How I Made $4.5 Million from Blogging and YouTube in One Year (Tutorial)

Last updated: Jun 24, 2023

The video is about how the creator made $4.5 million in one year from blogging and YouTube, and he shares his lessons and tips on building a successful content-driven business.

This video by Adam Enfroy was published on Apr 10, 2023.
Video length: 30:53.

The video is about how the creator made $4.5 million in one year from blogging and YouTube, and how he built a team of 12 people to help him.

He discusses the different revenue sources, traffic, and views, and emphasizes the importance of having a real business plan and diversifying income streams. He also talks about the process of building a content business, which involves trial and error and weathering algorithm updates.

The video includes a breakdown of revenue streams and a student success story.

  • The creator made $4.5 million in one year from blogging and YouTube.
  • Building a big business is an ever-evolving process.
  • The creator's revenue streams include affiliate revenue, course sales, sponsorships, ad revenue, and CPC.
  • Building a content business is a process of trial and error.
  • Big traffic doesn't always equal big profit.
  • Building a real online business requires weathering algorithm updates and changes.
  • Scaling the business requires building a team.
  • Algorithm-driven businesses require diversifying revenue streams and traffic sources.
  • Running an algorithm-based business is not easy and requires weathering a lot of storms, such as traffic fluctuations.

How I Made $4.5 Million from Blogging and YouTube in One Year (Tutorial) - YouTube

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Introduction

  • The creator made $4.5 million in one year from blogging and YouTube.
  • He has a team of 12 now, but it started with just him in 2019.
  • The video recaps the year, talks about traffic, views, revenue sources, and lessons learned.
  • The creator wants to help others on their content business journey.
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Building a Big Business

  • Building a big business is an ever-evolving process.
  • Diversifying and building income streams is important.
  • Big traffic does not equal big money.
  • Multiple revenue streams are important for future-proofing your business.
  • The creator made $200k in 2019, $800k in 2020, $1.5 million in 2021, and $4.5 million in 2022.
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Revenue Streams

  • The creator's revenue streams include affiliate revenue, course sales, sponsorships, ad revenue, and CPC.
  • The business was split into two: the blog and the teaching and education side.
  • The blog side made $3.3 million in total revenue with a profit margin of 79.5%.
  • The teaching and education side made $1.2 million with a profit of $960k.
  • Combined, the two businesses made $5.9 million in revenue.
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How I Made $4.5 Million from Blogging and YouTube in One Year (Tutorial) - YouTube

Building a Content Business

  • Building a content business is a process of trial and error.
  • Weathering the storm of traffic changes and algorithm updates is important.
  • Future-proofing your site from these updates is crucial.
  • Creating a real brand around yourself on the internet is important.
  • It can be difficult, but it's worth it in the end.
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Building a Content-Driven Business

  • A blog is the first revenue stream of many.
  • Outsourcing writing and video creation can help scale the business.
  • Shifting strategies over time is important for success.
  • Joining a community of bloggers can help with learning and growth.
  • Starting a business of one is simple with a business bank account and LLC.
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Monetizing for Success

  • Big traffic doesn't always equal big profit.
  • Fame and popularity don't necessarily equal monetary success.
  • Ranking for the right things and monetizing with the right strategy is key.
  • Traffic type and quality matter for profitability.
  • Specific traffic can make a huge difference in revenue.
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Weathering the Storm

  • Building a real online business requires weathering algorithm updates and changes.
  • Diversification and actual revenue are important for success.
  • Don't chase vanity metrics, focus on revenue, profit, and after-tax income.
  • Months with over $400,000 in revenue are possible, but taking home that amount is not guaranteed.
  • Learning how to start a business of one is crucial for success.
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Scaling and Building a Team

  • Scaling the business requires building a team.
  • Starting with a business of one and learning how to create content and do SEO is important.
  • Using AI tools like Jasper ChatGPT can help create content faster.
  • Creating a successful online business requires enough knowledge and learning.
  • Monetizing correctly is the most important thing for success.
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Building a Successful Online Business

  • Having a team of 12 people with a CEO, marketing director, video editors, and sales director.
  • Profit margins over 10% are considered a healthy business, but their profit margins are at 80%.
  • Focus on things that actually matter, such as how much money is made every month, retirement investments, and paying off a house.
  • Running an algorithm-based business is not easy and requires weathering a lot of storms, such as traffic fluctuations.
  • Starting with a blog is the best entry point to build a personal brand and eventually scale the business.
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Diversifying Revenue Streams and Traffic Sources

  • Algorithm-driven businesses require diversifying revenue streams and traffic sources.
  • It's not good to have all your eggs in one basket.
  • Building a blog in different niches helps weather the storm of traffic fluctuations.
  • There are four phases of a content business: ads, affiliate marketing, selling your own product, and consulting/sponsorships.
  • Online businesses are 100% dependent on algorithms, even e-commerce brands that rely on Google traffic and Facebook ads.
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Analytics and Traffic Data

  • Analytics for adamenfro.com in 2022 showed 3.7 million sessions, but there was a decline throughout the year from about 500,000 to 170,000.
  • Page views were 5.7 million, with most of the traffic coming from topics that no longer make money.
  • Ranking for topics that matter, such as best online course platforms and best podcast hosting, builds consistent recurring revenue.
  • Ranking for a long time on page one for a topic builds in consistent recurring revenue.
  • Traffic fluctuations happen based on search volume, how well you're ranking, and new sites coming up with random things.
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The Challenges of Running an Algorithm-Based Business

  • Running an algorithm-based business is not easy and requires weathering a lot of storms, such as traffic fluctuations.
  • There is no perfect formula for running an algorithm-based business.
  • Online businesses are 100% dependent on algorithms, even e-commerce brands that rely on Google traffic and Facebook ads.
  • It's not good to have all your eggs in one basket, which is why diversifying revenue streams and traffic sources is important.
  • Starting with a blog is the best entry point to build a personal brand and eventually scale the business.
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Analytics and Weathering the Storm

  • Niches go up and down, individual articles will go up and down.
  • Ranking for online courses, podcast hosting, and webinar software when they were popular.
  • New articles on AI tools are ranking well.
  • Weathering the storm by having diversified revenue streams and recurring affiliate commissions.
  • YouTube channel started with low views but grew to 3.6 million views and 223,000 watch hours in 2022.
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Multiple Revenue Streams

  • Content-driven businesses should have multiple revenue streams.
  • Affiliate revenue is recommended through the blog or YouTube channel.
  • Made 1.3 million from affiliate revenue in 2022, mostly recurring commissions from software companies.
  • Partner Stack and Impact Radius are good affiliate networks.
  • Other revenue streams include online courses, coaching, and sponsorships.
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Creating Valuable Content

  • Creating valuable content is key to building a successful content-driven business.
  • Focus on solving problems and providing value to the audience.
  • Long-form content is preferred by both Google and the audience.
  • Use keyword research to find topics that people are searching for.
  • Collaborate with other creators and experts in the field.
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Building a Community

  • Building a community is important for growth and success.
  • Engage with the audience through comments, social media, and email.
  • Offer value to the community through exclusive content and resources.
  • Provide opportunities for the community to connect and learn from each other.
  • Showcase success stories and testimonials from the community.
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Monetization Strategies

  • Recurring affiliate commissions from platforms like Bluehost and Buzz Sprout
  • YouTube ad revenue, earning between $6,000 and $7,000 per month
  • Sponsorship revenue by selling placements in articles and videos
  • Mediavine ads for posts that aren't directly affiliate-based
  • Courses and coaching programs, such as the Flagship Blog Growth Engine Coaching Program
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Lessons Learned

  • Focus on topical authority for better SEO and more info-related content
  • Avoid spreading topical authority too thin by focusing on too many topics
  • Structure content with the right URL structure and internal links
  • Only pursue high-quality links and avoid easy links
  • Invest in building a team to help with content creation and marketing
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Building a Successful Content-Driven Business

  • Focus on creating high-quality content that provides value to your audience
  • Invest in building an email list to stay connected with your audience
  • Use social media to promote your content and engage with your audience
  • Collaborate with other content creators to expand your reach
  • Continuously analyze and optimize your content and marketing strategies
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Tips for Success

  • Be patient and persistent in building your business
  • Focus on providing value to your audience rather than just making money
  • Invest in learning and improving your skills
  • Stay up-to-date with industry trends and changes
  • Don't be afraid to take risks and try new things
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Link Building and Diversification

  • Google released a link spam update that disregards spammy links.
  • Shady links from guest posts pointing to transactional articles with patterns are not good.
  • High-quality links from higher DR sites are harder to get.
  • Link to statistics posts from link exchanges and guest posts.
  • Diversification is crucial in any online business.
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Success Stories and Selling Services

  • Blog Growth Engine (BGE) Community members are making money from affiliate revenue, Forbes, and SEO gigs.
  • Personalize content and keywords based on niche and individual.
  • Selling services is a good way to make money.
  • BGE has an entire module on how to sell services.
  • BGE has a mini agency course within the course.
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What's Next for Blog Growth Engine

  • BGE has a major 4.0 release in the next few months.
  • New coaches, new content, and more events are coming.
  • BGE coaches are on the front lines and making around $10,000 to $20,000 a month with their blog.
  • BGE has Fast Track events and other new things in store.
  • Building a six-figure business is possible with a personal brand, content, and continuous learning and adapting.
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Focus on Revenue and Profit

  • Focus on revenue, profit, and profit margin, not just SEO reports or Google Analytics.
  • Building a business of one can lead to a simple and good life.
  • Sign up for the free Master Class to learn more about building a content-driven business.
  • Check out other videos on the channel and like the video if you have any questions.

Watch the video on YouTube:
How I Made $4.5 Million from Blogging and YouTube in One Year (Tutorial) - YouTube

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