How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business

Last updated: Jun 30, 2023

This video is about Shane Sams' journey of becoming a millionaire by flipping the traditional approach to growing an online business, starting with his product and then figuring out how to market it, and how he monetized and grew his products.

This video by Niche Pursuits was published on Feb 22, 2023.
Video length: 56:31.

In this video, Shane Sams shares his journey of becoming a millionaire through his online business.

He started as a school teacher and wanted to find a way to escape the daily grind. He and his wife created a platform for librarians, history teachers, and football coaches, providing resources for their jobs. They were able to quit their jobs and eventually sold their business for over a million dollars. Shane discusses how he grew his business, picked and monetized products, and offers insights that can be applied to building websites and side hustles.

He now coaches and helps others achieve similar success through his website, flippedlifestyle.com.

  • Shane and his wife were school teachers in Kentucky and wanted to escape the daily grind.
  • They started with a product and figured out how to market it, providing resources for specific niches.
  • They were able to quit their jobs and sell their business for over a million dollars.
  • Shane shares insights on growing and monetizing products, including finding a good product-market fit and launching a product.
  • He offers strategies for selling to an audience, advice on starting a business, and guidance on building an audience and finding a product-market fit.
  • Shane now coaches and helps others start and grow their own online businesses.
  • The podcast is sponsored by nichesites.com and searchintelligence.co.uk, offering services for building and scaling websites.
  • Shane was inspired by podcasts and started an online business after realizing the trade-off between his job and his child's well-being.
  • He initially struggled to make money online but eventually found success by focusing on profitable niches and selling directly to his audience.

How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business - YouTube

How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 001

Shane's Backstory and Flipped Approach

  • Shane and his wife were school teachers in a small town in Kentucky.
  • They wanted to find a way to escape the daily grind of working for someone else.
  • Shane started with his product and then figured out how to market it.
  • They provided resources for librarians, history teachers, and football coaches.
  • They were able to quit their jobs and sold their business for over a million dollars.
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 002

How Shane Grew and Monetized His Products

  • Shane shares insights on how he grew and monetized his products.
  • He discusses how to find a good product-market fit.
  • He talks about how to pick and launch a product.
  • Shane provides strategies for selling to an audience, regardless of size.
  • He offers advice on ideation and execution for starting a business.
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 004

Shane's Coaching and Help for Others

  • Shane now runs flippedlifestyle.com where he coaches and helps others.
  • He assists people in starting and growing their own online businesses.
  • He shares strategies for picking and selling products.
  • Shane provides guidance on building an audience and finding a product-market fit.
  • He offers insights and energy in sharing his strategies.
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 005

How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business - YouTube

Sponsorships and Additional Resources

  • The podcast is sponsored by nichesites.com, which offers services to help scale and build websites.
  • They provide keyword research, link building, content writing, and done-for-you websites.
  • They offer a trial with 5,000 words of free content and traffic backlinks.
  • The podcast is also sponsored by searchintelligence.co.uk, which offers digital PR link building campaigns.
  • They provide examples of successful campaigns and offer similar services for websites.
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 006

Shane's Background and Inspiration

  • Shane used to be a school teacher in southeast Kentucky.
  • He realized the trade-off between his job and his child's well-being when he couldn't take a day off work to investigate a potential issue at his son's daycare.
  • He started listening to podcasts, including the Smart Passive Income podcast by Pat Flynn, which inspired him to start an online business.
  • Shane was motivated by Pat Flynn's story of creating and selling a study guide for the architect licensing exam.
  • He saw the potential to replace his and his wife's salaries by getting just 100 people to pay him $50 a month.
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 008

Initial Struggles and Frustrations

  • Shane initially failed to make any money online and felt like a total failure.
  • He became frustrated and started doubting the legitimacy of online business opportunities.
  • His wife was getting frustrated with him and wanted him to prove that he could make money online.
  • Shane was determined to prove that making money online was possible.
  • He was willing to make any amount of money to show that it could be done.
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 009

The Birth of Niche Pursuits

  • Shane and his wife were driving back from a trip to Gatlinburg, Tennessee when they encountered a detour.
  • The detour took them down unfamiliar roads in the mountains.
  • Shane jokingly mentioned hearing banjo music, referencing the movie "Deliverance".
  • During the drive, Shane and his wife discussed the need to find a niche and focus on it.
  • This conversation led to the birth of Niche Pursuits, where Shane would focus on finding profitable niches.
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 010

Flipping the Traditional Approach to Growing an Online Business

  • Shane's approach to growing an online business was to start with a product and then figure out how to market it.
  • He believed that finding a niche and creating a product for that niche was the key to success.
  • Shane monetized his products by selling them directly to his audience.
  • He focused on building an email list and nurturing relationships with his subscribers.
  • Shane's business grew as he continued to create and sell products in various niches.
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 012

Shane's initial struggles and inspiration from Niche Pursuits

  • Shane was frustrated with his online business and heard about the idea of making money through ads on websites from Niche Pursuits.
  • He tried to get someone to click on an ad on his website but couldn't get any traffic or ad clicks.
  • He almost gave up but decided to check one more time and saw that he had earned 11 cents from ads.
  • Shane and his wife realized that they could sell lesson plans instead of relying on ads.
  • They started a lesson plan website and made $2,500 in the first month.
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 013

Success and growth through selling lesson plans

  • Their lesson plan website grew rapidly, making $5,000 in three months and $36,000 in one month.
  • They also sold other products, such as a football coaching playbook and lesson plans for U.S history teachers.
  • By September 2013, they were making enough money to quit their jobs and become full-time online entrepreneurs.
  • They celebrated small victories along the way and focused on their own progress and improvement.
  • Shane emphasizes the importance of starting small and grinding to achieve success.
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 014

Lessons learned and advice for aspiring entrepreneurs

  • Don't compare yourself to others, focus on your own journey and celebrate small victories.
  • Expect struggles and setbacks along the way, but keep pushing forward.
  • Start with what you have and find a way to serve people and solve a problem.
  • Be willing to adapt and try different approaches until you find what works for you.
  • Success takes time and effort, so be prepared to put in the work and be patient.
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 016

Shane's journey of becoming a millionaire

  • Shane and Jocelyn had the benefit of learning from Shane's previous failures.
  • Shane's persistence and courage allowed him to try different strategies and see what worked.
  • Consistency was key in Shane's success, both in blogging and podcasting.
  • Shane realized the importance of building an email list and being prolific in communicating with his audience.
  • Shane learned from other successful entrepreneurs, such as Pat Flynn, and implemented their strategies.
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 017

The importance of being relentless

  • Shane emphasized the need to never give up and to keep pushing forward.
  • He learned that being relentless is a crucial trait for entrepreneurs.
  • Shane and Jocelyn focused on consistency and being prolific in their content creation.
  • They emailed their list regularly and provided valuable content to their audience.
  • Shane learned from Chris Ducker that you have to be seen to sell, so they started marketing and selling their products every day.
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 018

The power of a small email list

  • Shane and Jocelyn realized that even a small email list of 250 people was valuable.
  • They saw each person on their list as a potential customer to sell to and help.
  • They focused on releasing a podcast, emailing their list, and selling their products.
  • Shane emphasized the importance of seeing the potential in a small audience and leveraging it to grow their business.
  • They were relentless in their efforts to find customers and build momentum.
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 020

The three key actions for success

  • Shane highlighted the three key actions that contributed to their success: releasing a podcast, emailing their list, and selling their products.
  • Consistency, being prolific, and relentless marketing were crucial in their journey.
  • They focused on providing value to their audience and giving them the opportunity to buy their products.
  • Shane and Jocelyn were dedicated to serving their customers at the highest level possible.
  • They rode the momentum they built and continued to grow their business.
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 021

Flipping the Traditional Approach

  • Shane Sams focused on the product first before figuring out how to market it.
  • He believed that having a product ready to sell was essential for online success.
  • He started by creating lesson plans to sell.
  • Shane and his wife, Jocelyn, utilized batching to create content efficiently.
  • They repurposed their podcast episodes by turning them into blog posts and YouTube videos.
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 022

Doing One Thing a Day

  • Shane and Jocelyn focused on doing one thing each day to move their business forward.
  • They prioritized tasks based on what would have the most impact.
  • They emphasized the importance of having a product to sell rather than focusing solely on building a large following.
  • Shane compared their approach to building a glacier rather than a prairie fire, emphasizing long-term sustainability.
  • By taking consistent daily action, they were able to build an audience and sell their products.
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 024

The Growth of their Educational Empire

  • After quitting their jobs, Shane and Jocelyn faced skepticism from their community.
  • They targeted U.S. history teachers and librarians as their audience.
  • They started a podcast and built a following in their niche.
  • Shane and Jocelyn expanded their business beyond their initial product, offering coaching and other resources.
  • They continue to grow their educational empire and explore new opportunities.
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 025

Shane Sams' Journey to Helping Others

  • Shane and Jocelyn helped a friend, Lindsay, make money online and quit her job to homeschool her kids.
  • They realized their approach could work for other people as well.
  • They started a podcast called Flipped Lifestyle to share their knowledge and help others.
  • They attended a mastermind with Pat Flynn who encouraged them to start the podcast.
  • The podcast grew quickly and they felt a calling to help people find and use their gifts.
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 026

Selling Their Businesses and Focusing on Helping Others

  • In 2017, Shane and Jocelyn sold their education and coaching businesses for 1.1 million dollars.
  • They decided to focus on Flipped Lifestyle and helping families.
  • They started hosting live events and launched new projects, such as a homeschool history site.
  • They still run online businesses on the side but their main focus is helping others.
  • They believe in recurring revenue and are known for their expertise in memberships.
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 028

Teaching Others to Launch Courses and Coaching Programs

  • Shane and Jocelyn travel around the country teaching classes and helping people start their own businesses.
  • They help people find their niche and launch courses, coaching programs, and memberships.
  • They believe in the stability of recurring revenue and teach others how to achieve it.
  • They are passionate about helping families and individuals find and use their gifts.
  • They continue to run their own online businesses and practice what they preach.
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 029

Sponsored by Search Intelligence

  • The episode is sponsored by Search Intelligence, an agency that helps build digital PR links for clients.
  • They have successfully obtained links in publications such as Huffington Post and Glamor Magazine.
  • They provide expert commentary and advice to generate these links.
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 030

Shane Sams' Flipped Approach to Growing an Online Business

  • Shane Sams flipped the traditional approach to growing an online business by starting with his product and then figuring out how to market it.
  • He monetized and grew his products using this approach.
  • He emphasizes the importance of having an audience eventually, but suggests putting that aside for now.
  • Instead, he advises focusing on the product and leveraging your own knowledge, expertise, and experiences.
  • He encourages thinking about the problems you've solved and how you can guide others to solve their own problems.
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 032

Using Your Expertise to Create a Product

  • Your expertise, knowledge, and passions are your products.
  • Think about what you already have and how you can turn it into an online business idea.
  • Consider the problems you can solve for others using your expertise.
  • Examples include selling lesson plans, coaching, or creating a course based on your knowledge and experiences.
  • Identify the audience you can serve with your product.
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 033

Examples of Flipped Approach Success Stories

  • One success story is Kenny Triano, who loves raising chickens and turned his expertise into an online business.
  • He created a course and a community for backyard chicken breeders.
  • By solving the problem of keeping chickens alive and providing a space for chicken breeders to connect, he generated $90k a year.
  • Other success stories involve leveraging personal experiences, hobbies, and passions to create products that solve specific problems.
  • These examples demonstrate the potential of the flipped approach to growing an online business.
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 034

Key Takeaways

  • Start with your product and leverage your expertise, knowledge, and experiences.
  • Identify the problems you can solve for others and the audience you can serve.
  • Think outside the box and consider how you can turn your passions and hobbies into profitable online businesses.
  • The flipped approach can lead to success and monetization of your products.
  • Remember that building an audience is important, but it can be addressed later in the process.
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 036

Start with the Product

  • Start with what you already have and what you've already learned.
  • Create a product and then figure out how to market it.
  • Connect with other people in your niche through podcasts and YouTube channels.
  • Build an audience from the first day and offer a subscription or membership option.
  • Productize your knowledge and deliver it online.
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 037

Don't Build the Audience First

  • Don't go audience first, go product first.
  • Building an audience first can lead to relying on scraps from others' tables.
  • Use the knife store analogy: don't open a store without having the product.
  • Build your own table and create your own products.
  • Focus on becoming an expert in a specific niche.
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 038

No Niche is Too Small

  • Validate your niche by realizing that you only need a small number of customers to make a significant income.
  • Even a niche like librarians or backyard chicken owners can be profitable with a small audience.
  • There are always people who prefer your personality and methods.
  • Research your niche by looking at Google search results and competition on Amazon.
  • Don't worry about having a huge audience, focus on serving a specific group of people.
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 040

Get Your Idea Right

  • Your idea and the problem you solve are important.
  • Research your idea by looking at Google search results and competition.
  • Competition is a good thing because it means someone is making money off your idea.
  • Find ways to differentiate yourself and offer a unique solution.
  • Validate your idea by finding evidence of demand and profitability.
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 041

Section 1: The importance of personality and niche selection

  • Your personality and choices will attract customers to your online business.
  • No niche is too small to attack.
  • Success should be defined by personal goals, not comparisons to others.
  • Replace your income and reach six figures to achieve financial stability.
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 042

Section 2: Choosing the right approach for your product

  • Base your first product on your personality type.
  • Consider taking personality tests like Myers-Briggs to determine your strengths.
  • Introverts may prefer creating course-like products such as PDFs and videos.
  • Extroverts may enjoy podcasting and interacting with others.
  • Ambiverts can excel in coaching and group settings.
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 044

Section 3: Starting with a succulent example

  • Use a personal interest, such as succulents, as your niche.
  • Determine your passion and experience in the chosen niche.
  • Consider different product formats, such as downloadable courses or video courses.
  • Decide if a monthly membership or other options are suitable for your niche.
  • Allow your product choice to align with your personality type.
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 045

Section 4: Developing your product and expanding your offerings

  • Start with a product that matches your personality type.
  • As you grow, you may find yourself adding other product formats.
  • Consider incorporating elements that energize you, such as podcasting or coaching.
  • Explore different membership options based on your preferences.
  • Allow your product offerings to evolve and adapt over time.
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 046

Creating Passive and Multiple Streams of Income

  • The ultimate goal is to create passive and multiple streams of income.
  • Having a course, community, and coaching elements in your business creates more opportunities in the long run.
  • Coaching is great for high-ticket monthly memberships and recurring revenue.
  • Start with the business model that gives you the most energy and keeps you from giving up.
  • There are millionaires who sell courses, coaching, and communities, so choose what works best for you.
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 048

Building a Paid Community

  • Building a community means creating a paid community where people give you money to participate.
  • A paid community provides a space for like-minded people to ask questions and find answers.
  • It's not just about having a coach answering questions, but also about creating a community of people helping each other.
  • Creating a safe space for people to ask questions and get answers is powerful.
  • A community can be as small as five people or as large as 10,000 members.
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 049

The Flipped Lifestyle Podcast

  • The Flipped Lifestyle podcast is the flagship of Flipped Lifestyle.
  • The podcast focuses on helping people find answers to their questions about online business.
  • They often have guests and experts on the podcast, but the main focus is coaching and teaching.
  • The podcast is a platform for coaching members and helping them find solutions to their business challenges.
  • The podcast is released every Tuesday and covers various topics related to online business.
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 050

Membership Community and Live Events

  • Flip lifestyle experience is a membership community with thousands of members from all over the world.
  • They have a Community Forum and a Community Mastermind area for members to connect and talk to each other.
  • They have 12 live Zoom calls a week where members can hang out and get support.
  • Being part of a community helps alleviate the challenges of working alone.
  • They create a dynamic environment for members to learn and grow together.
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 052

Product First Framework

  • Their approach to building online businesses is based on a consistent and prolific product first framework.
  • They guide people through the process of finding their niche and solving problems with their products.
  • They help people research their ideas to ensure they have the potential to make money online.
  • They offer courses on finding your niche and researching ideas.
  • They provide a blueprint for building an online business brick by brick.
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 053

Finding Your Niche

  • They help people nail down their niche and figure out their god-given gifts that they can bring to the marketplace.
  • They emphasize the importance of researching your niche to avoid blindly entering the market.
  • They offer a training course on finding your niche and researching its potential for making money online.
  • They provide resources and support to help people find their niche and start building their business.
  • They encourage people to start with their strengths and passions when choosing a niche.
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 054

Conclusion

  • Shane Sams and his team at Flip Lifestyle have created a thriving membership community and offer resources and support for building online businesses.
  • They emphasize the importance of a product first approach and provide a framework for success.
  • They help people find their niche and research its potential for making money online.
  • They offer courses and training to guide people through the process of building an online business.
  • They provide a dynamic and supportive environment for members to learn and grow together.
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business 056

Summary

  • This video is about Shane Sams' journey of becoming a millionaire by flipping the traditional approach to growing an online business.
  • Shane started with his product and then figured out how to market it.
  • He monetized and grew his products using this approach.
  • Shane emphasizes the importance of finding a niche and creating a product that solves a problem.
  • He also talks about the importance of building an audience and nurturing relationships with customers.
  • Shane shares his strategies for scaling and growing an online business, including hiring a team and outsourcing tasks.

Watch the video on YouTube:
How Shane Sams Became a Millionaire With This Flipped Approach To Growing An Online Business - YouTube

Related summaries of videos: