How I Market My Companies ($10m/year)

Last updated: Jun 29, 2023

This video is about Ryan Stewart's marketing strategy for his companies, which involves creating long-form video content, repurposing it into a podcast and blog post, and promoting it through email and social media to build an ecosystem that spreads naturally.

This video by Ryan Stewart was published on Mar 28, 2023.
Video length: 06:51.

In this video, Ryan Stewart discusses his marketing strategy for his companies, which generate $10 million per year.

He emphasizes the importance of long-form video content and how he uses it to create multiple pieces of content for different platforms, such as YouTube, podcasts, and blog posts. He also highlights the value of building a targeted email list and promoting the content through LinkedIn and Twitter.

Additionally, he mentions running paid traffic on Facebook and using direct response marketing to focus on pain points and problems rather than just selling services.

  • Ryan Stewart emphasizes the value of long-form video content for marketing.
  • He practices and hones his video skills, despite being an introvert.
  • He promotes his long-form content through email and social media.
  • Ryan Stewart runs paid traffic campaigns on Facebook.
  • Ryan Stewart's content strategy involves creating long-form video content, repurposing it into a podcast and blog post, and promoting it through email and social media.

How I Market My Companies ($10m/year) - YouTube

How I Market My Companies ($10m/year) 001

Section 1: The Importance of Long-Form Video Content

  • Ryan Stewart emphasizes the value of long-form video content for marketing.
  • He practices and hones his video skills, despite being an introvert.
  • He sits down with his partner once a week to have a 15-20 minute conversation on a topic related to their business.
  • They record the conversation, edit it, and publish it on YouTube.
  • The video is also repurposed into a podcast and a blog post.
How I Market My Companies ($10m/year) 002

Section 2: Building an Ecosystem with Email and Social Media

  • Ryan Stewart promotes his long-form content through email and social media.
  • He emphasizes the importance of building a targeted email list.
  • Emailing the content once a week helps to promote it and reach a wider audience.
  • He uses LinkedIn and Twitter to share micro content and engage with his audience.
  • He believes in building an ecosystem that spreads naturally and attracts potential clients.
How I Market My Companies ($10m/year) 003

Section 3: Paid Traffic on Facebook

  • Ryan Stewart runs paid traffic campaigns on Facebook.
  • He has a media buyer who helps him create effective Facebook ads.
  • He uses three types of campaigns on Facebook: direct response marketing acquisition, traffic projection analysis, and proposal requests.
  • He focuses on selling pain points and problems rather than just services.
  • He uses a pre-step call to action, such as a traffic projection analysis, to attract potential clients.
How I Market My Companies ($10m/year) 004

How I Market My Companies ($10m/year) - YouTube

Section 4: Content Strategy and Repurposing

  • Ryan Stewart's content strategy involves creating long-form video content, repurposing it into a podcast and blog post, and promoting it through email and social media.
  • He believes in the value of having multiple pieces of content on different platforms.
  • He emphasizes the importance of promoting the concept and idea behind the content, rather than just the content itself.
  • He uses the content to create micro content for platforms like LinkedIn and Twitter.
  • He believes in building an ecosystem that attracts potential clients naturally.
How I Market My Companies ($10m/year) 006

How Ryan Stewart Markets His Companies

  • Ryan Stewart's marketing strategy involves creating long-form video content, repurposing it into a podcast and blog post, and promoting it through email and social media.
  • He focuses on building an ecosystem that spreads naturally, rather than using traditional sales tactics.
  • One tactic he uses is running direct response ads on Facebook, targeting specific audiences, such as lawyers, to generate leads.
  • Another tactic is capturing emails by running people to a video that walks them through the lead generation strategy, which also books calls for the company.
  • He also focuses on reaching awareness by pushing video content out to relevant audiences to build audiences and create online buzz.
  • Consistency is key in his marketing system, as he emphasizes the need to consistently produce and promote content in order for it to hit and resonate with the audience.

Watch the video on YouTube:
How I Market My Companies ($10m/year) - YouTube

Related summaries of videos: