How to Find A Niche For Your Agency

Last updated: Jun 29, 2023

This video is about how to find a niche for your agency and the importance of positioning, validating your positioning, and designing an offer and thesis that aligns with your target market.

This video by Ryan Stewart was published on Nov 22, 2022.
Video length: 07:04.

In this video, Ryan Stewart discusses how to find a niche for your agency.

He emphasizes the importance of positioning and market validation when choosing a niche. He also talks about the process of offer design and service design, and how to create a unique thesis for your agency that sets you apart from competitors.

Additionally, he mentions the use of tools like the traffic projection tool to show potential clients the potential results they can achieve.

  • Positioning is crucial for finding a niche for your agency.
  • Niching into a niche can be highly effective.
  • Validating your positioning involves analyzing purchasing power and understanding your target audience.
  • Designing an offer involves understanding the needs and wants of the target market.
  • Designing a thesis involves creating a unique selling proposition that forms the basis of your marketing.

How to Find A Niche For Your Agency - YouTube

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Section 1: Importance of Positioning and Niche

  • Positioning is a crucial aspect of finding a niche for your agency.
  • Positioning involves vertical specificity and ICP specificity.
  • Niching into a niche can be highly effective, as demonstrated by a successful agency that focuses solely on personal injury attorneys.
  • The Blueprint training emphasizes the importance of finding a good fit for your positioning.
  • A positioning workbook helps agencies identify their experience, connections, and interests to determine their niche.
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Section 2: Validating Your Positioning

  • Validating your positioning involves analyzing purchasing power and the ability to target a single ICP.
  • Understanding your target audience is crucial for effective marketing and acquisition.
  • Outbound marketing requires identifying 10 potential clients who can benefit from your services.
  • Other factors to validate in the market include purchasing power and putting yourself in the customer's shoes.
  • Referrals, Google, and sites like Avo are common ways customers find attorneys after a car accident.
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Section 3: Designing an Offer

  • Designing an offer involves understanding what your target market cares about, their fears, and anxieties.
  • Agencies often mistake services like SEO or Facebook ads for an offer, but they are just tools.
  • An offer should address the needs and wants of the target market and map directly to their pain points.
  • Service design is also important, such as offering a blended search approach for attorneys that includes all ad types and organic search.
  • Productizing the offer and creating systems, processes, and documentation are essential steps.
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How to Find A Niche For Your Agency - YouTube

Section 4: Designing a Thesis for Your Agency

  • Designing a thesis involves creating a unique selling proposition that forms the basis of your marketing.
  • The Blueprint training's core thesis is that running an agency without productization is a waste of bandwidth.
  • At Webris, an SEO agency, the core thesis is that SEO and search engine marketing are the best ways for attorneys to acquire customers.
  • The thesis ties into the idea of taking over the entire search engine to address what customers care about, such as getting the right phone calls.
  • A tool called the traffic projection tool helps agencies show potential clients the potential results based on search and paid search data.
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Importance of positioning, validating, and designing an offer and thesis for your agency

  • Charging high fees for services requires showing expected results to clients.
  • Consistency and congruency in messaging and branding are crucial for agencies.
  • Creating a feeling of relief and confidence in clients by providing a comprehensive solution.
  • Focus on delivering results rather than the specific service being offered.
  • Building a sustainable and adaptable agency for the long term.
  • Adapting to changes in the market, such as the emergence of new technologies like AI.

Watch the video on YouTube:
How to Find A Niche For Your Agency - YouTube

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