How to Rank #1 in Google (St Louis Roofer) | #1

Last updated: Jul 1, 2023

The video is a live SEO audit of a St. Louis roofer, where the presenter provides recommendations on how to improve rankings and organic traffic for local businesses.

This video by Nathan Gotch was published on Apr 18, 2022.
Video length: 28:12.

The video is a live SEO audit of a St.

Louis roofer, where the presenter, Nathan from Gotcha SEO, shows how to improve rankings and organic traffic for local businesses. He uses Ahrefs keyword explorer to analyze the quality of the keyword and the potential market size. He also looks at the competition for the keyword and identifies the top-ranking websites, which are all directory-driven. He then focuses on the website of the St. Louis roofer, which is ranking at number 64, and has a DR of 17. He suggests that with a focused link-building campaign, it would be possible to outrank the top competitor.

Overall, the video provides insights into how to rank #1 in Google for local businesses.

  • The video is a live SEO audit of a St. Louis roofer.
  • The presenter will provide recommendations on how to improve rankings and organic traffic for local businesses.
  • The video is part of a new series where the presenter will perform live audits on random businesses.
  • The presenter will also develop SEO strategies for local businesses in future videos.
  • The presenter is using Ahrefs Keyword Explorer to analyze the quality of the keyword.
  • The website being analyzed is ranking number 64 for the keyword.
  • The presenter calculates that the website could get about 84 clicks per month if they ranked really well for the keyword.
  • The presenter emphasizes that the goal of SEO is to get a return on investment for the company.
  • Improving page loading speed is a quick win that can be addressed immediately.

How to Rank #1 in Google (St Louis Roofer) | #1 - YouTube

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Introduction

  • The video is a live SEO audit of a St. Louis roofer.
  • The presenter will provide recommendations on how to improve rankings and organic traffic for local businesses.
  • The video is part of a new series where the presenter will perform live audits on random businesses.
  • The presenter will also develop SEO strategies for local businesses in future videos.
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Keyword Analysis

  • The presenter is using Ahrefs Keyword Explorer to analyze the quality of the keyword.
  • The keyword "roofer st louis" has good potential with 280 searches per month.
  • The presenter looks at the overall market size to determine if there is a return on investment for the campaign.
  • The competition for the keyword is high at 29, but the top results are directory driven websites.
  • The presenter notes that the ranking number six site has a DR of four, which implies they haven't done a lot of link building.
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Website Analysis

  • The website being analyzed is ranking number 64 for the keyword.
  • The website has a DR of 17, which is higher than the top competitor.
  • The presenter notes that the quality of the links hitting the site needs to be analyzed.
  • The presenter believes that with a focused link building campaign, it would be easy to outrank the site ranking number six.
  • The presenter concludes that the keyword is definitely worth going after.
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How to Rank #1 in Google (St Louis Roofer) | #1 - YouTube

Conversion Rate Analysis

  • The presenter calculates that the website could get about 84 clicks per month if they ranked really well for the keyword.
  • The conversion rate needs to be determined to figure out how many leads the website could get from those clicks.
  • If the website converts 5% of traffic into leads, they could get about four new qualified leads every month from SEO.
  • The presenter notes that the value of a lead needs to be determined to figure out the return on investment for the campaign.
  • The presenter emphasizes that the goal of SEO is to get a return on investment for the company.
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User Experience and Interface

  • Logo should be clickable to take users back to home page.
  • Avoid having distractions above the fold that can send users off the site.
  • Navigation should focus on call to action for lead generation.
  • Headings and buttons should have contrast to stand out.
  • Clickable phone number and email address in footer for mobile users.
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Initial Website Analysis

  • Use detailed extension plugin to check for title tags, descriptions, and crawlability/indexability.
  • No tags blocking crawling and indexing of site.
  • Heading structure is decent.
  • Use Screaming Frog to crawl website and export to Google Sheets.
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Optimizing Indexable Pages

  • Home page is optimized for St. Louis roofers.
  • Commercial roofing page should also be optimized for St. Louis.
  • Highlighting optimization opportunities, such as location and services offered.
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Content Optimization

  • Content should be well-developed and relevant to target audience.
  • Use of keywords in headings, subheadings, and throughout content.
  • Include internal and external links to relevant sources.
  • Use of images and videos to enhance user experience.
  • Regularly update and add new content to keep site fresh and relevant.
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Opportunities for Optimization

  • Multiple sub-services within the main service that can be optimized for
  • Storm restoration, residential roofing, gutter cleaning, and custom decks are all potential optimization opportunities
  • Adding the location (St. Louis) to the keywords can improve organic traffic and leads
  • Optimizing for the right variation of the keyword is important
  • Simple changes can bring in more organic traffic, leads, and clients
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Basic SEO Elements

  • Meta descriptions are missing, which is a bare minimum SEO requirement
  • Some pages are missing H1 tags, which is not ideal but not harmful for showcase review pages
  • Word count is low on core pages, which can hurt performance without existing website authority
  • Crawl depth is good, but unique in-links are low, indicating a need for more topical authority and content creation
  • Transactional pages lack informational content to support primary keywords
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Google Page Speed Insights Performance

  • Google Page Speed Insights performance is poor, with all metrics marked as red
  • Improving page loading speed is a quick win that can be addressed immediately
  • For a small business with a tiny website, exceptional page loading speed is expected
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Link Equity and Referring Domains

  • Most links are going to the home page, indicating a need for more linkable assets
  • Creating data-driven content or something linkable can drive links and grow website authority faster
  • Identifying opportunities for improvement through a Screaming Frog crawl can reveal a lot about a website
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Page Loading Speed

  • Page speed insights is a free tool to check page loading speed.
  • The mobile score is 25 and desktop score is 62, which needs improvement.
  • Improving mobile score is important as most organic traffic comes from mobile.
  • Actions are categorized into level 1, 2, and 3 based on their impact on organic performance.
  • Improving page loading speed is a level 1 action and a priority.
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Content Uniqueness and Quality

  • Siteliner is used to check the uniqueness of content.
  • High match percentage indicates cookie-cutter content.
  • Increasing word count is the first priority.
  • Surfer recommends a word count of 3200 for the top competitor.
  • Hemingway and Grammarly are used to improve sentence structure and content quality.
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Keyword Optimization

  • Keywords should be placed in important parts of the page.
  • Surfer's content editor is used to optimize content with keywords.
  • General good practices for keyword optimization should be followed.
  • Keyword optimization is important but needs to be done after improving content quality and word count.
  • Links are also important for ranking.
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Conclusion

  • Improving page loading speed, content quality, and word count are important for organic performance.
  • Keyword optimization should be done after improving content quality and word count.
  • Links are also important for ranking.
  • Following general good practices for keyword optimization is recommended.
  • Improving user experience is important for overall performance.
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Optimizing Core Locations for Keywords

  • Keyword should be in the URL, title, and description.
  • Keyword should be in the first H1 tag and first sentence.
  • Keyword should also be in the first H2 tag and towards the end of the asset.
  • Inject NLP-based keywords using Surfer to get variations mentioned by competitors.
  • Improve performance and get into the green zone.
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Continuous Content Improvement

  • View content as an ongoing process of improvement and tweaking.
  • Keep optimizing until you reach the number one spot.
  • Acquire links to improve organic performance.
  • Check link composition and avoid low-quality links.
  • Be smart with anchor text and build a solid foundation of links before using keyword-rich anchors.
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Optimizing Loading Speed

  • Optimizing loading speed is key to improving performance.
  • Use tools like GTmetrix to identify issues and fix them.
  • Reduce image sizes, minify CSS and JavaScript, and use caching.
  • Consider using a content delivery network (CDN) to improve loading speed.
  • Test loading speed regularly and make improvements as needed.
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Keyword Research and Optimization

  • Do keyword research to identify appropriate primary keywords for service offerings.
  • Use Surfer to analyze competitors and identify keyword variations to use.
  • Optimize content with primary and secondary keywords in core locations.
  • Use natural language and avoid keyword stuffing.
  • Monitor performance and make adjustments as needed.
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Optimizing for Keywords and Building Topical Authority

  • Optimize service pages for primary keywords and location targeted.
  • Create linkable assets to build topical authority.
  • Use Answer the Public to find ideas for content assets.
  • Create data-driven content assets that are relevant to the primary topic and location targeted.
  • Focus on quality over quantity when building topical authority.
  • Blend building topical authority with keywords and hammer the local area in a unique way.
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Improving Content Quality and Acquiring Links

  • Hit the word counts recommended by Surfer.
  • Run content through Hemingway, Grammarly, and Surfer to optimize it.
  • Acquire links to pages that are actually linkable instead of just the home page or service pages.
  • Improve user experience, content, and links to improve rankings and organic traffic.
  • There is a lot of opportunity for improvement in this site's vertical.
  • Keep doing SEO audits to improve rankings and organic traffic.

Watch the video on YouTube:
How to Rank #1 in Google (St Louis Roofer) | #1 - YouTube

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