How to Get Your Business on Google & Rank N#1 - The Ultimate Course When Starting a Local Business

Last updated: Jun 29, 2023

This video is about how to get your business on Google and rank number one, providing a step-by-step guide on setting up a Google business profile and creating a professional website that will improve online visibility and attract more customers.

This video by Ranking Academy was published on Apr 11, 2023.
Video length: 02:25:19.

This video is about how to get your business on Google and rank number one.

It provides a step-by-step tutorial on setting up a Google business profile and creating a professional website that will show up in search results. The video also covers how to optimize website content to achieve high rankings on Google and attract more customers.

The tutorial is divided into chapters for easy navigation and can be watched at your own pace.

  • Small business owners need a strong online presence to attract clients.
  • Being found on Google is crucial for local businesses.
  • This tutorial will help you create a Google business profile and a professional website.
  • You will learn how to optimize your website content for high rankings on Google.
  • Create a dedicated Google account for your business.
  • Check if Google has already created a listing for your business.
  • Select the appropriate business type: local store or service business.
  • Verify your business location on Google Maps.
  • Google decides which verification method you will be given.

How to Get Your Business on Google & Rank N#1 - The Ultimate Course When Starting a Local Business - YouTube

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Section 1: Introduction

  • Small business owners need a strong online presence to attract clients.
  • Being found on Google is crucial for local businesses.
  • This tutorial will help you create a Google business profile and a professional website.
  • You will learn how to optimize your website content for high rankings on Google.
  • This tutorial is a compilation of several in-depth tutorials.
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Section 2: Setting up a Google Business Profile

  • Create a dedicated Google account for your business.
  • Go to accounts.google.com and click on "Create an account".
  • Add your name, create an email address, and set up a password.
  • Sign in with your new Google account.
  • Check if Google has already created a listing for your business.
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Section 3: Choosing a Business Type

  • Select the appropriate business type: local store or service business.
  • If you have a physical location, choose the local store option.
  • If you are a service business that visits customers, choose the service business option.
  • Provide the necessary information based on your chosen business type.
  • In the next chapter, the two most common business types will be covered in detail.
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How to Get Your Business on Google & Rank N#1 - The Ultimate Course When Starting a Local Business - YouTube

Section 4: Verifying and Completing Your Profile

  • Verify your business location on Google Maps.
  • Choose a business category that best matches your business.
  • Add your physical address, phone number, and website (if applicable).
  • Complete the verification process to confirm your business operates at the specified address.
  • Once verified, your business will have a Google business profile that can be found on Google Maps.
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Verification Process for Service Businesses

  • Select the service business option and choose the best possible match for your business category.
  • Add up to 20 service areas by specifying cities and postcodes.
  • Do not add areas that are further than about two hours of driving time from where your business is based.
  • Add the phone number and website address for customers to contact your business.
  • Agree to the terms and conditions and proceed to the verification step.
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Verification Methods

  • Phone verification: Enter your business phone number and receive a code to verify your business.
  • Video verification: Produce a video that includes your current location, equipment, and proof of management.
  • Postcard verification: Google will send a postcard with a code that you enter to verify your business.
  • Other options include mail verification, live video calls, or instant verification via search console.
  • Google decides which verification method you will be given.
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Adding Services to Your Profile

  • Google might suggest common services for your business, which you can click on to add or remove.
  • If the suggested services don't apply, you can add custom services to your profile.
  • If Google is unable to suggest relevant services, you will be directed to the next step.
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Adding Opening Hours

  • Display accurate business hours and keep them up to date.
  • Do not falsely claim to be open 24 hours if you are not.
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Messaging Feature

  • Prospective customers can message your business directly from your Google listing.
  • Answer messages in a timely manner to maintain the messaging feature.
  • Failure to respond may result in Google automatically turning off the messaging option.
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Setting up a Google business profile

  • Add a description to your profile, including a summary of what you offer, what makes you different, and a bit about your history.
  • Don't stuff your description with keywords, but make the most of the 750 characters available.
  • Add photos to your listing to visually represent your business and attract more clicks.
  • Use original photos that truly represent your business, rather than stock photos.
  • Regularly add photos to your profile to keep it updated and engaging.
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Verifying and optimizing your Google business profile

  • Verify your Google business profile as quickly as possible by clicking on the "get verified" option.
  • Optimize your profile to help it rank higher on Google Maps and search and attract more customers.
  • An optimized profile should contain tons of information and features that showcase your business, its reputation, and where it operates.
  • An optimized profile can lead to increased visibility and customer engagement.
  • Follow Google's recommendations for optimizing your profile.
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Section 1: Business Name

  • Your business name should reflect your real-world name as used consistently on your shop front, website, stationary, and as known to customers.
  • Adding relevant keywords to your business name may be allowed if it accurately represents your business in the real world.
  • To edit your business name, click on "edit profile," hover on the business name option, and click on the pencil icon.
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Section 2: Adding a Business Address

  • If you have a physical location where customers visit, you can add an address to your listing.
  • You can include a suite number or indicate the floor your business is on by adding these details to the second address line.
  • Virtual office locations are not eligible for a Google business profile.
  • Service area businesses that travel to customers' homes should not add a physical address but instead specify the areas they operate in.
  • Service areas can include up to 20 regions, cities, postcodes, or districts within a two-hour drive of your business location.
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Section 3: Service Area Businesses

  • Service area businesses should toggle off the address visibility option in their listing.
  • Service area businesses can display an address despite Google's guidelines, but this may affect ranking and support from Google.
  • Not displaying an address may discourage potential customers from contacting the business.
  • Adding an address to a service area business listing that violates Google's guidelines may result in listing suspension.
  • It is recommended to follow Google's guidelines to avoid any issues with your listing in the future.
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Section 4: Hybrid Businesses

  • Hybrid businesses deal with customers face to face at a physical location and also provide services at customers' homes.
  • These businesses should follow the guidelines for both physical location businesses and service area businesses.
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Adding and Editing Contact Information

  • You can add a physical address to your listing if you have a physical location and also specify the areas in which you operate.
  • To edit or add a phone number to your listing, click on "Edit Profile" and then click on the "Contact" menu link.
  • You can add a toll-free number as a secondary phone number.
  • If you use a call tracking number, make it your primary number and add your main number as a secondary number.
  • Do not use premium rate telephone numbers as they are not allowed.
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Choosing the Right Business Category

  • Your primary business category is the most influential factor that impacts the rankings of your listing.
  • Choose the category that matches the service or product that brings the most revenue to your business.
  • You can spy on your competitors' listings to see what categories they have chosen using the GMB Everywhere Chrome extension.
  • Edit your business categories by clicking on "Edit Profile," hovering over the category section, and clicking on the pencil icon.
  • You can add up to nine secondary categories that are relevant to your business.
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Linking Your Google Profile to Your Website

  • The website you link your listing to plays a significant part in how well your business ranks on Google Maps.
  • If you manage only one listing, link your profile to the home page of your website.
  • Make sure the content of your home page is in line with the primary category, targeted keywords, and services you offer.
  • If you have multiple locations, link each listing to a dedicated location page on your website.
  • If you change your primary category based on seasonal trends, update the website link of your listing accordingly.
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Building a Website from Your Google Listing

  • If you don't have a website, you can build a free one directly from your Google listing.
  • This is useful for businesses like nail salons located in San Diego.
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Creating a Google Business Profile and Website

  • Create a free Google website based on your Google Business listing information.
  • Customize the website to your liking using the built-in options.
  • Click on "publish" to associate the link to your site with your listing.
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The Importance of Reviews

  • 98% of consumers read online reviews for local businesses.
  • Reviews are displayed prominently on your profile and can make a difference in attracting customers.
  • Reviews also play a role in your listing's visibility in search results.
  • Ask your customers to post reviews on your profile via text, email, or social media.
  • Respond to both positive and negative reviews to build customer trust.
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Keeping Business Hours Accurate

  • Update your business hours to avoid customer backlash and negative reviews.
  • Click on the "edit profile" icon and then the "hours" menu link to update your hours.
  • You can add regular business hours, holiday opening hours, and more.
  • Additional hours can be added for specific services you provide.
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Adding an Appointment Link

  • Add an appointment link to your profile to generate more leads directly from your listing.
  • You can use your contact us page or a more appropriate booking facility.
  • An example is using an app like Calendly for a more professional look.
  • Click on "bookings" and then "add a link" to add your appointment link.
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Description

  • The description has zero influence on where your listing ranks in Google search results.
  • Don't stuff it with keywords or add links.
  • Use proper capitalization and avoid using emojis.
  • The description can hold up to 750 characters, but only 244 will be shown initially.
  • To add or update your business description, click on edit profile, hover on the description option, and click on the pencil icon.
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Opening Date

  • Adding your opening date can reassure customers.
  • Click on edit profile, select opening date, and enter the date your business started operating.
  • Google will automatically add the number of years you've been in business to your listing.
  • Transparency is important, so try not to mislead customers.
  • The number of years in business only shows on your listing in Search and Maps.
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Business Attributes

  • Business attributes are labels that appear on certain Google listings in search results.
  • They help convey specific features or qualities about your business.
  • Attributes available depend on your primary business category.
  • To add attributes, click on the edit profile icon, select more, and explore the available categories.
  • Select the attributes that apply to your business.
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Questions and Answers

  • Members of the public can post questions directly on your listing.
  • Make sure you are notified immediately to respond to questions.
  • Click on the three dots above the list of icons, select notifications, and ensure the alert for questions and answers is on.
  • As a business owner, you can also post your own questions and provide answers.
  • Add the top three or four most popular questions your customers ask you to your listing.
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Photos

  • Photos play a massive role in showing off your business and how it will be perceived by customers.
  • They contribute to the overall performance of your listing.
  • According to Google, businesses that add photos receive more engagement.
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Adding Photos to Your Business Profile

  • Adding photos to your business profile can increase requests for directions and clicks to your website.
  • Your cover photo should represent your brand and be of high quality.
  • The recommended cover photo size is 1024 pixels by 576 pixels in JPEG or PNG format.
  • Your logo should be a square with dimensions of 720 pixels by 720 pixels in PNG format.
  • To add or change your cover photo or logo, click on the add photo icon and select the relevant option.
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Regularly Adding Photos to Your Listing

  • Regularly adding photos to your listing can drive customer engagement and leads.
  • Photos should showcase your services, products, team members, and the exterior and interior of your business.
  • Photos should be in JPEG or PNG format, not exceeding 10 megabytes, and have a minimum size of 720 pixels by 720 pixels.
  • Avoid using free stock photos as they may be automatically removed.
  • To add more photos to your listing, click on the add photo icon and select the photo option from the pop-up window.
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Adding Products and Services to Your Listing

  • Adding products to your listing visually enhances your business panel and increases its real estate.
  • Products can include images, prices, and different categories.
  • Visitors can scroll through the list of products, explore categories, and click on a product for more information.
  • To add products, click on the edit product icon and follow the instructions.
  • Services can be added to your listing, but they are only displayed within the Google Map app results.
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Using the Post Feature for Latest Information

  • The post feature allows you to provide the latest information about your business directly from your profile.
  • Use the post feature to share updates, promotions, events, and more.
  • Posts can include text, images, and call-to-action buttons.
  • To use the post feature, locate it on your profile and follow the instructions.
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Posts on your Google business profile

  • Posts act like social media updates for your business.
  • They inform searchers about the latest updates and offers.
  • Google uses the content of your posts to answer visitor questions.
  • You can create three types of posts: latest update, offer, and event.
  • Each post type has different attributes and durations.
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Messaging feature on your Google business profile

  • Visitors can use the call button to contact your business.
  • Activate the messaging feature to allow text messages instead of calls.
  • A chat button will appear on your listing in the Google Map app.
  • A call to action button labeled "request a quote" may appear on desktop.
  • Respond to messages promptly to keep the messaging feature active.
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Optimizing your Google business profile

  • Follow all recommendations to create a strong listing on Google Maps and search.
  • Optimizing your profile alone is not enough for online success.
  • Complement your profile with a website to attract customers from search engines.
  • The next chapter will cover the key steps before building a successful website.
  • Building a website is easier than ever with drag and drop technology.
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Steps for building a website

  • Building a website is easier than before, no coding required.
  • Design a professional-looking website yourself with drag and drop technology.
  • There are many steps to consider before creating a website.
  • Take the time to plan and strategize your website design.
  • Consider your target audience and the purpose of your website.
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Why you need a website

  • Social media platforms are helpful, but Google handles 5.6 billion searches every day, with many people searching for local businesses.
  • 97% of consumers check a company's online presence before visiting them.
  • A website allows you to integrate features such as email capture, online chat, and a blog.
  • Not having a website can negatively impact your reputation and prevent potential customers from getting in touch with you.
  • Building a website is an effective online strategy to attract more customers.
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Defining your branding

  • Define your preferred colors, logo, and fonts for consistency purposes.
  • Use platforms like coolers.com to create color palettes for your designs.
  • Use canva.com to design your own logo or customize free logos.
  • Choose simple and easily readable fonts like Arial or Verdana.
  • Limit the number of font types to avoid an amateurish design.
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Defining Your Website Structure

  • Create a list of the services or products that you offer.
  • Use an Excel or Google spreadsheet to list your offerings.
  • Each service should have its own page on your website.
  • Include a home page, about us page, and contact us page.
  • Create a tab for each page on your spreadsheet and add relevant information such as page name, title tag, meta description, and header one.
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Keyword Research

  • Install the Chrome extension called Keyword Surfer.
  • Search for a product or service you offer on Google.
  • Keyword Surfer will show the estimated monthly search volume and click value for that keyword.
  • Review the keyword ideas provided and select relevant ones for your business.
  • Export the keyword table as a CSV file.
  • Copy the keyword table onto the corresponding page tab on your spreadsheet.
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Content Creation

  • Create compelling content that encourages visitors to choose your business over competitors.
  • Craft title tags for your pages that attract searchers and improve your ranking.
  • Title tags should be between 50 to 70 characters and include target keywords.
  • Use website builders to easily add title tags to your pages.
  • Ensure your content is engaging and informative to stand out in search results.
  • Consider the competitive environment of Google search results.
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Section 1: Title Tag and Meta Description

  • The title tag and meta description are HTML pieces of code that improve online visibility.
  • The title tag should include keywords and be no longer than 60 characters.
  • The meta description should be no longer than 160 characters and include targeted keywords.
  • Both the title tag and meta description should be added to a spreadsheet for reference.
  • These elements are not visible on the page itself, but are important for search engines.
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Section 2: Content Structure

  • Pages should have a specific structure, starting with a main heading (H1) that includes keywords.
  • Content should be well-structured with subheadings and well-crafted paragraphs.
  • Keyword research results should be added to a spreadsheet for each page.
  • Content ideas include before and after images, videos, customer testimonials, FAQs, pricing, etc.
  • Each page should include a call to action, such as "call us now" or "book an appointment".
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Section 3: Domain Name

  • A domain name is the website address that people type in to access your website.
  • Using a recognizable domain name is important for credibility and long-term success.
  • Getting your own domain and adding it to your site is affordable and easy.
  • Verify if your desired domain name is available on domains.google.
  • Pick a domain extension that matches your country (e.g. .com, .co.uk, .org).
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Section 4: Building Your Website

  • Once you have your domain name, you can start building your website.
  • There are many website builder platforms available to choose from.
  • Consider using a website builder that offers a free option or a paid option with more features.
  • Follow the structure and content ideas from the previous sections to create awesome pages.
  • Remember to include a call to action on each page and prioritize it near the top.
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Methods for Building a Website

  • Hire a professional website designer
  • Expect to pay a fair amount of money
  • May need to contact the designer for updates or additions
  • Do-it-yourself approach using WordPress
  • WordPress is a popular software for building websites
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Drawbacks of Using WordPress

  • Steep learning curve for beginners
  • Requires installation on a hosting platform
  • Technical issues may need to be fixed by the website owner
  • Time-consuming for business owners to fix website issues
  • Not the most suitable option for building a website with no prior experience
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Website Builders: Wix and Squarespace

  • Wix and Squarespace are popular website builders
  • Beginner-friendly with drag and drop technology
  • Pre-designed templates and intuitive navigation
  • No need to worry about website maintenance or technical errors
  • Automatically optimized for mobile phone displays
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Advantages of Wix

  • John Mueller confirmed Wix's progress in search engine optimization
  • Good value for money and affordable
  • Recommended for complete beginners
  • Over 200 million users worldwide
  • No maintenance required
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Creating a Google Business Profile

  • Start by entering your email address and creating a secure password.
  • You can also sign up using a Facebook or Google account.
  • Answer a set of questions to help customize the best solution for your needs, but you can skip this step.
  • Continue setting up your website in your dashboard.
  • Click on the design site option in your dashboard.
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Choosing a Website Template

  • Decide how you want to create your website: let Wix create a site for you automatically or customize a design template.
  • Choose a template you like for your site, sorted by categories.
  • Preview the live version of the template to see if it's the right option for you.
  • Check what the website looks like on a smartphone using the smartphone preview option.
  • If you don't like the template, continue your search until you find something you like.
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Customizing Your Website

  • Click on the edit the site button to start customizing your website in the Wix editor.
  • Save your progress in the pop-up window.
  • Confirm your email address within the first 14 days to avoid deactivation of your domain.
  • Log back into your Wix account using the same email address to authenticate your details.
  • Familiarize yourself with the editor's dashboard and the various tools available.
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Using the Wix Editor

  • The left menu contains all the features you need to build your site.
  • The top bar menu gives you access to settings and other tools.
  • Right-clicking on any element within a page gives you access to a third menu with multiple options for that element.
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Left Hand Side Menu

  • Click on the plus button to add elements to your page.
  • Choose from a variety of options such as text, images, buttons, and galleries.
  • Manage the pages of your site by adding or deleting pages and reorganizing their structure.
  • Customize the look and feel of your site using the theme manager.
  • Integrate apps directly onto your website by searching for them and clicking "add to site".
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Image and Video

  • Add images and videos to your pages using the image icon.
  • Search for specific images and use free options from the Wix Library.
  • Purchase professional stock images or import them from your computer, Facebook, or Instagram.
  • Enhance your images using the photo studio and create videos using the video maker.
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Blog and Business Tools

  • Add a blog to your site using the writing icon.
  • Access a range of tools in the ascent business tool to help grow your business online.
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Top Menu

  • Use the drop-down menu to quickly jump to any page on your site.
  • Switch between the desktop and mobile editors to update your design for different devices.
  • Undo or redo your last action using the arrows.
  • Zoom in or out for a bird's eye view of a page.
  • Exit mode to go back to the editor.
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Changing the Color of Your Website

  • You can change the color of your entire website in just a few clicks.
  • There are preset color themes available for you to choose from.
  • If you want to pick your own colors, you can do so by using the Color Picker.
  • You can change the color of a single page or element of a page.
  • Color number one is used for background and text, while color number two is used for actionable elements.
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Changing the Text Design

  • The text font of your website is set by default, but you can change it to something else.
  • You can edit the text style within a text theme.
  • Each text style has properties such as font, size, line spacing, and color.
  • You can change the style of a specific text element, and it will be applied across all pages.
  • If you don't like the overall text theme, you can change it to a different featured theme.
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Customizing Text

  • You can change the color and font size of individual text elements on your website.
  • To update a specific text element, click on it and then click on "edit text".
  • You can modify the properties of the text, such as color and size.
  • Changes made to a specific text element will only apply to that element and not to other elements using the same text style.
  • Remember to preview and save your changes once you're happy with them.
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Customizing Images

  • Images play an important role in the design of your website.
  • To edit an image, click on it and then click on "strip background".
  • You can replace the current background image with another image or video.
  • If you don't like the available options, you can access the Wix Media Library to find more images.
  • You can also upload your own images from your computer, Wix account, Google Drive, or Facebook account.
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Using Strips to Organize Pages

  • Strips help design and organize your website pages into sections.
  • You can change the background, layout, and stretch of a strip.
  • Each page is composed of multiple strips, which act as containers for elements like images, text, and buttons.
  • You can delete a strip from a page by clicking on it and ensuring it is highlighted.
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Adding Sections to Your Page

  • To delete a section, right click on it and select the delete option.
  • To add a section, click on the plus button in the left-hand side menu and select a pre-made strip or create a custom strip.
  • To organize your sections, click on the zoom out option and drag and place the strip wherever you want.
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Adding Elements to Your Pages

  • To add an element, click on the plus button in the left-hand side menu and select the element you want to add.
  • Drag and drop the element into the strip where you want it to appear.
  • There are hundreds of options to choose from, including images, text, buttons, and more.
  • To add columns to a strip, right click on the strip and choose the add column option.
  • You can change the proportions of the columns and customize the layout.
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Customizing Strip Backgrounds

  • To change the background of a column, click on the change column background option and choose an image or color.
  • To add a title, click on the plus button in the left-hand side menu and select a themed text option.
  • Edit the text by double clicking on the text box and typing your desired copy.
  • To add a paragraph, click on the plus button and drag and drop the paragraph type onto the strip.
  • Align the paragraph with the title for a neat design.
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Adding Buttons

  • To add a button, click on the plus button and select a button option from the theme button list.
  • Align the button with the rest of your copy by snapping it to the purple guide.
  • Edit the content of the button by clicking on the change text and icon option.
  • You can choose between a text-only button or a button with an icon.
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Adding a Call Now Button

  • Choose the text and icon option and select an icon in the shape of a phone.
  • Change the text on the button to "Call Now".
  • Add an action to the button by clicking on "Add a Link" and selecting the desired action.
  • If most visitors will be using a mobile phone, choose the phone number option and enter the business number.
  • Customize the design of the button by clicking on the design option and selecting custom design.
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Adding a Logo to the Header

  • Click on the plus icon in the left-hand side menu and select the image option.
  • Upload your logo and resize it if necessary.
  • Drag the logo to the header strip and attach it to the header.
  • Set up a link for the logo to redirect visitors to the home page.
  • If there is a button with copy in the header, replace the copy with the business name and link it to the home page.
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Customizing the Header

  • Click on the header and the header menu will appear.
  • Click on "Change Header Design" to customize the color and design of the header.
  • Click on the clock icon to change the settings of the header, such as scrolling or freezing.
  • Edit individual elements within the header by clicking on them.
  • Delete unwanted elements by selecting them and clicking on delete.
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Customizing the Header

  • Unpin the menu and move it to the middle of the header for better visibility.
  • Unpin the Social bar and move it closer to the main menu.
  • Check the preview on mobile phones and adjust or delete elements that overlap or are unnecessary.
  • Save your progress.
  • Edit the menu by clicking on it.
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Editing the Menu Design

  • Change the menu style based on preset designs or customize it further.
  • Adjust the size of the menu to make it more prominent.
  • Modify the alignment of the menu.
  • Enable animation for the menu, although it is not recommended for menus.
  • Use the navigate option to jump to a different page and edit it.
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Reordering Menu Elements

  • Drag and reorder menu elements to change their position.
  • Create submenus by dragging elements below and slightly to the right of the main menu button.
  • Preview the site to see the submenus appear when hovering over the main menu button.
  • Add more links to the menu by adding new pages or external links.
  • Stretch the size of the menu to accommodate all items.
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Using Anchors for Navigation

  • Differentiate between pages and anchors in the site configuration panel.
  • Pages redirect to separate pages, while anchors take users to specific points on the same page.
  • Add anchor links by selecting the anchor option in the manage menu panel.
  • Choose the page to set the anchor for.
  • Set up anchors for easier navigation, especially for one-page websites.
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Creating Menus

  • Select "Add a new anchor" to create a new anchor on your page.
  • Drag the anchor symbol to the desired location on your page.
  • Name your anchor something meaningful.
  • Click on "Manage menu" and select "New link" to create a menu link.
  • Double click on the link to rename it.
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Editing Social Media Icons

  • Click on the "Social bar" and then "Set Social Links" to add or remove social icons.
  • Click on the trash icon to delete an icon.
  • Click on the "Add icon" button to add a new icon.
  • Select the desired icon and add a link to the relevant account.
  • Click on "Done" to save the changes.
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Customizing the Footer

  • The footer includes contact details, social links, menu links, logo, and privacy policy or copyright information.
  • Edit these items by following the instructions provided in the video.
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Adding Google Maps, Contact Form, and Chat Box

  • To add a Google map, click on the plus symbol in the left-hand side menu, select "Contact and form," and choose a map option.
  • Fill in your business details and update the zoom settings if needed.
  • To customize the chat feature, click on "Settings" and use the available options.
  • To delete the chat feature, right-click on it and select "Delete."
  • A contact form is included by default, but you can delete it or add more fields as needed.
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Content Creation

  • Learned how to optimize the design of the website.
  • Explored the Wix editor and how to switch between pages.
  • Updated the design, layout, and elements on each page.
  • Discussed how to delete unwanted pages from the default template.
  • Explored different ways to add new pages to the website.
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Editing Existing Pages

  • Clicked on the arrow next to the page option in the top-level menu to access the drop-down menu.
  • Selected "Manage Pages" to delete unwanted pages.
  • Clicked on the three dots next to the page and selected "Delete" to confirm deletion.
  • Updated the main menu to reflect the deleted page.
  • Alternatively, deleted pages directly from the main menu by selecting "Manage Menu" and deleting the page.
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Adding New Pages

  • Clicked on the "Menus and Pages" icon in the left-hand side menu.
  • Clicked on the "Add Page" link at the top or bottom of the panel.
  • Selected a template or created a page from scratch.
  • Added elements to the page by clicking on the "Add" button and selecting a suitable strip.
  • Customized the design of the strips to fit the desired look.
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Linking Pages Together

  • Duplicated existing pages to maintain consistency in design.
  • Renamed the duplicated page and updated the content.
  • Previewed the website to ensure all pages look as desired.
  • Saved progress and linked the pages together to create a cohesive website.
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Adding Links to Your Content

  • Adding links to your content helps visitors navigate through your site.
  • Your navigation menu automatically includes new pages you create.
  • You can turn an icon into a link by selecting it, choosing the link symbol, and selecting the page you want it to point to.
  • You can turn text into a link by selecting it, clicking on edit text, and setting the link in the same way as the icon.
  • Adding relevant links throughout your content helps search engines discover your web pages.
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Adding a Blog to Your Website

  • Blogs are a popular way to attract more visitors and potential customers.
  • If your default template website doesn't include a blog, you can easily add one.
  • In the left-hand side menu, click on the start blogging icon and then click on the add Now button.
  • Select the default option and click on get started to create a blog section on your site.
  • You can create your first blog post by clicking on the create a post option and adding a title, copy, and other elements.
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Optimizing Your Blog Post for Search Engines

  • Add a category to your blog post to make it easy for visitors to search through them and for search engines to index them.
  • Click on the SEO option to update the page title, add targeted keywords, or change the URL to make it search engine friendly.
  • Click on the publish button to publish your blog post.
  • To access your blog, click on the page section in the top menu.
  • Delete sample blog posts added by Wix by clicking on one of the posts, selecting manage posts, and moving the post to the trash.
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Creating More Blog Posts

  • To add more blog posts, repeat the process of creating a post, adding content, and optimizing it for search engines.
  • Visitors can use the search box to search through your blog posts.
  • Preview your blog post and search box by clicking on preview in the Wix editor.
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Installing Apps on Your Website

  • You can install apps on your website to extend its capabilities.
  • There are over 300 apps to choose from, including social networking applications, marketing tools, and analytics.
  • Most apps on Wix are free and can be installed in just a few clicks.
  • You can browse for apps from the main window or use the navigation menu to find more details about an app.
  • To install an app, simply click on the "add to site" button.
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Managing Apps on Your Website

  • To manage your apps, click on the "add apps" icon and then click on "manage apps" at the bottom of the panel.
  • This will show you which apps are currently running on your site.
  • You can click on the three dots next to an app for further options, such as deleting it or rating it.
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Using the Undo Button and Site History

  • The undo button on the main toolbar of your editor allows you to reverse back to an earlier action.
  • To revert to a previous version of your site, click on "site" in the top-level menu and choose "site history" from the drop-down menu.
  • You can view and restore previous versions of your site from the site history page.
  • To revert back to a previous version, click on the arrow next to it and then click on "restore".
  • Make sure to close any other tabs where your site is being edited before clicking on "restore" and then "edit".
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Optimizing Your Website for Google

  • You can optimize your website to be found on Google using the Wix SEO wizard.
  • From the top navigation bar, click on "settings" and then "get found in Google".
  • Answer a series of three simple questions about your business name, location, and keywords.
  • Wix will then provide a checklist of actions you need to complete to optimize your website.
  • Tasks may include setting the title and description of your home page for search results.
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Connecting your website to a personalized domain name

  • By default, a free Wix website comes with a predefined web address, but it is recommended to connect your site to a personalized domain name.
  • Connecting your site to a personalized domain name helps searchers find your business on Google.
  • Although this is a premium feature, it is a key factor in improving online visibility.
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Optimizing each page of your site

  • If you have knowledge in SEO, you can bypass the Wix SEO wizard and optimize your pages manually.
  • In the Wix editor, you can update the page title and description without relying on suggestions.
  • The advanced SEO tab provides access to more SEO options, such as using data markup and other tags.
  • Integrating keywords within the content of your pages is important for SEO success.
  • Don't overlook SEO as it plays a crucial role in the success of your website.
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Using a custom domain name for your website

  • Upgrading your Wix account to a Premium plan allows you to use a custom domain name for your website.
  • With a Premium plan, you can connect your site to a free custom domain and remove ads from Wix.
  • You can also connect to popular third-party software like Google Analytics.
  • Monthly plans start at a reasonable price, and transferring an existing domain to Wix is a simple process.
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Publishing and unpublishing your site

  • Publishing your site is easy, and it will be live on the internet within seconds.
  • You can share your site with others using the provided web address.
  • If you need to make changes or are not ready to publish, you can easily unpublish your site.
  • To unpublish, go to the website settings in your Wix dashboard and click on the unpublished link.
  • Unpublishing your site will prevent visitors from accessing it.
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Section 1: On-Page SEO Strategy

  • On-page SEO stands for on-page search engine optimization.
  • On-page SEO is the practice of fine-tuning the content of a web page to rank higher in search engines for targeted keywords and improve user experience.
  • On-page SEO focuses on tweaking visible content such as headers, paragraphs, and images, as well as the HTML code behind them.
  • On-page SEO can be done by any website owner, even beginners.
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Section 2: Importance of On-Page SEO

  • On-page SEO is a crucial part of your marketing strategy.
  • Content containing keywords relevant to a search query is deemed more relevant and likely to rank higher.
  • Repeating keywords excessively can result in poor customer experience and not help with rankings.
  • Google evaluates the relevance of a page based on various elements, not just keywords.
  • Google's algorithm assesses if a page contains other relevant content beyond the keyword, such as pictures, videos, or lists.
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Section 3: Optimizing Web Page Components

  • Optimizing the URL of your web page is important for search engines and visitors.
  • Clear and concise URLs that include targeted keywords can influence rankings.
  • Only use this technique for new pages and avoid changing existing URLs.
  • The title tag, also known as the meta title, appears in search results and when shared on social media.
  • Creating an effective meta title involves making it unique, between 50-60 characters long, and including targeted keywords and location.
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Section 4: Meta Description

  • The meta description is the snippet of copy below the page title in search results.
  • It describes the content of the page and is an HTML element that needs to be updated via a content management system.
  • Updating the meta description is as easy as updating the meta title.
  • The meta description should accurately describe the page's content and entice users to click through.
  • It is located in the same location as the meta title in the HTML code of the page.
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Crafting a Meta Description

  • A well-crafted meta description can entice searches to click through to your website.
  • Keep the description under 150 characters to avoid being cut off by Google.
  • Include targeted keywords to have them bolded in the description.
  • Add a call to action, such as "find out more" or "claim your coupon now."
  • Use power words that can emotionally influence searches.
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Importance of Headings and Subheadings

  • Headings and subheadings break down content into logical sections.
  • They make it easier for readers and search engines to understand the page's topic.
  • Include headings and subheadings to improve the overall structure of the page.
  • Use HTML elements, such as H1, H2, H3, etc., to format headings and subheadings.
  • Stick to the hierarchy of headings, with H1 being the most important and H6 being the least important.
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Relevance of Written Content

  • Use a keyword research tool to find out what people are searching for.
  • Identify geo-specific keywords for your local market.
  • Incorporate relevant and popular keywords into your content.
  • Ensure the content looks natural and not keyword-stuffed.
  • Use your keyword research findings to craft page titles, URLs, and headings.
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Unique Content and Avoiding Plagiarism

  • Write unique content that is specific to your business.
  • Avoid copying and pasting content from other sources.
  • Google already knows if content exists elsewhere, and copying it won't work.
  • Create original content that provides value to your audience.
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Optimizing Content

  • Ensure grammar and spelling are correct.
  • Use a free online spell checker or Grammarly.
  • Make content easily readable and exclude jargon.
  • Conduct a readability test to assess readability.
  • Include images to highlight important information and trigger emotional reactions.
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Optimizing Images

  • Avoid using stock imagery, especially free ones.
  • Use high-quality images that are not too heavy.
  • Reduce image size using an online image optimizer tool like Optimizilla.
  • Add an alt tag to every image for better rankings.
  • Use the SEO minion Chrome extension to check for missing alt tags.
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Using Google Vision AI Tool

  • Use the Google Vision AI tool to select relevant pictures for your page.
  • Find out how Google sees pictures and their accuracy.
  • Include images with recognizable local sites or landmarks.
  • Improve accuracy and consistency of your business NAP (name, address, phone number) listed on the web.
  • Add NAP information to your website footer and optimize it using local schema markup.
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Implementing Local Schema Markup

  • Use the schema markup generator tool on technicalseo.com to create your local schema markup code.
  • Fill in the fields with your business information and copy the generated code.
  • Paste the code into the HTML head of your pages.
  • Verify the implementation using the Google Rich result test tool.
  • FAQs can improve on-page optimization.
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Adding FAQs to Your Page

  • Adding FAQs to your page improves the customer experience and helps them make informed decisions.
  • FAQs also improve your visibility on Google and make your page more relevant for targeted keywords.
  • FAQs can be included directly in search results, giving your business more prominence.
  • Use the schema tool generator to add FAQs to your page and make them visible to viewers.
  • Wait for Google to crawl your page and add your FAQs to the search results.
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Using Google Reviews

  • Google reviews help your Google listing rank on Google Maps and can be valuable assets for your web pages.
  • Add relevant reviews to the right pages to make them keyword-rich and unique.
  • Scroll through your Google business profile to find reviews containing keywords you are targeting.
  • Add these relevant reviews to your page to enhance its content.
  • Adding reviews improves the visibility and credibility of your page.
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External and Internal Links

  • There are three types of links: backlinks, external links, and internal links.
  • Backlinks are links from other websites pointing to your website.
  • External links on your page provide additional context and show your page as a reliable source of information.
  • Internal links connect the pages of your website and help Google understand its structure and hierarchy.
  • Using the right anchor text for internal links tells Google what the linked page is about.
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Monitoring Your Progress

  • Use an analytics tool like Google Analytics to monitor the progress of your optimization efforts.
  • Check if your page is receiving more traffic and where this traffic is coming from.
  • An increase in organic visits indicates that your optimization is working.
  • Check the data once or twice a month, as SEO takes time to show results.
  • By implementing these strategies, you will soon see the benefits and drive more customers to your business.

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