How to Get More Traffic to Your Blog (FAST)

Last updated: Jun 30, 2023

The video is about strategies to increase traffic to a blog, including using guest post bonuses, updating old blog content, leaving helpful comments on other blogs, and publishing content with data.

This video by Brian Dean was published on Nov 11, 2020.
Video length: 12:06.

The video is about how to get more traffic to your blog quickly.

The speaker, Brian Dean, shares strategies that helped him grow his blog to 407,000 monthly visits and 150,000 email subscribers. He suggests using guest post bonuses, updating and improving old blog content, leaving helpful comments on other blogs, and publishing content with data.

He explains each strategy in detail and provides examples of how they have worked for him.

  • The video offers strategies to increase traffic to a blog.
  • The speaker, Brian Dean, has grown his blog to 407,000 monthly visits and 150,000 email subscribers.
  • Strategies include using guest post bonuses, updating old blog content, leaving helpful comments on other blogs, publishing content with data, syndicating content on LinkedIn, cross-pollinating your audience, sending blog post announcement newsletters, insanely personalized outreach, replying to every comment, and forming a blog alliance.
  • Guest post bonuses can bring in almost 10 times the traffic of a regular guest post.
  • Updating old blog content can increase traffic by 25.71% compared to the previous year.
  • LinkedIn is a great platform for B2B content and favors long-form content.
  • Personalized outreach emails get 32% more replies than generic templates.

How to Get More Traffic to Your Blog (FAST) - YouTube

How to Get More Traffic to Your Blog (FAST) 001

Introduction

  • The video is about strategies to increase traffic to a blog.
  • The strategies have helped grow the speaker's blog to 407,000 monthly visits and 150,000 email subscribers.
  • The speaker is Brian Dean, the founder of Backlinko.
  • The video offers proven strategies to get more traffic to a blog.

Strategy 1: Use Guest Post Bonuses

  • Guest posting is a great way to get traffic and backlinks to your blog.
  • The average guest post brings in only 50 visitors.
  • Guest post bonuses offer something that makes someone want to visit your website after they finish reading your post.
  • Examples of guest post bonuses include unique bonuses just for readers of the guest post.
  • Guest post bonuses can bring in almost 10 times the traffic that you'd usually get from a guest post.
How to Get More Traffic to Your Blog (FAST) 002

Strategy 2: Update and Improve Old Blog Content

  • Updating old blog content can help boost a blog's overall traffic.
  • Updating old blog content can increase traffic by 25.71% compared to the previous year.
  • To update old blog content, go to the last page of your blog feed and update and improve the post.
  • Improvements can include replacing out-of-date information, adding new strategies, and improving visuals and images.
  • Push the changes live and change the last updated date in WordPress to boost traffic to that page.
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How to Get More Traffic to Your Blog (FAST) - YouTube

Strategy 3: Leave Super Helpful Comments on Other Blogs

  • Leaving helpful comments on other blogs can help get on other people's radar screens.
  • Helpful comments can lead to invites to write guest posts and to go on other people's podcasts.
  • Helpful comments can add to the discussion or be supportive of other bloggers.
  • Leaving helpful comments can help build relationships with other bloggers.
  • Building relationships with other bloggers can help increase traffic to your blog.
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Strategy 4: Publish Content with Data

  • Content with data is a great way to help your blog stand out.
  • Content with data can lead to thousands of shares on social media and lots of high-quality backlinks.
  • Content with data can be hard and expensive to pull off.
  • However, it is possible to publish content with data without going crazy.
  • Examples of content with data include industry research and studies.
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Voice Search Study

  • Backlinko published a study on voice search.
  • The study required asking Google Home 10,000 questions and analyzing the data.
  • The study was 20 times easier than the Search Engine Ranking Factor study.
  • The study received a traffic spike and continues to be shared and linked to.
  • Anyone with a Google Home device and willingness to put in the work could have conducted the study.
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Syndicate Content on LinkedIn

  • LinkedIn has 645 million users and is an untapped source of traffic.
  • Old blog content can be reposted on LinkedIn for increased traffic.
  • Reposting an old blog post on LinkedIn resulted in 3,800 views.
  • LinkedIn is a great platform for B2B content.
  • LinkedIn's algorithm favors long-form content.
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Cross-Pollinate Your Audience

  • Cross-pollinating your audience means promoting your blog on different platforms.
  • Adding a link to follow on Twitter on a thank you page can lead to more Twitter followers.
  • Backlinko gained over 20,000 Twitter followers from the link on their thank you page.
  • Sharing blog content on social media platforms can lead to increased traffic.
  • Sharing content on different platforms can lead to a wider audience.
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Blog Post Announcement Newsletters

  • An email newsletter is the best way to promote new content.
  • Simple blog post announcement newsletters work best.
  • Backlinko's newsletter focuses on the message over fancy graphics or logos.
  • The click-through rate for Backlinko's newsletter is about three times higher than the industry average.
  • Testing different formats and layouts for newsletters can lead to finding the best format for your audience.
How to Get More Traffic to Your Blog (FAST) 009

Insanely Personalized Outreach

  • Generic outreach emails are common and ineffective.
  • Personalized outreach emails get 32% more replies than generic templates.
  • Personalized outreach emails require research and effort.
  • Backlinko analyzed millions of outreach messages with Pitchbox.
  • Personalized outreach emails can lead to link building opportunities.
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Reply to Every Comment

  • Replying to comments shows that you care about your readers.
  • Replying to comments can lead to increased engagement and loyalty.
  • Backlinko has received 30,000 comments on their blog and replied to 12,000 of them.
  • Replying to comments can take time and effort, but it is worth it.
  • Replying to comments can lead to building relationships with readers.
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Form a Blog Alliance

  • A blog alliance is forming relationships with other bloggers.
  • Forming a blog alliance can lead to increased traffic and exposure.
  • Backlinko formed a blog alliance with other SEO bloggers.
  • Forming a blog alliance can lead to guest posting opportunities.
  • Forming a blog alliance can lead to building relationships with other bloggers in your niche.
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Strategies to Increase Blog Traffic

  • Form a blog alliance with another blogger at a similar level to trade tips and tactics.
  • Update old blog content to keep it fresh and relevant.
  • Leave helpful comments on other blogs to build relationships and drive traffic back to your own blog.
  • Publish reader case studies to showcase successful strategies and tactics.
  • Identify a strategy or tactic from your blog and work with a reader who got results from it to create an in-depth case study.
  • Write the case study in your own voice to maintain authenticity and credibility.

Watch the video on YouTube:
How to Get More Traffic to Your Blog (FAST) - YouTube

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