How Free SEO Tools Compare to Paid Tools

Last updated: Jun 27, 2023

This video is about comparing free SEO tools to paid tools and creating a free methodology for keyword research, specifically using Answer Socrates and cross-referencing it with Ahrefs and Google Keyword Planner.

This video by Jesse Cunningham was published on May 31, 2023.
Video length: 18:50.

In this video, Jesse Cunningham discusses the comparison between free SEO tools and paid tools.

He aims to create a free methodology using various free tools and compare it with the paid tools to determine its effectiveness. The video focuses on keyword research using tools like Answer Socrates and Ahrefs, and also mentions the use of Google Keyword Planner and SEO Minion for further keyword research.

The goal is to provide alternative options for those who cannot afford expensive tools like Ahrefs.

  • Jesse Cunningham is an SEO expert specializing in helping businesses rank higher in Google search results.
  • This video is about comparing free SEO tools to paid tools and creating a free methodology for keyword research.
  • Many people cannot afford expensive tools like Ahrefs, so Jesse wants to show how to combine different free tools for keyword research.
  • The video will focus on using Answer Socrates, Ahrefs, and Google Keyword Planner.
  • Answer Socrates is a free tool that helps with preliminary keyword research.
  • Jesse compares the keywords from Answer Socrates with Ahrefs to determine their potential.
  • Jesse uses Ahrefs to cross-reference the keywords generated by Answer Socrates.
  • Jesse further cross-references the keywords with Google Keyword Planner, a free tool.
  • By using Google Keyword Planner, Jesse verifies the search volume and competition level of the keywords suggested by Answer Socrates.

How Free SEO Tools Compare to Paid Tools - YouTube

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Introduction

  • Jesse Cunningham is an SEO expert specializing in helping businesses rank higher in Google search results.
  • This video is about comparing free SEO tools to paid tools and creating a free methodology for keyword research.
  • Jesse aims to create a free methodology but also compare it with paid tools to see if it is effective.
  • Many people cannot afford expensive tools like Ahrefs, so Jesse wants to show how to combine different free tools for keyword research.
  • The video will focus on using Answer Socrates, Ahrefs, and Google Keyword Planner.
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Answer Socrates

  • Answer Socrates is a free tool that helps with preliminary keyword research.
  • It generates a list of different things people type into Google related to a specific keyword or topic.
  • Answer Socrates is part of the Avalanche SEO technique, which focuses on targeting keywords with low difficulty and low volume.
  • However, Answer Socrates lacks data on search volume and competition for the generated keywords.
  • Jesse compares the keywords from Answer Socrates with Ahrefs to determine their potential.
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Ahrefs Comparison

  • Jesse uses Ahrefs to cross-reference the keywords generated by Answer Socrates.
  • Ahrefs provides data on keyword difficulty and search volume.
  • Jesse demonstrates how some keywords from Answer Socrates have low difficulty and volume, making them suitable for the Avalanche SEO technique.
  • He highlights the importance of using Ahrefs to validate the keywords suggested by Answer Socrates.
  • By comparing the data from both tools, Jesse confirms the effectiveness of Answer Socrates for keyword research.
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How Free SEO Tools Compare to Paid Tools - YouTube

Google Keyword Planner

  • Jesse further cross-references the keywords with Google Keyword Planner, a free tool.
  • Google Keyword Planner provides average monthly search volume and competition data for keywords.
  • By using Google Keyword Planner, Jesse verifies the search volume and competition level of the keywords suggested by Answer Socrates.
  • He emphasizes the importance of doing the work and using different keyword research methods before writing articles for a website.
  • Google Keyword Planner is a valuable tool for validating the keywords obtained from Answer Socrates.
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Section 1: Using Answer Socrates for keyword research

  • Answer Socrates is a free tool that can help generate good keywords for articles.
  • It provides a list of related questions that people are asking about a specific topic.
  • By cross-referencing Answer Socrates with Ahrefs and Google Keyword Planner, you can find low difficulty keywords with high ranking potential.
  • Answer Socrates shows the path of related questions, allowing you to gather more ammunition for your articles.
  • It can help you identify specific topics to write about and create a methodology for keyword research.
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Section 2: Comparing Answer Socrates with Google Keyword Planner and Ahrefs

  • Using the example of "how do I know if my chainsaw is dull," Answer Socrates shows a good search term with low difficulty and high volume.
  • Google Keyword Planner confirms the search term's potential with a good average monthly search volume.
  • Ahrefs also confirms the search term's potential with a keyword difficulty of zero and a volume of 40.
  • Answer Socrates and SEO Minion are two free tools that can be used for keyword research.
  • By cross-referencing these free tools, you can verify the data and make data-driven decisions for your articles.
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Section 3: Analyzing competitor articles using SEO tools

  • By searching for the target keyword on Google, you can analyze the top-ranking articles of competitors.
  • Examining the headers and structure of the articles can give you an idea of how to structure your own article.
  • Using tools like SEO Meta and Harpa AI, you can further analyze the quality and relevance of competitor articles.
  • SEO Meta can provide insights into the header structure and overall quality of the article.
  • Harpa AI can provide suggestions for improving the expertise, authoritativeness, and trustworthiness of your article.
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Section 4: Using free tools for SEO audits

  • Harpa AI offers a free SEO audit tool that can analyze the quality and relevance of your article.
  • It provides suggestions for improving the expertise, authoritativeness, and trustworthiness of your article.
  • Harpa AI can help you clarify the topic, include external sources, and match the search term intent.
  • While Harpa AI may not always provide perfect suggestions, it can still be a valuable free tool for SEO audits.
  • This video emphasizes the use of free tools for keyword research and SEO audits, making it accessible for those on a budget.
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Using SEO Meta in One Click

  • The speaker mentions using the SEO Meta in One Click tool to learn about headers.
  • They suggest pushing the organized information from the tool to Chachi PT.
  • Chachi PT can provide a summary and structured outline based on the information.
  • The outline includes different sections and subsections for the article.
  • Supplementary information can be included in the article with links to other related articles.
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Creating an Article Outline with Chachi PT

  • The speaker asks Chachi PT to create a new article outline using H2s.
  • The outline is SEO optimized and pulls information from competitor websites.
  • The speaker suggests rewriting the outline using unique words to avoid plagiarism.
  • Chachi PT provides a unique outline with headers that answer the search intent.
  • Headers from competitors should be used as inspiration, not copied directly.
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Manually Optimizing the Outline

  • The speaker recommends manually going through the outline to ensure good keywords and LSIs are included.
  • Chachi PT may not do SEO well, so it's important to manually optimize the outline.
  • The outline is based on information from Answer Socrates, verified with Ahrefs and Google Keyword Planner.
  • SEO Minion is another tool that can be used to further verify the outline.
  • LSI keywords and other SEO techniques can be applied to make the outline more effective.
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Writing the Article with ChatGPT

  • The speaker suggests using ChatGPT 3.5 or 4 to write the article.
  • They mention writing the H1 and first portion of the article in the voice of a professional chainsaw master.
  • ChatGPT can write in different voices and perspectives.
  • The speaker recommends continuing to write the rest of the article using ChatGPT.
  • By using these tools and techniques, a well-optimized and informative article can be created.
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Section 1: Comparing free SEO tools to paid tools

  • Some people use free SEO tools and have success with ranking their articles.
  • There are other factors that contribute to ranking, so it may not work for everyone.
  • Using free tools like Answer Socrates and cross-referencing with Ahrefs and Google Keyword Planner can be a good methodology for keyword research.
  • Answer Socrates is a tool that helps generate article ideas and topics.
  • Ahrefs is a paid tool that provides comprehensive SEO analysis and keyword research.
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Section 2: Using the custom article workflow for faster keyword research

  • The custom article workflow is a tool that allows for faster keyword research.
  • By typing in the primary keyword and adding headers, a megalithic article can be generated.
  • The tool can strip out H1 and H2 formatting for better optimization.
  • LSIs (latent semantic indexing keywords) can be imported to create a more comprehensive article.
  • The tool takes some time to generate the article, but users can work on other tasks while waiting.

Watch the video on YouTube:
How Free SEO Tools Compare to Paid Tools - YouTube

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