How To Market a "Boring" Business

Last updated: Jun 24, 2023

This video is about how to market a "boring" business by finding what makes you stand out, conducting competitor research, and leveraging current trends outside of your industry.

This video by Exposure Ninja was published on Apr 5, 2023.
Video length: 13:23.

This video from Exposure Ninja discusses how to market a "boring" business.

The video emphasizes that boring businesses have a unique opportunity to stand out because most of their competitors aren't trying to do so. The key is to figure out what makes the business unique and find the best way to communicate that to customers. The video also highlights the importance of competitor research and staying up-to-date with current trends outside of the industry.

By targeting specific audiences and producing tailored content, boring businesses can position themselves as the best option for their customers.

  • Identify what makes your business unique and communicate it in your marketing.
  • Research your competitors and find ways to differentiate yourself.
  • Engage with customers to understand their preferences and use their insights to refine your marketing strategy.
  • Stay updated on current trends and create targeted content or campaigns based on them.
  • Understand your audience and communicate your product or service in simple terms.
  • Utilize effective email marketing strategies to build relationships with customers.
  • Create valuable content to attract backlinks, improve search engine rankings, and convert visitors into leads.

How To Market a "Boring" Business - YouTube

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Finding What Makes You Stand Out

  • Start by figuring out what makes your business unique.
  • Communicate this unique selling point in your marketing.
  • Understand what sets you apart from your competitors.
  • Lean into your unique selling point to attract customers.
  • Identify where your target audience spends their time and focus your marketing efforts there.
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Competitor Research

  • Search for your target keywords and analyze the search results.
  • Take note of the unique selling points emphasized by your competitors.
  • Consider ways to differentiate yourself from your competitors, such as offering additional features or benefits.
  • Explore opportunities to get featured in industry publications or websites.
  • Look for trends and popular content in your industry to piggyback on.
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Talking to Customers

  • Engage with your customers to understand what they value about your business.
  • Ask for feedback and ideas for interesting hooks or marketing angles.
  • Highlight customer preferences or unique features in your marketing.
  • Use customer insights to refine your unique selling proposition.
  • Consider customer testimonials or reviews as part of your marketing strategy.
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How To Market a "Boring" Business - YouTube

Leveraging Current Trends

  • Look for trends outside of your industry that align with your business.
  • Create targeted content or marketing campaigns based on these trends.
  • Identify specific audiences with specific problems and tailor your content to address their needs.
  • Highlight how your product or service solves a specific problem or meets a specific demand.
  • Position yourself as the best option for customers within a specific niche.
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Understanding Your Audience

  • Boring businesses need to understand their product or service well enough to communicate it in simple terms to their audience.
  • Customers of boring businesses may be clueless about the product or service, so targeting their questions can attract traffic.
  • Creating content that provides valuable information and links to products or services can attract potential customers.
  • Finding a balance between knowledgeable customers and uneducated customers is important.
  • Avoid using complicated wording and technical terminology that may confuse customers.
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Effective Email Marketing

  • Mailing lists are important for building relationships with customers over time.
  • Sending tailored, specific emails to customers can help build familiarity and advocacy.
  • Researching the audience and competitors can enhance the effectiveness of email marketing.
  • Identifying specific interests of the audience and incorporating them into emails can improve open and click-through rates.
  • Using emails to share the client's knowledge and passion can engage the audience.
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Creating Valuable Content

  • Producing the best content in the industry can attract backlinks from publications, driving referral traffic to the website.
  • Adding amazing content to the website can also improve search engine rankings.
  • Boring businesses often neglect creating valuable content because they think they are too boring.
  • Effort put into creating content can give a competitive advantage over businesses that have given up.
  • Not all website visitors are ready to buy immediately, so converting them into leads can increase the chances of future sales.
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Section 1: Creating top of funnel content

  • Top of funnel content is effective for businesses targeting customers who are getting ready to start their own business.
  • By identifying current trends and refining existing content, businesses can attract more organic traffic.
  • For example, a blog about starting an Etsy shop can be optimized and updated with current data and FAQs to increase traffic.
  • Include links to service pages and other relevant information to guide readers to take the desired action.
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Section 2: Targeting low-volume keywords and niche markets

  • Boring businesses should not be afraid to target low-volume keywords as long as they address the problems they solve.
  • Tools like SEMrush may not always accurately reflect search volume for lower volume keywords.
  • Focus on niche markets to create specialized content that resonates with a specific audience.
  • For example, a business providing AI chatbots to charities created an ebook specifically for the charity niche, resulting in a dozen leads from a small event.
  • Generic content may not have the same impact as content tailored to a specific niche.
  • Address objections and uncertainties that potential customers may have through content that provides clear information and overcomes barriers.

Watch the video on YouTube:
How To Market a "Boring" Business - YouTube

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