How to Rank #1 in Google (St Louis Emergency Dentist) | #2

Last updated: Jul 1, 2023

The video is about how to improve the SEO performance of a local business by analyzing the search results, improving the content and structure of their website, and strategically using keywords to rank higher on Google for a specific keyword.

This video by Nathan Gotch was published on Jun 28, 2022.
Video length: 17:25.

The video is about how to rank for a local keyword, specifically "emergency dentist st louis," on Google.

The speaker uses SEMrush to analyze the current search results and identifies the competition and potential opportunities. They then take a random business currently ranking on page 3 and walk through how to improve their SEO performance to ultimately get to the first page of Google. The speaker suggests increasing the amount of content on the page and placing the keywords in critical spots such as the title and meta description.

They also advise against including a phone number in the meta description or title.

  • The video focuses on improving the SEO performance of a local business for the keyword "emergency dentist st louis".
  • Manually analyzing the search results is important, as Google is showing a local pack for this keyword.
  • Improving the content and structure of a website is important for SEO performance, including optimizing the title, meta description, and headings.
  • Organic CTR and URL structure are important ranking factors, and page speed and user experience should be optimized.
  • Creating high-quality, relevant content and using internal and external linking can attract backlinks and improve the user experience.
  • Surfer can be used as a tool to optimize content and improve Surfer score.
  • Link building with relevant anchor text can push rankings up.
  • Using common sense and experience to make adjustments to competitors' SEO strategies is important.
  • Driving links directly to the page with relevant anchor text can get a final push into the top three or five.

How to Rank #1 in Google (St Louis Emergency Dentist) | #2 - YouTube

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Introduction

  • The video is about improving the SEO performance of a local business.
  • The keyword being focused on is "emergency dentist st louis".
  • The video will analyze the search results and improve the content and structure of a website.
  • The goal is to rank higher on Google for the specific keyword.
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Analyzing the Search Results

  • Manually analyzing the search results is important.
  • Google is showing a local pack for this keyword.
  • It will be challenging to dominate both the organic and local pack results.
  • Keyword-rich domains and reviews are important factors for ranking.
  • There are opportunities to take advantage of SERP features.
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Improving the Website

  • The website being analyzed is thin on content.
  • Increasing the amount of content on the page is important.
  • The detailed plugin can help analyze the structure of the page.
  • The keyword should be placed in critical spots, such as the title and meta description.
  • The exact variation of the keyword is not in the title, but it is in the meta description.
  • A phone number should not be included in the meta description or title.
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How to Rank #1 in Google (St Louis Emergency Dentist) | #2 - YouTube

Conclusion

  • Improving the content and structure of a website is important for SEO performance.
  • Keyword-rich domains and reviews are important factors for ranking.
  • Manually analyzing the search results can provide valuable insights.
  • Using tools like the detailed plugin can help improve the structure of a page.
  • Placing the keyword in critical spots on the page is important for ranking.
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Organic CTR and URL Structure

  • Organic CTR is a ranking factor.
  • If a website is not getting clicked on, Google will push it down the results.
  • Remove the phone number and create copy that incentivizes the searcher to click through.
  • Optimize the URL structure by including the primary keyword.
  • The better the page is optimized, the less backlinks it will need.
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On-Page Optimization

  • Optimize the title, meta description, and headings.
  • Place the primary keyword in the H1 heading.
  • Use a variation of the primary keyword in the H2 heading.
  • Use H3 headings for less important content.
  • Include related keywords in the content.
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User Experience and Page Speed

  • Check the page speed using Page Speed Insights.
  • Improve the mobile experience and loading speed.
  • Optimize both desktop and mobile versions of the site.
  • Use Surfer to audit the website and identify opportunities for improvement.
  • Improve the word count before looking at true density.
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Content and Backlinks

  • Create high-quality, relevant content.
  • Use internal linking to improve the user experience and help Google understand the website structure.
  • Use external linking to high-quality, relevant sources.
  • Use social media to promote the website and attract backlinks.
  • Monitor the website's backlink profile and disavow any low-quality or spammy links.
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Optimizing Content

  • Check word count of competitors and aim for at least 1000 words of content on the page.
  • Surfer may recommend cutting off some words, but as long as you're above the top competitor, it doesn't matter.
  • Optimize page speed using PageSpeed Insights.
  • Inject every recommendation that Surfer is recommending to optimize the content.
  • Put the keyword in all the primary spots it needs to be: title, description, URL, H1, H2, and sprinkled throughout the copy.
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On-Page SEO

  • Improve word count to increase Surfer score.
  • Use competitors' SEO strategies as a model, but use common sense and experience to make adjustments.
  • Put the keyword in all the primary spots it needs to be to be ahead of 80% of competitors.
  • Use Surfer as an extra tool to push rankings up.
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Link Building

  • Drive links directly to the page to get a final push into the top three or five.
  • None of the competitors have huge link profiles, so not a lot of links are needed.
  • Use anchor text that is relevant to the keyword and the page.
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Conclusion

  • Improving content, optimizing on-page SEO, and link building can push rankings up.
  • Use Surfer as a tool to optimize content and improve Surfer score.
  • Use common sense and experience to make adjustments to competitors' SEO strategies.
  • Drive links directly to the page with relevant anchor text to get a final push into the top three or five.
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Link Building and Patience for SEO Success

  • A strong link with relevant anchor text can push a page up in search rankings.
  • Use natural anchor text that makes sense within the context of the content.
  • A page may not need many links to rank well, just one strong link.
  • Stick to the basics and don't overcomplicate local SEO campaigns.
  • Be patient and give Google time to crawl and re-index changes to a website.
  • After making content and user experience changes, consider acquiring additional links to push rankings even higher.

Watch the video on YouTube:
How to Rank #1 in Google (St Louis Emergency Dentist) | #2 - YouTube

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