How to Outrank Your Competitors on the Google Map Pack: Uncover Their Secret Keywords!

Last updated: Jun 21, 2023

The video is about using a tool called ahrefs to spy on competitors and uncover their secret keywords in order to outrank them on the Google Map Pack.

The video is about how to outrank competitors on the Google Map Pack by uncovering their secret keywords. The speaker recommends using a tool called Ahrefs to spy on competitors and see what keywords they rank for in the Map Pack. The speaker demonstrates how to use Ahrefs to find keywords that competitors rank for in the Map Pack that the user's listing doesn't. The video provides step-by-step instructions on how to use Ahrefs to refine the list of keywords and target them to improve online visibility.

  • Local business owners aim to show their Google listing in the map pack results for as many keywords as possible.
  • Uncovering competitors' secret keywords through tools like ahrefs can help businesses identify which keywords to target beyond the ones they already rank for.
  • Ahrefs can be used to list all the keywords competitors are ranking for in organic search results which the business is not, and refine the list further by excluding competitors' brand names.

How to Outrank Your Competitors on the Google Map Pack: Uncover Their Secret Keywords! - YouTube

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Importance of Uncovering Competitors' Secret Keywords

  • Getting your Google listing to show in the map pack results for as many keywords as possible is the main aim for any local business owner.
  • Spying on your competitors to see what keywords they rank for in the map pack and you don't is the answer to which keywords you should be going after beyond the ones you are already ranking for.
  • A tool called ahrefs can be used to uncover competitors' secret keywords.
  • Ahrefs provides invaluable data and information that can be used to improve online visibility.
  • Ahrefs is not a free tool, but it is recommended for those serious about growing their business or becoming an SEO professional.
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Using Ahrefs to Uncover Competitors' Secret Keywords

  • Log into ahrefs and enter your website address in the main field.
  • Click on the option called Content Gap from the left-hand side menu.
  • List each of your competitors' websites links in the empty fields.
  • Click on Show Keywords to list all the keywords these plumbers' websites are ranking for in organic search results which your website doesn't.
  • Download the keyword list by clicking on the Export option and clean up the data so you're left with a raw list of keywords.
  • Select the Keyword Explorer option, import your keyword list, and make sure your default country is selected.
  • Click on the sub-feature drop-down option and select the Local Pack option, then click on Apply and finally click on Show Results.
  • You can refine the list further by excluding your competitors' brand names as there would be no point trying to rank for them.
  • You should now have a clean list of keywords you can target, which includes information such as how difficult it is to rank for them and the estimated monthly search volume.

Watch the video on YouTube:
How to Outrank Your Competitors on the Google Map Pack: Uncover Their Secret Keywords! - YouTube

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