How to Structure and Hire Your Link Building Team - 5.1. Link Building Course

Last updated: Jun 25, 2023

The video is about how to structure and hire a link building team, discussing two team models and the different roles and responsibilities of team members such as prospectors, veterans, and outreach managers.

This video by Ahrefs was published on Jun 13, 2022.
Video length: 06:13.

The video is part of a link building course and focuses on building a link building team and creating efficient systems and workflows.

The video discusses two team models for link building: a team of all-in-one marketers who do everything from writing content to finding prospects and doing outreach, and a team where each member focuses on just one part of the link building process. The video then goes on to discuss the different people needed for a link building team, their skills, traits, qualifications, roles, and responsibilities. The team members include a prospector, a veteran, and an outreach manager. The video emphasizes the importance of prospecting and the relevance and quality of prospects for successful outreach.

The video also highlights the importance of attention to detail, following instructions consistently, strong communication skills, and creativity for team members.

  • Two team models: all-in-one marketers vs. specialized team members.
  • Efficiency and synergy are created with specialized team members.
  • Roles and responsibilities: prospector, veteran, and outreach manager.
  • Skills and qualifications needed for each role.
  • Importance of prospecting for successful link building campaigns.

How to Structure and Hire Your Link Building Team - 5.1. Link Building Course - YouTube

How to Structure and Hire Your Link Building Team - 5.1. Link Building Course 001

Two Team Models

  • The first model is to have a team of all-in-one marketers who do everything from writing the content to finding prospects and doing all the outreach.
  • The second model is when each team member focuses on just one part of the link building process.
  • The first model can be effective, but it leads to inefficiencies and sloppiness in areas where these all-in-one marketers aren't as strong.
  • The second model is much more efficient because each person handles a part of the link building process.
  • Over time, synergy is created within the team leading to a system that works like an efficient assembly line.
How to Structure and Hire Your Link Building Team - 5.1. Link Building Course 002

Roles and Responsibilities

  • The prospector's job is to find prospects for link building campaigns.
  • Prospecting is arguably the most important part of the link building process for the seed and look-alike approach.
  • The veteran's job is to qualify and disqualify prospects based on a set list of criteria.
  • The outreach manager's job is to send all emails and manage the relationships that come from them.
  • The prospector works with the outreach manager to come up with pitch angles and work with content design and dev teams to ensure all assets are ready.
  • The veteran spends the majority of their time reviewing prospects to ensure they meet quality standards and updates prospect statuses in your spreadsheet.
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Skills and Qualifications

  • The prospector should have strong knowledge in SEO, solid researching skills, be an analytical thinker, and be creative.
  • The veteran should have attention to detail and their ability to follow instructions consistently.
  • The outreach manager should have strong communication skills, be good with people, be organized, be strong copywriters, and be creative.
  • The prospector's role overlaps a lot with a project manager, and for that reason, they're usually the best person to manage projects until or if you need a dedicated PM.
  • The veteran's role overlaps with an email finder, but from experience, veterans have always done a better job at finding email addresses.
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How to Structure and Hire Your Link Building Team - 5.1. Link Building Course - YouTube

Importance of Prospecting

  • Prospecting is arguably the most important part of the link building process for the seed and look-alike approach.
  • Your campaign success is dependent on the relevance and quality of your prospects.
  • If you get your prospects wrong, then your outreach will be ineffective, and vetting would have just been a waste of time.
  • Prospecting for the seed and look-alike approach requires the ability to analyze data and creatively execute on it.
  • Prospecting is not a lower-level job, and it requires creativity and analytical thinking.
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Core Competencies and System for Link Building Team

  • Prospectors are the only ones who need link building or SEO experience.
  • Veterans and outreach managers can come from different backgrounds such as sales, quality assurance, relationship building, and copywriting.
  • When hiring, focus on the core competencies of the role rather than looking for SEO specialists.
  • Metrics are easy to teach, while creativity and people skills are not.
  • A system is necessary for the team to work in and stay organized.
  • The system will help maximize efficiency and smoothen out processes in a link building campaign.

Watch the video on YouTube:
How to Structure and Hire Your Link Building Team - 5.1. Link Building Course - YouTube

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