How Investopedia dominates Google (EEAT Madness)

Last updated: Jun 21, 2023

The video discusses how Investopedia dominates Google search rankings in the finance and investing space, with a focus on their strong topical authority, use of a glossary section, and formula for featured snippets.

The video discusses how Investopedia dominates Google search results in the finance and investing space, pulling in around 40 million monthly organic traffic. The video analyzes how Investopedia has developed topical authority by sticking to financial advice and investing, and by creating a glossary or dictionary for financial terms. The video also explores how Investopedia has adapted its content to Google's changes and employed a snippet bait formula to rank for featured snippets. The video concludes by suggesting that other websites could benefit from creating a glossary or dictionary section on their websites.

  • Investopedia has strong topical authority in finance and investing.
  • Their glossary section, "Terms," is responsible for 66% of their traffic.
  • They use a snippet bait formula to rank for featured snippets.
  • Their top subfolders for traffic are "Terms," "Articles," and "Ask."
  • Investopedia has tens of thousands of pages indexed on Google and around 40 million monthly organic traffic.

How Investopedia dominates Google (EEAT Madness) - YouTube

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Investopedia's Topical Authority

  • Investopedia has developed strong topical authority in the finance and investing space.
  • They have stuck to what they know best, which is financial advice and investing.
  • They have tens of thousands of pages indexed on Google.
  • They have developed solid topical authority, as shown by their traffic share for related keywords.
  • Investopedia is getting around 40 million in monthly organic traffic.
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Investopedia's Glossary Section

  • Investopedia's glossary section, called "Terms," is responsible for 66% of their traffic.
  • The glossary section is like a dictionary for all the different financial terms that they cover.
  • Investopedia has been able to adapt their content to all the different changes that Google has gone through.
  • They have employed a snippet bait formula that seems to be working quite well for them.
  • Snippet bait involves using "what is" plus the keyword in an H2, and then having a short but complete definition of that specific keyword.
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Investopedia's Featured Snippets

  • Investopedia has 2.1 million organic keywords that they're ranking for.
  • They have 800,000 featured snippets, which is around 40% of the keywords that they're ranking for.
  • They have employed a snippet bait formula that seems to be working quite well for them.
  • The formula involves using "what is" plus the keyword in an H2, and then having a short but complete definition of that specific keyword.
  • Investopedia's featured snippets are a perfect metric and a perfect way of quantifying topical authority.
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How Investopedia dominates Google (EEAT Madness) - YouTube

Investopedia's Traffic Sources

  • Investopedia's top subfolders responsible for the biggest chunk of their traffic are "Terms," "Articles," and "Ask."
  • The "Terms" section is like a glossary or dictionary for all the different financial terms that they cover.
  • Investopedia has developed some pretty solid topical authority that's not a secret.
  • Investopedia has been able to adapt their content to all the different changes that Google has gone through.
  • Investopedia has tens of thousands of pages indexed on Google.
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Investopedia's Adaptation to Google's Changes

  • Investopedia's organic traffic has increased over the past few years despite the amount of pages published remaining relatively constant.
  • Their domain rating has gone up over time and they have gained more backlinks.
  • Investopedia has adapted their content to changes in Google's algorithm.
  • They have one author, a reviewer, and a fact checker for each piece of content.
  • Investopedia uses a snippet bait that is featured snippet friendly to rank higher and get more traffic.
  • Their pages are longer and more in-depth, providing a better user experience.
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Investopedia's Strong Topical Authority and Editorial Policy

  • Investopedia excels in E-A-T (Expertise, Authority, Trustworthiness).
  • They have an author, reviewer, and fact checker for each piece of content, and their bios and experience are available for users to view.
  • Investopedia has a financial review board with experienced members.
  • Their editorial policy is comprehensive and they do not use AI or chat GPT to generate content.
  • Investopedia aspires to provide the highest quality content and is transparent about their editorial policy.
  • Investopedia's strong topical authority and editorial policy contribute to their dominance in Google search rankings.

Watch the video on YouTube:
How Investopedia dominates Google (EEAT Madness) - YouTube

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