limited resources
  • Use customer data to personalize your marketing messages and improve the customer experience

How DIGITAL MARKETING works in 2023 - YouTube

How DIGITAL MARKETING works in 2023 001

Digital Marketing is More Competitive Than Ever

  • Competing with competitors by outspending or outthinking them
  • Nailing positioning and differentiation is important
  • First question: Who are you selling to and why should they buy from you?
  • Examples of luxury watchmaker Patek Philippe and fast fashion retailer Sheen
  • Examples of software companies Salesforce and Zoho
How DIGITAL MARKETING works in 2023 002

Your Website Should Be Working Hard for You

  • Website is crucial for digital marketing success
  • Website should set a great first impression and allow easy content changes
  • Website should be monitored for traffic and visitor behavior
  • Question: How proud are you of your website and does it deliver on your growth goals?
  • Request a free website review from Exposure Ninja for an outsider's perspective
How DIGITAL MARKETING works in 2023 004

The Importance of Owning Your Own Data

  • Data collection is crucial for successful digital marketing
  • Followers, views, and subscribers are great, but contact details are better
  • Examples of furniture e-commerce store and energy company Octopus
  • Collecting customer data allows for follow-up and retargeting
How DIGITAL MARKETING works in 2023 005

How DIGITAL MARKETING works in 2023 - YouTube

One of the Most Profitable Digital Marketing Activities

  • Retargeting is one of the most profitable digital marketing activities
  • Retargeting allows for targeting of warm leads
  • Retargeting can be done through email or social media ads
  • Retargeting can be used to upsell or cross-sell to existing customers
  • Retargeting can be used to bring back customers who abandoned their cart
How DIGITAL MARKETING works in 2023 006

Understanding Your Target Audience

  • Ask yourself who your ideal customer is and what their pain points are.
  • Identify where your potential customers are spending the most time online.
  • Use analytics to see where the most traffic that converts is coming from.
  • Spy on your competitors to see where they're putting their attention.
  • Talk to your best customers to find out where they spend their time online.
How DIGITAL MARKETING works in 2023 008

Improving Website Quality

  • Make sure your website is mobile-friendly and loads quickly.
  • Ensure your website is easy to navigate and has clear calls to action.
  • Use pop-ups to capture email addresses and incentivize people to give their contact details.
  • Build automated email sequences triggered by visitor behavior on your website.
  • Use social proof, such as customer reviews and testimonials, to build trust with potential customers.
How DIGITAL MARKETING works in 2023 009

Allocating Resources

  • Focus on one to three different marketing channels to prioritize your limited resources.
  • Identify which marketing channels will provide the most outsized rewards for your business.
  • Examples of effective marketing channels include organic and paid search, paid social, and digital PR.
  • Introduce people to your brand and concept through paid social before running search ads.
  • Use your email list to its full potential by capturing more email addresses and building automated email sequences.
How DIGITAL MARKETING works in 2023 010

Collecting Customer Data

  • Use customer data to personalize your marketing messages and improve the customer experience.
  • Collect customer data through website analytics, surveys, and social media engagement.
  • Use customer data to segment your email list and send targeted messages to specific groups.
  • Ensure you are compliant with data privacy laws and regulations.
  • Continuously analyze and optimize your marketing efforts based on customer data.
How DIGITAL MARKETING works in 2023 012

Automating Digital Marketing for Increased Leads and Sales

  • Automated email sequences can be designed to encourage customers to complete purchases, share with friends, and leave reviews.
  • These sequences can be set up to run on autopilot, picking up sales and reviews over time.
  • For every new subscriber to the welcome sequence, on average they will be worth £20 to the client.
  • Automating sales pipelines can be particularly effective for software or service businesses.
  • Automating digital marketing can be a secret weapon against higher traffic costs and can help monetize existing traffic.
  • Identifying a call to action that generates leads and sales from existing website visitors can be a highly effective way to increase leads and sales.

Watch the video on YouTube:
How DIGITAL MARKETING works in 2023 - YouTube

Related summaries of videos: