How to Create a Link Building System - 5.2. Link Building Course

Last updated: Jun 25, 2023

The video is about creating a link building system to maximize a team's effectiveness and efficiency, with five key components including the structure of the team, alignment in the company's goals, creating standard operating procedures, using a project management tool, and measuring and analyzing results.

This video by Ahrefs was published on Jun 15, 2022.
Video length: 07:53.

The video is about creating a link building system to maximize a team's effectiveness and efficiency.

The speaker explains that systems are key to scaling and help teams stay organized and smoothen out processes. She shares the five key components to create a link building system that will be right for an organization, including the structure of the team, alignment in the company's goals, creating standard operating procedures, using a project management tool, and measuring and analyzing results.

The speaker emphasizes the importance of customization, alignment, and documentation in creating an effective link building system.

  • Systems are important for scaling a team's effectiveness and efficiency.
  • A system is more than just a list of steps and can be fragile due to customization and alignment.
  • Creating a link building system involves structuring the team, aligning with company goals, creating standard operating procedures, and using a project management tool.
  • Structuring the team involves dividing tasks, creating an assembly line, and developing mastery in roles.
  • Alignment with company goals involves setting specific goals, providing incentives, and encouraging teamwork.

How to Create a Link Building System - 5.2. Link Building Course - YouTube

How to Create a Link Building System - 5.2. Link Building Course 001

Introduction

  • The importance of systems in scaling a team's effectiveness and efficiency.
  • The misconception that a system is just a list of steps.
  • The fragility of a system's efficiency due to customization and alignment.
  • The five key components to creating a link building system.
How to Create a Link Building System - 5.2. Link Building Course 002

Structure of the Team

  • Having different team members handle different parts of the link building process.
  • Creating an assembly line from a structural standpoint.
  • Helping individuals develop mastery in their role.
  • Increasing speed and effectiveness as people get better at their jobs.
How to Create a Link Building System - 5.2. Link Building Course 003

Alignment in Company's Goals

  • Setting specific goals for the link building team.
  • Creating a sense of purpose and meaning for each team member.
  • Providing incentives such as performance bonuses.
  • Encouraging teamwork and dependence on each other to reach the company's goals.
How to Create a Link Building System - 5.2. Link Building Course 004

How to Create a Link Building System - 5.2. Link Building Course - YouTube

Creating Standard Operating Procedures (SOPs)

  • Creating detailed documents and videos that explain how to carry out a task from start to finish.
  • Ensuring that each person is moving in the same direction towards the same goal.
  • Great resources to have when onboarding new hires.
  • Documenting the process as if teaching someone who's never done it before.
How to Create a Link Building System - 5.2. Link Building Course 005

Using a Project Management Tool

  • Organizing all campaigns in one spot.
  • Particularly useful if multiple campaigns are running simultaneously.
  • Examples of project management tools include Trello, Notion, Airtable, and Asana.
  • Using Kanban boards in Notion to create columns for brainstorming, prospecting, vetting, outreach, and completed.
How to Create a Link Building System - 5.2. Link Building Course 007

Using a Campaign Management Tool for Simultaneous Collaboration

  • Google Sheets is the best tool for campaign management as it allows for customization and simultaneous collaboration.
  • Multiple team members can work together on the same sheet at the same time, increasing efficiency.
  • Custom functions can be written in Apps Scripts to connect to third-party APIs and run a blitz list right inside Sheets.
  • Google Sheets has built-in functions like query, filter, and vlookup to help filter large data sets and match data from other sources.
  • Be conscious of inefficiencies and blockers in the system and find ways to eliminate them quickly with the people involved in the processes.
  • Workflows are what fuel the system and what the team will be using day in and day out to execute link building campaigns.

Watch the video on YouTube:
How to Create a Link Building System - 5.2. Link Building Course - YouTube

Related summaries of videos: