How to Master On-Page SEO with Kyle Roof

Last updated: Jun 5, 2023

The video by Niche Pursuits is a master class in on-page SEO with Kyle Roof, who is an on-page SEO master and founder of internetmarketing.gold and pop page optimizer pro, where he discusses the three most important types of search terms, how to research which terms to use, and how to use supporting content to rank for main search queries.

The video is a podcast interview with Kyle Roof, an on-page SEO expert, discussing how to master on-page SEO.

Kyle is the founder of an SEO agency, internetmarketing.gold, and the on-page SEO software tool, Pop Page Optimizer Pro.

The interview covers the three most important types of search terms and where to place them on a page, how to research which terms to use, supporting content, internal linking, and using it to rank main search queries.

They also touch on building links and dive into two different URLs on Spencer's website, giving recommendations on what to do and the order of operations. Kyle offers a 15% discount on Pop Page Optimizer Pro for the audience.

  • Kyle Roof is an on-page SEO master and founder of internetmarketing.gold and pop page optimizer pro.
  • The video is a master class in on-page SEO.
  • Kyle discusses the three most important types of search terms, how to research which terms to use, and how to use supporting content to rank for main search queries.
  • The interview also includes a deep dive on several URLs from Spencer's website.
  • Primary search terms are the most important and should be placed in the title tag, H1 tag, and URL.
  • Secondary search terms are less important and should be placed in the H2 and H3 tags, as well as in the body of the content.
  • Tertiary search terms are the least important and should be placed in the body of the content.
  • On-page SEO has the biggest impact on search engine optimization.
  • There are three types of search terms: navigational, informational, and transactional.

How to Master On-Page SEO with Kyle Roof - YouTube

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Introduction

  • Kyle Roof is an on-page SEO master and founder of internetmarketing.gold and pop page optimizer pro.
  • The video is a master class in on-page SEO.
  • Kyle discusses the three most important types of search terms, how to research which terms to use, and how to use supporting content to rank for main search queries.
  • The interview also includes a deep dive on several URLs from Spencer's website.
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The Three Most Important Types of Search Terms

  • Kyle explains the three most important types of search terms: primary, secondary, and tertiary.
  • Primary search terms are the most important and should be placed in the title tag, H1 tag, and URL.
  • Secondary search terms are less important and should be placed in the H2 and H3 tags, as well as in the body of the content.
  • Tertiary search terms are the least important and should be placed in the body of the content.
  • Kyle emphasizes the importance of placing search terms in the right places on the page.
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Researching Which Terms to Use

  • Kyle discusses how to research which terms to use on your page.
  • He explains the importance of using tools like Google Keyword Planner and Ahrefs to find relevant search terms.
  • Kyle also recommends using "People Also Ask" (PAA) terms to find related search terms.
  • He emphasizes the importance of choosing search terms that are relevant to your content and have a high search volume.
  • Kyle also discusses the importance of using supporting content to rank for main search queries.
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How to Master On-Page SEO with Kyle Roof - YouTube

Using Supporting Content to Rank for Main Search Queries

  • Kyle explains what supporting content is and how to use it to rank for main search queries.
  • He recommends creating content that is related to your main search query and linking to it from your main content.
  • Kyle emphasizes the importance of structuring your supporting content properly and using internal linking to boost its relevance.
  • He also discusses the importance of using images and videos in your supporting content.
  • Kyle recommends using supporting content to target long-tail search queries and to provide additional value to your readers.
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Links and Page Optimization

  • Kyle briefly touches on the importance of links and which pages to build links to.
  • He emphasizes the importance of optimizing your page for both users and search engines.
  • Kyle recommends using tools like pop page optimizer pro to analyze your page and identify areas for improvement.
  • He also discusses the importance of testing and tweaking your page to improve its performance.
  • Kyle offers a 15% discount on pop page optimizer pro for Niche Pursuits audience.
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Importance of On-Page SEO

  • On-page SEO has the biggest impact on search engine optimization.
  • Backlinks are important, but on-page SEO can reduce the need for them.
  • You have complete control over your own site and what you put on it.
  • On-page SEO is evergreen and can maximize the value of your content.
  • Google is an algorithm and needs a map to understand your content.
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Types of Search Terms

  • There are three types of search terms: navigational, informational, and transactional.
  • Navigational search terms are used to find a specific website or page.
  • Informational search terms are used to find information on a topic.
  • Transactional search terms are used to find a product or service to purchase.
  • It's important to understand which type of search term your content is targeting.
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Researching Search Terms

  • Keyword research tools can help you find search terms to target.
  • Long-tail keywords are often easier to rank for and can bring in more targeted traffic.
  • It's important to consider search volume, competition, and relevance when choosing search terms.
  • Using supporting content, such as subheadings and images, can help your content rank for multiple search terms.
  • It's important to optimize your content for user intent, not just search engines.
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Optimizing On-Page Elements

  • Title tags, meta descriptions, and header tags are important on-page elements to optimize.
  • Title tags should be concise and include your target search term.
  • Meta descriptions should be compelling and include a call to action.
  • Header tags should be used to structure your content and include your target search term.
  • It's important to use internal linking to help search engines understand the structure of your site.
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Understanding Important Terms

  • Google looks for three types of terms: target keyword, variations of the keyword, and close synonyms
  • Contextual terms give meaning and context to what you're talking about
  • Google looks for these terms on the page
  • Google assigns a weight or importance score to different areas on the page
  • Important terms should be placed in the most important areas
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Important Areas on the Page

  • The top four places to put a keyword are in the title tag, H1 tag, content on the page, and URL
  • Putting the target keyword in these four places covers half of SEO
  • These areas have been the most important for years and will continue to be
  • Google updates focus on the fringe where people are trying to cheat
  • The middle of the bell curve, where on-page SEO sits, is unlikely to change for quite some time
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Researching Keywords

  • Use keyword research tools to find relevant keywords
  • Look for keywords with high search volume and low competition
  • Consider the searcher's intent when choosing keywords
  • Use supporting content to rank for main search queries
  • Supporting content should be related to the main topic and provide additional value to the reader
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Optimizing Content

  • Use the target keyword in the first 100 words of the content
  • Include variations of the keyword throughout the content
  • Use contextual terms to give meaning and context to the content
  • Use internal linking to connect related content on your website
  • Use external linking to high-quality sources to provide additional value to the reader
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Using Title Tag and H1

  • Google prefers when the title tag and H1 are the same.
  • Pages with the same title tag and H1 perform better than those that try to be crafty.
  • Google cannot read and look at content, so it needs to be obvious what the page is about.
  • Strongest places to put keywords are in the title tag, H1, and other important places.
  • Do not change the URL of an established page that is ranking and bringing in traffic.
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Differences in SEO Terms

  • LSI, TF-IDF, entities, and semantically related terms are all similar and give about the same results.
  • Entities are more noun-based and include person, place, object, event, and organization.
  • Using entities on a page does not help with ranking but can help with indexing and categorizing content.
  • Use the tool that you like best for SEO research.
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Types of Search Terms

  • There are three types of search terms: navigational, informational, and transactional.
  • Navigational search terms are used to find a specific website or page.
  • Informational search terms are used to find information on a topic.
  • Transactional search terms are used to find a product or service to purchase.
  • Research which type of search term is most important for your page and optimize accordingly.
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Supporting Content for Main Search Queries

  • Supporting content is content that supports the main search query of a page.
  • Supporting content can include images, videos, and other media that help explain the main topic.
  • Supporting content should be related to the main topic and provide value to the user.
  • Use internal linking to connect supporting content to the main page and improve user experience.
  • Supporting content can help improve the overall quality of a page and increase its chances of ranking well.
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Grouping of On-Page SEO

  • LSI or contextual terms are important for ranking
  • Pages with more term frequency in specific areas rank better
  • 80/20 rule applies to keyword research tools
  • Comparing tools in an excel sheet is a simple way to determine which to use
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Group A: Most Important On-Page SEO Factors

  • Title tag, H1, and paragraph are crucial
  • Keyword placement throughout the page is important
  • URL structure should include the target keyword
  • Meta description should be compelling and include the target keyword
  • Image optimization with alt tags and file names
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Group B: Next Most Important On-Page SEO Factors

  • H2, H3, and H4 tags are important subheadings
  • Anchor text is a strong signal for ranking
  • Clickable text on a page should include target keywords or variations
  • Table of contents is an easy way to include anchor text
  • Next and previous links can also include keywords
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Group C and D: Less Important On-Page SEO Factors

  • Bold, italics, and image optimization have a slight impact
  • Schema and open graph are important for higher levels of SEO
  • Product schema and expertise, authoritativeness, and trustworthiness schema are important
  • Schema may not directly impact ranking, but can help maintain rankings
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Recap of On-Page SEO Factors

  • Group A includes the most important factors
  • Group B includes subheadings and anchor text
  • Group C and D have less impact on ranking
  • LSI or contextual terms are important for ranking
  • Keyword research tools can be compared in an excel sheet
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Choosing Target Keywords

  • Google shows what it likes and doesn't hide the ball.
  • Look at the titles that Google presents when you search for a keyword.
  • Majority of the titles have gone one way or the other.
  • Google rewriting titles is a gold mine to know what Google wants.
  • Look at the titles that are there and see if Google has rewritten them.
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Using Supporting Content

  • Getting variations in other sections is a great idea.
  • Target keyword should be in four places.
  • Grab some variations and throw them in H2s and H3s.
  • Have some anchor text to direct people around the page.
  • Pages that are semantically related will rank for more keywords.
  • Grab some people also ask questions and put them on the page.
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Using People Also Ask Questions

  • Pick up those featured snippets or people also ask from those questions.
  • Turn your keyword into a question with who, what, when, where, why.
  • Use the exact question or reframe it as a topic.
  • Unquestion the question and use it as an issue.
  • Answer the questions and build your page out of it.
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Conclusion

  • Google shows what it likes and doesn't hide the ball.
  • Use supporting content to rank for main search queries.
  • Pages that are semantically related will rank for more keywords.
  • Grab some people also ask questions and put them on the page.
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Using People Also Ask Questions

  • Include People Also Ask questions in your article if it makes sense and doesn't distract from your sales pitch.
  • If the questions don't fit, create separate pages for them and link them together.
  • Create question-answer pages in groups of 5-7, interlink them, and link them to one target page only.
  • Pages with zero search volume are fantastic because they're easy to rank for without any SEO.
  • Interlinking pages creates a little engine of good on your own site and raises the authority of your site.
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Structuring Supporting Articles

  • Don't overthink the structure of supporting articles.
  • Answer the question and put it up quickly without SEO, but make sure the question is in the title tag and H1.
  • Gain keywords from Google without SEO to avoid relying on Google's blessing.
  • Put out content that Google will trust you immediately without any SEO to raise your authority.
  • Build out content to build a moat around your site and decrease volatility for long-term growth.
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Zero Search Terms

  • Zero search terms are keywords that have no search volume.
  • Use Google's Keyword Planner to find zero search terms.
  • Zero search terms are great because they're easy to rank for without any SEO.
  • Ranking for zero search terms can bring in traffic and raise the authority of your site.
  • Use zero search terms to create question-answer pages and interlink them to raise the authority of your site.
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Using Supporting Articles to Raise Site Authority

  • Supporting articles can raise the authority of your site by interlinking them and linking them to one target page only.
  • Creating supporting articles can build a moat around your site and decrease volatility for long-term growth.
  • Put out content that Google will trust you immediately without any SEO to raise your authority.
  • Use zero search terms to create question-answer pages and interlink them to raise the authority of your site.
  • Interlinking pages creates a little engine of good on your own site and raises the authority of your site.
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Keyword Research

  • Turning keywords into questions can yield more results.
  • Tools may show zero results for certain search terms, but it's unlikely that no one is searching for them.
  • Pages can rank for multiple keywords, not just one.
  • Don't worry too much about low search volume keywords.
  • Avalanche theory involves building content to support target pages and moving up tiers of authority.
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Case Study

  • Started a site from scratch with no backlinks.
  • Chose a competitive niche (CBD) to prove that it can be done.
  • Used keyword research and tiered content to build authority.
  • Getting more impressions than clicks, but still seeing success.
  • Posts content that ranks on page one or two within a week.
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Link Building

  • Links should be built to supporting pages to juice up the entire engine.
  • Links will still pass juice up to the target page.
  • Building links to specific pages is less important as long as they hit one of the supporting pages.
  • Building links to supporting pages is less risky than building them directly to target pages.
  • Being risk adverse is important, especially for clients in sensitive industries like banking.
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Conclusion

  • Keyword research, tiered content, and link building to supporting pages can help build authority and improve rankings.
  • Low search volume keywords shouldn't be ignored.
  • Starting a site from scratch with no backlinks is possible with the right strategy.
  • Being risk adverse is important, especially for clients in sensitive industries.
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Importance of Supporting Pages

  • Supporting pages are important for directing links and traffic away from target pages.
  • Target pages are difficult to change, so it's important to protect them.
  • Links should be directed to supporting pages instead of target pages.
  • It's important to prioritize safety when it comes to on-page SEO.
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Live Examples

  • Two pages will be analyzed using the Pop Page Optimizer tool.
  • The tool provides a report with important terms ranges for different sections of the page.
  • Important terms should be within the specified range for each section.
  • Low and slow changes should be made to pages that are already ranking well.
  • It's important to keep an eye on variations of keywords and adjust accordingly.
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Optimizing Page Titles

  • The page title is one of the most important places for keywords.
  • Important terms should be within the specified range for the page title.
  • It's important to use variations of keywords in the page title.
  • Google can change the preferred term, so it's important to keep an eye on variations.
  • Quarterly check-ins can help ensure that the page title is still optimized.
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Optimizing Subheadings and Main Content

  • Subheadings and main content are also important places for keywords.
  • Important terms should be within the specified range for subheadings and main content.
  • It's important to use variations of keywords in subheadings and main content.
  • Pop Page Optimizer provides suggestions for contextual terms to use.
  • Low and slow changes should be made to subheadings and main content.
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Importance of Including 'Lawn' in Title

  • Google's preference for certain terms can change over time.
  • Adding the term 'lawn' to the title can improve search engine ranking.
  • Leaving the title tags as they are and adding 'lawn' with a pipe or colon is a good option.
  • Adding 'lawn' is not necessary but can be helpful.
  • The search engine title and page are the two spots where adding 'lawn' can be beneficial.
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Using Supporting Content to Improve Ranking

  • Changing the search term to 'how to level a backyard' can improve the score.
  • Content prompts from competitors can be used as examples for creating supporting content.
  • Related keywords can also be used to create supporting content.
  • Creating a silo with supporting pages and linking them together can improve ranking.
  • Be careful not to use the target keyword too much to avoid cannibalization issues.
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Working on Supporting Pages

  • Creating supporting pages for related topics can improve ranking.
  • Using concepts like manually or low cost can be used to create supporting content.
  • Building a silo with supporting pages and linking them together can improve ranking.
  • Related questions can be used to create supporting content.
  • Avoid using the target keyword too much to avoid cannibalization issues.
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Importance of Avoiding Cannibalization Issues

  • Using too many similar keywords can lead to cannibalization issues.
  • Related keywords and questions can be used but should be tweaked to avoid cannibalization issues.
  • Each supporting page should have its own unique focus to avoid cannibalization issues.
  • Using too many similar keywords can lead to confusion for search engines and users.
  • Creating unique supporting content can improve ranking and avoid cannibalization issues.
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Researching Search Terms

  • Check if terms are related to primary keyword.
  • Search for secondary keywords and see if new pages come up.
  • If same sites come up, they are secondary and can be won on target page.
  • If new pages come up, they need a separate page.
  • Use Google for research, no fancy tools needed.
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Optimizing Content

  • Check subheadings and main content for keyword density.
  • If on low end, add sections to get numbers up.
  • Push numbers towards middle range.
  • Supporting content is biggest gap, other factors are secondary.
  • Give 6 weeks for keyword research, linking articles, and webmaster issues.
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Targeting Affiliate Keywords

  • Target keyword is "best outdoor ping pong table".
  • Score on report is relative to how well recommendations are followed.
  • Score for ping pong table tag page is 30.2, more work needed.
  • Opportunity to add phrases in search engine title and page title area.
  • Competitors have names with keywords or variations, but not necessary to stress about.
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Conclusion

  • Researching search terms and optimizing content are important for on-page SEO.
  • Supporting content is crucial for ranking.
  • Targeting affiliate keywords requires attention to detail in titles and phrases.
  • Following recommendations and giving time for optimization is key.
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Types of Search Terms

  • There are three types of search terms: informational, navigational, and transactional.
  • Informational search terms are used to find information on a topic.
  • Navigational search terms are used to find a specific website or page.
  • Transactional search terms are used to make a purchase or take an action.
  • It's important to understand which type of search term your target audience is using.
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Researching Search Terms

  • Use keyword research tools to find search terms related to your topic.
  • Look at search volume and competition to determine which terms to target.
  • Consider the intent behind the search term and whether it aligns with your content.
  • Use long-tail keywords to target specific, niche topics.
  • Look at the search results for your target term to see what type of content is ranking.
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Supporting Content

  • Supporting content is additional content on your page that supports your main search query.
  • Use subheadings to break up your content and target additional search terms.
  • Include images, videos, and other multimedia to enhance your content.
  • Use internal linking to connect your supporting content to your main content.
  • Consider using schema markup to provide additional context to search engines.
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Optimizing Main Content

  • Make sure your main content includes your target search term.
  • Use variations of your target search term throughout your content.
  • Include your target search term in your page title, meta description, and URL.
  • Write high-quality, engaging content that provides value to your audience.
  • Consider the length of your content and aim for a word count that is competitive with other top-ranking pages.
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Approaching On-Page SEO

  • Two different approaches to using the pop report: high-level vs. command+f
  • Looking at subheadings first to get better accounts
  • Building out sections and adding content before doing an SEO edit
  • Outlining the page is mission critical for better content
  • Small SEO edit at the end to give the algorithm the math it needs
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Supporting Content

  • Creating content within our tier
  • Adding a term within the title and spending time on supporting content
  • Creating supporting pages for related keywords
  • Getting into cost-benefit analysis for products
  • Using brand names as H2s and H3s for affiliate pages
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Related Keywords

  • Related keywords often include brand names
  • Brand names can be used as H2s and H3s for optimization
  • Optimizing for "best" keywords can be won easily
  • Expert knowledge can be used to exclude certain products from buying guides
  • Using expert knowledge can improve the quality of content
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Content Quality

  • Reports are not meant to detract from readability, but to understand the math behind topics Google needs to see addressed
  • Outlining the page and writing from that perspective leads to better content
  • Creating content without outlining leads to a god-awful mess for humans and Google
  • Supporting content can improve the quality of the main page
  • Quality content is important for both humans and Google
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Importance of Supporting Content

  • On-page SEO is all about supporting content.
  • Missing a brand or important keyword can be addressed by doing a separate article or negative review.
  • Linking to another page on your site with anchor text can help win on that page.
  • Supporting content is almost your best friend in on-page SEO.
  • It takes about two to three months to see gains in on-page SEO.
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Page Optimizer Pro

  • Page Optimizer Pro is an on-page tool that helps with content prompts and related searches.
  • It focuses solely on on-page SEO for target pages.
  • It is priced in a way that allows users to still use other tools for more comprehensive SEO.
  • It is better than all other on-page SEO tools combined.
  • It is constantly updated to stay on top of Google's algorithm.
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Using Pop to Win on Page

  • Going through top-level pages is the way to go.
  • Supporting pages that take off can be optimized further and built out.
  • Pop can be used to go after keywords and optimize supporting pages.
  • It is important to constantly run tests to ensure accurate information.
  • Pop offers a discount for listeners to take advantage of.
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Conclusion

  • On-page SEO is all about supporting content and using tools like Page Optimizer Pro to optimize target pages and supporting content.
  • It takes time to see gains in on-page SEO, but it is worth the effort.
  • Pop is a great tool for on-page SEO and offers a discount for listeners.
  • Constantly running tests and staying on top of Google's algorithm is important for accurate information.
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Important Concepts in On-Page SEO

  • Search terms often have more searches than what is shown.
  • Opportunities for optimization are endless.
  • Google shows what it likes, so don't try to teach it something new.
  • Pop is not necessary for success, but it can provide more information for optimization.
  • Target keyword goes in group A, variations in group B, and supporting pages are built out.
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The Google Blessing

  • People often blame Google for their drop in rankings, but it can be a blessing in disguise.
  • Ranking for a keyword that is not relevant can be detrimental in the long run.
  • Google's algorithm is constantly changing, so it's important to adapt and optimize accordingly.
  • Google's changes can also provide new opportunities for ranking.
  • It's important to focus on providing value to users rather than just optimizing for search engines.

Watch the video on YouTube:
How to Master On-Page SEO with Kyle Roof - YouTube

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